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Lecture 4 — Attention
- Attention — process of concentrating on specific features of the environment, or on certain thoughts or
activities
- Orienting
- We actively look and listen (we aren't passive)
- Different ways to orient to a stimulus
- Covert Orienting — intentionally attending to things in our environment
- Overt Orienting — unintentionally paying attention
- Attentional Gaze — Attention can be drawn to a particular location independent of where our eyes
are looking or our ears are oriented
- Attention features:
- Selective — cant attend to everything going on around
- Divisible — able to attend to multiple things
- Shift voluntary — able to consciously switch attention from one thing to another
- Shift involuntary — attention can be drawn to something, whether I want to or not
- Orientating Mechanisms
- Exogenous — reflexive, engaged by peripheral cues (even uninformative cues)
- Endogenous — voluntary, engaged by central cues (only with informative cues — arrows)
- Cueing attention
- Give people a cue where a target will appear in the visual field
- Manipulate: the kind of cue
- Valid cue — helps
- Neutral cue — no effect
- Invalid cue — hinders
- Selective attention
- Ability to focus on one message, and ignore others in a Dichotic listening task
- Shadowing to ensure attention on attended channel
- Physical attributes on unattended channel are detected, while semantic are missed
- Broadbent’s filter model of attention
- Message processed or eliminated BEFORE meaning is attached to input
- Other studies show that meaning CAN get through
- Context effect
- Disambiguating word in unattended ear
- Name mention in unattended ear
- Early versus late selection
- Early Selection: Attenuation theory
- Attenuator – flexible system that allows different amounts to get through
- Not giving it that much attention – stuff that gets through depends on relevance, context etc.
- Early selection — happens right after perception
- Late Selection
- Everything goes through, attention selects from short term memory to choose what is meaningful
- Pertinence — based on task demands
Attenuation (Treisman):
Attenuator
- Divided Attention
- You can’t do 2 tasks at once at the same performance level as either task on their own
- Simulated driving task — cell phone use causes decrease in driving performance
- Even hands free — the multitasking causes affects on performance, takes up attentional resources
- Attention as a resource
-When a particular task demands lots of processing resources, then other tasks get fewer resources
-Only so much can be attended at once (limited capacity)
-Tasks take mental effort — limited resources to allocate
-Resource allocation model
- What affects allocation
- Resources — arousal, available capacity
- Other effects —enduring dispositions, momentary intentions
- Dual Task performance
- Divided attention is difficult when tasks are: similar, difficult, both requiring conscious attention
- Divided attention is easier when tasks are: dissimilar, simple, one not requiring conscious
attention, practiced
- Schneider and Shiffrin (1977)
- Divide attention between remembering target and monitoring rapidly presented stimuli
- Memory set: 1-4 target characters — observers must report if they saw the target items
- Manipulates: (1) number of items in memory set, (2) speed at which frames went by, (3) Type
of items looking for
- Pop-out effect occurring after 600 trials — 4 target items
- Effect of practice:
- Controlled processing — slower, takes up more attentional resources
- Automatic processing — fast, parallel, requiring few resources
- Stroop effect
- Name of the word interfering with the ability to name the text colour
- Cannot avoid paying attention to the meanings of the words
- Neely (1977)
- 2 Components to priming
- Automatic component — fast, effortless, unaffected by expectation
- Controlled component — show, effortful, benefits (if correct), costs (if incorrect)
- Priming:
- Neutral — no FX
- Relevant prime — faster RT
- Irrelevant prime — slower RT
- Neurophysiology of attention
- Reticular Activating system (RAS)
- Arousal and wakefulness
- Set the pace of brain activity
- Damage = reduced attention
- Parietal lobe
- Visual and spatial aspects of attention — attention resources
- Top-down processing
- Frontal lobe
- Executive control of attention
- Neglect syndrome: the lack of attention to one side of space, usually the left, as a result of
parietal damage
- Show bias in memory description — right side
- Mental ‘spotlight’ fails to illuminate left-sided features, 50% of patients recover after injury