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Master of Business Administration Course Curriculum (Session 2017-18) 1 Course Curriculum Master of Business

Master of Business Administration Course Curriculum (Session 2017-18)

1

Course Curriculum

Course Curriculum (Session 2017-18) 1 Course Curriculum Master of Business Administration Session 2017-18 Institute

Master of Business Administration

Session 2017-18

Institute of Business Management

Master of Business Administration Course Curriculum (Session 2017-18) 2 ABOUT THE PROGRAM Today's business

Master of Business Administration Course Curriculum (Session 2017-18)

2

ABOUT THE PROGRAM

Today's business environment is characterized by dynamic uncertainties and complexities, which makes the work of managers and organizational leaders extremely challenging. Thus, those who aspire to become organizational managers in today's business environment need to acquire specialized knowledge, skills and attitude along with multi-tasking ability in order to understand and analyze complex business situations. In pursuit of this goal, the MBA programme of GLA University, nurtures leaders capable of making a difference in the corporate and service sectors

The MBA course employs various modes of teaching, learning and assessment that reflect in its interdisciplinary approach. This integrated teaching allows understanding of the overlap and interaction between the different business areas. This approach also allows the students to develop multiple skills such as critical analysis, independent research, report writing, numerical ability, working with real-life case studies, presentation skills and interpersonal skills through group tasks. These skills further enable the students to take a full, active and responsible role within the business community, whether this is through entrepreneurship, further study, or in managerial role.

The system of dual-specialization enables the students to choose specializations from the fields of Marketing, Finance, Human Resource, International Business, Information Technology, Development, Retail, Operations and Strategic & Technological Management, Business analytics, Banking and Financial Services, Supply Chain management. An integration of technology with the conventional teaching modes enables the students to acquire well-developed understanding of management practices, knowledge and skills necessary to grapple with the complexities of the modern business propositions.

The syllabus is directional in scope and permits the much desirable flexibility to keep pace with the ever growing body of knowledge, experience and explorations in management education with special emphasis towards the human side of enterprise. The course structures are carefully designed so that students get an edge in dealing with diverse situations when they step into the real corporate world.

Master of Business Administration Course Curriculum (Session 2017-18) 3   INSTITUTE OF BUSINESS MANAGEMENT (MBA)

Master of Business Administration Course Curriculum (Session 2017-18)

3

 

INSTITUTE OF BUSINESS MANAGEMENT (MBA) Session 2017-18

 

S.

Trimester

Code

Subject

L

T

P

Credits

Contact

no.

Hrs/Wk

 

1 MBA1101

 

Business Environment

4

0

0

3

4

 

2 MBA1102

 

Financial Accounting

4

0

0

3

4

 

3 MBA1103

 

Micro Economics

4

0

0

3

4

 

4 MBA1104

 

Principles and Practices of Management

4

0

0

3

4

 

5 MBA1105

I

 

Business Communication

4

0

0

3

4

 

6 MBA1106

 

Quantitative Techniques

4

0

0

3

4

 

7 MBA1107

 

Computer Applications in Management

4

0

0

3

4

 

8 MBA1180

 

Managerial Aptitude - I

0

0

4

2

4

     

Total

28

0

4

23

32

 

1 MBA 2101

 

Business Law

4

0

0

3

4

 

2 MBA 2102

 

Macro Economics

4

0

0

3

4

 

3 MBA 2103

 

Cost and Management Accounting

4

0

0

3

4

 

4 MBA 2104

 

Organizational Behaviour

4

0

0

3

4

 

II

5 MBA 2105

 

Research Methodology

4

0

0

3

4

 

6 MBA 2106

 

Business Statistics

4

0

0

3

4

 

7 MBA2107

 

Management Information Systems

4

0

0

3

4

 

8 MBA 2180

 

Managerial Aptitude - II

0

0

4

2

4

     

Total

28

0

4

23

32

 

1 MBA 3101

 

Financial Management

4

0

0

3

4

   

Human Resource

         

2 MBA 3102

Management

4

0

0

3

4

 

3 MBA 3103

 

International Business Management

4

0

0

3

4

 

4 MBA 3104

 

Operations Research

4

0

0

3

4

 

III

#

5 MBA 3105

             
   

Marketing Management

4

0

0

3

4

 

6 MBA 3106

 

Operations Management

4

0

0

3

4

 

7 MBA 3107

 

Technology and Innovation Management

4

0

0

3

4

 

8 MBA3108

 

Business Analytics

4

0

0

3

4

Master of Business Administration Course Curriculum (Session 2017-18) 4 9   MBA3109 Fundamentals of Banking

Master of Business Administration Course Curriculum (Session 2017-18)

4

9

 

MBA3109

Fundamentals of Banking and Insurance

4

0

0

0

4

 

MBA 3180

Managerial Aptitude - III

0

0

4

2

4

10

 

Total

28

0

4

23

32

 

# Students are required to choose seven subjects

 

1

 

MBA 4101

Strategic Management

4

0

0

3

4

2

MBA 4102

Supply Chain Management

4

0

0

3

4

3

 

