Meet Dr.

Rick Kirschner, bestselling author, speaker, counselor and coach

To schedule an interview, please contact The Art of Change LLC

Office: 541.488.2992 | Email: rick@theartofchange.com | TheArtofChange.com

 AN EXPERT YOUR AUDIENCE WILL LOVE
This author gives a great interview!

There are plenty of experts. Why interview Dr. Rick Kirschner? Simple! He's fun,
people relate to him, and he offers a palette of attitudes and behaviors that change
lives, relationships and businesses for the better.

Dr. Rick Kirschner delivers savvy expertise and compelling content on persuasive
communication and dealing with change. Articulate and responsive, he blends his
people-friendly humor with practical skills and useful information, to give an inter-
view your audience will love! With thousands of radio and television appearances
spanning 28 years and ranging from CNBC to CBC to FOX, his ideas on commu-
nication and conflict resolution are found in numerous newspapers and magazines,
including the Wall Street Journal, USA Today, Selling Power, London Times, Honey
Magazine, Leadership Excellence.

Dr. Kirschner is a respected faculty member of the Institute for Management Stud-
ies, also with AthenaOnline learning system, and is an adjunct professor at South-
west College of Naturopathic Medicine (SCNM.edu) teaching a five day intensive
course on Healthy Communication to incoming freshmen. He has delivered his
expertise to some of the world's best known organizations, from Heineken to
NASA to the Starbucks Coffee Company, to Texas Instruments. He is the author
of the ‘Insider’s Guide To The Art of Persuasion.’ He is coauthor of the interna-
tional bestseller, ‘Dealing With People You Can’t Stand: How To Bring Out The Best
In People At Their Worst.’

With over 26 years working with individuals and groups to bring about positive
change, Dr. Kirschner offers insight and ideas that truly make a difference.
Reporters, writers and producers are invited to contact us by phone and email.

“Change is inevitable. Progress is not. Discover how YOU make the difference.”

To arrange for an interview, please contact:

Ms. Becky Sanford, Becky Sanford, VP, TS Marketing Group
949-468-8788 Direct Line 866-904-3889 Fax
Email: bsanford@tsmarketinggroup.com

Office: 541.488.2992 | Email: rick@theartofchange.com | TheArtofChange.com

TOPIC: Insider’s Guide to The Art of Persuasion IDEAS FOR INTERVIEWS

SUMMARY: Isn't it time to use your influence to improve your personal and
professional life? Learn how to talk just about anyone into anything at any time,
and do so with honesty and integrity. Learn how to protect yourself from influ-
ence peddlers with harmful agendas, so that you'll never be taken advantage of
again. If you're tired of watching others change your world; If you're ready to raise
your game and play your part in shaping the world around you, then carpe diem,
seize the day with Insider's Guide to The Art of Persuasion.

KEY DISCUSSION POINTS:

1. ! Persuasion as manipulation
2. ! Protecting yourself from unwanted influence
3. " The role of motivation in persuasion

NOTES TO INTERVIEWER: The author is open to either a structured interview

using the following questions, or a more interactive interview, and will happily go
with the direction of the host. #Other topics may include dealing with difficult be-
havior, talking with adolescents, improving interactions between women and men.)

SAMPLE QUESTIONS:
Question: ! ! Why do bad ideas so often win out over better ones?

Question: ! ! How do you protect yourself from the influence of people !

! ! ! ! with harmful agendas?

Question:! ! What motivates people to change their minds, change their !

! ! ! ! behavior, change their lives?

Question: ! ! How do you deal with criticism or respond to opposition?

Question: " " Ho can people with no influence be persuasive? #" "
(continued on next page)

Office: 541.488.2992 | Email: rick@theartofchange.com | TheArtofChange.com

Question:" " How do you recognize and admit when you're wrong? #Can "
" " " you do this without feeling resentment or guilt?

Question: ! ! What are the seven steps to persuading just about anyone?

(The next questions are about each of those steps! Continued on next page)
Question: " " What's so important about knowing what you want before you
" " " start talking? #Can't you just sort of work it out as you talk?

Question:" " What’s important about knowing why you want something?

Question: " " What’s important about knowing why someone else would "
" " " care? #Is this about motivation?

Question:! ! How is it possible to know the best time to be persuasive?

Question:" " Let’s talk about the signals and guides. What’s the difference? "
" " "
Question:! ! What are the signals and how do we send them?

(ANSWER: AFFINITY, CONFORMITY, COMPARISON, CONSIS-

TENCY, AUTHORITY, RECIPROCITY and SCARCITY)

Question:! ! What are the guides? How do we use them?

(ANSWER: KISS, 2 Part Contrast, Rule of 3, Repetition, Rhetori-

cal Questions, Make Points Obvious, Give Direction, Vivid Lan-
guage)

Question:! ! You say the 7th step is Rehearsing...is this really necessary? !
! ! ! How do you do it?

Question:" " Why do you say stand and deliver? #Explain.

(continued on next page)

Office: 541.488.2992 | Email: rick@theartofchange.com | TheArtofChange.com

A BRIEFING ON KEY IDEAS IN THE BOOK:

What motivates people (including you!) to change their minds, change their behav-
ior, change their lives? The simple answer is fear and desire. Desire pulls us to-
wards what we do want. Fear pushes us away from what we don’t want. Accord-
ing to the Kirschner Model of Motivation, there are six motivations, and each of
them has a fear side and a desire side.

