Beruflich Dokumente
Kultur Dokumente
SERVICES
2017-18
TAILOR-MADE
TREND BOOK SERVICE
CONSULTING
FASHION SHOWS
ANALYSIS
ACTUASTYL
PROMOS T YL is the f irst Trend A genc y created in 19 6 6 in Paris
WHAT WE DO
« analyze, synthesize, predict, orientate. »
OUR GOAL
« assist you to improve your creations. »
05
Our Our
history expertise
1980
Creation of the Influences Trend Book : the design agency
becomes a full-fledged trend forecasting agency.
OUR TEAM OF EXPERTS
Creation of the Sports Trend Book Our teams of marketing experts, sociologists, designers or
architects are distinguished through their expertise and
diversity, which gives them a perfect knowledge of fashion
1987 trends on a global scale.
Creation of the first fabric library : an essential sourcing For each project, we select our best-suited team to meet
tool that continues to nourish our trend insight your specific needs.
OUR CLIENTS
2012
The diversity of our customers in terms of size, sector and
Launch of a blog and digital client services
market is a fundamental contributor to our knowledge.
06 07
Our services
Go to page 10
Go to page 16
3 CONSULTING
A complete range of tailor-made services to assist you at
every stage of your development.
Go to page 18
Go to page 20
5 ACTUAST YL
An online updating service featuring product forecasts
and summaries of the latest industry news.
Go to page 22
08 09
TREND BOOK
Trend Book
SERVICE
service
“
1 800€ per season and per sector Our Trend Books are strategic tools to anticipate marketing design
and textile trends.
ACTUASTYL is an online platform that provides follow-ups and complementary info to the current
season’s trends. These updates are a support to medium and short-term creations.
Our trend books have taken into consideration the following priorities :
• Marketing definition of our 4 themes
• Histogram of season’s colours for your sector
• A pragmatic presentation of the 4 themes, which comes with 3 stories each, including :
1) The inspirations,
2) Season’s key silhouettes and their description
3) Key products
4) Prints and accessories
• Presentation of the season’s 5 must-have products for your sector
• Enhancement of our partnerships with textile suppliers Twice a month, PROMOSTYL selects three major news related to your sector and present them to
Our trend books are pragmatic, and bring real added value to the creation of long-term collections you through a synthetic newsletter.
These Flash News are developed on the following sectors : Woman, Man, Kids, Lingerie.
You will therefore receive these news flashes twice a month, by e-mail, so you can stay up-to-date
with your sector’s latest developments.
SERVICE
service
1 800€ per season and per sector
“
2 fundamental trend books
These trend books are the starting point for all sectors : Textile,
“
Women, Men, Lingerie, Design
addressing all types of industries
• Our teams of experts analyze the evolution of the main societal movements as well as consumer’s behavior, • Our colourist experts create 4 colour ranges corresponding to our 4 seasonal axes. These ranges are then
before retranscribing them in terms of design evolution. reworked and illustrated for various sectors.
Range of detachable fabrics and card swatches for your creative workshops
• TECHNOLOGIC AL
• ECOLOGIC AL
• C U LT U R A L
• C O U N T E R C U LT U R A L
COUNTER ECOLOGY
CULTURE
• These axis are then broken down into 12 stories that describe their impact on architecture, design, fashion, soft
and rigid materials.
• These ranges are then shown in context to show their impact on materials, style, cosmetics, technology and
interior decoration.