Elective 1

4

0

0

3

4

4

 

Elective 2

4

0

0

3

4

5

IV

 

Elective 3

4

0

0

3

4

6

 

Elective 4

4

0

0

3

4

7

MBA 4181

Summer Training Report

0

0

16

8

4

8

MBA 4180

Managerial Aptitude - IV

0

0

4

2

4

     

Total

24

0

20

29

32

1

 

MBA 5101

Corporate Governance and Business Ethics

4

0

0

3

4

2

MBA 5102

Project Management

4

0

0

3

4

3

 

Elective - 1

4

0

0

3

4

4

V

 

Elective - 2

4

0

0

3

4

5

 

Elective - 3

4

0

0

3

4

6

 

Elective - 4

4

0

0

3

4

7

MBA 5180

Managerial Aptitude - V

0

0

4

2

4

     

Total

24

0

4

21

28

1

 

MBA 6131

Entrepreneurship

4

0

0

3

4

Management

2

MBA 6132

Innovating for

4

0

0

3

4

Sustainability

3

 

Elective - 1

4

0

0

3

4

4

VI

 

Elective - 2

4

0

0

3

4

5

 

Elective - 3

4

0

0

3

4

6

   

Elective - 4

4

0

0

3

4

7

MBA 6181

Research Project Report

0

0

12

6

 

8

MBA 6180

Managerial Aptitude - VI

0

0

4

2

4

     

Total

24

0

16

27

28

Master of Business Administration Course Curriculum (Session 2017-18) 5 Group 1: Marketing 1 MBA 4103

Master of Business Administration Course Curriculum (Session 2017-18)

5

Group 1: Marketing

1 MBA 4103

2 MBA 4104

3 MBA 4105

4 MBA 5103

5 MBA 5104

Business to Business and E- Marketing

4

0

0

3

4

Consumer Behaviour

4

0

0

3

4

Product and Brand Management *

4

0

0

3

4

Marketing Research*

4

0

0

3

4

Rural Marketing

Management

4

0

0

3

4

6 MBA 5105

Sales and Distribution Management

4

0

0

3

4

7 MBA 6103

Advertising Management*

4

0

0

3

4

8 MBA 6104

International Marketing

4

0

0

3

4

9 MBA 6105

Marketing of Services

4

0

0

3

4

1 MBA 4106

Training and Development*

4

0

0

3

4

2 MBA 4107

Leadership and Team Building

4

0

0

3

4

GROUP 2: HUMAN RESOURCE

3 MBA 4108

4 MBA 5106

5 MBA 5107

6 MBA 5108

7 MBA 6106

8 MBA 6107

Performance Management and Competency Mapping

4

0

0

3

4

Industrial Relations and Trade Union*

4

0

0

3

4

Change Management

4

0

0

3

4

Managerial Counseling and Stress Management

4

0

0

3

4

Conflict Management and Negotiation

4

0

0

3

4

Organizational

Development*

4

0

0

3

4

International and Strategic

         

9 MBA 6108

Dimensions of Human Resource

4

0

0

3

4

Labour

and Social

         

10 MBA 6109

Security Legislations

4

0

0

3

4

1 MBA 4109

Business Analysis and Valuation

4

0

0

3

4

GROUP 3: FINANCE

MANAGEMENT

2 MBA 4110

3 MBA 4111

4 MBA 4112

5 MBA 5109

6 MBA 5110

Investment and Portfolio Management*

4

0

0

3

4

Mergers, Acquisition and Corporate Restructuring

4

0

0

3

4

Working Capital

Management

4

0

0

3

4

Financial Derivatives

4

0

0

3

4

Micro Finance

4

0

0

3

4

7 MBA 5111

Management of Financial Services and Instititutions*

4

0

0

3

4

8 MBA 5112

Tax Planning

4

0

0

3

4

Master of Business Administration Course Curriculum (Session 2017-18) 6   9 MBA 6110   International

Master of Business Administration Course Curriculum (Session 2017-18)

6

 

9 MBA 6110

 

International Financial Management

4

0

0

3

4

 

10 MBA 6111

 

Risk and Insurance Management

4

0

0

3

4

   

Wealth Management and

         

11 MBA 6112

Personal Financial Planning*

4

0

0

3

4

 

GROUP 4: International Business Management

1 MBA 4113

2 MBA 4114

3 MBA 4115

4 MBA 5113

5 MBA 5114

6 MBA 5115

7 MBA 6113

8 MBA 6108

9 MBA 6104

 

Global Business

Environment

4

0

0

3

4

   

International Trade*

4

0

0

3

4

   

International Treaties and Conventions

4

0

0

3

4

   

Global Strategic

Management

4

0

0

3

4

   

Export- Import Procedures and Documentation*

4

0

0

3

4

   

International Logistics

4

0

0

3

4

   

Cross Cultural Issues in International Management*

4

0

0

3

4

   

International and Strategic

         

Dimensions of Human Resource

4

0

0

3

4

   

