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CO-WORKING

SPACE
APRIL, 16 2017

TITRE 1
TITRE 2

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SUMMARY :

Doc 1 : Chart of the Project

I. REFERENCE
II. SUB PLANS
1. Communication
2. Changes
3. Quality
4. Supply
5. Completeness
III. ORGANIZATION OF THE PROJECT

Doc 2. Detailed budget

Doc 3. ??

Doc 4. Resources

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DOCUMENT 1 : CHART OF PROJECT

I. REFERENCE

We are undertaking a project to open a co-working space. A co-working space


is thought to facilitate, optimize, workspace. This also makes it possible to
promote mutual assistance between independent trainees. The choice of the
borough (15 th) is based firstly on the study of competition as well as on
financial choices; In fact there is no co-working space in this area whereas
there is a certain potential not negligible of more an exemption of certain taxes
is established in this part of the city.

Our team is composed to 7 members, and each member have a specific work.
We will present each of our members and explain what their role is in the
project.

Project Manager
The project manager is the person responsible for carrying out a project and
managing its smooth running. In general, he leads a team during the duration
of the project (s) for which he is responsible. In our project the Project Manager
is LAHMAR Amira.

Logistics Manager
Being logistics manager means being in charge for the entire supply chain
within the company including setting up of controlling systems and optimising
as well as enhancing the logistic process and efficiency. In our project is
LARIBI Celina.

Marketing & Communication Manager


The chief concern of communications management is the public's perception
of a product, brand or company. Directing the creation of internal
communications, press releases and speeches given by executives, as well as
Web or social media presence, is all in the domain of communications
management. Like we consider those functions as important we have choose
two persons for this job : KOSENKOVA Sofya and GIRARDET Maxime

Finance Manager
A financial manager is responsible for providing financial guidance and support
to clients and colleagues so they can make sound business decisions. We will
need a good head for figures and for dealing with complex modelling and

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analysis, as well as a sound grasp of financial systems and procedures. And
this head is EL AROUSSI Rayan.

Sales Manager
The sales manager is responsible for developing sales of a range of products
or services for a given geographic area and / or a category of customers
(individuals, professionals, accounts). He recruits, trains and animates his
team. By implementing his company's sales strategy, he sets sales targets for
his employees and analyzes their results. We have choose GUINNEBAULT
Charlotte.

Research, Design & Innovation Manager


The role will expand across Design Research, Strategy, Innovation,
Stakeholder management and project management. This role has been
designed to further the innovation process within my client by supporting the
team with clear and factual insights into the customer. We have choose
CASTANO Camila.

II. SUB-PLANS
1. Communication sub-plan

Concerning the sub-plan of communication, there are two aspects of the most
important. All of us have to manage the internal communication of our group
and then manage the external communication that will be intended for our
customers.

For the smooth running of the project, communication between the creative
group of the co-working space had to be agreed to the meetings in order to all
be informed of the progress of each one on the project. Meetings took place
every Tuesday and every other week on Friday during 2 hours generally.

- RAJOUTER DANS TACHES CHAQUE MARDI ET UN VENDREDI


SUR 2 “MEETINGS”

As the meetings are just meant to take stock of the progress of the project, we
keeping abreast ourselves on a daily basis about the new marketing strategy
ideas, the purchases made and the expenses they generate and the
agreements reached because the agreement and keeping abreast of the
project remains essential for the good progress of the project. All this is then
validated or not by the project manager with the opinion of the experts
concerned by the future impact that will generate the purchase or the future
strategy.

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And finally, there is communication for the external members of the working
group. These actions are specific to each expert who sends the necessary
mails to each person to whom he is going to have to do. Copies of the e-mails
are forwarded to the project manager who may be aware of the changes
directly but each expert must still make a progress point every week at
meetings to keep colleagues informed.

2. Changes sub-plan

We know that for the co-working project there can be multiple unexpected. So
we will see which and how to overcome them if they happen.

First of all the geographical perimeter is located in Marseille, specifically in the


15th. As for the neighborhood, it is in full revitalization, there are more and
more start-ups and there are also state aids.