dra Pé s secs
NUA NCE S É TA NCHE S
WATE RTIGHT TONE S
DE NIM CONNE CTÉ
s e D i M e n TAT i O n MARITIME
防水カラー
dry draP i n G SMART DE NIM
ドライなドレープ スマートなデニム Sédiments Nautique
堆積 ノーティカル
14 11 15 19
05 01 07 06 28 29 26 23 28
N UA N CES ÉTA N CHES
W ATERTI G HT TO N ES
dra P és s ecs
防水カラー
dry dra P i n G
ドライなドレープ
• Fashion
14 11 15 19
05 01 07 06
BICOLORE S MA RINS
e m Pr e i n t e s MA RINE TWO-TONE S
t rac e s ONIRONAUTE
マリン調のツートーン
痕跡 ONE IRONAUT
夢の探求者
15 11 16 19
07 02 06 05 01
B I CO LO RES M A RI N S
COLOR BLOCKS 25 28 21 22 26 NÉ O-COSMONAUTE S
B r u n s Pè l e r i n s e m Prei n tes M A RI N E TWO -TO N ES
COLOR BLOCKING NE O-ASTRONAUT traces
Pi lGr i m Br own s マリン調のツートーン
カラーブロック 新世代の宇宙飛行士 痕跡
Camaïeux de neutres et beiges intemporels, précis A tonal array of timeless, meticulous and rigorous 時代を感じさせない繊細かつ厳格な、ニュートラルカラーと 巡礼者のブラウン Trio de basiques nautiques associés à deux neutres Basic nautical trio combined with two neutrals in ベーシックなノーティカルカラー 3色に、ニュートラルカラ Camaïeux crépusculaires éclairés de lueurs pâles. A dusky monochrome lit up by pale glimmers. Clo- 薄暗いモノクロ調を照らす、ぼんやりとした淡い光。空想に
au millimètre. Empreintes préhistoriques et textures neutrals and beiges. Prehistorical traces and dry ベージュ。先史を彷彿させる痕跡とドライなテクスチャー。 travaillés en monochromes ou bicolores. Bâches monochromatic or two-tonal harmonies. From wa- ー 2色を組み合わせて、モノクロ調または調和のとれたツー Vestiaire pour Pierrot cosmique, onironaute et cos- thing for a moonstruck Pierrot, dream-explorer or ふけるピエロや夢の探求者、地下を探索する者らが着用する
sèches, toges et drapés anciens se déclinent sur un textures, antique togas and draping are both rough 素朴さと洗練さを兼ね備えた、アンティーク調のトーガやド étanches et coupe-vent imperméables, fonctionnels tertight tarps to waterproof windbreakers, functional トーンに仕上げる。防水布やウォータプルーフ仕様のウイン monaute underground, denim connecté correcteur underground astronaut, smart posture-correcting de- ような洋服、姿勢矯正機能を備えたスマートなデニム、Wi-Fi
15 11 16 19
mode à la fois brut et raffiné. and refined. レープ。 et faciles à vivre. and easy wear pieces. ドブレーカー、機能的で着やすいアイテムなど。 de postures, baskets Wi-Fi et accessoires high-tech. nims, Wi-Fi sneakers and high-tech accessories. 付きスニーカー、ハイテクアクセサリーなど。
• Beauty
28 21 23 29 26 07 02 06 05 01
05 07 06 05 14 19 15 16
B ru n s P èl eri n s CO LO R B LO CKS
PROMOSTYL | PAG E 4 6 PROMOSTYL | PAG E 47 PROMOSTYL | PAG E 6 4 PROMOSTYL | PAG E 6 5 Pi lG ri m B row n s CO LO R B LO CK I N G
PromostYL | Pag e 2 8 PromostYL | Pag e 2 9
Camaïeux de neutres et beiges intemporels, précis A tonal array of timeless, meticulous and rigorous 巡礼者のブラウン カラーブロック
時代を感じさせない繊細かつ厳格な、ニュートラルカラーと Trio de basiques nautiques associés à deux neutres Basic nautical trio combined with two neutrals in ベーシックなノーティカルカラー 3色に、ニュートラルカラ
au millimètre. Empreintes préhistoriques et textures neutrals and beiges. Prehistorical traces and dry ベージュ。先史を彷彿させる痕跡とドライなテクスチャー。 travaillés en monochromes ou bicolores. Bâches monochromatic or two-tonal harmonies. From wa- ー 2色を組み合わせて、モノクロ調または調和のとれたツー
