Strategic Management Project

Please find below instructions for the assignment. Please do let me know if you
need any additional information.

Please select a company and submit a report that includes an introduction and
discussion of all strategic management topics mentioned below and a
conclusion.

Advisory Notes of the assignment:

• Use appropriate models in your discussion

• This is 20 pages individual report (approximately 6000 words). It is not
possible to explore all aspects of the strategic management process in the
company you have selected
• It is strongly suggested that you select an industry which you are familiar
with.
.

PATRT-1 Corporate mission, stakeholders, ethics and social responsibility

1) Find out whether the company has a formal mission statement. Does this
statement define the business, identify major goals and articulate the corporate
philosophy?

2a) If the company lacks a mission statement, what do you think its mission
statement should be? Or
2b) If the company has a mission statement, do you consider it appropriate?

3) Identify the main stakeholder groups. What claims do they place on the
company? How is the company trying to satisfy those claims?

PART-2 External analysis: industry opportunities and threats

1) Apply the different model discussed in our unit to the industry in which the
company is based. What does this model tell you about the nature of competition
in the industry?

2) Are any changes taking place in the macro environment that may have an
impact, either positive or negative, on the industry in which the company is
based? If so, what are these changes? How will they affect the industry?

3) Identify any strategic groups that may exist in the industry. How does the
intensity of competition differ across the strategic groups you have identified?
PART 3: Internal analysis: resources, capabilities, competencies and
Competitive advantage

1) Identify whether the company has a competitive advantage or disadvantage in

its primary industry.

2) What distinctive competencies does your company have? Are strategic assets,
efficiency, quality, innovation, organizational architecture, responsiveness to
customer or a combination of these factors the main driver in your company?

3) How differentiated are the products or services of the company? What is the
basis of their differentiated appeal?

4) What is the company’s strategy towards market segmentation? If it segments

its market, on what basis does it do so?

PART 4: Designing organization structure

1) How large is the company as measured by number of employees? How many

levels in the hierarchy does it have from the top to the bottom?

2) Based on these two measured and any other information you have, would you
say the company operates with a relatively tall or flat structure? What effect does
this have on people’s behavior?

3) Draw an organizational chart showing the main way in which the company
groups its activities. Based on this chart, with what kind of structure (functional or
division) does the company operate?

PART 5: Managing strategic change

1) Find example of recent changes in the company’s strategy or structure.

What types of change did the company implement? Why did the company make
these changes?

2) What do you think are the major obstacles to change in the company?
3) Given the nature of the company? Can you find any example of conflicts that
have occurred in the company?

PART 6: Evaluating strategy performance

1) Identify a strategy that the company has implemented.

2) Find out whether the company has evaluated this strategy.

3) Identify the type of evaluation process – intended or emergent – that the

company has followed.