6th annual event

Register before
16 July 2010
and save up to US$1000
Prices, packages and booking
4 – 7 October 2010, Jumeirah Emirates Towers, Dubai, UAE
form on page 12

Proudly sponsored by
Communicate

Opportunity, Innovation and Strategy for Operators and Investors

Hear over 60 operator perspectives on their strategies for growth and future investment

UAE Kuwait Oman

ICT partner

Osman Sultan Najeeb Al Awadi Dr. Amer Al Rawas

CEO CEO CEO
du VIVA Omantel

Four shows - one event

Peter Kaliaropoulos H.E. Farook Abdulqadir Karim Khoja Dr. Abdel Malek Jaber H.E. Amir Zai Sangin
Group CEO Abdulrahman CEO CEO Minister
Batelco Minister of Roshan Telecom Zain Jordan Ministry of
Communications Communications
Iraq Government Afghanistan

Ross Cormack Grahame Maher Gert Reider Sally Davis Ismail Fikri
CEO CEO CEO CEO COO
Nawras Vodafone Qatar Batelco BT Wholesale Zain KSA

Organised by
Kassim Al Hassani Nayla Khawam Laith Sadiq Hatem Dowidar Dr. Ahmed Sindi
Director General CEO CEO CEO CEO
ITPC, Iraq Orange Jordan Mena Telecom Vodafone Egypt Atheeb Telecom - GO

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 book early and save Telecoms World Middle East 2010

“The telecom
The Middle East's largest gathering
world is rapidly
transforming. of telecom CEOs - over 90 speakers
The exceptional
The Middle East remains a region committed to the growth
speaker line- and development of its dynamic telecommunications
up at this market. Ongoing infrastructure investment, appetite for
exclusive event expansion and adoption of innovative business models
has cemented the Middle East’s position as a rising global
guarantees player in the telecoms arena.
an unrivalled
opportunity Telecoms World Middle East 2010 combines two world
leading events to bring you together with more of your
to hear first- industry peers for four days of high-level networking and
hand of the discussion. Interact with industry experts in the panel sessions
opportunities
Carriers World Middle East 2010, with its 14 year leaders of Middle Eastern telecoms, including du, Etisalat,
and challenges global track record, is the definitive meeting place for Omantel, Batelco, Zain, Telecom Egypt, Nawras, Vodafone,
faced by wholesale executives. Discover the future of capacity STC, Orange Jordan, Roshan Telecom, Mobily, Qtel and
many more.
regional and pricing, deregulation and data service strategies to ensure
sustainable growth in your business.
international Why you need to be there:
operators” New for 2010! Mobile Apps World Middle East. Operators - By providing you with an even bigger and better
Capitalize on the mobile apps revolution for long-term platform for discussion than ever before, Telecoms World
Osman Sultan, profitability and differentiation within an increasingly Middle East 2010 is your fast track to successful operating
CEO, du crowded market. This event is designed for you to explore strategies in this dynamic market. Our interactive panel
the innovations and growth opportunities presented by sessions have been designed so that you can engage with
this dynamic new market. Be the first to identify and the industry’s leaders to identify and capitalize on the
implement a mobile apps strategy by drawing from the opportunities of tomorrow.
insights of our unrivalled speaker line up across the entire
value chain. Solution providers - Ensure your success in the Middle
East with a superior networking experience with c-level
Who will be there? executives from both regional and international operators.
The 6th annual Telecoms World Middle East event brings Leave with all the contacts you could possibly need to
together an unbeatable selection of the region’s leading further your business offering and presence in the Middle
operators, ministries and content providers. East.

Over four exciting days, you will have the opportunity

to network and learn from key industry players on their Lauren Meany
strategies for growth and how they will invest in their Conference Director
future. Benchmark your current practices with the Telecoms World Middle East 2010

Exclusive discounts for regional operators – Make this event

a learning and networking opportunity for your whole team!
With 90+ speakers delivering 4 days of innovative content, you will need to send your team to capture all the learning
and networking opportunities this c-level event has to offer. Make sure your team doesn’t miss out by taking advantage
of our exclusive discounts for regional operators. The more people you send, the more you will save!
Business community
partner Send 4 people ……………………………………………………………US$2000 per person (Save US$995)
Send 6 people…………………………………………………………….US$1750 per person (Save US$1245)
Send 8 people…………………………………………………………….US$1500 per person (Save US$1495)
Why not bring your…
Head of Strategy Head of Marketing
Head of Network Development Chief Business Officer
Head of Tehcnical Operations Chief Commercial Officer
Head of Finance Head of Wholesale
Research partner Director of Content & VAS Head of Strategic Investments