International Marketing

4

0

0

3

4

1 MBA 4116

Business Intelligence and Data Mining*

4

0

0

3

4

 

GROUP 5: Information Technology

Management

2 MBA 4117

3 MBA4118

4 MBA 5116

5 MBA 5117

6 MBA 5118

7 MBA 6114

 

Database Management System

4

0

0

3

4

   

Internet Programming and Visual Basics

4

0

0

3

4

   

E-Business*

4

0

0

3

4

   

Strategic Information System Planning

4

0

0

3

4

   

System Analysis and Design

4

0

0

3

4

   

Data Communication Networks*

4

0

0

3

4

 

8 MBA 6115

 

Software Management

4

0

0

3

4

 

GROUP 6: Retail Management

1 MBA 4119

2 MBA 4120

3 MBA 4121

4 MBA 5119

5 MBA 5120

6 MBA 5121

7 MBA 6119

 

Finance in Retail Operations

4

0

0

3

4

   

Fundamentals of Retail Management*

4

0

0

3

4

   

Shoppers’ Behaviour and Selling Skills

4

0

0

3

4

   

Legal issues in Retail

4

0

0

3

4

   

Retail Store Operation

4

0

0

3

4

   

Store Design Layout and Visual Merchandising*

4

0

0

3

4

   

Retail Information Systems

4

0

0

3

4

Master of Business Administration Course Curriculum (Session 2017-18) 7   8 MBA 6120   Retail

Master of Business Administration Course Curriculum (Session 2017-18)

7

 

8 MBA 6120

 

Retail Merchandising

4

0

0

3

4

   

Retail Supply Chain

       

4

9 MBA 6121

Management and Vendor Development*

4

0

0

3

 

1 MBA 4122

 

Environmental Management for Rural Development

4

0

0

3

4

 

GROUP 7: Development Management

2 MBA 4123

3 MBA 4124

4 MBA 5122

5 MBA 5110

6 MBA 5104

7 MBA 6122

8 MBA 6123

 

Inclusive Growth for Sustainable Development*

4

0

0

3

4

   

Non Government Organizations Management

4

0

0

3

4

   

Developmental Projects and Impact assessment

4

0

0

3

4

   

Micro Finance*

4

0

0

3

4

   

Rural Marketing

Management

4

0

0

3

4

   

Livelihood System and Promotion

4

0

0

3

4

   

Participatory Research Methods

4

0

0

3

4

 

9 MBA 6124

 

Public Policy and Health*

4

0

0

3

4

     

Management of Innovation

         

GROUP 8: Strategy & Technology Management

1 MBA 4125

2 MBA 4111

3 MBA 4127

4 MBA 4128

5 MBA 5125

6 MBA 5126

7 MBA 5107

8 MBA 6125

9 MBA 6126

and Research and Development.

4

0

0

3

4

   

Mergers, Acquisition and Corporate Restructuring

4

0

0

3

4

   

Technology Policy *

4

0

0

3

4

   

Business Intelligence

4

0

0

3

4

   

Knowledge management

         

Techniques for Technology Management

4

0

0

3

4

   

Management of Intellectual Property Rights*

4

0

0

3

4

   

Change Management

4

0

0

3

4

   

Strategy Implementation and Control*

4

0

0

3

4

   

Technology Forecasting

4

0

0

3

4

 

10 MBA 6127

 

Management of Technology Transfer and Adaption

4

0

0

3

4

 

1 MBA 4129

 

Advance Project

4

0

0

3

4

Management

 

2 GROUP 9:

MBA 4130

Demand and Business Forecasting*

4

0

0

3

4

Operations

 

3 Manageme

MBA 4131

Operations Strategy

4

0

0

3

4

 

nt

4 MBA 5128

 

Advanced Inventory Control

4

0

0

3

4

 

5 MBA 5129

 

Manufacturing System

4

0

0

3

4

Master of Business Administration Course Curriculum (Session 2017-18) 8 S. Trimester Code Subject  

Master of Business Administration Course Curriculum (Session 2017-18)

8

S.

Trimester

Code

Subject

       

Contact

no.

L

T

P

Credits

Hrs/Wk

 

6 MBA 5130

 

Total Quality Management*

4

0

0

3

4

   

Service Operations

         

7 MBA 6128

Management

4

0

0

3

4

   

Total Productivity

         

8 MBA 6129

Management

4

0

0

3

4

 

9 MBA 6130

 

Purchase Management*

4

0

0

3

4

 

GROUP 10: Banking & Financial Services

1 MBA4132

2 MBA4133

3 MBA4134

4 MBA5140

5 MBA5141

6 MBA5142

7 MBA6133

8 MBA6134

9 MBA6135

 

Management of Commercial Banks and Retail Banking*

4

0

0

3

4

   

Security Analysis and Portfolio Management

4

0

0

3

4

   

Investment Banking

4

0

0

3

4

   

Financial Markets and Institutions*

4

0

0

3

4

   

Risk Management in Banks and Derivatives

4

0

0

3

4

   