People don’t think logically most the time. When we are busy, overwhelmed, or
afraid, we look and listen for cues about whether or not to be persuaded, and
make decisions based on those signals instead of the facts. We think emotionally.

One of the best ways to persuade others is with your ears, by listening. Listening
allows you to gain access to the deeper structure behind the surface words and
ideas. Listening allows you to build trust, to signal understanding, and to FIND
THE MAP! The MAP consists of Motivations, access, and positions. Learn to
quickly understand a person's true interests and needs and then shape your ideas
to speak to those interests and meet those needs.

There are many ways to deal with questions, criticism, objections and respond to
outright opposition. In a group situation, one of the simplest is to repeat the
question, then reframe it, and answer the question you want to answer.

You can be calm, confident and relaxed when speaking up and speaking out to
others. You can do this with your breath, your hands, your feet, and the words you
say to yourself. Anyone can learn to change their state and be present when
speaking to persuade.

Dealing with groups persuasively is best accomplished when there are some
ground rules in place about how people are to conduct themselves while in the
group. The result is less difficulty, more cooperation, and most importantly, the
process of working together leads to positive and worthwhile outcomes instead
of anger and frustration.

Dr. Kirschner’s audio program and book ‘Insider’s Guide to The Art of Persuasion’ can be
purchased securely online 24/7 at TheArtofChange.com

Office: 541.488.2992 | Email: rick@theartofchange.com | TheArtofChange.com

PROMOTIONAL ITEMS:

Free Resources: DrKBlog.com Dr. Rick blogs three times a week on ideas and
strategies for more persuasion and less conflict in your life.

Podcasts: Short audio clips containing easy to use ideas for improving communica-
tion, click the podcast button at TheArtofChange.com

Free audio program: For a limited time only, a $49 one hour audio program on
dealing with difficult people, it’s funny and packed with great strategies for bringing
out the best in people at their worst. Go to www.TheArtofChange.com/promo
for details.

Free Electronic Newsletter: The Art of Change ENEWS

Sign up by clicking the newsletter button at TheArtofChange.com homepage

Other resources:

1. The book:
Insider’s Guide To The Art of Persuasion: Use Your Influence To Change Your World

2. Companion volume:
Insider’s Playbook - activities and drills to develop your skills

3. 8 CD AUDIO PROGRAM on The Art of Persuasion

A comprehensive communication program that can help anyone take their persua-
sive communication skills to the next level and beyond

4. Teleseminar Series: COMMUNICATION TUNE UP

This is a five session teleseminar series taught by Dr. Rick for people wanting
world class training in persuasive communication at an affordable price.
Free preview sessions are being scheduled. To be informed of upcoming previews,
read the blog, or subscribe to the ENEWS.

Office: 541.488.2992 | Email: rick@theartofchange.com | TheArtofChange.com

TOPIC: Difficult people
SUMMARY: Everyone knows someone who is difficult to deal with, and anyone
can use the advice Dr. Rick Kirschner offers to immediately lower stress and im-
prove communication. Let Dr. Rick take the pain out of dealing with difficult peo-
ple in a hilarious yet information packed interview.

TALKING POINTS: #
1.#When people lack resourcefulness, they behave badly.
2. Good intent drives bad behavior.
3. Bringing out the best in people means stabilizing yourself, knowing where they
are coming from and where you are going.

SAMPLE QUESTIONS:

1. ! You say we should find a way to bring out the best in our people. But our !
! problem people are problems because they're impossible to deal with! Is it !
! realistic to think that we can ever learn to get along with them?

2.! Put three people in a difficult situation, one will start yelling, the second !
! one will freeze up, and the third will lash out at the nearest person. Why do !
! people react so differently to stressful situations?

3. ! Can you describe the ten most unwanted difficult behaviors - the Tank, !
! Grenade, Whiner, etc. - and tell us how to deal with them?

4. ! Some people who really get under our skins. But you say that most of us !
! already know the skills that are necessary for getting along with these prob-!
! lem people. If that's so, why have we never figured !this out before, and how !
! do we motivate ourselves to use these skills with difficult people?!

Dealing With People Cont’d Next Page

Office: 541.488.2992 | Email: rick@theartofchange.com | TheArtofChange.com

Dealing With People Cont’d

5. ! Jack's boss has a nasty little habit. He assigns a job to Jack, and then com!
! plains to Jack's coworkers about the job that Jack has done. Without getting
! into hotter water, how does Jack let his boss know that it bothers him?

6. ! Your friend and coworker says he will deliver the information you need for !
a project. But when the information doesn't come, you are left taking the ! !
rap for an incomplete assignment. How are you to work with this person in !
the future if you know he'll "yes" you first and then not deliver?

7. ! Once we learn how to deal with the people we can't stand, I think there is !
! only one more difficult person left to deal with. How can I tell when my !
sweet lovable self is being difficult?

A FEW KEY IDEAS:

The book, 'Dealing With People You Can't Stand' or Dr. Kirschner’s
audio CD ‘Dealing With People’ can be purchased securely online at
Amazon.com, BarnesAndNoble.com, or at TheArtofChange.com online store.

Office: 541.488.2992 | Email: rick@theartofchange.com | TheArtofChange.com

Office: 541.488.2992 | Email: rick@theartofchange.com | TheArtofChange.com