Meet and do business with local and international telecom operators

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Monday 4 October 2010

08.30 Registration & coffee 13.15 *CARRIERS EXCHANGE* - an unrivalled networking

08.50 Chairman’s Welcome
OPPORTUNITY & OUTLOOK
09.00 Keynote panel discussion: The changing landscape of the
wholesale market
• Emerging from global recession well positioned to capitalize
on new opportunities
• Reshaping the business beyond deployment of technology
and infrastructure
• Strategies to extract more from existing network resources
Khaled Tabbara, Vice President, Carriers Relations, du
Brendan Ives, Vice President, CEE, ME & Asia, Teliasonera specific customer segments
International Carrier
Adbulrahim Al Bahlani, General Manager – Wholesale, Omantel
09.45 Keynote presentation: Positioning operators at the forefront
of the new value chain
• The impact of the new broadband ecosystem on capacity and
interconnection strategies
• Monetizing content delivery to create scalable VAS growth
markets
Ali Amiri, Executive Vice President – Wholesale & Carrier,
Etisalat
10.15 Selling capacity in the Middle East
• Determining the ideal partnership for capacity markets in the
Middle East
• Business opportunities and interconnection in the Middle
East: capacity, new routes, cable systems and service • Offering targeted and scalable services to distinct consumer
requirements
Kais R. Qusous, Group Director, International Carriers Business • Differentiation by quality of service and depth of offering
Affairs, Zain Group
10.45 Morning refreshments and networking break
experience
Carriers Exchange is an efficient, high-speed and structured
networking facility that will enable you to exchange details
and make new contacts to further drive the growth of your
wholesale business.
13.40 Networking lunch
DIVERSIFICATION OF YOUR SERVICE PORTFOLIO
14.30 Panel session: Prioritizing your wholesale data service
portfolio
• Identifying winning services and applications which target
• Expanding capabilities – a time for specialisation or
diversification?
• Managing increased data traffic whilst ensuring profitability of
data service packages
• Platform requirements to enable the delivery of quality
content-based services
Dr. Eyas El Hajery, Senior Vice President, Wholesale, Mobily
Eric Handa, Head - VP Global Sales, Global Data Business,
Bharti Airtel Ltd
Chandan Ghosh, Head Carrier Wholesale & Enterprise Business,
Aircel
15.15 Keynote presentation: Differentiating your wholesale
offering
• Prioritizing scope over scale for sustainable growth
segments
• Remaining competitive by ending the reliance on voice
revenue
Sally Davis, CEO, BT Wholesale

11.15 Meeting the accelerated demand for capacity in the Middle 15.45 Afternoon refreshments and networking break
East through subsea cables
• The impact of telecom and media convergence on capacity SUSTAINABILITY & PROFITABILITY
demand
• Implications of new fibre cable systems on capacity pricing in 16.15 Panel session: A new business model for voice
the Middle East • The impact of IP transition on voice profit margins
Mahesh Jaishankar, Vice President - Investments (Special • Positioning the Middle East as a gateway for traffic from
Projects) & Strategy, du Europe to Asia
• Extracting more value out of voice services through
11.45 Panel discussion: Implementing subsea fibre cables to alternative business models such as outsourcing to enhance
expand connectivity ROI
• Broadband appetite as an enabler of submarine networks Josef Trimmel, Head of Wholesale, Telekom Austria
• Increasing resilience of networks by re-routing traffic in Ioannis Konstantinidis, Executive Commercial Director,
congested areas Oteglobe
• Bridging the connectivity gap to provide access to emerging
markets 17.00 Panel session: Pricing strategies in a recovering market
James Wekesa, Chief Commercial Officer, WIOCC • Increased capacity, subsequent downward pressure on
Mahesh Jaishankar, Vice President - Investments (Special pricing, new strategy to bolster profits
Projects) & Strategy, du
• Managing wholesale price erosion
• Pricing structures in the era of converged services,
LIBERALISATION AND DEREGULATION
multimedia VAS and real-time applications
12.30 Panel session: Deregulating the market further to drive Mohammad Al Monani, Head of Carriers Relations, Etisalat
revenue growth Misr
• Introducing real service competition to the market through Mohamed Elnawawy, Vice President Corporate Strategy,
the granting of new licenses Telecom Egypt
• MVNO licensing: competitor or collaborator? Abdulla Al Mutawa, Senior Director - Operational Capacity
Phil Reynolds, Chief Legal Officer & Head of Regulatory Affairs, Management, Etisalat
FRiENDi Mobile Group
Lynne Dorward, Group Chief Regulatory Officer, Zain 17.45 Chairman’s closing remarks
Omar Al Radaideh, Snr. Regulatory & Interconnection Officer,
TRA, UAE 18.15 Cocktail reception