Rural Banking and Micro Finance

4

0

0

3

4

   

Principles and Practices of Life Insurance*

4

0

0

3

4

   

Fundamentals of General Insurance

4

0

0

3

4

   

International Banking

4

0

0

3

4

 

1 MBA4135

 

Business Modeling with Spreadsheets

4

0

0

3

4

 

GROUP 11: Business Analytics

2 MBA4136

3 MBA4137

4 MBA5143

5 MBA5135

6 MBA5136

 

Data Environment and Management

4

0

0

3

4

   

Business Intelligence*

4

0

0

3

4

   

Data Mining

4

0

0

3

4

   

Data Visualization*

4

0

0

3

4

   

Big Data Analysis

4

0

0

3

4

   

MBA6141

Predictive Modeling

4

0

0

3

4

 

7 MBA6142

8 MBA6143

9 MBA6136

 

Marketing Analytics

4

0

0

3

4

   

Financial Analytics

4

0

0

3

4

   

Human resource Analytics

4

0

0

3

4

10

 

MBA6137

Social and web analytics*

4

0

0

3

4

11

MBA6144

Programming for Analytics

4

0

0

3

4

1

 

MBA4138

Logistics Management*

4

0

0

3

4

2

Supply chain

GROUP 12:

management

MBA4139

Recent Trends in E- Commerce

4

0

0

3

4

3

MBA4140

Store Keeping and Warehousing

4

0

0

3

4

4

MBA5137

Purchasing and Inventory Management*

4

0

0

3

4

Master of Business Administration Course Curriculum (Session 2017-18) 9 5 MBA5138 Green Supply chain Management

Master of Business Administration Course Curriculum (Session 2017-18)

9

5 MBA5138

Green Supply chain Management

4

0

0

3

4

Strategic and

         

6 MBA5139

Implementation Issues in SCM

4

0

0

3

4

7 MBA6138

Performance Metrics and Modeling

4

0

0

3

4

8 MBA6139

Enterprise Resource Planning*

4

0

0

3

4

9 MBA6140

Supply chain Analytics

4

0

0

3

4

Course Code: MBA1101 Business Environment Year: I Trimester: I Master of Business Administration Course Curriculum

Course Code: MBA1101

Business Environment

Year: I

Trimester: I

Master of Business Administration Course Curriculum (Session 2017-18)

Max. Hours: 30

10

Preamble: To provide an introduction to business and the economic environment within which it operates, which has an increasingly important influence as free market policies are pursued worldwide. Important economic principles will be explained and applied to provide convincing explanations of current economic and business events. The consideration of issues relating to policy towards business will encourage the development of student’s judgmental skills. In addition, the concepts and knowledge learnt in this course will provide a firm basis for the study of business strategy in future courses.

Objectives of the Course:

To develop the concept of the business organization operating within the parameters of the internal and external environment.

To understand the place of business within the economic system and present some important economic principles relevant to the behavior of business in response to changes in the environment.

To impart knowledge about, and encourage awareness of, current issues, facts and events in the local national and international business world.

UNIT I

Introduction to Business Environment: Concept, Significance, Nature, Framework for internal / external environment. Environmental analysis: Meaning, Nature, Steps. Methods of environmental scanning: SWOT, ETOP, PESTL.

(5 Sessions)

UNIT II

Financial System & legal Environment: Indian financial System: Objectives, features and components; Money & Capital market, EXIM Policy, FEMA, and Role of FII & FDI.

(6 Sessions)

UNIT III

RBI-Role and functions, Financial Sector reforms/banking structure reforms: Narasimhan committee recommendations, Monetary and Fiscal Policy.

(4 Sessions)

 

MID-TERM EXAMINATION

 

Economic & Political Environment: Economic Systems, NITI Aayog: Roles and responsibilities, Industrial Policy 1991,

 

UNIT IV

Policy for Small Scale Industry (MSME Act), Competition Act

(6 Sessions)

2002.

UNIT V

Technological Environment: Overview of Technology policy- Technology S Curve and Technology transfer, intellectual property right.

(4 Sessions)

UNIT VI

International Environment: Introduction to balance of payment and balance of trade, International Economic Institutes:

(5 Sessions)

WTO, World Bank, IMF.

Master of Business Administration Course Curriculum (Session 2017-18) 11 * Provision for presentations / assignments

Master of Business Administration Course Curriculum (Session 2017-18)

11

*

Provision for presentations / assignments / case analysis in additional sessions 1 Session = 60 Minutes

**

Text Books:

Aswathappa,

House.

K.

(2010).

Essentials of

Business Environment.

Himalaya Publishing

Cherunilam, F. (2010). Business Environment. 18 th edition. Himalaya Publishing House.

Paul, J. (2008). Business Environment. 3rd Edition. Tata McGraw-Hill Publication.

Reference Books:

Goyal, Dr. A. (2010). Environment For Managers. 1st edition. V.K (India) Enterprises.

Neelamegam, V. (2010). Business Environment. Vrinda Publication.