sèches, toges et drapés anciens se déclinent sur un textures, antique togas and draping are both rough 素朴さと洗練さを兼ね備えた、アンティーク調のトーガやド étanches et coupe-vent imperméables, fonctionnels tertight tarps to waterproof windbreakers, functional トーンに仕上げる。防水布やウォータプルーフ仕様のウイン
mode à la fois brut et raffiné. and refined. レープ。 et faciles à vivre. and easy wear pieces. ドブレーカー、機能的で着やすいアイテムなど。
05 07 06 05 14 19 15 16
BeAu —
TY
07 06 05 08 09
BEAU —
TY
16 14 20 13 12 15
BEAU —
TY
29 25 28 23 26
• Interior decoration
B e Au — B E AU —
OrienTAL p OwDers V E G G I E - B E AU TY M AGN E T I C TY
07 06 05 08 09
TY
16 14 20 13 12 15
08 07 09 06
d é G ra dé s at i n é M U LT I CO VÉ GA N
07 06 08 09 s at i n y st u m P i n G VE GA N M U LT I COLOR
16 20 13 15 14 16
ふんわりとしたサテン調の輝き ヴィーガンマルチカラー
26 29 25 23
Me ME
01 06 04 08 09 10 17 12 16 11 19 15
04 09 10 08 16 17 15 14 19
04 09 10 08 16 17 15 14 19
15 16 12 14 17
06 01 05 10 08 15 16 12 14 17
06 01 05 10 08
PALE TTE COMPOSTÉ E
PAL ETTE CO MPO STÉE
tram és COMPOSTE D PALE TTE 28 23 29 26 MÉ TÉ ORITE
tramé s CO MPO STED PAL ETTE
textur es コンポストカラー ME TE ORITE
te xture s コンポストカラー
Crescendo solaire pour matériaux et artisanat bruts A crescendo of solar shades for rough and precious くし状の掛け布、毛を逆立てたラグ、ブロック状のテーブ 素朴な質感 Palette basique pour un univers inspiré du camping, A basic palette sets the camping mood and crosses 屋外・屋内の垣根を超えて、ベーシックなカラーパレットに Camaïeux sidéral et minéral pour une maison cos- A mineral and deep space monochrome for cosmic in- 宇宙のインテリアを思わせる、無機質でディープなモノクロ 隕石
Crescendo solaire pour matériaux et artisanat bruts A crescendo of solar shades for rough and precious くし状の掛け布、毛を逆立てたラグ、ブロック状のテーブ 素朴な質感 Palette basique pour un univers inspiré du camping, A basic palette sets the camping mood and crosses 屋外・屋内の垣根を超えて、ベーシックなカラーパレットに
et précieux. Tenture peignée, tapis ébouriffé, tables materials and crafts. Combed drapes, disheveled rugs, ル、花瓶、バスケットなど、祖先たちの所作やスキルを参考 qui croise librement intérieur et extérieur. Kit urbain over easily from outside to inside. Urban and outdoor よりキャンプの雰囲気を演出する。アーバン&アウトドアキ mique. Halos satellites, planètes et météorites teriors. Satellite halos, planets and meteorites evoke 調の空間。衛星を囲む光の輪、惑星、隕石などをモチーフに et précieux. Tenture peignée, tapis ébouriffé, tables materials and crafts. Combed drapes, disheveled rugs, ル、花瓶、バスケットなど、祖先たちの所作やスキルを参考 qui croise librement intérieur et extérieur. Kit urbain over easily from outside to inside. Urban and outdoor よりキャンプの雰囲気を演出する。アーバン&アウトドアキ
blocs, vases et paniers, le travail du fil, de la terre et du block tables, vases and baskets, ancestral gestures にしながら、糸や土、ガラスを変身させる。 et outdoor, thermos classique, lanterne chic et torche kits, classic thermos bottles, chic lanterns and rugged ット、クラシカルな保温ボトル、シックなランタン、頑丈な prennent des allures de lampes, et révèlent douce- lamps and softly bring to light a space conducive to したランプの光が空間を満たし、宇宙への夢や瞑想へといざ blocs, vases et paniers, le travail du fil, de la terre et du block tables, vases and baskets, ancestral gestures にしながら、糸や土、ガラスを変身させる。 et outdoor, thermos classique, lanterne chic et torche kits, classic thermos bottles, chic lanterns and rugged ット、クラシカルな保温ボトル、シックなランタン、頑丈な