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 book early and save Telecoms World Middle East 2010

Tuesday 5

08.30 Registration & coffee • Establishing a nationwide 4G broadband network that offers
higher speeds, lower cost and greater connectivity
09.00 Chairman’s opening remarks – Zoran Vasiljev, Partner, Value • WIMAX as the solution to the new era of converged services
Partners • Positioning WIMAX in the Middle Eastern market – a niche
technology or a technology of scale?
OPPORTUNITY AND OUTLOOK FOR Dr. Ahmed Abbas Sindi, CEO, Etihad Atheeb Telecom - GO
THE MIDDLE EAST MARKET
13.00 Networking Lunch
09.10 Keynote: Setting the new standard for telecom operators
• The evolution of operator identity in the Middle East 14.00 Panel session: The broadband technology debate: LTE vs.
• Positioning yourself at the forefront of the new value chain as WIMAX
converged services dominate • Building the business case for LTE investment by
Osman Sultan, CEO, du understanding the key demand drivers
• The disruptive potential of WIMAX - a compliment or
09.40 CEO Panel session: The new game plan for sustainable growth competitor to LTE networks
• New operating environment, new focus, new markets • Meeting technical optimization challenges presented by
• Expanding the scale of your operations into viable emerging mass market adoption of content services as revenue and
markets mobile traffic decouple
• Fuelling service innovation through competition or partnerships Marc Aafjes, Director of Corporate Strategy & intelligence, Qtel
Moderator: Wasim Khan, Global Telecommunications Leader – Laith Sadiq, CEO, Mena Telecom
Middle East, Ernst & Young Suleiman Maani, CEO, Kalaam Telecom
Dr. Amer Awadh Salim Al Rawas, CEO, Omantel Ismail Fikri, Chief Operating Officer, Zain KSA
Karim Khoja, CEO, Roshan Telecom Kassim Al Hassani, ITPC Director General, Ministry of
Peter Kaliaropoulos, Group CEO, Batelco Communications, Iraq
Dr Abdel Malek Jaber, CEO, Zain Jordan
14.40 Panel session: Improving performance and profit margins
INNOVATIVE BUSINESS MODELS through infrastructure sharing
• The role of regulators in incentivizing infrastructure sharing
10.20 CEO Panel session: Shaping your business model around
• The simple economics - Increased network coverage and
scope not scale
reduced capital intensity
• Transitioning to a service-orientated business model
• Determining the readiness of incumbent operators to share
• Gaining a competitive advantage by capitalizing on growing
network infrastructure
content demand
• Avoiding network duplication through the consolidation of
• Promoting innovation to counter commoditization
infrastructure resources
Gert Reider, CEO, Batelco
Marwan Hayek, Vice President, Technology, Mobinil
Ross Cormack, CEO, Nawras
Grahame Maher, CEO, Vodafone Qatar Mohamed Jamoussi, Senior Consultant, STC
Laith Sadiq, CEO, Mena Telecom Data Shara Mishra, Head of Technology and Network
Nayla Khawam, CEO, Orange Jordan Development, Qtel
Hatem Bamatraf, Senior Vice President Network Development, du
11.00 Morning refreshments and Omar Al Radaideh, Snr. Regulatory & Interconnection Officer,
TRA, UAE
11.30 Case study: The role of mobile operators in driving
interoperability between multiple social infrastructures 15.20 Case Study: Samatel Oman - Rolling out an international
• Creating an ecosystem of scalable interactive services NGN with converged services
• The projected commercial impact of mobile services • Key business drivers and regulatory hurdles on rolling out an
• Furthering collaboration between all stakeholders to drive the international NGN in Oman
digitisation of the Middle East • Deploying tomorrow’s converged services on today’s NGN
Khaled Hegazy, Director of External Affairs, Vodafone Egypt • Converging the fixed line with MVNO services
Gurkan Ozturk, EVP Global Sales & Marketing, Verscom
11.50 Building the business case for m-commerce – Extracting Dr. Wael Taher, CEO, Samatel Oman
value for profitability
• Collaboration models for financial institutions, MNOs and 15.50 Panel session: Making mobile broadband accessible to the
merchants mass market
• Deploying and securing payment applications on mobile device • Accelerating the adoption of mobile broadband through
Rashed Al Abbar, Director m-Commerce, Etisalat compelling applications
• Meeting the demand for “anytime, anywhere” whilst
12.10 The Middle East data centre market – real estate or real ensuring quality of service
value added? • Pricing strategies for affordable uptake
• The viability of the data market in the Middle East Ahmed Nassif, Managing Director, Yahoo! Middle East
• Adopting a data service business model to multimedia Philippe Vogeleer, Chief Strategy Officer, Orange, Jordan
service demand Najeeb Al Awadi, CEO, VIVA
• Balancing investment in data services with expected revenue Charles-Henri Levaillant, Corporate Vice President, Strategy &
growth Development, Vivendi
Andrew Grenville, Executive Vice President – Investments
(Special Projects), du

