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arctic vixen

We Make Digital Fierce

THE AGENCY PRESENTATION


HISTORY
OVER TEN YEARS OF FIERCENESS

For more than 10 years we have amassed an


invaluable experience in interactive and web-
design, producing projects with different business
aims, because, we believe and are proud to say,
that our competence in these fields is truly great

We know how to create and «pull-off»


some of the more difficult and even
K YO K U S E I K I T S U N E
arctic vixen
unbelievable projects
북극
PHILOSOPHY
CREATIVE EXPERIENCE

We deeply believe that we are truly perfectionists.

여우
This allows us to go beyond the general
framework of developing strategies and ideas
to where we design and produce projects with
a unique goal — to create understandable,
intriguing and memorable projects

BUGGEUG YEOU
arctic vixen
OUR PACK
Our specialists have a rich experience in the We maintain partnerships with local teams,
creation and follow-up support of a wide range which allows us to present to clients the
of digital projects — from smaller promotional highest standards of service in the digital
sites, to applications for social networks, to large fields—such as 3D modeling, video and
scale corporate entertainment portals. cinema production, sound productions.

We have also acquired a great experience in


working with global brands as well as with
companies’ internal culture.
SERVICES
THE RESULT-BASED SOLUTIONS WE OFFER
STRATEGIC DIGITAL PRODUCTS CREATIVE & DESIGN SOCIAL MEDIA VISUAL & CONTENT CLIENT SERVICE
PLANNING DEV & SUPPORT DEVELOPMENT MARKETING CREATION

Digital Strategy Website Dev & Design Creative Ideas Research & Shooting & Post- Project Management
Analysis production (Photo
E-Commerce E-Commerce Platform Graphic Design Evaluation of the
and Video Content)
Strategy CRM Platform Content Possibilities of
Marketing Visualization Development
Communication Interactive Projects
Strategy Media Buying 3D Modeling Product ion Budge t
Email Marketing
Creative Strategy Planning
Platform Media Motion Design
UX Strategy Social Network Optimization Product ion Planning
Animation
Applications Voice of Control of Quality
Web Analytics Email Marketing
Mobile Applications Customer
TA Analytics
Media Campaign
(Branding)
Content & Technical
Support

PERFORMANCE SPEAKS LOUDEST


LIKE VIXENS HUNTING FOR FOOD, WE SEEK THE BEST SOLUTION TO DELIVER GREAT RESULTS
Statistics
IN TOTAL
MORE THAN 1000 PROJECTS

of the
SITES
MORE THAN 500

VIDEO AND FLASH PRESENTATIONS


MORE THAN 200

projects
VIDEOS
MORE THAN 100

BANNERS AND SPECIAL PROJECTS


MORE THAN 150

SOCIAL NETWORK APPS


MORE THAN 50
CLIENTS
WITH WHOM WE HAVE DELIVERED GREAT RESULTS
PARTNERS
WITH WHOM WE HAVE WITH GREAT RELATIONSHIP
PROJECTS
HIGHLIGHTS OF OUR WORK OVER THE YEARS
BUSINESS DEVELOPMENT
& BRANDING
GLOBAL
LANEIGE GLOBAL
PLATFORM
ONE OF OUR AMOREPACIFIC JOBS

All elements, from the smallest to the biggest, make


up the brand story: the façade made with rhythmic
sparkling patterns featuring BB Cushion and Two-
tone Lip Bar and holograms. Customers can
experience “Sparkling Beauty” through AR
(augmented reality) and various sizes and formats
of digital media targeting the millennia generation.

