analysis of four

key components,
namely the
customer, the
brand, the
marketing
campaign and the
analysis of the
factors that shape
the business's
Marketing Research
future marketing
policy, in other
words
Perspective Performance
Customer Component 42.95%
Brand Component 36.64%
Marketing Campaign Component 69.70%
Strategic Component 50.00%
Total Performance 47.82%
Scorecard includes 4 categories, 17 indicators

Help
- You can change the values in "weight" column, the value must be between 1 and 10;
"10" value means that the perspective or goal is the most valuable
- You can change the values in "Value" column;

Strategy tree and scorecard details :

Weight
Perspective Indicator (x of 10) Description Value
Customer Component 3 42.95%
The percentage of visitors who take a desired
Conversion Rate 6 action. 10.00%
Repeat Purchases 1 The number of subsequent purchases. 40.00%
Customer
Satisfaction 3 Metric is not available in trial version 69.00%

Customer Benefits 1 Metric is not available in trial version 50.00%

Customer Value
Increase 1 Metric is not available in trial version 7.00%
Total Performance in group Customer Component 42.95%

Brand Component 3 36.64%

Brand Performance is diagnosed on the basis of
Brand two major components, namely Brand
Performance 7 Awareness and Brand Preference. 50.00%
Product Usage is estimated based on the
probable frequency and size of purchase for the
Product Usage 1 product or service 50.00%
Market Share 2 Metric is not available in trial version 10.00%
Brand Equity 1 Metric is not available in trial version 20.00%
Total Performance in group Brand Component 36.64%

Marketing Campaign Componen 2 69.70%

Assessment of the ability of the marketing
Attention Level 2 campaign to get attention. 7
How effectively can the marketing campaign
motivate the consumer to purchase the
Motivation Level 1 product or service. 5
Brand Linkage 7 Metric is not available in trial version 8
ROMI 1 Metric is not available in trial version 5
Total Performance in group Marketing Campaign Component 69.70%
Strategic Component 2 50.00%
A composite image of an ideal customer. The
image is built on the basis of demographic,
psychographic, and behavioral analysis of
Future Target 2 existing and potential buyers. 50.00%
Analysis of changes in philosophy of life,
cultural and health trends that could influence
Weighty Trends 7 buying habits of customers. 50.00%
Business
Borrowings 1 Metric is not available in trial version 50.00%
Friendly Tips 1 Metric is not available in trial version 50.00%
Total Performance in group Strategic Component 50.00%

Total Performance in Marketing Research 47.82%

Powered by BSC Designer PRO

EVALUATION VERSION
and weight values will not affect any changes of perspective
performance(progress) and total performance(progress) values

To purchase a full version, please visit

http://www.strategy2act.com/ordering_metrics.htm

Target
Value

20.00% The number of people who purchased the business's product 5.00%
70.00% How many of the businesses's current purchases come from 10.00%

100.00% The assessment is based on both quantitative or qualitative 5.00%

100.00% Non-numeric results. Examples of customer benefits: low price 0.00%

20.00% . If customers do spend more on their repeat purchases, 5.00%

100.00% Brand Awareness = The percentage of people questioned in 10.00%

100.00% Product Usage is a total of the following rates: frequency o 0.00%

70.00% Market Share = the total sales of a product in a target mark 1.00%
100.00% Brand Equity is determined as the price premium that the 5.00%

10 Assessment is performed through analyzing audience levels 1

10 Motivation Level can be measured on a scale of 1 to 10. 1

10 Analysis of how efficiently the marketing campaign communi 1
10 ROMI = the revenue (or margin) generated by a marketing 1
100.00% Non-numeric 0.00%

100.00% Non-numeric 0.00%

100.00% Non-numeric 0.00%

100.00% Non-numeric 0.00%