INVESTING IN NEXT GENERATION NETWORKS

Book early and save up to
12.30 Keynote Case Study: Launching 4G services over WIMAX
• Satisfying the appetite for high speed communications in US$1000
Saudi Arabia

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 www.terrapinn.com/2010/twme book early and save

October 2010

16.20 Afternoon break

4th Annual Telecoms World Middle
MONETIZING CONTENT SERVICES East Awards
Celebrating excellence
16.40 Smartphone evolution as the driver of innovation Tuesday 5 October 2010
• Furthering digital lifestyle through smartphone adoption and
innovation Join us in recognizing the outstanding achievements of individuals
• Charting future capabilities of smartphones to enable and companies which have positively contributed to the development
interactive services and digital entertainment
of the Middle Eastern telecoms industry. The Telecoms World Middle
• Achieving synergies between network and device capabilities
• Social networks as an enabler of increased ARPU and East Awards and gala dinner is designed to identify and reward those
customer retention companies who have demonstrated an unparalleled ability to succeed
Khaled Kefel, General Manager – Middle East, Research in and continually set standards of excellence.
Motion
Celebrating leadership, innovation and growth
17.00 Panel session: Delivering quality content to the mass market in the Middle East
• Combating limited usage of content services by enhancing
accessibility
The Categories
• Localizing content to accelerate uptake
• Delivering content through attractive, profitable and
marketable data bundles • Best Brand
• Providing consumers with a product they will pay for by • Best International Wholesale Carrier
prioritizing quality of service • Best Middle Eastern Wholesale Carrier                                  
• The impact of content services on the value chain and • Best Customer Strategy                                 
operator business models • Best New Product Launch                             
Hanadi Ayoub, Vice President – Applications & VAS, du • Best Operator
Roland Beckmann-Kunz, Group Director – Content, Etisalat • Best Mobile Application
Yousef Mugharbil, President, Rotana Digital Media • Best Arabic Application                             
• Best MVNO
17.35 Moving beyond retention by positioning content as a • Best Network Infrastructure Vendor
profitable application • Best Mobile Device
• Monetizing content services to justify your investment • Best Vendor of the Year
• Adopting smart segmentation and pricing strategies to
• Best App Store  
encourage uptake of mobile applications
• Offsetting the penalty of traffic congestion from a small
percentage of users by generating revenue Meet the Judges
• Pooling resources with application providers to become more
than a “bit pipe” in the new value chain Thomas Wilson
Kim Larsen, Executive Vice President - Technology Service & CEO
International Network Economics, T-Mobile SAMENA Telecommunications Council

17.55 Case Study: Strategic telecom and content partnerships to

enhance your service offering Andrew Hanna
• Recognizing the commercial opportunities presented by Founder & CEO
digital media through collaboration Enterprise Partners Ltd.
• Creating a win-win scenario – revenue sharing business
models for mutual benefit
• Tailoring applications in a segmented market to accelerate
uptake and capture specific consumer segments Hilal Halaoui
• Leveraging established consumer relations and existing billing Principal, Global Communications & Technology Practice
systems to generate revenue from content Booz & Company
Patrick Boulos, Managing Director – MENA, Universal Music
Group
Karim Taga
18.15 Chairman’s closing remarks Director, Telecoms, Information, Media & Electronics
Practice
19.00 Awards ceremony and gala dinner Arthur D. Little

Marc Biosca
Principle & Head of Middle East Telecom Practice
The earlier you book the more you save A.T. Kearney
Fax the registration form to + 971 4 445 8475
Jesus Villacorta
Principal, Technology, Media and Telecom Practice
Boston Consulting Group

To find out more, register and cast your vote,

please visit
www.terrapinn.com/2010/twme/awards
Discuss and debate with the local industry leaders

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 book early and save Telecoms World Middle East 2010