B R A N D W E B S IT E | B E A U T Y M IR R O R A P P LIC AT IO N

1,450+
Billion KRW
LANEIGE E-Commerce Skincare
Sales in 10 months [FEB-DEC 2016]
LANEIGE

500bn ~60% ~40%


PRODUCT: GLOBAL WEBSITE REVAMP

Problem : LANEIGE doesn’t have own


e-commerce platform and CRM system
LANEIGE Total Overseas LANEIGE China LANEIGE E-commerce
Solution : Create a new website by O2O and Online E-commerce Market Market Share From
studying from the competitor brands
Accumulated Sales Share From Overseas Overseas
web journey [auto redirect from location
detected.
GLOBAL & S.E. ASIA
LANEIGE BB CUSHION
BUSINESS DEVELOPMENT
ONE OF OUR BEST PRACTICE IN BRANDING

Amore Pacific has invented the compact BB cream


with cushion applicator product call “Air Cushion”
since 2007 and launch with LANEIGE as “Snow
Cushion” in 2012.

As the key project leader Eva promised to make the


‘Cushion’ product from LANEIGE to be established as
“THE NEXT iPhone” – rebranded as “BB Cushion” in
2015. Rebranded, Reposition [from R&D and
company’s leaders aspect] – BB Cushion has
become the world new product sensation by the
work of LANEIGE Global Marketing Team with Eva’s
incorporated creative vision with the project “JUST
LIKE MY SKIN” and “WTF: WOMAN TAKES FOREVER”

P R O D U C T B R A N D B O O K | C O M M . S T R AT E GY

140%
Overall BB Cushion
Sales Growth
LANEIGE

80M 33M 1.2M


PRODUCT: BB CUSHION

Problem: Consumer Behavior Changes


and the Digital Communication
becomes KEY TOUCHPOINT
cushion sold of all cushion sold cushion sold
Solution: Develop a BRAND BOOK for
brands in 2015 at at LANEIGE at LANEIGE
the product and create the impact with
several integrated marketing AMOREPACIFIC in 2015 Thailand in 2015
communication planning, interactive
marketing campaign and global event
GLOBAL
LANEIGE BEAUTY MIRROR
AR PLATFORM
O2O IN-APP REALISTIC TRIAL AUGMENTED
REALITY SHOPPING

BEAUTY MIRROR has incorporate the most realistic


and comparable to eliminate the tone and color
selection for the color cosmetic and actually provide
the shopping list that the customer can either buy
instantly with discount via LANEIGE online store or
select the coupon option with promotional code to use
at the store/ counter to buy the product offline.

To drive the awareness via social media the customer


can also reserved the product then send to friends as
wish list [gift reservation] that friends can select to buy
the products as gifts on request and get special bonus
when purchase for friends

N E W B U S IN E S S S D E V E LO P M E N T | S A L E S S T R AT E GY

1,450+ 800K+
Billion KRW Sales Lip Bar Sold
Overall Two Tone Lip Bar Sales
in 6 months
REGIONAL
HOOQ
VIDEO ON DEMAND APPLICATION

Do you love movies? It’s time to get HOOQ’d!

HOOQ presents the best of Hollywood and Asian


entertainment - from the latest blockbusters and
binge-worthy TV shows just 24 hours after the U.S.
telecast, to the most exciting Asian movies and series.
Stream or download them anytime, anywhere.

Experience having over 10,000 hours of


entertainment at your fingertips.

THAILAND LAUNCH | PARTNERSHIP WITH AIS |


DIG ITA L M ARK ET IN G

10,000+
Subscribers
MEDIA TRADING
STRATEGY & EXECUTION
T H E P I Z Z A C O M PA N Y
• Provide useful insights and comment to weekly
report e.g. Facebook and AdWords
Performance, Sales Forecast and
E-Commerce Website Analytics
+420% ~67% 5M ~90%
Coupon Registration with Complete Video Total Views on SEM Impression Shares
• Give a recommend on strategy, budget as Same Budget Spending view on YouTube YouTube Campaign of Generic Keywords
well as result analysis for each campaign, not
limited to digital marketing
SWENSEN’S

+51% -64% +16% +48%


• Develop an effective digital media strategy
such as campaign structure, target audience
and optimization strategy

