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SWOT Analysis Template

Criteria Examples STRENGTHS WEAKNESSES Criteria Examples

- Advantages of proposition? - Disadvantages of proposition?

- Capabilities? - Gaps in capabilities?
- Competitive advantages? - Lack of competitive strength?
- USP's (unique selling points)? - Reputation, presence and reach?
- Resources, Assets, People? - Financials?
- Experience, knowledge, data? - Own known vulnerabilities?
- Financial reserves, likely returns? - Timescales, deadlines and pressures?
- Marketing - reach, distribution, - Cashflow, start-up cash-drain?
awareness? - Continuity, supply chain robustness?
- Innovative aspects? - Effects on core activities, distraction?
- Location and geographical? - Reliability of data, plan predictability?
- Price, value, quality? - Morale, commitment, leadership?
- Accreditations, qualifications, - Accreditations, etc?
certifications? - Processes and systems, etc?
- Processes, systems, IT, - Management cover, succession
communications?
- Cultural, attitudinal, behavioural?
- Management cover, succession?
- Philosophy and values?

Criteria Examples OPPORTUNITIES THREATS Criteria Examples

- Market developments? - Political effects?

- Competitors' vulnerabilities? - Legislative effects?
- Industry or lifestyle trends? - Environmental effects?
- Technology development and - IT developments?
innovation? - Competitor intentions - various?
- Global influences? - Market demand?
- New markets, vertical, horizontal? - New technologies, services, ideas?
- Niche target markets? - Vital contracts and partners?
- Geographical, export, import? - Sustaining internal capabilities?
- New USP's? - Obstacles faced?
- Tactics: e.g., surprise, major contracts? - Insurmountable weaknesses?
- Business and product development? - Loss of key staff?
- Information and research? - Sustainable financial backing?
- Partnerships, agencies, distribution? - Economy - home, abroad?
- Volumes, production, economies? - Seasonality, weather effects?
- Seasonal, weather, fashion influences?

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without permission from Angel Investment Network Limited. Disclaimer. All information and advice provided within this site is intended for guidance purposes only. It is of a
general nature and Angel Investment Network Limited recommends each user seeks advice from a relevant person before using this information. Angel Investment Network
Limited cannot accept responsibility for loss arising from using this information.
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© Angel Investment Network Limited. This document can only be used by Angel Investment Network Limited users. It may not be copied or distributed by any third party
without permission from Angel Investment Network Limited. Disclaimer. All information and advice provided within this site is intended for guidance purposes only. It is of a
general nature and Angel Investment Network Limited recommends each user seeks advice from a relevant person before using this information. Angel Investment Network
Limited cannot accept responsibility for loss arising from using this information.