Wednesday 6 October 2010

08.30 Welcome coffee • Building a compelling case for an independent services

provider model
09.00 Chairman’s opening remarks - Zoran Vasiljev, Partner, Value • Making investments future proof through Managed Services
Partners Sharat Chandra, President & COO – Strategy & New
Technologies, GTL
EMERGING MARKETS SHOWCASE
13.00 Networking Lunch
09.10 Afghanistan: shaping the regulatory environment to attract
investors CUSTOMER ACQUISITION AND RETENTION
• Opportunities for investment in Afghanistan’s fibre optic
networks 14.15 Personalising services for retention
• Advances in spectrum management and implementation of • Moving towards a “one-to-one model” to retain high-value
pricing policies customers
H.E. Amir Zai Sangin, Minister, Ministry of Communications &
• The role of smart phones in creating applications and
Information Technology, Afghanistan
enhancing user experience
Eric Kerboriou, Marketing Director, Nawras
09.30 Iran: Connecting Asia and Europe through Iran’s fibre
networks
14.45 Panel session: Acquiring and retaining the enterprise
• Privatization and regulatory independence has paved the way
for investment customer
• Areas of opportunity- mobile broadband, m-commerce, 3G • Providing real time applications to streamline business
and pre-paid market communication
Dr. Karampour, Deputy Minister & President, CRA, Iran • Mobile enterprise solutions as a key differentiator in your
product portfolio
09.50 Iraq: Aligning all stakeholders to create and promote a • Achieving synergies of integrated services offered to the
stable investment environment corporate segment
• Joint venture opportunities for entry into the mobile market Sami Smeirat, Vice President, Orange Jordan
• The role of broadband in establishing Iraq as a new business Rajan Swaroop, Executive Director, Enterprise, Bharti Airtel
centre Adil Al Raisi, Vice President Corporate Business Unit, Omantel
H.E. Farook Abdulqadir Abdulrahman, Minister of Andrew Hanna, Founder & CEO, Enterprise Partners Ltd.
Communications, Iraqi Government
STRATEGIES FOR OPERATIONAL EFFICIENCY
10.10 Q&A: Middle East’s emerging markets, led by the moderator
15.30 Outsourcing as a mechanism for cost optimization
10.30 Morning refreshments and networking break • The post-recession telecoms value chain
• Is infrastructure sharing setting the wheels in motion for
11.00 Sudan: Operating in a price-sensitive, pre-paid market managed services?
• Shaping the regulatory environment to manage increased • Networks as an optional component not a core business
competition and fuel foreign investment asset
• Increasing connectivity in the south of Sudan through Yasser Shaker, Director of Network Engineering, Mobinil
infrastructure investment
H.E. El Zahawy Ibrahim Malek, Minister, Ministry of 16.00 Afternoon break
Information and Communications, Sudan
16.30 Panel session: Developing an investment strategy which
11.20 Q&A: Africa’s emerging markets, led by the moderator compliments your position in the market
• Driving efficiency in operations to free up cash and resources
11.40 Thailand: Reforming Thailand’s telecom market through • Investment in strategic assets such as new services, new
privatization business models and new technologies
• Competitive strength of broadband services in Thailand
• Determining the value of target assets for geographical
• Overcoming regulatory hurdles faced by foreign operators in
expansion
entering the Thai market
Hakam Kanafani, Chief Business Officer, Oger Telecom
Takorn Tantasith, Secretary General, The National
Dr. Fahad Mushayt, Head of Strategic Investment Unit, STC
Telecommunications Commission, Thailand
Justin McAleer, Head of Strategy, Teliasonera International
12.00 Indonesia: Open to foreign investment and service-level Carrier
competition Erkem Yener, Chief International Expansion Business Officer,
• Using WIMAX to bridge the digital divide between rural and Turkcell
urban areas
• Regulatory framework development as a critical driver of GREEN TELCOS
growth
Heru Sutadi, Commissioner, Indonesian Telecommunications 17.15 Adopting a green approach to telecoms strategy
Regulatory Body • Offsetting global emissions by implementing low carbon
network infrastructure
12.20 Q&A: South and South East Asia’s emerging markets, led by • Broadband as a solution to using resources more efficiently
the moderator • Reducing energy consumption of network infrastructure to
Christian Kern, Executive Director & Head of MENA Equity minimize operational costs
Research, JP Morgan Navid Atoofi, IT Director, Masdar Institute of Science and
Technology
12.20 Outsourcing O&M services to reduce OPEX
• Technology as a roadblock or facilitator of operational 17.45 Chairman's closing remarks
efficiency?