Concerning the place, we will put a proposal to rent it as soon as possible. This
will make it possible to start the work as soon as possible and launch the
communication as soon as possible. And if you can not get the local you will
have taken it early to change places, but stay on the same spot. And the sooner
we get to our premises, the more margin we have if there is a delay in the work.

But when you do a project the costs are higher than expected because there
are unforeseen. We have planned this by keeping a budget aside to be sure
that everything will go well.

If our supplier XXXX no longer has our products, we have provided another
supplier XXXXX to be sure to have our supplies to open our space. We also
planned at the supplies level to directly recommend if there was a need or a
degradation account at our facilities.

To see if our local once finished works well and everything is perfectly in place,
we planned to bring a group of people to test it. And if there is any problem we
have a week to fix it. This will prevent that there is no problem when opening.

We also saw with insurance because in a space like this, there is a lot of
electronic equipment so there is a risk that there may be a fire. That is why we
have taken out insurance which covers us all the points of security and
degradation.

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We must also be able to manage if there is a computer breakdown, that is why
we will be in contact with a computer box that will be able to help us at any
moment and that we can call as soon as 'There will be a problem with
everything related to that.

In terms of first aid certificates, we are going to make it happen to all our team
to be up to standard and to be able to intervene directly if one of our clients
does not feel well. While continuing the relief effort, we also plan to do training
for all earthquakes and floods, to know how to react effectively.

3. Quality

In this sub-plan, we will describe all the customer targets that we will address
and their expectations in terms of quality. We will therefore see the criteria
evaluated to check this quality, how will we evaluate these criteria and how will
we ensure the quality of our co-working space.

CHARLOTTE RAJOUTE LA CLIENTELE CIBLEE ICI STPPPP

For this kind of customers the quality must be up to the task. To evaluate this
one we put several criteria in place. First of all we will be present on the site
where customers evaluate the co-working visited on a national, continental and
then European scale. Then, we are a very perfectionist working group that is
constantly questioning that's why we want customers who fit the spirit of our
co-working. Regularly we submit this type of questioning so that they are in line
with the place in which they work and that they feel integrated in the life of our
co-working space.

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Finally, to ensure the quality of our co-working space over time, we have at our
disposal experts monitoring both the novelties in terms of furniture and comfort,
in terms of technologies and experts responsible for monitoring the most co-
working space Modern and draw inspiration from their changes and impacts of
those cis to change something in our co-working.

4. Supply sub-plan

CHA

5. Completeness sub-plan

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In order to carry out the project, firstly we have to make sur the risks are
anticipated and if there is any problems, we will have the solutions directly
as we can see in the part of the risks.

Secondly, we must have to apply the business plan perfectly with the reality.
Indeed, the shopping of the whole elements of the co-working must have to
be set up for the launching of the project that’s permits to integrate the first
client.

Furthermore we must have to have a global vision for the integration of the
whole actors thanks to the human resources and to estimate the potential
of the place in the co-working for have an idea of the potential future need
of the project.

After that we must have to determine the first price of the services and to
find the first client of the co-working for launching the project. Because
that’s will permit to develop a turnover and develop the co-working in the
Investment , start making a name in the business environment for being
famous and to create an activity in and around the co-working.

To conclude, all of this elements are the completeness of the project that’s
allow to launch the project.

IV. ORGANIZATION OF THE PROJECT

Faire les descriptions des taches selon tableau référentiel


Amira/Celina

TROMBINOSCOPE + ROLES

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Budget

Data in K€ 2018 Source


(valuation)
Other purchases and external expenses 41 463
Hardware:
Cables 100
Printers 600
Télévision *5 2 500
Administrative Supplies (paper entete card 1 200
visit)
Properties for rent (hosted by Pradal) 1 800
Rental Charges 800
Insurance 500
Fees (accountant and lawyer)
Interior decorator (furniture included) 20 000
Name Protection 90

Advertising and communication 2 400


Announcements / Insertions 833
Website creation 2 400
Website maintaining 250/month https://www.webgazelle.net
(x2)
Search Engine Optimization 600
Exhibition Fairs 5 000
500 business cards 20 vistaprint.fr
Ads on France 3 (3x20 sec) 10 000

Teaser fees 720


Travel 500

Telephone charges 600


Postal Charges 800

Bank charges
Other O
TOTAL 93 426

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Détail de toutes les dépenses par catégories (pq on en a besoin
etc) = voir vraiment exemple cas

Document 3 : MS Project

(Annexe)

Document 4 : Resources

Project constraints

Faire la partie ???

