GoldenOar, Inc.

Optimizes Client Revenue Stream with Capital Expense Migration t

o Operational Expense Model (CapEx to OpEx)
GoldenOar, Inc. adopts a Business as a Service (BaaS) model, mirroring SMB and E
nterprise arch toward “metered” or Cloud-based, subscription services
San Francisco, CA, September 27, 2010 -- GoldenOar, Inc., a leader in Channel, S
MB, Enterprise and Government sales, announced today its “Business as a Service” (Ba
aS) model.
John Ochinero, GoldenOar’s Founder & CEO stated “The movement from Capital Expense t
o Operational Expense (CapEx to OpEx) provided by the Cloud is catching on at ev
ery level of innovation-from business operations to technology the subscription
model is highly appealing ” Ochinero continued “the largest benefactor is the ultima
te customer as they realize no initial capital expense, have predictable monthly
costs and enjoy service scalability .”
Ochinero was announcing GoldenOar s “Business as a Service-BaaS” model that will pro
vide a wide range of subscription business services to the Small to Mid-Size Bus
iness (SMB) market both domestically and internationally.
Ochinero went on “In twenty-four hours a company based in Germany can have a profe
ssional San Francisco, fully staffed office, outbound telemarketing, help desk,
offering compliance health care auditing, mail box filtering,targeted leads to k
ey decision makers, pubic relations as well as legal, financial and business ana
lytics advisers-all subscription with nearly no significant capital expense-just
operational, pay as-you-go expense.”
Ochinero underscored the BaaS model “GoldenOar s job is to bring this to the SMB m
arket and manage selected services to provide our Clients with the optimum resul
ts at the lowest possible cost.”
As founder and executive vice president of three technology companies that evolv
ed into 9-10 figure concerns, John Ochinero s (www.johnochinero.com) career is r
ooted in the IT world. However, GoldenOar, Inc. has carved out a niche as “Sherpa” t
o Domestic start-ups and mature International companies that wish to enter the N
orth America market. GoldenOar, Inc. coordinates government documents for doing
business, sets up office presence, develops a marketing strategy including posit
ioning analysis, prepares public relations, drafts Partner and Channel agreement
s, contacts customers and brings in revenue for its Clients.
Ochinero put on his technology hat by saying “nearly 80% of businesses will use Cl
oud applications within a few years and that it will be more of the “Private Cloud”
variety as apposed to the “Public Cloud” as provided by such companies as Amazon and
Google. “Pubic Clouds have some great advantages such as being on demand, cost ef
fective and essentially homogenous, being compatible with all users” Ochinero stat
ed “but businesses are willing to sacrifice a little bit of these benefits for the
security and reliability of a trusted Provider and a Private Cloud.”
“The point is that CTO s and COO s from Enterprise Fortune 500 to the SMB are now
embracing the Virtualization and Cloud concept and its only natural that this “met
ered” concept will port over to everything in business from operations, to profess
ional services, to intelligence-everything” Ochinero summarized.
Research has shown that Enterprise is moving quickly to incorporate Cloud usage
and the SMB market is not far behind.
The SMB market at this time is aggressively pursuing Virtualization, quickly und
erstanding the value of having one server be fully utilized what earlier require
d four servers. Savings to business can be found in minimizing data center real
estate, power and other resource usage. This Virtualization adoption by the SMB
will evolve to Cloud usage. However, not without the guidance of their trust sol
ution provider.
Ochinero emphasized that GoldenOar s strength is in Business Development for Dom
estic and International IT companies “GoldenOar s strength is in establishing a Ch
annel Network throughout the United States of high integrity and talented vertic
al market Resellers as well as offering an opportunity to appropriate Clients to
work with the largest online, Big Box and the dominant, two-tier distributors.” O
chinero stated “but we learned long ago that its critical that organizations enter
ing the USA market needs to put the administrative pieces in place first in orde
r to conduct a professional business relationship-so we took on that responsibil
ity as well. Fortunately, in the world of subscription services, putting an oper
ation in place is now a quantum leap ahead with regard to convenience.”
Ochinero went to the bottom-line "GoldenOar prides itself in providing services
to its Clients with laser focus on what they need and when they need it-the worl
d of readily available subscription services is allowing us to do just that."
About GoldenOar, Inc.
GoldenOar, Inc. is a privately held corporation providing proactive sales develo
pment services to technology vendors that wish to increase their immediate and l
ong term revenue generation network in North America. GoldenOar works with a div
ersified portfolio of resellers, manufacturer representatives and online partner
s with a targeted installed base of Fortune 1000 and vertical SMB markets (e.g.
Health Care, Financial and Legal). GoldenOar s services include product position
ing, strategy, sales and consultancy.
For more information visit http://www.goldenoar.com/
About John Ochinero:
John Ochinero has founded three technology companies where he served as executiv
e vice president of sales and marketing. Each organization reached profitable, m
onthly sales in the millions of USD within the first year and evolved into a 9-1
0 figure concerns through merger or acquisition. John has taken the lead on scor
es of successful marketing and sales efforts in North America. John has publishe
d numerous articles and given presentations on IT sales in North America to thou
sands of IT executives on three continents. Reach John directly at jochinero@gol
denoar.com or (415) 290-0168 to learn more about this promotion.
Learn more about John Ochinero at LinkedIn: http://www.linkedin.com/in/johnochin
ero and www.johnochinero.com
Contact :
John Ochinero
GoldenOar, Inc.
182 Howard Street
San Francisco, CA 94105
415-290-0168
john@johnochinero.com
http://www.johnochinero.com