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Thursday 7 October 2010

8.30 Welcome coffee 12.45 Networking Lunch

09.00 Chairman’s Welcome 14.00 Recognizing the benefit to business of “going mobile”
• Capitalizing on high-margin revenue opportunities presented
TOMORROW’S APP BUSINESS MODELS by business demand for mobility solutions
• Increasing productivity, flexibility and optimizing workforce
09.15 Keynote case study: Developing apps in a fractured market through mobile
• The benefit of moving towards cross-platform development • Creating scalable and secure enterprise apps for unified
• Making “write once, run anywhere” a reality communications 
• Building and marketing an applications portfolio in a • Driving global business productivity through timely access to
fragmented market data and services
• Achieving business growth as a developer in a multiplayer Khalifa Al Shamsi, Vice President, Marketing, Etisalat
industry
Amr Ali, CEO, Enpronomics 14.30 Panel session: Harnessing the potential of mobile marketing
• Targeting more consumers through compelling mobile apps
09.45 Panel session: Successful platform strategy for increased app • Integrating your brand into an application for greater
uptake consumer engagement
• Who will own the consumer and dominate the apps market? • Understanding how your customers use mobile devices and
• Driving the service platform business model to compete with media platforms to exploit the potential of mobile
the app store Noah Chancellor, Senior Advisor – Marketing, Saudi
• Promoting flexible pricing, customer identity management Telecommunications Company
and personalization Yousef Tuqan, CEO, Flip Media
• The future role of the app store – cutting out the “Middle Sim Whatley, Managing Partner, Dubizzle
Man” for direct revenue gain Senior Representative, Dubai Film Festival
Miltos Vidalis, Director of Content, Portals & Devices, du
Junaid Mohammed, VAS Director – Internet & Messaging, 15.30 Case study: Apps and social media
Telenor Pakistan • Leveraging the vast consumer base of social media platforms
to promote your business offering
DESIGNING AND LAUNCHING ARABIC APPS • Using Twitter and live mobile streaming initiatives to report
news
10.30 Case study: Compelling applications for the Arabic world • Exploring mobile media as the preferred channel of
• Creating applications which appeal to the Arabic consumer to communication
increase ARPU • Field reporting case studies with Al Jazeera Mobile Reporter
• Religious apps as a market differentiator – the success of the application
Ramadan application Safdar Mustafa, Head of Mobile Media Unit, Al Jazeera
• Moving beyond language applications to cater to
entertainment preferences and lifestyle of the Arabic 16.00 Afternoon refreshments & networking break
consumer
Mohamed Ahmed Essawi, Business Development Director, MONETIZING THE APP
ASGA Tech
16.30 In-app advertising for profitable growth
11.00 Morning refreshments & networking break • Monetizing mobile internet through subsidized applications
• Integrating options to interact and respond with the
11.30 Panel session: The next Killer App for the Arabic market advertising brand; e.g. share via social networking sites,
• Uncovering the market potential for location-based apps – website links and locations maps
hype or sustainable growth?
• Will consumers embrace a pre-advert app?
• Integrating GPS with content to provide location-specific apps
Abhi Bose, Managing Director, QSI Middle East
for greater consumer value
• Creating an interconnected and savvy ecosystem of local
17.00 Panel session: Paying for the app – revenue sharing business
businesses and consumers for mainstream app adoption
models
Khaled Nuseibeh, Manager – Mobile Data & ISP, Zain Jordan
• The viability of the “sender-pays” business model to
Nader Sobhan, Business Planning Manager - New Media
incorporate data costs into the unit price of the app
Directorate, MBC Group
• Designing revenue-sharing business models for mutual gain
amongst all parties
USING APPS TO TAKE MOBILE MARKETING MAINSTREAM
• Will MNOs bear the data costs associated with compelling
12.15 Keynote: Accelerating content consumption through mobile apps as they gain from market differentiation and increased
apps consumption of content?
• Using location-based apps to engage and capitalize on target • Successful smart pipe strategy for mobile network operators
demographics Hilal Al Hatmi, Manager Application Development & Integration,
• Moving to the small screen as the best route to market Omantel
• Getting consumers to use content on their mobiles through Colin Yeh, Director – Group Innovations, Qtel Group
apps
Yousef Mugharbil, President, Rotana Digital Media 17.45 Chairman’s closing remarks and end of conference

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 book early and save Telecoms World Middle East 2010

NETWORKING
FUNCTIONS
By bringing together the who’s who in Middle
East telecoms, Telecoms World Middle East
2010 provides you with a superior networking
experience. Get the most out of your
conference with our advanced networking
facilities and evening events, creating the
perfect backdrop for you to share ideas and
make new contacts.

SUNDOWN ON THE TERRACE

Monday 4 October 2010
18.15 – 20.00
Jumeirah Emirates Towers, Dubai, UAE

An extraordinary day of interactive discussion and networking draws to a close with an exceptional
cocktail reception on the terrace. Enjoy the great company and conversation that combines the
industry’s leading minds in an informal setting.

Fun, high-speed breaks in the

conference day for making new
contacts and exchanging details.

Get involved in the debate, as we

reveal the most pressing business
challenges on the minds of
regional CEOs.
4th Annual Telecoms World Middle East
Awards and Gala Dinner
Tuesday 5 October 2010,
19.00 – 23.00
Jumeirah Emirates Towers, Dubai, UAE

View and contact the full list of event

attendees before the conference
runs! Schedule your onsite meetings
before you arrive and access event
resources after you’ve left.
The Telecoms World Middle East 2010 event invites you to the 4th Annual Telecoms World
Middle East Awards and Gala Dinner to enjoy an evening celebrating the industry’s outstanding
achievements. The Gala Dinner provides the perfect opportunity to continue the peer-to-peer
interactions you established earlier in the day in a relaxed and entertaining setting.