• Advise on how to integrate digital Conversion Rate for Cost Per Action Reduction Average Growth of Peak Growth of
marketing strategy with offline campaign E-Commerce Sales from September 2017 E-Commerce Sales E-Commerce Sales
Resulting in more than three millions reach from 2017 in August 2017
and one million engagement per month
SIZZLER
• Give a recommend on how to improve
campaign performance through Creative &
+110% +74% +132% +2,110%
E-member Increased Total Reach Comparing Video Views Accretion Engagement Accretion
Landing Page, results in further 69.18% CPA
reduction From July 2017 To Past Performance with 57% CPA Reduction With 96% CPA Reduction
BURGER KING
• Provide useful insights and comment to
weekly report e.g. Facebook and AdWords
Performance, Sales Forecast and
E-Commerce Website Analytics
110% 8:1 155% 74%
E-Commerce Sales Return on Ad E-Member Increase Store Sales Increase
Increase in the First Spending from Compared to the from Online Advertising
• Give a recommend on strategy, budget as
well as result analysis for each campaign, Month E-Commerce Previous Period Campaigns
not limited to digital marketing
DA I RY Q U E E N
• Provide useful insights and comment to
weekly report e.g. Facebook and AdWords
Performance, Sales Forecast and
E-Commerce Website Analytics
103% 7:1 1,200% 80%
E-Commerce Sales Return on Ad Engagement accretion Store Sales Increase
Increase in the First Spending from with 86% CPA reduction from Online Advertising
• Give a recommend on strategy, budget as
Month E-Commerce Campaigns
well as result analysis for each campaign,
not limited to digital marketing
S&P
• Provide useful insights and comment to
weekly report e.g. Facebook and AdWords
Performance, Sales Forecast and
E-Commerce Website Analytics
110% 8:1 +155% +74%
E-Commerce Sales Return on Ad E-Member Increase Engagement accretion
Increase in the First Spending from Compared to the with 86% CPA reduction
• Give a recommend on strategy, budget as
well as result analysis for each campaign, Month E-Commerce Previous Period
not limited to digital marketing
BLUECUP COFFEE
BY S & P
• Provide useful insights and comment to
weekly report e.g. Facebook and AdWords
Performance, Sales Forecast and
+220% 20:1 +130% +94%
Comp. Store Sales for Return on Ad Total Reach of Engagement accretion
E-Commerce Website Analytics
D-Day Campaign Spending from D-Day Campaign from with 86% CPA reduction
• Give a recommend on strategy, creative, E-Commerce the Previous Time
budget as well as result analysis for each
campaign, not limited to digital marketing
COMMUNICATION
STRATEGY
MUSIC MARKETING CAMPAIGN
SWENSEN’S CHRISTMAS
CHOCOLATE DOME
FIRST MFG BRAND TO USE MUSIC MARKETING & KOL AS PRESENTER

Swensen’s has been thriving to grow with many new


initiative products platform to create the ULTIMATE
EXPERIENCE for its customer. Although the excitement
in the products itself could have an impact the way to
make sure that the launch of new product will be the
talk of the town and become memorable enough to
drive consumer to have a TRY is very important – so
Swensen’s use Tom Room 39 – the internet sensation
and talented singer to sing and represent this product.

P R O D U C T C O M M U N I C AT I O N | B I G I D E A |
C R E AT I V E A S S E T S D E V E LO P M E N T

1.5M+
TWITTER IMPACT
IN 7 DAYS #SWENSENS
*Times People See in HASHTAGS
SWENSEN’S

10M 20%+ 4M +120%


PRODUCT: CHOCOLATE CHRISTMAS DOME

Problem : Launching New Sundae Platform


with Digital Media
Reach Of 7 Days Own Shares Comparing Total Views on VIRAL Comparing To
Solution : Create a new website by studying
Media Channel Without To The Previous YouTube Campaign Average Viral Rate
from the competitor brands web journey
[auto redirect from location detected.
Budget Support Campaign
COMMUNICATION CAMPAIGN
S&P’S HEALTHY-LICIOUS
S&P would like to bring the healthy food to the market
to help their customers eat better, healthier food while
feeling trendy. But this time, no traditional media used.
No TVC. It’s all about digital media. With this objective
and approach, digital media strategy is a key driver to
success. Supported by attractive, vibrant key visual
and content, 3 main videos are created for online only
to convey different messages and serve today’s multi-
screen devices. And these all seasoned ingredients
make this campaign a delicious success.