Learning Outcomes

The students will be able to:

Understand the concept of the business organization operating within the parameters of

the internal and external environment.

The awareness about current business practices lasted emerging opportunities and issues.

Have the ease in doing SWOT analysis of business.

Understanding about financial market functioning.

Students will be able to understand the factors affecting business.

Understanding about economic systems will be developed.

The learning about the economic and non-economic aspects related to business will be acquired

Course Code: MBA1102 Master of Business Administration Course Curriculum (Session 2017-18) 12 Financial Accounting Year:

Course Code: MBA1102

Master of Business Administration Course Curriculum (Session 2017-18)

12

Financial Accounting

Year: I

Trimester: I

Max. Hours: 30

Preamble: The prime motive of this course is to provide the student with a basic understanding of financial accounting and enable the student to understand, analyze and interpret financial statements for better decision making. The course is expected to make the students financially literate.

Objectives of the Course:

By the end of this course, the student should be able to:

Understand the role and relevance of financial accounting in management.

Explore the various dimensions of financial accounting and their implications in financial

spectrum of a business entity.

UNIT I

 

Overview of Financial Accounting: Role, Functions, Users, Principles, Concept, Conventions, Accounting Cycle: Original Book of Entry, Journal, Ledger and Trial Balance.

(5 Sessions)

UNIT II

 

Preparation of Income Statement and Position Statement, Manufacturing Account, Trading Account, , Profit & Loss Account, Profit & Loss Appropriation Account and Balance Sheet (With Basic Adjustment).

(5 Sessions)

UNIT III

 

Introduction to Financial Analysis: Role, Types, Tools, Limitations Ratio Analysis: Types of Ratios, Profitability Ratio, Turnover Ratio, Financial Ratio: Computation & Analysis

(5 Sessions)

 

MID-TERM EXAMINATION

UNIT IV

 

Financial Statements Analysis-Common Size Statements, Comparative Statement & Trend Analysis

(4 Sessions)

UNIT V

 

Preparation and Interpretation of Fund flow Statement Concept of fund flow, Statement of Change in Working Capital, Fund from Operation, Fund Flow Statement

(6 Sessions)

UNIT VI

 

Preparation of Cash Flow Statement (As per AS 3) Cash flow from Operating / Investing / Financing Activities Direct or Indirect Method of preparation of Cash Flow Statement. Introduction to Triple Bottom Line Reporting.

(5 Sessions)

*

Provision for presentations / assignments / case analysis in additional sessions 1 Session = 60 Minutes

**

Text Books:

Master of Business Administration Course Curriculum (Session 2017-18) 13  Tulsian, P. C. (2008). Financial

Master of Business Administration Course Curriculum (Session 2017-18)

13

Tulsian, P. C. (2008). Financial Accounting. New Delhi: Pearson Education.

Reference Books:

Narayanaswami, R. (2009). Financial Accounting: Managerial Perspective. New Delhi:

Prentice Hall of India Private Limited.

Maheshwari, S. N., & Maheshwari, S. K. (2006). 4 th Edition. An Introduction to Accountancy. New Delhi: Vikas Publishing House Pvt. Ltd.

Neelakantan, Ramchandran & Kakani (2008). 2 nd Edition. Financial Accounting for Management. Tata McGraw-Hill Publishing Company Limited, New Delhi.

Journals:

Indian Journal of Finance

The IUP Journal of Accounting Research and Audit Practices

Learning outcomes

Students will be able to understand the role and relevance of financial accounting in management.

Explore the various dimensions of financial accounting and their implications in financial spectrum of a business entity.

Course Code: MBA1103 Master of Business Administration Course Curriculum (Session 2017-18) Microeconomics Year: I

Course Code: MBA1103

Master of Business Administration Course Curriculum (Session 2017-18)

Microeconomics

Year: I

Trimester: I

Max. Hours: 30

14

Preamble: The paper intends to make the students familiarize about the modern economic theories and the managerial implications in to the business practices. This is also conceptualizing to develop the macroscopic and microscopic vision of the students related to economic practices in the economy. The paper will also help the student to use their resources optimally and arrive at sound decision making on operational grounds.

Objectives of the Course:

To analyze & interpret fundamentals of economics.

To study the interrelationship in an open economic system.

To master a range of methods and techniques of strategic analysis and have a clear appreciation of their theoretical and empirical foundations, range of applicability, qualifications and limitations.

UNIT I

Overview: Economics background to management, Nature and scope of Managerial Economics, Its relationship with other Disciplines, Significance in Decision-Making and Fundamental Concepts, Theory of Firm, Objectives of a Firm

(4 Sessions)

UNIT II

Demand and Supply Analysis: Demand and its functions , Law of demand and Reasons and exceptions of law demand, Supply and Its functions, Law of supply, Market equilibrium. Elasticity of Demand and supply : types and measurement.