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www.terrapinn.com/2010/twme
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With more operator CEOs speaking, more innovation
showcased and more structured networking facilities than
any other event, Telecoms World Middle East 2010 is an
unmissable opportunity for you, the organisations that
supply them.
Meet and do business with industry decision makers.
Network
Network Infrastructure
Software Vendors
Managed Who should
Services
sponsor?
System
OSS /
Integrators
Billing
Software
BOOK NOW! online www.terrapinn.com/2010/twme | email prima.castelino@terrapinn.com | phone +971 4 440 2506 | fax: + 971 4 445 8475
book early and save
Official media partner
Where better to invest than the event that
brings you more.
Official Arabic
Be heard at this c-level event and promote your brand and broadcaster
business offering as the market leader. There are only 3
speaking slots left available to sponsors.
Among the topics that sponsors can present are:
• Building a sophisticated and well integrated billing
system to protect its revenue from fraud or leakage
Media partners
• Offering seamless communication to your customers
through strategic interconnection services
• Meeting increased network demand with LTE
technology
• Accelerating revenue growth through Value Added
Services
• Legal considerations of strategic investments in
emerging markets
If you have solutions in these areas and are serious about
developing your brand and your business here in the
Middle East contact me now to make sure that your voice
is heard and not your competitors.
Contact me today and give your organisation the best
opportunity to grow market share and increase profit in
the Middle East by sponsoring Telecoms World Middle
East 2010.
Contact us TODAY for a tailored sponsorship
package to meet your business objectives
Contact Matthew Wallhead on +971 4 440 2524
or email matthew.wallhead@terrapinn.com
Community
Portal
Wholesale
Carriers
Carriers Official business
Solutions
publication
Regional media partner
Lawyers
9
 book early and save Telecoms World Middle East 2010

A-list of industry specialists –

8 REASONS
Here are the 8 reasons why you should Brendan Ives
VP & Head of Sales CEE,
be at the annual meeting place for Middle Middle East & Asia
East telecom executives TeliaSonera Int. Carrier

This year we are bringing you more Price erosion has changed the landscpae of the wholesale
More c-level speakers, more innovative content, more market. Learn from Brendan how to emerge from the
global recession strongly positioned to capitalize on new
interactive discussion and more structured networking than
opportunities.
ever before!
Ali Amiri
Over 60 operator perspectives from the region’s EVP – Wholesale & Carrier
Etisalat
most distinguished telecom executives
An unbeatable speaker line up from du, Etisalat, Omantel, Responsible for driving the growth of Etisalat’s portfolio
Batelco, Zain, Telecom Egypt, Nawras, Vodafone, STC, Orange of diverse services, Ali Amiri shares his insights on the
Jordan, Roshan Telecom, Qtel and many more. impact of the new broadband ecosystem on capacity
pricing and the value chain.
Identify the investment opportunities in global Hatem Bamatraf
emerging markets SVP, Networks
Join Ministers in a must-attend showcase on the opportunities du
and challenges of investing in new markets in the Middle East,
Africa and South East Asia. An executive specialist in planning, designing and
implementing NGN, Hatem Bamatraf debates the viability
and advantages of infrastrucutre sharing to optimize cost
4 events in 1 and drive service innovation.
Co-located conference days to bring the entire value chain
together whilst allowing you to concentrate on your area of Dr. Fahad Mushayt
specialization. Head of Strategic Investments
STC

A superior networking experience with the biggest
names in Middle East telecoms
Take advantage of our Speed Networking and Contact facility
to leave with all the industry contacts you need to drive the
growth of your business.
Everything you need to know about monetizing
multimedia services for sustainable growth
Find out how operators are investing in and monetizing
content, what this means for network capacity, and how you
can transition to a data-orientated business model.
Responsible for promoting growth and enhancing the
competitive position of STC, Dr. Fahad advises on
investment strategies to suit your company’s position in
this rapidly developing market.
Dr. Eyas Al-Hajery
SVP Wholesale and Carrier
Services
Mobily
Identify winning services by prioritizing your wholesale
data portfolio – Dr. Eyas drives the debate on expanding
data capabilities whilst ensuring profitability.