B I G I D E A | D I G I TA L C R E AT I V E
DEVELOPMENT
S&P

+82% 20%+ 3M -110%


PRODUCT: HEALTHY-LICIOUS

Problem : Launching New Healthy-Licious


Campaign to secure sales
Sales Increase Shares Comparing Total Views on Cost Per Action
Solution : Lead the digital creative direction, Compared to the To The Previous Social Media Reduction
communication, digital media planning, buying
Previous Campaign Campaign Platforms
and optimization
VIDEO
PRODUCTION
TELEVISION COMMERCIAL ADS
TEAM OF THE INTERNATIONALLY ACCLAIMED AWARD-WINNING DIRECTORS

We work closely with companies big and small to spec, create and
deliver quality video. It's like having your own in-house video
production company with the reliability and flexibility that comes
with cloud-based video services.

We have worked with many of the largest retailers, tech giants and
fashion labels throughout the world. We pride ourselves in our
ability to collaborate with creatives, account services and the end
client. The clients vision is at the center of all we do

AND WE TAKE GREAT PRIDE IN THIS!


TELEVISION COMMERCIAL
We have built a team of artists with diverse artistic backgrounds so that we can offer creative solutions
and can integrate everything from a single vision. Using creative retouching, photography, and CGI
including: 3D animation, motion graphics, visual effects, and compositing we can take you all the way to
fulfillment under one roof.
TELEVISION
COMMERCIAL
AMAZING LOOKING FOOD IN A HIGH ENERGY FASHION TYPE VIBE
We work with the best recipe developers, photographers, videographers,
stylists and writers to create custom-made premium content for your brand.
TELEVISION
COMMERCIAL
WE TELL YOUR STORY, IN THE MOST CAPTIVATING WAY POSSIBLE.
We want to create collaborative relationships, not cut-throat 'business as usual'. We
continually push ourselves to do better, and we challenge everyone we work with too.
TELEVISION COMMERCIAL
WE MAKE YOUR BRAND SHINE
We also investigate other fields like cosmetics and textures. The identity of their visuals is simple but
sophisticated, at the border of an experimental approach.
E-COMMERCE
PLATFORM
E-COMMERCE
DAIRYQUEENTHAILAND.COM
Having launched in Thailand for so long with over 400
branches over the country, Dairy Queen has no
website at all. Now it’s time to have one but no just
giving the information but selling their ice-cream
online. Though it is not easy like making a glass of
milkshake, Dairy Queen’s responsive e-commerce
platform is ready to serve a variety of its famous ice
cream products to their customers in just 3 months.

PRODUCT DEVELOPMENT | BIG


C O M M U N I C AT I O N |
C R E AT I V E A S S E T S D E V E LO P M E N T
CRM STRATERY
AND EXECUTION
E-COMMERCE
SIZZER MEMBERSHIP CRM SYSTEM
IMPLIMENTED THE SYSTEM TO GENERATE SALES

When our clients first present to us the biggest


challenge they are usually facing is that their existing
member management software is not flexible. It may
be that the member database is not up-to-date, they
have multiple databases in place or they are simply
using a clunky and antiquated software system that’s
hard to use and rely on work-arounds rather than a
real solution.

S Y S T E M D E V E LO P M E N T | C U S T O M E R D ATA
M A N A G E M E N T & S T R AT E GY

฿1M+
Sales Increase from
+500%
Comp. Docket Growth
Just One Blast
SIZZER

NO.1 60K+ <5%


LINE@ ACCOUNT

Problem : First brand to use LINE@ and


need to gain 300K friend by End of 2018

Solution : Strategic planning with


Of All Brands in Food New Fans Recruited Block Rate (Industry
automated journeys with RICH Industry in Just 1 Month in Just 1 Month Average = 60%)
CONTENTS helped with Block Rate %
INFLUENCER
MARKETING
PRODUCT & LOCATION PLACEMENT
DESCENDANTS OF THE SUN
FIRST MFG BRAND TO USE MUSIC MARKETING & KOL AS PRESENTER

Korean hit TV show Descendants of the Sun (DOTS) made


waves worldwide, and some global brands rode that tsunami
to success.