(6 Sessions)

UNIT III

Consumer’s Behaviour : Utility Analysis,law of diminishing marginal utility, Principle of equi-marginal utility. Indifference Curve Analysis: Indifference Curves, Marginal rate of substitution(MRS)-relationship between MRS and marginal utilities. Revealed Preference Theory Demand Forecasting Demand Forecasting methods,

(5 Sessions)

 

MID-TERM EXAMINATION

UNIT IV

Production: Production Concepts and Analysis, Production Function, Characteristics of various Factors of Production; Laws of Production, Short-Run, Long Run

(4 Sessions)

UNIT V

Cost Analysis: Cost Concepts and Analysis, Empirical estimates of Production and Costs, Short-run and Long-run Average Costs Curves and its Analysis

(5 Sessions)

UNIT VI

Pricing Decisions: Pricing under different Market Structure, Perfect and Imperfect (monopoly, monopolistic and oligopoly)

(6 Sessions)

Master of Business Administration Course Curriculum (Session 2017-18) markets, Pricing strategies: Collusive and

Master of Business Administration Course Curriculum (Session 2017-18)

markets, Pricing strategies: Collusive and Non-Collusive Oligopoly Baumol and Marris’ Models

*

**

Provision for presentations / assignments / case analysis in additional sessions 1 Session = 60 Minutes

15

Text Books:

Geetika, Ghosh P., Choudhary R. P. (2009). Managerial Economics. Tata McGraw Hill Publication.

Petersen, C. (2006). Managerial Economics. Pearson Education

Reference Books:

Ahuja H.L. Managerial Economics. S. Chand

Dornbusch, R. and Fischer, S. (2008). Macro Economics. 5th Edition. Tata McGraw Hill Publication.

Thomas, R. C., Maurice, C. S., & Sarkar, S. (2010). Managerial Economics. 9 th Edition. Tata McGraw Hill Publication.

Dwevedi, D. N. (2009). Principles of Economics. Vikas Publication.

Patnaik, P. (1997). Macro Economics. Oxford University Press,

Rangarajan C. & Dholakia B.H. (2006). Principles of Macroeconomics. Tata McGraw Hill Publication.

Learning Outcomes

Will be able to understand the basic concepts in Managerial Economics relevant to consumer, producer and wealth-owner.

Analyze and forecast demand for consumers’ goods, capital goods, labour and other factors of production.

Determine and estimate supply of goods and resources using production and cost functions.

Will be able to evaluate pricing decisions.

Course Outline Master of Business Administration Course Curriculum (Session 2017-18) 16 Principles and Practices of

Course Outline

Master of Business Administration Course Curriculum (Session 2017-18)

16

Principles and Practices of Management

Course Code: MBA1104

Year: I

Trimester: I

Max. Hours: 30

Preamble: The course is aimed at equipping the students with necessary techniques and skills of Basics of management and communication to inform inspire and enlist their activity and willing cooperation in the performance of their jobs. This course’s goal is to help to gain greater skill and confidence to communicate effectively as a manager.

Objectives of the Course:

Evaluate and explore the basics of management and various dimensions of management

Analyze communication situations and develop effective communication strategies and Communicate persuasively

Use visuals/graphics for impact and Make successful formal and informal presentations

UNIT I

Management: Concept, Nature, Importance; Management: Art and Science, Management As a Profession, Management Vs. Administration, Management Skills, And Levels of Management. Evolution of Management: Early contributions, Taylor and Scientific Management, Fayol’s Administrative Management, Bureaucracy, Hawthorne Experiments and Human Relations, Social System Approach, Decision Theory Approach. Social Responsibility of Managers and Ethics in Managing

(7 Sessions)

UNIT II

Planning: Nature, Scope, Objectives, Types, Process, and Barriers to Effective Planning. Concept of planning premises, Decision Making techniques.

(4 Sessions)

UNIT III

Organizing: Concept, Forms of Organizational Structure, Departmentation, Span of Control, Delegation of Authority, Authority & Responsibility.

(4 Sessions)

 

MID-TERM EXAMINATION

UNIT IV

Staffing: Meaning, objectives and process. Elements of Staffing: Concepts of Manpower Planning, Job Design, Recruitment & Selection, Training & Development, Performance Appraisal

(5 Sessions)

UNIT V

Directing: Concept of Direction and Supervision. Functions & qualities of supervisor. Motivation: Concept, Maslow’s Theory, Herzberg’s two factor theory, Theory X & Theory Y.

(5 Sessions)

UNIT VI

Leadership: Concept and Functions, Leadership style, Leadership traits. Controlling: Concept, Types of Control, and its process.

(5 Sessions)

Master of Business Administration Course Curriculum (Session 2017-18) 17 * Provision for presentations / assignments

Master of Business Administration Course Curriculum (Session 2017-18)

17

*

Provision for presentations / assignments / case analysis in additional sessions

**

1 Session = 60 Minutes

Text Books:

Stoner, Freeman, & Gilbert, Jr. (2008).6th Edition. Management. Prentice Hall of India.

Harold, K. & Heinz, W. (2008). Essentials of Management. 5th Edition. Tata McGraw Hill.