Learn how to position your business to capitalize Yasser Shaker

Head of Technology & Network Development
on tomorrow’s opportunities
Mobinil
Get exclusive insights from 14 regional CEOs on their
strategies for remaining competitive, promoting innovation Operators are continuously looking for ways to reduce
and countering commoditization. expenditure. Yasser highlights the potential of outsourcing
to optimize costs and whilst managing increased data
A truly interactive learning experience traffic.
Case study presentations and interactive panel discussions
Lynne Dorward
create the perfect platform for an unbeatable knowledge-
Group Chief Regulatory Officer
sharing conference experience. Zain

Can the wholesale market be deregulated further to drive

service competition? Hear first hand from Zain’s Group
The Terrapinn difference Chief Regulatory Officer on new licenses, infrastructure
sharing and competition.
Terrapinn events create exciting places to...
• interact and grow knowledge Dr. Karampour
Deputy Minister & President
• meet and make contacts CRA Iran
• become inspired and reenergised

use your brain Want to invest in Iran? Hear first hand from Iran’s Deputy
Minister on how privatization and deregulation have paved
the way for foreign investment in mobile broadband and
3G networks.

10 BOOK NOW! online www.terrapinn.com/2010/twme | email prima.castelino@terrapinn.com | phone +971 4 440 2506 | fax: + 971 4 445 8475
 www.terrapinn.com/2010/twme book early and save

– Hear from over 90 Operators, Content Providers & Ministers!

Kais R. Qusous Rashed Al Abbar
Group Director Int. Carriers Business Affairs Director m-Commerce
Zain Group Etisalat

What are Middle Eastern operators looking for in a Need to build a business case for m-commerce? Rashed
wholesale business partner? Kais discusses the ideal shares his unrivalled expertise in deploying and securing
partnership for capacity markets in the Middle East. payment applications on mobile devices to advance your
service portfolio.
Hakam Kanafani H.E. El Zahawy Ibrahim Malek
Chief Business Officer Minister
Oger Telecom Ministry of Communications Sudan

Operators need to free up cash and resources for strategic Interested to invest in one of Africa’s most rapidly
investment. Hear from Oger Telecom’s Chief Business developing markets? Benefit from an exclusive insight
Officer on developing an investment strategy which from Sudan’s Minister on the foreign investment
compliments your market position. opportnities.
Yousef Mugharbil Hanadi Ayoub
President Vice President Applications & VAS
Rotana Digital Media du

Localizing content is key to ensuring mass market uptake. Responsible for du’s VAS and applications, Hanadi Ayoub
Hear directly from the largest provider of arab content shares her experiences in delivering content through
on offering customers a localized service they will pay a attractive, profitable and marketable data bundles.
premium for.
Christian Kern
Roland Beckmann-Kunz
Exec. Director & Head of
Group Director – Content
MENA Equity Research
Etisalat
JP Morgan
Content services can vastly improve your bottom line –
South East Asia holds great opportunities for Middle
find out how to deliver quality content to the mass market
Eastern operators to invest and drive business growth.
from Roland, as he shares his expertise in marketing this
Christian leads the discussion on new markets, regulatory
profitable application.
hurdles and competition.
Khaled Tabbara
Kim Larsen
VP Carrier Relations
Executive VP Technology. &
du
Network Economics
T-Mobile
Responsible for du’s wholesale division, Khaled discusses
his strategies to extract more business from existing
Need to monetize content to justify your investment? Gain
network resources and how to capitalize on new
an international perspective from Kim as he generates
opportunities.
revenue from content through smart segementation and
strategic partnerships.
Charles-Henri Levaillant
CVP Strategy & Dev. Heru Sutadi
Vivendi Commissioner
Telecommunications Regulatory Authority, Indonesia
Meeting the demand for connectivity “anytime, anywhere”
– find out how to take mobile broadband mainstream from Idonesia is now open to foreign investment! With
Charles as he shares his experiences in accerleratng regulatory development, emerging WIMAX marekts and
uptake. licensing opportunities in the broadband market, where
better to invest?
Safdar Mustafa
Head of Mobile Media Unit Patrick Boulos
Al Jazeera Managing Director – MENA
Universal Music Group
Your customers have a found a voice in the social media
space. Find out how Al Jazeera are using mobile apps and Recognize commercial opportunities through collaboration.
social media to promote business offerings and brand Patrick provides a case study of his experience in driving
awareness. revenue growth through strategic telecom and content
partnerships.
Hilal Salim Al Hatmi Andrew Grenville
Manager Application Dev. & Integration EVP Investments
Omantel du

The mobile app revolution has changed the way Investing in data services has been a must for operators
consumers and businesses communicate. Hilal debates to remain competitive. Find out from Andrew how to
best strategy to monetize the app so you can capitalize on balance investment with expected revenue growth.
the innovations of the app market

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 www.terrapinn.com/2010/twme book early and save

Communicate

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