Brands that are associated with the series reported a rise in


sales following the placements, giving DOTS a push in revenue
which allowed it to surpass My Love from the Star as well.

For instance, Subway and LANEIGE said they have seen a rise
sales revenue and brand awareness as the show took off.

3bn+
Billion KRW
Revenue from Product Placement
LANEIGE
Problem : Want to make Two Tone
(new product) and BB Cushion a trend
in South Korea. SOLD OUT
In March 2016 During this
4X
Higher Website Visitors
11X
Internet Brand
Solution : Translate the awareness and
viewership increase into huge sales and K-Drama was aired. from All Over the World Keyword Search
expanding customer base to reach those
who have never used LANEIGE products.
S U B WAY
Problem : The brand is exploring an
integrated approach with Korean
dramas to achieve success across Asia 5X
In-stores Sales
140%
Awareness Uplift
8X
Internet Brand
Solution : Gain the branding experience
and using the celebrity power of Increase In Korea and Ads Recall Keyword Search
influence to build strong relationship with
consumer in South Korea.
SOCIAL MEDIA
STRATEGY AND EXECUTION
Interactive Post Educational Post Animated Video Facebook Live
EMAIL
MARKETING
MAJOR CINEXPLEX
EMAIL MARKETING CAMPAIGN

When it comes to entertainment, it requires


anything that is pleased to the eyes. Like no
others, IMAX and 4DX cinemas give the
immersive experience to moviegoers. So the
email marketing campaign is designed to give
such experience to those who open the email.
MINOR FOOD GROUP
EMAIL MARKETING CAMPAIGN

Minor Food Group has been trying to connect


the consumer with the right promotion and
right amount of communication. Email
marketing is the highly effective digital
marketing strategy of sending emails to
prospects and customers. Effective email
marketing converts prospects into customers,
and turns one-time buyers into loyal, raving
fans.
WEBSITE & APP
STRATEGY & EXECUTION
RENLIFE.COM
RENAISSANCE LIFE — INSURANCE COMPANY
We developed a new site — modern and convenient product for customers and partners. Scroll-story,
improved interface and site functionality, as well as simple navigation provides all the information
about insurance programs in the most comprehensible way
Promo-block creates a unique visual style that is associated with the Renaissance Life

The site contains a large amount of content,


but the structure allows you to quickly find the information you need.
THE ON-LINE
STORE, RENDEZ-
VOUS
THE APPLICATION FOR IPHONE

We developed the APP for iPhone for the internet


store Rendez-Vous, including for the online store
mobile payment capabilities
The APP presents all categories of shoes
and accessories which can be bought online

Men’s and women’s shoes, accessories,


hand bags, and care products
Design and Implementation

To design an API for the major online store, Rendez-Vous, we processed and adapted
thousands of photographs and data in order to make the APP faster and have a more native
feel. We developed convenient filters and sorters for size, price, color, and type.
MF 6713
PRODUCT SITE ABOUT THE MASSEY
FERGUSON 6713 FOR THE COMPANY
AGCO RM

Main target of digital communication —


announce of the product MF 6713 and increase
of recognizability of the Massey Ferguson
brand at the US market
The main instrument of model presentation and disclosure of all advantages of a product is the site that contains a photo, video
and text information about the Massey Ferguson 6713 tractor, its specifications and a multifunctional feedback form

The site gives the opportunity to view all the technical details of the product, to register for a test drive or to request additional
information about MF 6713. The project demonstrates a high number of unique visitors and deep involvement.
F800GT.BMW-SPECIAL.COM
PROMOTIONAL SITE FOR NEW BMW F800 GT MOTORCYCLE

