Beruflich Dokumente
Kultur Dokumente
0703esp201325
Carvalho JA de, Gurgel PKF, Lima KYN de et al. Analysis of youtube videos on…
ARTICLE INFORMATIONAL
ANALYSIS OF YOUTUBE VIDEOS ON BREASTFEEDING: RELEVANCE AND
BENEFIT
ANÁLISE DE VÍDEOS DO YOUTUBE SOBRE ALEITAMENTO MATERNO: IMPORTÂNCIA E
BENEFÍCIO
ANÁLISIS DE VIDEOS YOUTUBE DE LACTANCIA MATERNA: IMPORTANCIA Y BENEFICIOS
Jaidnara Alves de Carvalho1, Polyanna Keitte Fernandes Gurgel2, Kálya Yasmine Nunes de Lima3, Cilene Nunes
Dantas4, Cláudia Cristiane Filgueira Martins5
ABSTRACT
Objective: to analyze the videos on breastfeeding, existing on the video site YouTube, trying to identify the
influence that they could have in the mother's decision to breastfeed. Methodology: we have used a sample
of 405 videos, in a research conducted with the use of the controlled descriptor “breastfeeding”. The videos
were analyzed with the aid of a tool, by observing, mainly, the existence of information about the importance
of the breastfeeding act and its benefits. Results: the videos have demonstrated a positive influence and
make mention to the most important factors related to breastfeeding: six months of exclusive breastfeeding,
nutrition and protection for the newborn, and bond formation. Conclusion: by considering the importance of
the internet in disseminating information and need for continuity in the implementation of actions to
encourage breastfeeding, the study brings about a draft of the profile of videos on the issue found on the
YouTube, by characterizing them as a reliable source of research. Descriptors: Breastfeeding; Movies and
Educational Videos; YouTube.
RESUMO
Objetivo: analisar os vídeos sobre aleitamento materno, existentes no site de vídeos YouTube, buscando
identificar a influência que os mesmos poderiam ter na decisão das mães de amamentar. Metodologia: foi
utilizada a amostra de 405 vídeos, em pesquisa realizada com o uso do descritor controlado “aleitamento
materno”. Os vídeos foram analisados com o auxílio de instrumento, observando-se, principalmente, a
existência de informações acerca da importância do ato de amamentar e seus benefícios. Resultados: os
vídeos apresentam influência positiva e fazem referência aos fatores mais importantes relativos ao
aleitamento: seis meses de aleitamento materno exclusivo; nutrição e proteção para o bebê, e formação de
vínculo. Conclusão: considerando a importância da internet na divulgação da informação e necessidade de
continuidade na realização de ações de incentivo ao aleitamento materno, o estudo traz um esboço do perfil
dos vídeos sobre o tema encontrados no YouTube, caracterizando-os como uma fonte confiável de pesquisa.
Descritores: Aleitamento Materno; Filmes e Vídeos Educativos; YouTube.
RESUMEN
Objetivo: Analizar los vídeos sobre la lactancia materna, existiendo sitio de videos YouTube, tratando de
identificar la influencia que podría tener la decisión de la madre de amamantar. Metodología: La muestra
utilizada fue de 405 videos en una encuesta llevada a cabo con el uso de descriptor controlada "lactancia
materna". Los videos fueron analizados con la ayuda de un instrumento, observando principalmente a la
existencia de información sobre la importancia de la lactancia materna y sus beneficios. Resultados: Los
vídeos tienen una influencia positiva y hacer referencia a los factores más importantes relacionados con la
lactancia: seis meses de lactancia materna exclusiva, la nutrición y protección para el bebé, y la formación
del enlace. Conclusión: Teniendo en cuenta la importancia de Internet en la difusión de información y la
necesidad de continuidad en la implementación de acciones para fomentar la lactancia materna, el estudio
ofrece un resumen del perfil de vídeos sobre el tema se encuentra en YouTube, caracterizándolos como una
fuente confiable de investigación. Descriptores: Lactancia Materna; Películas Y Vídeos Educativos; YouTube.
1
Nurse, Graduated in Nursing from the Universidade Federal do Rio Grande do Norte/UFRN. Natal (RN). Brazil. E-mail:
flordomarrocos@yahoo.com.br; 2Undergraduated Student in Nursing from the Universidade Federal do Rio Grande do Norte /UFRN. Natal
(RN). Brazil. E-mail: gurgelpkf@gmail.com; 2Undergraduated Student in Nursing from the Universidade Federal do Rio Grande do Norte
/UFRN. Natal (RN). Brazil. E-mail: Yasmine.lima@hotmail.com; 3Nurse, Master in Nursing, Professor at the Undergraduate Nursing Course
from FACEX. Natal (RN). Brazil. E-mail: cilenenunesdantas@bol.com.br; 4Nurse, Master in Nursing, Natal (RN). Brazil. E-mail:
claudiacrisfm@yahoo.com.br; 5Nurse, PHD in Child and Youth Health, Professor at the Nursing Department from Universidade Federal do
Rio Grande do Norte/UFRN. Natal (RN), Brazil. Email: francistourinho@gmail.com.