verre se fait selon des gestes et savoir-faire ancestraux. and skills guide the transformation of thread, earth tout terrain, jardinière et compost maison. flashlights, planters and home composters. 17 11 14 12 16 ment un espace propice à la méditation et rêverie meditation and outer space reverie. なう。 17 11 14 12 16
懐中電灯、プランター、ホームコンポスターなど。 verre se fait selon des gestes et savoir-faire ancestraux. and skills guide the transformation of thread, earth tout terrain, jardinière et compost maison. flashlights, planters and home composters. 懐中電灯、プランター、ホームコンポスターなど。
and glass. 04 08 01 09 06 spatiale. 29 24 23 25 and glass. 04 08 01 09 06
PromostYL | Pag e 3 4 PromostYL | Pag e 3 5 PROMOSTYL | PAG E 5 2 PROMOSTYL | PAG E 5 3 PROMOSTYL | PAG E 7 0 PROMOSTYL | PAG E 71 PromostYL | Pag e 3 4 PromostYL | Pag e 3 5 PROMOSTYL | PAG E 5 2 PROMOSTYL | PAG E 5 3
12 13
TREND BOOK
Trend Book
SERVICE
service
1 800€ per season and per sector
“
7 trend books for textile & clothing
“
They anticipate each textile sector’s developments.
Published 18 months in advance.
addressing fashion professionals
01
Compost // Compost
Pant : 19-1118 TPX
CNCS: 024-25-07
D R EAM
11
A spho dè le / / A spho de l
Pant : 15-3214 TPX
CNCS: 144-65-17
pages presenting the trends of the future season in the form
of drawings, illustrations and fabric samples.
Brique // Brick Ve nus / / Ve nus
02 Pant : 18-1140 TPX 12 Pant : 15-1512 TPX
CNCS: 024-35-17 CNCS: 016-65-12
P ho spho re sc e nc e / /
Kaki Army // Army khaki
• 4 OBJECTIVES :
CNCS: No equivalent PLAY ou Agir en libérant la fantaisie et le jeu …
CNCS: 034-30-01
OFF ou Agir en se déconnectant de la démesure matérialiste et
F R ONT DR E AM
Adhésif // Adhesive C o r ne ille / / C ro w
09 Pant : 16-3930 TPX 19 Pant : 19-3924 TPX du trop consumériste. ― ―
CNCS: 125-60-13 CNCS: 131-25-02
Page 12 Page 36
Jaune trafic // Traffic yellow N uit no ire / / P itc h da r k
10 Pant : 16-1149 TPX 20 Pant : 19-4007 TPX
CNCS: 026-60-27 CNCS: DARK BLACK
P L AY O FF 行动主义 ACTIVISM
ACT IV ISM
Framboise // Raspberry C a no pé e / / C a no py
21 Pant : 18-1741 TPX 31 Pant : 18-0420 TPX
前沿呼吁我们带着集体利益的思维采取行动,以行星尺度为标 准…… FRONT urges us to act with a view to the collective good, on a planetary
CNCS: 160-35-29 CNCS: 060-40-10
03 04
2. Stories array
Jaune d’or // Yellow Ve r m e il / / S ilve r g ilt
24 Pant : 14-0951 TPX 34 Pant : No equivalent
CNCS: 039-75-37 CNCS: 040-70-02
03
IRIDESCENT SHINE
COTEX
ART: 8869/E53
85%PA 15%EA
Cage-effect bra top croisées sur le bas Lace and tulle high waist briefs with appliqué bias binding
mix of mesh and lace Bra top with crossed straps at the UNDONE
front and lacing
Matching bikini thong OYSHO