Developing the concept, illustration, 3D modeling,


animation, sound design, adaption for tablet computers

Bronze medal at the MIXX Awards, 2015, Gold medal


from Rating RUNet, 2015
The Main Tasks Which Needed To Be Resolved

To tell about the new model of the BMW motorcycle, highlighting its main advantages,
especially against its competitors. This could only be accomplished through the development of
a successful project concept and its striking implementation. Judging by the results of fulfilling
the client’s tasks and the participation of this project in festivals we completely delivered.
SAMSUNG LA’FLEUR
FACEBOOK APPLICATION

Only women can speak truly about how they


have been upset by the really awful gifts they
have received for International Women’s Day
on March 8. We have taken advantage of this
to propose to men that they stop making these
mistakes and instead give as a present a
beautiful slim telephone.
Total
70 Icons

The Basis of the Project — Illustration

In the APP, the user can propose his version of a bad gift and if it attracts enough ‘Likes’ an illustration is drawn of this gift.
In all more than 70 illustrations of a bad gift were drawn.
MAASDAM.ALMETTE
LENDING FOR A MEDIA COMPANY

In order to promote the new product, Almette,


in a short period we developed a striking
promotional site which had an unusual
navigation regime through the pages
Creative Concept

The product was vigorously launched into the market and it was decided that consumers needed a proper
introduction to the history of this product. We did this in an unusual format—we actually drew the entire
history at the expense of text and illustrations so that the site turned out to be vivid and memorable.
Adaptation To Different Devices

An active advertising campaign was launched on social media and we adapted the site
for mobile devices, which people more often use, such as telephones and tablets.
ALMETTE CULINARY
CULINARY PROJECT FOR THE BRAND
ALMETTE

Development and implementation of an


integrated Digital strategy: creative ideas,
communication formats, content
production, communication support,
media promotion across YouTube
Facebook, and Instagram
The task — to create a new model of product use
The goal — to show how the TA could use the product in different variations, by preparing dishes with Almette cheese as an ingredient

We produced more than 300 photo and video recipes for social networks, implemented new communication
channels and provided their promotion, including with content production and media support.
ALMETTE RECIPES
THE RECIPES SECTION FOR THE BRAND SITE IN ENGLISH AND RUSSIAN

On the almette.ru site we developed the recipes section. Now, everyone will be able to choose a dish to taste
and find something for a special occasion. All recipes were designed and prepared by professional chefs
and the idea was put into life by one of the best film shooting teams
Convenient Navigation Simplifies Your Search — Choose A Recipe Depending On The Category Of Dishes

A detailed description of the process accompanied by a video instruction makes cooking simple and enjoyable.
We add recipes every week. And this means that you are able to constantly update your home menu and discover new
dishes for yourself. After all, it makes cooking simple and convenient!
Blossomtype
AWWWARDS Site of the Day,
2015 Gold, Rating RUNet, 2015
Silver, White Square,
2015 Silver, MIXX
SQUAT NYC Awards, 2015
AWWWARDS Site of the Day, 2016

AWARDS
Braun Offroad Rally
BBDO AGENCY
Gold, White Square, 2010
FWA Site of the Day, 2010 Silver, Golden
Dunlop Winter Maxx
CSS Design Awards, WOTD, 2013
AWWWARDS, Site of the Day, 2013

Drum, 2010 Bronze, KIAF, 2010 Gold, Golden Site, 2014

BMW Special
CSS Design Awards, 2014

Belgian Village Bronze, MIXX Awards, 2015


IQ MARKETING AGENCY Gold, Rating RUNet, 2015

FWA Site of the Day,


2008
Thank You Let’s Make Digital Fierce with Us!

ARCTIC VIXEN CO., LTD


+66 (61) 664-90-45 | 119/94 SOI SAIMAI 8 (MOOBAN SAIMAI), SAIMAI BANGKOK, 10220 THAILAND