Reference Books:

Robbins & Coulter. (2007). Management. 9 th Edition. Prentice Hall of India

Robbins, S. P., & Decenzo, D. A. (2007). Fundamentals of Management: Essential Concepts and Applications.6 th Edition. Pearson Education.

Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial Perspective (McGraw Hill, 12 Edition 2008)

Learning Outcomes

Develop the understanding about basic management principles and concepts.

Apply management theories in practical business set-up.

Develop the practical skills of decision making and leadership in context to present business scenario.

Learn basic business presentation skills and enhance their communication skills.

Course Code: MBA1105 Master of Business Administration Course Curriculum (Session 2017-18) 18 Business Communication

Course Code: MBA1105

Master of Business Administration Course Curriculum (Session 2017-18)

18

Business Communication

Year: I

Trimester: I

Max. Hours: 30

Preamble: The course is aimed at equipping the students with necessary techniques and skills of communication to inform inspire and enlist their activity and willing cooperation in the performance of their jobs. This course’s goal is to help you gain greater skill and confidence to communicate effectively as a manager.

Objectives of the Course:

To enable students analyze communication situations and develop effective

communication strategies

To develop skills for communicate professionally and persuasively

To make students learn skills for successful formal and informal presentations

 

Communication

at

workplace:

Understanding Corporate

 

communication, Objectives and Role of Communication, Process

UNIT I

of Communication, Channels and Types of Communication, Communication Network, The C’s of Good Communication, Barriers of Communication

(5 Sessions)

UNIT II

Verbal communication: Introduction, Oral and Written communication- letter writing and report writing. Business Presentations: Elements of Business Presentation, Visual & Audio aids in Presentation. Designing a Presentation. Effective listening- process of listening, types, and Technology Enabled Communication

(5 Sessions)

 

Non- Verbal Communication:

   

UNIT III

Body language: concept, importance, kinesics and its various elements: Eye Contact, Facial Expression, Gestures, Postures, Proximics, Chronemics. Oculesics. Color as Non- verbal Communication, Paralanguage: Concept, Importance, Elements/Parts of Paralanguage: Voice, Word Stress, Pitch, Pause, Rate, Volume, And Articulation.

(5 Sessions)

 

MID-TERM EXAMINATION

 
 

Employment Communication

   

UNIT IV

Group Discussions: Introduction, Concept, Purpose, Types of Group Discussion Strategies to Succeed, Dos and Don’ts Interview Skills: Introduction, Concept, Purpose, Types of Interview, Candidates Preparation/ Strategies to Succeed, Employer’s Preparation, Dos and Don’ts.

(5 Sessions)

Master of Business Administration Course Curriculum (Session 2017-18) 19 UNIT – V Business Etiquettes :

Master of Business Administration Course Curriculum (Session 2017-18)

19

UNIT V

Business Etiquettes: Introduction, Concept, Significance, Exchanging Business Cards, Dinning Etiquettes, Telephonic Etiquettes, netiquettes. Cross cultural communication: Developing cultural Intelligence, Interacting with foreign clients like Japan, France, Germany, Brazil.

(5 Sessions)

 

Group Communication

 

UNIT VI

Media Management: Press Release, Press Report, Press Conferences, Public Speaking. Meetings, Negotiation, Nature and Factors affecting Negotiation Role of social media in corporate communication:

(5 Sessions)

Classification and scope of various types of social media.

*

Provision for presentations / assignments / case analysis in additional sessions 1 Session = 60 Minutes

**

Text Books:

Lesikar, R. V., & Petitt, J. D. Jr. (2005). Business Communication: Skills for Empowering

the Internet Generation. 10 th Edition. Tata McGraw-Hill Publication.

Reference Books:

Mohan, Krishna & Banerji M. (2008). Developing Communication Skills. Macmillan

Publishers India Ltd.

Sharma, R. C. & Mohan, K. (2002). Business Report Writing and Correspondence:

Practical Approach to Business and Technical Communication. 3 rd Edition. Tata

McGraw-Hill Publication.

Chaturvedi, P. D., & Chaturvedi, M. (2007). Business Communication: Concepts, Cases

and Applications. Pearson Education.

Course Code:MBA1106 Master of Business Administration Course Curriculum (Session 2017-18) 20 Course Outline Quantitative

Course Code:MBA1106

Master of Business Administration Course Curriculum (Session 2017-18)

20

Course Outline Quantitative Techniques

Year: I

Trimester: I

Max. Hours:

Preamble: Quantitative Technique is a scientific approach to managerial decision-making. The successful use of Quantitative Technique for management would help the organization in solving complex problems on time, with greater accuracy and in the most economical way.

Objectives of the Course:

To provide students with the understanding of role of quantitative techniques in business decision making

To prepare a common platform for students for better understanding of statistical tools.

To familarize the students of different streams about different quantitaive techniques.