MULTIPLE LINKS
PROMOSTYL DESIGN
VICTORIA’S SECRET
VICTORIA’S SECRET
FLEUR OF ENGLAND
NOYON DENTELLE
ART: 621596/137375
PA/EA
PROMOSTYL DESIGN PROMOSTYL DESIGN
KIDS YOUTH
3 SEASON’S MUST-HAVE PRODUCTS 4 TEXTILE SUPPLIERS
F AB R I C MANU F AC T U R E R S
BUSINESS LISTING BUSINESS LISTING
SPORTSWEAR
dongkeuk@dongkeuk.com LANERIE GROSBER ☎ (82) 27136919 vdeg@wanadoo.fr
☎ (39) 016321713 webmaster@shinjinter.com
EFFEBIEMME info@grosber.it TROUILLET
☎ (39) 030657406 SHOWA CO ☎ (33) 385261323
info@effebiemmesrl.it LEATHERTEX ☎ (81) 864728181 commercial@trouillet-cie.com
☎ (39) 057442301 takasugi@showatex.co.jp
ERICTEX : info@leathertex.it WANJUN TEXTILE
WANJUN TEXTILE
☎ (886) 227319199 SIM JERSEY ☎ (86) 57581163216
service@erictex.com.tw LEMAR ☎ (39) 0574720807 sjw790727@163.com
☎ (351) 253539740 info@simjersey.it
EUROMAGLIA lemar@lemar.pt WELLEN INTERNATIONAL TEXTILE
☎ (39) 0574798631 SOLIS ☎ (852) 1830668
eurmag@tin.it LIBERTY ☎ (90) 2242610440 connie.wong@wellen.com.hk
☎ (44) 2075739435 helena@solistex.com
EVEREST TEXTILE CO customerservices@liberty.co.uk
☎ (886) 65782561 SPRINTEX
sales@everest.com.tw ☎ (33) 474022740
Katy.Pechoux@sprintex.com
14 15
Tailor-made Trend Book
service
4 200 € per season
“
In addition to Trend Books and online updates for your sector, our Tailor-Made Trend
“
This tailor-made Trend Book service offers you an adaptation of our
expertise to your company’s specific needs.
Book Service offers you an external look on the work you have done internally along
TAILOR-MADE
After studying your activities, we will propose 3 developments :
• We analyze your colour range. • We analyze the balance of your • In harmony with your brand’s identity,
collection plan as a whole and give you our we provide you with the season must-haves
• We make recommendations on the
recommendations : quantity and quality of and we select 3 strong items or trends not
relevance and the harmonies of your colour
the styles, number of colour parts. to be missed for your next collection.
range in line with your identity and your
target. • These many axes of studies lead us to
give you our identification of your future
best sellers.
16 17
Consulting
Upon quotation
“
PROMOSTYL offers you a range of 6 customized services to
collections, from communication to the offline and online stores.
“
accompany you during your strategic reflections and your product’s
For each mission, PROMOSTYL dedicates a team that accompanies you throughout developments.
the service punctuated by intermediate validation steps.
CONSULTING
for your products.
18 19
Fashion Shows analysis
400 € per season and per sector
Twice a year, for the men and women’s sectors, PROMOSTYL scrutinizes and analyzes
“
A comprehensive analysis of the main fashion shows around the
“
the most impacting fashion weeks (New York, London, Milan, Paris) and delivers a world with the resulting trends.
comprehensive report, entitled « VISION » .
