Beruflich Dokumente
Kultur Dokumente
09/15/14
Research Methodology
2.1 What is Scientific Inquiry?
• The Scientific Method Depends on Theories, Hypotheses, and
Research
• Unexpected findings Can Be Valuable
2.2 What Types of Studies are Used?
• Descriptive Studies Involve Observing and Classifying
Behavior
• Correlational Studies Examine How Variables Are Related
• An Experiment Involves Manipulating Conditions
• Critical Thinking Skill: Identifying the Need for Control
Groups
• Random Sampling and Random Assignment Are Important for
Research
• Critical Thinking Skill: Recognizing That Large Samples
Generate More Reliable Results than Smaller Samples
2.3 What Are the Data Collection Methods of Psychological
Science?
• Observing is An Unobtrusive Strategy
• Case Studies Examine Individual Lives and Organizations
• Asking Takes a More Active Approach
• Response Performance Measures the Processing of
Information
• Body/Brain Activity Can be Measured Directly
• Research with Animals Provides Important Data
• There are Ethical Issues to Consider
• Psychology: Knowledge You can use: Should I participate
in Psychological Research
2.4 How are Data Analyzed and Evaluated?
• Good Research Requires Valid, Reliable, and Accurate Data
• Descriptive Statistics Provide a Summary of the Data
• Correlations Describe the Relationships between Variables
• Inferential Statistics Permit Generalizations
LP 1A: Intro 3
09/15/14
Introduction to Psychology
Image source: Psychology: The Science of Mind and Behavior, (2004), Passer and Smith
1) Learning is fast
2) Knowledge is composed of isolated facts
3) Being good at a subject is a matter of inborn talent
4) I’m really good at multi-tasking