Beruflich Dokumente
Kultur Dokumente
M (2011)
Reddy, K. M. (2011). Consumers Behaviour Towards Two-Wheeler Motor Bikes. Osmania journal of
Management, 1-9.
VALARMATHI, A (2015)
Valarmathi, A. (2015). Factors Influencing the Students Buying Behavior of Two Wheelers in Tirupur
District.
Customers should be provided with better sales follow up, more service centers
should be opened and Companies can introduce new and special discount
schemes for students. The result shows that the Factors influencing the students
buying behavior of two wheelers. It was found that regions have strong influence
on Better look &style, Good mileage, Pickup and speed, Easy maintenance, after
sales service, Price and new models of students buying behaviors. When making a
two wheeler purchase decision, the personal factors and product characteristics
are important for students’. Their two-wheeler purchases are driven by different
factors such as after sales and service, Price and new models, etc.
Hoda (2015) Founded on his Research Paper Titled “a study analyzing the
perception of youngsters in making purchase decision of bikes or scooters. “That
the Indian two-wheeler industry has come long way since its humble beginning in
1948 when Bajaj Auto started importing and selling Vespa Scooters in India. Since
then, the customer preferences have changed in favor of motorcycles and gearless
scooters that score higher on technology, fuel economy and aesthetic appeal, at the
expense of metal-bodied geared scooters and mopeds. These changes in customer
preferences have had an impact on fortunes of the players. Scooters used to
dominate Indian roads a few decades ago. In 1996, their market share fell but still
they had almost half of two-wheeler sales while of motorcycles, it stood at around
30 per cent. By 2006, the reversal was dramatic. The industry expects an upswing
in scooters to about 30 per cent in four or five years which could further scale up to
35 to 40 per cent. Scooters market share is already at 35 per cent in the 'urbanized'
states – Karnataka, Maharashtra and Gujarat. Urbanized implies good urban road
infrastructure, a significant number of working women etc.