WOMENSWEAR MENSWEAR
Our expert designers of the sector make a thourough study of the fashion shows and extract the key At the end of these 4 fashion weeks, our teams gather up and identify the major emerging trends in
features that are bound to impact the upcoming seasons. No longer than 3 days after the end of the terms of key shapes, materials, colours and details. You will then receive a global study composed of
fashion week, you will receive a report of approx. 20 pages containing : forty pages containing :
FASHION SHOWS
A SYNTHESIS PER CITY OUR FINAL SYNTHESIS OF THE 4 FASHION WEEKS
ANALYSIS
• The 6 essential products of the women’s or men’s wardrobe • The season’s 12 essential products
• The 2 key fabrics • The 4 key fabrics
• The 2 key colours • The 4 key prints
• The 2 key prints • The 4 key accessories
• The 4 key details
• The 4 key colours
20 21 21
Actuastyl
ACTUASTYL informs you about the latest news in your sector and
“
Online updating service for a continuous flow of information about your sector. “
offers you predictions according to a calendar of events.
CLASSIC WOMAN
EMERGING BRANDS FASHION WEEKS
GALLERY
6 royalty free boards
1. Key Trends : Presentation of the analysed 7 • Our online updates service comes as a free
EVENT’S MOOD BOARD EVENT’S MUST-HAVE GARMENTS
FASHION WOMAN
highlights of the season’s collections complement to the trend book for the corresponding
2. Season’s collaborations : Presenting the main season.
collaborations of the season
• It can be consulted online after assigning an access
3. Emerging brands : Our selection of 7 emerging code and available for the Women, Men, Kids and
brands of the season Lingerie sectors.
4. Fashion shows synthesis : Analysis of the 4 • It is also available independently, upon
main Fashion Weeks : New York, London, Milan, subscription.
Paris
INSIGHTS
TRADE SHOWS
Women sector : Men sector :
• Who’s Next - Paris • Pitti Uomo - Florence
• CIFF - Copenhagen • Premium - Berlin
• Momad - Madrid • Tranoï - Paris GALLERY
• Pure - London • Jacket Required - London
• WWD Magic - Las Vegas • White Man - Milan 6 royalty free boards
• White - Milan • NY’s Men - New York
• Coterie - New-York SECTORS
• Tranoï - Paris
AVAILABLE
ACTUASTYL
Kids sector : Lingerie sector :
• Playtime - New York • Interfilière - Paris
Selection of 10 brands not to be missed during • CIFF - Copenhagen • Moda UK - Birmingham
• Kid Show - Paris • Curve - New York
your next trade show visits. • Kleine Fabrik - Amsterdam • Mode City - Paris
• Children’s Club - New York • Miami Swim Week - Miami
• Pitti Bimbo - Florence • Exposed - Paris
22 23
Actuastyl Subscription
“
Comes free of charge for the purchase of a Trend Book, for the corresponding season “
ACTUASTYL is available online according to a
Also available solely upon subscription. specific calendar of events.
EVENT’S MOOD BOARD Bimonthly Issues EVENT’S MOOD BOARD Monthly Issues
MAN
WOMAN • Casual
• Casual • Travel
• Event • Event
EVENT’S MUST HAVE GARMENT • Romance EVENT’S MUST HAVE GARMENT • Ceremony
• Business • Week-end
LINGERIE
• Swimwear
These events are • Activewear
adapted to the
seasons. • Intimate
ACTUASTYL
The technical sheets are copyright free The technical sheets are copyright free
24 25
Find us
OUR OFFICES
FR ANCE
PARIS
Head Office
5 Passage Thiéré
75011 Paris
Tel : +33 (0)1 49 23 76 00
Digital Branch
6 rue Victor Considérant
75014 Paris
ONLINE
BEIJING actuastyl.com
Tel : +86 (0)10 84463638-8829
ON SOCIAL NETWORKS
Digital branch
6 rue Victor Considérant - 75014 Paris
contact@promostyl.com
PROMOSTYL.COM