SHARE

FREELY

The

Startup
Guide 2013 Edition

Building a Better World

Through Entrepreneurship

RYAN ALLIS With Ellen Daly

CEO of Connect.com
More slides at www.startupguide.com

 Entrepreneurship

100 steps
In REVIEW
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1.  FIGURE OUT WHAT CHANGE you WANT TO MAKE IN THE WORLD
2.  BEGIN RESEARCHING THE INDUSTRY AND COMPETITORs
3.  DETERMINE HOW TO CREATE YOUR PRODUCT
4.  TALK TO POTENTIAL CUSTOMERS FOR FEEDBACK
5.  COME UP WITH NAME FOR YOUR COMPANY/PRODUCT

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6.  BUILD YOUR PITCH DECK

7.  CREATE PRO FORMA FINANCIAL PROJECTIONS
8.  DETERMINE CAPITAL NECESSARY TO GET TO CASH FLOW POSITIVE
9.  GET FEEDBACK ON PITCH DECK FROM ADVISORS
10. FIND A CO-FOUNDER IF NEEDED

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11.  SELECT A QUALITY CORPORATE LAW FIRM IN YOUR AREA

12.  INCORPORATE & OBTAIN AN EIN
13.  OPEN A COMPANY BANK ACCOUNT
14.  TALK TO YOUR ATTORNEY ABOUT MAKING an 83b election
15.  BUILD BASIC PRODUCT PROTOTYPE/Minimum viable product

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16.  CREATE EMPLOYEE AGREEMNTS FOR EVERYONE

17.  CREATE CONFIDENTIALITY AGREEMENTS FOR EVERYONE
18.  HOLD INITIAL BOARD OF DIRECTORS MEETING
19.  CREATE YOUR RSU/STOck options plan
20.  ISSUE STOCK CERTIFICATES

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21.  FUND YOUR BANK ACCOUNT AND ORDER CHECKS

22.  DETERMINE IF YOU NEED OUTSIDE CAPITAL TO START
23.  RAISE ANY INITIAL STARTUp CAPITAL NEEDED
24.  GET A COMPANY DEBIT/CREDIT CARD
25.  SET UP YOUR ACCOUNTING SOFTWARE

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26.  SELECT YOUR PAYROLL PROVIDER

27.  TRADEMARK THE NAME(S) of your company /Product
28.  DESIGN YOUR LOGO
29.  CREATE BUSINESS CARDS
30.  FIND OFFICE SPACE TO WORK OUT OF

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31. FURNISH YOUR OFFICE AS NEEDED

32. PURCHASE ANY SOFTWARE/HARDWARE YOU WILL NEED
33. GET WIRELESS INTERNET ACCESS SETUP AS NEEDED
34. OBTAIN A UPC IF YOUR PRODUCT WILL BE SOLD IN STORES
35. DESIGN LABELING/PACKAGING IF NECESSARY

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36.  FINISH PRODUCT ALpHa/PROTOTYPE

37.  GET INITIAL USER/CUSTOMER FEEDBACK
38.  ORDER INITIAL INVENTORY OF PRODUCTS IF NEEDED
39.  REGISTER YOUR DOMAIN NAME
40.  DESIGN YOUR COMPANY WEB SITE

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41.  INSTALL GOOGLE ANALYTICS ON YOUR WEB SITE

42.  IF NEEDED, INSTALL SHOPPING CART ON WEB SITE
43.  APPLY FOR MERCHANT ACCOUNT TO ACCEPT CREDIT CARDS
44.  SIGN UP FOR EMAIL LIST TOOL like icontact or mailchimp
45.  Optimize your web site for search engines & ADD BLOG

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46.  INSTALL A CRM SYSTEM

47.  HIRE INITIAL STAFF AS NEEDED
48.  CREATE COMPANYV ALUES & MISSION STATEMENT
49.  ANNOUNCE PROCUCT LAUNCH TO LOCAL/RELEVENT MEDIA
50.  HOLD LAUNCH EVENT & START SELLING