Resources of project

Raconter taches en détails

Task n ? : Establish a marketing strategy

For the good performance of a co-working space, some marketing actions


need to be instaured on the one hand in a goal to be known by entrepreneurs
and on the other hand to be interesting in terms of prices compared to
competitors.

The first advantage that we decide to instaure is the decrease of price


according to the level of seniority. The basic price of location of our space is
about 270 euros per month. For the opening of our co-working space we ask
to some entreprepreneurs who wants open startup in the 15th district of
marseille to try our space during one day and ask some returns at the end of
the day. This entrepreneurs became a sort of ambassadors of our coworking
space. For this help we decide to give them 10% of reduction each month about
the basic fixed price. We also decide to apply the same reduction for the loyalty
of our best clients. When a customer has paid a consecutive subscription of
more than 2 years, this advantage will be offered to him. If a customer has paid
a subscription for more than 5 years, we will obtain a reduction of 15% percent

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in our co-working space and 5% in co-working partners spaces. To further
promote these offers, we decided to print 500 business cards to start and a
week before the launch of the coworking space to do 3 pubs at 19h on France
3 to attract a potential regional clientele.

The second idea is to develop partners in France and abroad. We have think
to associate ourself with the co-working space “MOZAIK” and “La Ruche” in
Paris, “Coswos” in Montpellier, “Working Place” in Bordeaux and “Shadok” in
Strasbourg. We choose carefully these co-working spaces in function of their
style, price and equipment. We want to associate ourself with coworking
spaces who look like us. Whether our guests find the same ambience they
chose from us in another city or country.

Coswos Montpellier
http://coswos.fr/

Concerning partners abroad, we have for the moment a small panel of


countries but we work on it and in 3 years we should have about 100
partnerships in all the world. For the moment we have a partnership with “the
innovative warehouse” in London, “Paper Shanghaï” in Shanghai, “Pratik
Space” in Saint Petersburg and “Cove” in Washington DC.

Paper Shangai : https://www.coworker.com/china/shanghai/paper-shanghai

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Our concept is simple, we have a subscription called “Think abroad” and it cost
300 euros per month. The subscription includes the same things than a
ordinary subscription but this gives some of the hours rented in a co-working
partner space. For example if our client inform ourself that he goes to
Strasbourg in two weeks and he need a co-working space, we will reserve the
“Shadok” for him without additional costs.

At third, one of our principal way to attract customers is the concept of open
days. The aim of these days who are organized once a month is to have more
visibility with entrepreneurs and make our co-working space be known. The
open days are totally free for one day per month for people who have registered
at this day. At the end of the day, the registrants will fill out a form to help us to
understand if something need to be changed or ameliorated and how. This way
also allow our co-working space to be known and maybe entrepreneurs who
has done this open day will subscribe themselves in our co-working space.

Finally, for the customers who paid their sessions one per one, we decide to
instaure a system with 10 sessions paid, one session free. This process help
to keep a fidelity between customer and co-working place even if they don’t go
often in our space.

New: we have decided to bring all the new standards of comfort into our co-
working space so that the customer feels under conditions even more adapted
to an actual work. Indeed, the co-working space we introduce will have
showers inserted in a relaxation area equipped also with new generation sofas
and TVs if the customer wants to resume his mind after a long journey before
his appointment.

Task n? : etc etc

Annexes :

I. COMMUNICATION
II. GESTION DES RISQUES
III. RAJOUTER ANNEXES

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I. COMMUNICATION

Visuel loyalty card

Board of prices

SORT OF PRICE / MONTH DEGREE OF


SUBSCRIPTION SENIORITY
Basic 270 euros 1 year
243 euros ambassadors
243 euros from 2 years to 4
years
230 euros from 5 years
5% reduction in partners coworking from 5 years
Think Abroad 300 euros 1 year
270 euros ambassadors
270 euros from 2 years to 4
years
255 euros from 5 years
One per one 10 sessions paid = 1 session free

Visuel visit cards

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