UNIT I

Introduction Introduction of statistics, types of statistical methods, importance ,scope and limitations ,Data classification, tabulation and representation

(4Sessions)

UNIT II

Measures of Central Tendency: Arithmetic Mean, Geometric Mean, Harmonic Mean and Weighted Average, Median and Mode Measures of Dispersion: Range, Average Deviations, Standard Deviation, Combined Standard Deviation and the Coefficient of Variation

(4 Sessions)

UNIT III

Skewness , Moments and Kurtosis : Introduction, measures and applications Correlation and Regression: Introduction, Correlation Analysis Coefficient of Correlation, Regression, Estimation using, egression lines, Multiple Regression and Partial and Multiple Correlation (overview)

(7 Sessions)

 

MID-TERM EXAMINATION

UNIT IV

Probability: Basic concept, Three Types of Approaches to Probability, Addition and Multiplication Theorems, Conditional Probability and Baye's theorem.

(5 Sessions)

UNIT V

Probability Distribution: Binomial Distribution, Poisson Distribution and Normal Distribution, their Characteristics and Applications in Business Management

(5 Sessions)

UNIT VI

Estimation and Confidence Interval: Introduction, point estimation, confidence interval estimation, estimating sample size Introduction of SPSS and Practical Applications of Excel

(5 Sessions)

Master of Business Administration Course Curriculum (Session 2017-18) 21 * Provision for presentations / assignments

Master of Business Administration Course Curriculum (Session 2017-18)

21

*

Provision for presentations / assignments / case analysis in additional sessions

**

1 Session = 60 Minutes

Text Books:

Sharma, J. K. (2010). Business Statistics. New Delhi: Pearson Education (P) Ltd.

Bali, N. P., Gupta, P. N., & Gandhi, C. P. (2008). Text Book of Quantitative Techniques. New Delhi: Laxmi Publications (P) Ltd.

Reference Books:

Bajpai, N. (2001). Business Statistics. New Delhi: Pearson Education (P) Ltd.

Levin, R. I. (1997). Statistics for Management. New Delhi: Pearson Education (P) Ltd.

Hooda, R. P. (2003). Statistics for Business and Economics. New Delhi: Macmillan Publication.

Beri, G. C. (2010). Business Statistics. New Delhi: Tata McGraw Hill Publishing Company Ltd.

Gupta, S.C. (2006). Fundamentals of Statistics. New Delhi: Himalaya Publishing House.

Elhance, D.N. (2008). Fundamentals of Statistics. New Delhi: Kitab Mahal Distributors New Delhi.

Suggested Journals:

Journal of Business and Economic & Economic Statistics

Journal of Statistical Software

Journal of American Statistical Association

Learning outcomes:

Students studied basic concepts of Business Statistics so will be able to analyze data with the help of statistical tools.

Students will be familiar with a variety of examples where mathematics or statistics helps accurately to explain and solve physical phenomena

Students will be able to Illustrate and describe information using a range of numerical and graphical example.

Students are now able to define and apply different type’s quantitative techniques to solve managerial, scientific and social problems.

Master of Business Administration Course Curriculum (Session 2017-18) 22 Computer Applications in Management Course Code:

Master of Business Administration Course Curriculum (Session 2017-18)

22

Computer Applications in Management

Course Code: MBA1107

Year: I

Trimester: II

Max. Hours: 30

Preamble: Computer applications in management are one of the essential elements of any business course as it focuses on the technological aspects and provides a practical insight. It helps the managers to adapt to fast technological changes so that they can keep them updated.

Objectives of the Course:

To provide hands on experience to students in using computers for data organization and addressing business needs.

Through this course it is intended to familiarize the students of Management with the computer hardware and software’s and their applications in various domains of the management through studying softwares’

Credits: 04

Trimester I

LTP: 400

Module No.

Content

Teaching

 

Hours

 

Introduction to Computer System: Basic Computer Organization:

 

UNIT I.

Introduction, features and capabilities, components of computer system, classification of computers; Applications of Computers in Business. MS Word: Features, Creating, Saving and Opening Documents in Word Advanced Features of MS Word, Find & Replace, Using Thesaurus, Using Auto- Multiple Functions, Mail Merge, Handling Graphics, Tables & Charts. MS-Excel: Worksheet basics, creating worksheet, , heading information, data, text, dates, alphanumeric values, Opening and moving around in an existing worksheet, Toolbars and Menus, Working with single and multiple workbook. Working with formulae & cell referencing, Auto sum, Coping formulae, Absolute & relative addressing, Worksheet with ranges, formatting of worksheet, Previewing & Printing worksheet, Graphs and charts, Database Creating and Using macros, MS Power Point: Creating slide show with animations. Software’s : MS Word, MS power Point, MS Excel, Outlook, Internet

6

Sessions

UNIT II.

Introduction to Languages: Machine, Assembly and high level languages, Compiler, Assembler and interpreter, Fourth generation and fifth generation languages. Number System: Decimal, Binary, Octal, Hexadecimal and their Conversions Operating systems: Definition, Functions, Types and Classification Software: Introduction; Types of software with examples Software’s : MS Word, MS power Point, MS Excel, Internet

5

Sessions

UNIT III.