English/Portuguese
J Nurs UFPE on line., Recife, 7(spe):1016-22, Mar., 2013 1016
ISSN: 1981-8963 DOI: 10.5205/reuol.3934-31164-1-SM.0703esp201325
Carvalho JA de, Gurgel PKF, Lima KYN de et al. Analysis of youtube videos on…
Carvalho JA de, Gurgel PKF, Lima KYN de et al. Análise de Vídeos do YOUTUBE sobre…
During analysis, other exclusion criteria The data were worked into the form of
were applied: regarding the content of the tables according to the aforementioned
videos and the level of access of the site’s organization.
user.
RESULTS
For checking the quality of the videos, we
have designed a research tool with closed Of the 405 sample videos, 230 were
questions directed to the importance and discarded after application of the exclusion
benefits of breastfeeding. The questions have criteria, remaining 175 videos for the tool
covered: bond between mother and son; application, which represents less than 50% of
breast milk as natural vaccine and protection total.
against infections, allergies and chronic The disposal of videos, as exclusion
illnesses; breastfeeding as food economy, criteria, mostly occurred after a full analysis
complete nutrition for the infant and natural of their contents, after being watched, when
contraception for mothers; proper latching; we identified shootings associated to:
minimum time of Exclusive Breastfeeding advertisements for products related to
(EBF); information on labor rights during breastfeeding (educational and practical)
breastfeeding. presentations of children (corals, ballets)
With the aid of the developed tool, the during events on Breastfeeding (BF), breast
videos were watched, one by one, searching milk donation to milk banks, babies’ videos or
for direct references (verbal or non-verbal) of animals when suckling, stories about World
each one of the items contained thereof. Breastfeeding Week, campaigns of the
During the analysis of videos, it was noted Brazilian Ministry of Health - Ministério da
the frequent citation of some aspects Saúde (MS) to encourage the breastfeeding
considered relevant, but that were not and family support during the breastfeeding
present in such a tool. Then we decided to period, videos in other languages..
add these aspects to the tool, which led us to Other factors such as the repetition of
a new analysis of the videos that already had some of MS campaign videos and the poor
been watched. Despite the restart, it was quality of the productions (image and/or
considered relevant to the incorporation of audio) also resulted in the disposal of some of
new aspects, since it would be considerable them.
statistical data and could significantly Almost in their wholeness, the analyzed
contribute to the selection of videos. sample videos were stories (Table 1). The
The new aspects were: breastfeeding in the remaining videos were home-made
first hours of life, breastfeeding as an productions, MS or municipal campaigns on
important factor in reducing child mortality; the BF, health events performed by hospitals
breastfeeding as a mother’s protective factor or Family Health Programs (FHP) and
against cancer; and breastfeeding as an advertisements (DVDs on BF and products for
important factor for the physical and breastfeeding mothers).
psychosocial development of the child.
After being raised, the data were tabulated
and organized according to: date of
publication and its frequency in each month
and year; frequency of citation of each
question; frequency of citation of two
questions or less and three or over.
Table 1. Classification of the YouTube videos about
breastfeeding, analyzed in the year 2011.
Video Classification Totality of videos
Story 66
Home-made video 19
Campaign on BF 4
Health event 7
Advertisement 4
Table 2 shows the percentage of uploads of over the years, it should be noted a
videos on BF, firstly, according to the month progressive increase in the number of uploads.
and, next, over the years, from 2006 (oldest We have realized that, in 2011, this number is
record) to June 2011. It should be noted that, around one-half of the 2010 index, however,
during the year, the largest percentage of refers to a period of only 6 months, by
uploads are in ascending order in the months considering the deadline date of the survey:
of May and September. As for the comparison June 30th, 2011.
English/Portuguese
J Nurs UFPE on line., Recife, 7(spe):1016-22, Mar., 2013 1018
ISSN: 1981-8963 DOI: 10.5205/reuol.3934-31164-1-SM.0703esp201325
Carvalho JA de, Gurgel PKF, Lima KYN de et al. Análise de Vídeos do YOUTUBE sobre…
Of 175 videos, 54 make mention only about milk as a complete source of nutrients (28%);
one or two questions of the research tool. Of next, there are the act of breastfeeding as
this number, 61% show two questions. The formation of bonding between mother and
most discussed aspect was the minimum child and breast milk as a protective factor for
period of 6 months of EBF, cited by 44% of the the infant (both reached 20%).
videos, followed by the classification of breast
Table 2. Percentage of videos about breastfeeding, according to the month and
over the years, found on YouTube until June 2011.