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51.  HIRE A TEAM TO FULFILL ORDERS & PROVIDE CUSTOMER

SERVICE
52.  START An AFFILIATE OR DISTRIBUTOR PROGRAM
53.  BUILD UP AFFILIATES & DISTRIBUTORS
54.  SET UP An AD TRACKING SYSTEM
55.  TRY CPC ADVERTiSING WITH TEST BUDGET

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56.  GET RESULTS FROM THIS ADVERTISING

57.  OPTIMIZE AND SCALE AS NEEDED
58.  DETERMINE COST OF ACQUISITION A LEAD FOR EACH CHANNEL
59.  DETERMINE CONVERSION RATE FOR EACH CHANNEL
60.  DETERMINE LIFETIME VALUE OF A CUSTOMER

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61.  Test CPC with bigger budget now that you know LTV
62.  TEST SOCIAL ADS & DISPLAY ADS & CALCLATE ROI BY CHANNEL
63.  SCALE ADVERTISING UNTIL MARGINAL COST = MARGINAL RETURN
64.  OPTIMIZE ADVERTISING to bring down CAC
65.  COLLECT TESTIMONIALS FROM INITIAL USERS/CUSTOMERS

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66.  CREATE SOCIAL WORD OF MOUTH FOR YOUR PRODUCT

67.  CREATE youtube video promoting your product
68.  ATTEND AN INDUSTRY TRADE SHOW
69.  CONSIDER SELLING YOUR PRODUCT in BULK AT WHOLESALE
70.  BRING ON A BOOKKEEPER TO AUTOMATE ACCOUNTING

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71.  CREATE AN EMPLOYEE DIRECTORY

72.  REVIEW YOUR P&L & balance sheet monthly
73.  COMPARE INITIAL FORECAST WITH ACTUAL RESULTS
74.  HIRE A SALESPERSON
75.  CREATE A SALES COMPENSATION PLAN

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76.  SET UP A COMPANY HEALTH CARE PROGRAM

77.  ESTABLISH YOUR VACATION POLICY
78.  TEST OFFLINE ADVERTISING CAREFULLY
79.  CREATE A COMPANY INTERNAL INTRANET
80.  CREATE a digital company GUIDE

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81.  OPEN UP A CREDIT LINE WITH YOUR BANK

82.  CREATE AN OFFSITE WORK POLICY
83.  ONCE YOU CAN SHOW $1 in means $4 in revenue, raise
capital
84.  CREATE A LIST OF FIRMS TO RAISE INITIAL GROWTH FUNDING
85.  UPDATE YOUR PITCH DECK

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86.  BUILD RELATIONSHIPS WITH INDUSTRY BLOGGERS

87.  SEEK PRODUCT REVIEWS
88.  HIRE AN EXECUTIVE ASSISTANT/OFFICE MANAGER
89.  HOLD YOUR FIRST COMPANY RETREAT
90.  TAKE CUSTOMER FEEDBACK AND IMPROVE YOUR PRODUCT

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91.  GET CONNECTED TO INVESTORS FROM PEOPLE YOU KNOW

92.  HAVE INITIAL GET TO KNOW YOU MEETINGS FOR FEEDBACK
93.  UNDERPROMISE AND OVER DELIVER ON RESULTS FOR NEXT 90 DAYS
94.  DETERMINE HOW MUCH CAPITAL TO RAISE
95.  RETURN TO FIRMS YOU LIKE FOR PARTNER PRESENTATION

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96.  DO 20 partner presentations in 2 weeks

97.  Get 2 term sheets
98.  NEGOTIATE & SIGN TERM SHEETS
99.  COMPLETE DILIGENCE
100.  CLOSE ON CAPITAL

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 SHARE
FREELY

The

Startup
Guide 2013 Edition

Building a Better World

Through Entrepreneurship

RYAN ALLIS With Ellen Daly

CEO of Connect.com
More slides at www.startupguide.com