Communication Overload:

Abusive Language in an
International Market
Language is the most lethal, effective, and dangerous weapon ever
developed by man.

The Art of Conquest is in its usage.

Language is the most effective tool one can use
to achieve a desired outcome.
 Communication Overload: Abusive
Language in an International Market
So……if language is the most effective tool one can use to achieve a
desired outcome, what is the message is being delivered here?
 Communication Overload: Abusive
Language in an International Market
Is the use of language in this communication Effective or Ineffective?

Is this communication Positive or Negative?

 Communication Overload: Abusive
Language in an International Market
Once upon a time, Media Regulation forced Media Outlets to Publish
Opposing Viewpoints. Regulations Forced Media to exercise Objectivity
in their reporting.
How Objective were the media regarding Trump’s Wall?
TRUMPS WALL ACCORDING TO THE
ECONOMIST
Let me share an article from a July 26, 2016 article in The Economist

The Border Between the US and Mexico stretches 1,989 Miles.

Assuming a Wall of 1000 Miles (Helped by the Rio Grande and

Other Natural Borders) and 40 Foot Height, Construction of the
Wall would require approximately $711 million USD worth of
concrete and $240 million USD worth of cement.

It is not economically feasible to transport building materials

over large distances so all material must come from 200 miles
from the border.

ONE firm has half of the quarrys and materials close to the
border so WHO stands to profit the most from TRUMPS WALL?
Let me share an article from a July 26, 2016 article in The Economist

The Border Between the US and Mexico stretches 1,989 Miles.

Assuming a Wall of 1000 Miles (Helped by the Rio Grande and

Other Natural Borders) and 40 Foot Height, Construction of the
Wall would require approximately $711 million USD worth of
concrete and $240 million USD worth of cement.

CEMEX, a MEXICAN firm stands to profit the

most from TRUMPS WALL!
http://www.economist.com/blogs/graphicdetail/2016/07/daily-chart-16
 Are People Being Controlled By Language?
FIVE giant corporations control 90 percent of US mass media

These five conglomerates are Time Warner, Disney, Murdochs' News

Corporation, Bertelsmann of Germany, and Viacom (formerly CBS).

Their control spans most of the newspapers, magazines, books, radio and TV
stations, movie studios, and much of the web news content of the United States
and abroad.

These conglomerates are in large measure responsible for inculcating the social,
political, economic, and moral values of both adults and children in the United
States and abroad.

In 1950, three out of four US newspapers were independently owned.

Due to mergers, acquisitions, and other processes, by 1983, 50 corporations

controlled 90 percent of US media.

But today just five giant conglomerates control 90 percent of what most people
read, watch, and listen to.
Are People Being Controlled By Language?
Are People Being Controlled By Language?
Are People Being Controlled By Language?
 Communication Overload: Abusive
Language in an International Market
These Media conglomerates themselves are giant corporations. They are
among the largest companies in the world. They contribute to both of America’s
big parties, the Republicans and Democrats, while supporting their policies. US
media companies have also received from every administration progressively
greater media deregulation, which permitted ever greater media ownership
concentration, culminating for the first time in allowing all the media in a
community or city to be owned by one company.

Pages would be needed to list the thousands of information outlets now

controlled by the five conglomerates. A few examples will have to suffice.

News Corp owns Fox News, the Wall Street Journal, Barrons weekly, the
London times, far Eastern Economic review, the New York Post, and hundreds
of other large and small city and community newspapers, magazines, and
internet properties.

Time-warner owns Time Magazine, Fortune Magazine, People Magazine,

Sports Illustrated, CNN news group, Turner networks and movies, Warner
brothers films, DC Comics, Times online systems, and much more.

And Disney is not just about Mickey Mouse Cartoons these days, as it owns
ABC Television, magazine publishing business, Disney Films, Lucas Films, and
a huge number of other media and entertainment enterprises.
 Language Is More Than Words!

Language Influences What and How You Think.

Language Influences What You Like and Dislike.

Language Influences What you Buy.

Language Influences How Much You Spend.

Language Influences Your Friends and Associations.

Structuring Your Language Will Structure Your

Thinking.
HOW TO STRUCTURE YOUR LANGUAGE
 Language Is More Than Words!

Develop a Habit For Reading. Read Everything!

Listen to Music and the News.

Go to the Movies (Turn Off The Subtitles).

Engage Native Speakers (Social Media is Excellent Tool).

Buy an Opposite Language Dictionary AND a Thesaurus.

Educate Yourself and Attain Working Knowledge.

Structuring Your Language Will Structure Your

Thinking.
 THREE PRINCIPLES

PRECISE

POINTED

PROFESSIONAL
Structuring Your Language Will Structure Your
Thinking.
SUBTLE DIFFERENCES IN WORD CHOICE
 Communication Overload: Abusive
Language in an International Market
 Communication Overload: Abusive
Language in an International Market
HISTORY OF LANGUAGE
GEORGE CARLIN ON LANGUAGE
GEORGE CARLIN ON LANGUAGE
GEORGE CARLIN ON LANGUAGE
 Language Is More Than Words!

BASIC TRAINING - VOCABULARY

CORE TRAINING – GRAMMAR

INTERMEDIATE TRAINING – USAGE AND EXPANDED

VOCABULARY

ADVANCED TRAINING – PRESENTATION

EXPERT TRAINING – CULTURAL AND EDUCATIONAL

AWARENESS

GRADUATE – PRECISION WORD CHOICE

Noam Chomsky on Language
Noam Chomsky on Language
Noam Chomsky on Language
Noam Chomsky on Language
Noam Chomsky on Language
Noam Chomsky on Language
 Language is Creation!

SALES

ENGINEERING

POLITICS

SOCIAL RELATIONSHIPS

MANAGEMENT

COMMUNICATIONS
Why is language so important to communication?
THANK YOU!
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