Month % Uploads Month % Uploads Year % Uploads
Jan 3 Jul 6 2006 3
Feb 6 Aug 29 2007 2
Mar 3 Sep 9 2008 10
Apr 8 Oct 7 2009 27
May 11 Nov 9 2010 38
Jun 5 Dec 4 Jan-Jun 2011 20
Table 3 shows the data directly related to mentioned in 34% of videos. The other factors
the quality of the videos, now considering the have not reached one-half of the frequency of
totality of analyzed videos, regardless of the the most cited. The BF as natural
number of factors which are mentioned by contraception was cited in 4% of videos;
them. breast milk as food economy, in 16%; proper
Within the total of 175 videos considered latching as a decisive factor for the successful
suitable for this research, by observing the breastfeeding, in 18%; the existence of labor
frequency of approach of the factors listed in rights to ensure time for a working mother to
the research tool, it was realized that among breastfeed was mentioned in 6%; the
the most cited are: protection against importance of breastfeeding in the first hours
diseases and allergies (62%), EBF until six of life for a successful breastfeeding, in 18%;
months of age (61%), complete source of BF as a protective factor against breast
nutrients (57%) and building of the mother- cancer, in 25%; and BF as a way of reducing
child bond (55%). child mortality, in 14%.
Later, we observed that the breastfeeding
as a determinant factor for a good physical
and psychosocial development of the child is
Table 3. Frequencies of approach of the factors on breastfeeding found in YouTube videos
analyzed in 2011.
Cited factor %n Cited factor %n
Building of the mother-
55 Proper latching 18
child bond
Protection against diseases
62 Labor rights 6
and allergies
Food economy 16 Breastfeeding in the first hour of life 18
Complete source of
57 Protection against cancer 25
nutrients
Natural contraception 4 Reduction of child mortality 14
Satisfactory physical and psychosocial
EBF until six months of age 61 34
development
its YouTube channels. The several media have
DISCUSSION
bet on using the internet as a means of
An important point to be noted in this disseminating information. For them, this is a
analysis is related to the product advertising new form of writing, interacting,
videos. Despite not encourage breastfeeding, communicating and sharing, transmitting
none of them violates the Resolution 31/92 of images, videos and music, in order to reach
the National Health Council - Conselho new audiences, won by awakening the
Nacional de Saúde (CNS/MS), which brings interest of new sources of online information.6
veto to the incitement to sale, regardless of It is possible to realize that over the years,
means or form, of artificial foods for replacing from 2006 to June 2011, there was a
the breast milk, in an indiscriminate way and, considerable increase in uploading videos
mainly, for children in the first six months of about BF on YouTube. This may have resulted
life.5 from greater access to the internet, as well as
The majority of videos in the form of because of the campaigns to encourage
stories indicate suitability of the information, breastfeeding, which are held by the MS. In
since it is believed that they are performed by recent decades, promotional and protective
professionals committed to the truthfulness of actions have been put into practice to support
the content of their stories. Many of the the breastfeeding act, in order to reduce child
videos were uploads of the TV media itself in mortality and improve the children’s health.
English/Portuguese
J Nurs UFPE on line., Recife, 7(spe):1016-22, Mar., 2013 1019
ISSN: 1981-8963 DOI: 10.5205/reuol.3934-31164-1-SM.0703esp201325
Carvalho JA de, Gurgel PKF, Lima KYN de et al. Análise de Vídeos do YOUTUBE sobre…
Carvalho JA de, Gurgel PKF, Lima KYN de et al. Análise de Vídeos do YOUTUBE sobre…
English/Portuguese
J Nurs UFPE on line., Recife, 7(spe):1016-22, Mar., 2013 1021
ISSN: 1981-8963 DOI: 10.5205/reuol.3934-31164-1-SM.0703esp201325
Carvalho JA de, Gurgel PKF, Lima KYN de et al. Análise de Vídeos do YOUTUBE sobre…
Submission: 2012/09/03
Accepted: 2013/01/19
Published: 2013/03/2013
Corresponding Address
Francis Solange Vieira Tourinho
Departamento de Enfermagem
Universidade Federal do Rio Grande do Norte
English/Portuguese
J Nurs UFPE on line., Recife, 7(spe):1016-22, Mar., 2013 1022