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Kultur Dokumente
2 ‐ Business Model Generation
9 building blocks
1
07/08/2014
9 building blocks
2
07/08/2014
Customer Segments
• the different groups of people or organizations an
enterprise aims to reach and serve
Different segments if
• Their needs require and justify a distinct offer
• They are reached through different Distribution Channels
• They require dfferent types of relationships
• They have substantially different profitabilities
• They are willing to pay for different aspects of the offer
Value Propositions
• the bundle of products and services that create value
for a specific Customer Segment
– Newness
– Performance
– Price
– Design
– Brand
– Customization
3
07/08/2014
Channels
• how a company communicates with and reaches its
Customer Segments to deliver a Value Proposition
Customer Relationships
• the types of relationships a company establishes with
specific Customer Segments
– Personal assistance
– Self Service
– Automated Service
– Communities
– Co-creation
4
07/08/2014
Revenue Streams
• the cash a company generates from each Customer
Segment
(costs must be subtracted from revenues to create
earnings)
Key Resources
• the most important assets required to make a business
model work
– Physical
– Intellectual
– Human
– Financial
5
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Key Activities
• the most important things a company must do to make
its business model work
– Production
– Problem solving
– Platform/network
Key Partnerships
• the network of suppliers and partners that make the
business model work
6
07/08/2014
Cost Structure
• all costs incurred to operate a business model.
7
07/08/2014
Task
• Based on the business you have chosen
• Make a canvas of the business
• Submit in 2 weeks