Restaurants & Bars

Outlet - Strategy & Tactical Plan 2018

IC JEDDAH - Restaurant & Bars Consolidated 2018

ALFERDAUS Covers Average Check Revenue

YE Forecast2017
Budget2018
Variance

Percent Change

ANNAFORA Covers Average Check Revenue

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SPEARS Covers Average Check Revenue

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360 CAFÉ Covers Average Check Revenue

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FISHMARKET Covers Average Check Revenue

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ROOM SERVICE Covers Average Check Revenue

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VIP Covers Average Check Revenue

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MINIBAR Covers Average Check Revenue

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HOTEL R&B TOTAL TOTAL REVENUE

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Variance % #DIV/0!

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 Restaurants & Bars
Outlet - Strategy & Tactical Plan 2018

OUTLET: AL FERDAUS
* Covers Average Check Revenue
YE Forecast2017
Budget2018
Variance
Percent Change
Positioning: Al Ferdaus is a Restaurant catering to all clients requirements
from a light snack to a three course meal to a lavish open buffet, allowing each guest to experience a whole new level in
the world of dining, The show kitchen will care to all ages and gender and will excite all the guest with its viriety of
cooking style.

STATISTICS: Breakfast Lunch Dinner

Operating: Weekday:
Hours Weekend & Public Holidays
6:30 TO 10:3O 12:30 TO 16:OO 18:30 TO 24:00
In-House
Cover - Mix % Outside

Average- Weekday:
Checks Weekend & Public Holidays

Buffet
Sales - Mix % A-la-Carte

Food
F&B - Mix % Beverage

S.W.O.T
Strengths:* Good location. *F&B and service good Weaknesses: * Old building structure, competitors has a big edge for being
reputation in the market. *Most known and popular known as luxurious hotel restaurant being new with modern facilities and
Ramadan festivities *All day dining restaurant products.

Opportunities: * Renovation of Al Ferdaus *Use of
different social medias for promotion. *Activation
of F&B Loyalty program. *Domestic tourism with
B&B package. * Inclusion of breakfast or lunch in the
Weekend package. * Enhance restaurant awareness
by organizing food festival.
Threats: *Many new hotels and restaurants are being introduce in the
market. * Rise of Food and Beverage costs with high inflation rate. *Visa
restriction to acquire more eligible staff. *Global crisis and economic
downside. * Security situation and political issues. * Business are shifting to
Makkah and Madinah

INSERT HOTEL NAME __________________________________________________________________

 Restaurants & Bars Outlet - Strategy &
Tactical Plan 2018

STRATEGIES:
Objectives: - New pricing and enhancing of the offerings to maintain our position in the market
- Relocation of Al Ferdaus in Tea Garden for renovation
- Implementation of new competitive Menus and revival F&B activities
- Targeted sales campaign approach different marketing platforms for awareness
- IHG Front Liner: Lobster Ink for up selling and guest problem handing
- Improve HeartBeat over breakfast to 90%
- Improve quality of service, product knowledge and productivity of colleagues
- Increaase the average of the beverage check by upselling attractive non alcoholic drinks, cocktail &
mocktail
- To make 2 Food Festival in a year to increase the awareness the Inhouse guest and local market.
- Enhance & maintain the service quality for loyal guest's and existing guest.

Action Plan Timeline

- In House and Outside Food Festival on - March & October
various months to create awareness and drive
buffet dinner for In-house guest and local
market.
- April
- Al Ferdaus Team which targeting 4 - May
colleagues from the various outlets trained - June
on standard trainings. Improve quality and
effectiveness when deploying help from the
other outlets over crunch period
Tactical Solve - F&B Action Plan Timeline

- In House and Outside Food Festival on various - March & October

months to create awareness and drive buffet dinner
for In-house guest and local market.
- Al Ferdaus Team which targeting 2 colleagues
from the various outlets trained on standard
trainings. Improve quality and effectiveness when - April
deploying help from the other outlets over crunch - May
period - June
 trainings. Improve quality and effectiveness when
deploying help from the other outlets over crunch - May
period - June

KEY COMPETITION :

*
*

INSERT HOTEL NAME __________________________________________________________________

 Promotion calendar
Promotion Jan Feb Mar Apr
Every Wednesday Arabic night
Every Thursday Seafood night
Weekend brunch
Food festival
Hajj & Eid activities

Business lunch 15 Jan to 30 Mar

15% discount for reservation (Round menu) 1 Apr to 15 May
Dine in and get half price shisha at 360 café
Dine and have free access for pool side

Canadian Lobster Feast 1 Jan to Feb

Crab Fest
Dine in FM and get half price shisha at 360 café 1 Apr to 15 May
Lobster & Oyster
Tempura Feast
Prawn Feast
Friday buffet 1 Jan to 11 May

Sweet Crepe
World Cup
Tempura Feast
Prime Cut
Coffee and cake 1 Apr to 15 May
Red Bull Promotion
Foccacia
Little India
Scones and more
Tapas
Burger & Budweiser
Unique Soups

Kids activities and smoothies 12 Jan to 15 Feb

50% discount for ladies 1 Mar to 25 May
World Cup
Pizza and one drink 69 sr
Red Bull
Ramandan activities

Sweet Crepe
World Cup
Tempura Feast
Prime Cut
World of potatoes
Around the world
Pizza
Tapas
Little India
Burger & Budweiser
Unique Soups

Wedding Exhibition
omotion calendar for 2018
May Jun Jul Aug Sep Oct Nov
1 Jan to 31 Dec
1 Jan to 31 Dec
1 Jan to 31 Dec

1 Apr to 15 May
1 Jul to 30 Sep
1 Sep to 31 Dec

1 Apr to 15 May
1 Nov to 31 Dec
1 Sep to 30 Oct

22 Jun to 31 Dec

14 Jun to 15 Jul

1 Apr to 15 May

1 Nov to 30 Nov

14 Jun to 15 Jul
1 Oct to 31 Dec

14 Jun to 15 Jul
1 July to 31 Aug
 Dec

ec

1 Nov to 31 Dec

1 Dec to 30 Dec

to 31 Dec
 Restaurants & Bars
Outlet - Strategy & Tactical Plan 2018
Key Event & Promotion - Action Plan
Outlet Names Promotion Names Objectives Details Target Market Projected Projected Actual Actual
Revenue Profit Revenue Profit

Action Plan: Start Date End Date Follow-Up

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Event: Promotion Period

Outlet Names Promotion Names Objectives Details Target Market Projected Projected Actual Actual
Revenue Profit Revenue Profit

Action Plan: Start Date End Date Follow-Up

1-
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Confidential __________________________________________________________________