Sie sind auf Seite 1von 6

Chapter 2

METHOD

This chapter incorporates the research design, population and sample, research

instrument, data collection and the statistical tools.

Research Design

The quantitative non-experimental research design using correlational method

was utilized in this study. This method was used when the objective is to describe the

status of the situation as it exists at the time of the study to explore the causes of a

particular phenomenon. Correlational research involves measuring two variables and

assessing the relationship between them (Airasian, Gay & Mills, 2006).

This survey deals on quantitative data about the said phenomenon. The data was

generally gathered using questionnaire survey. The researchers used independent

variable to correlate it to the dependent variable. The researchers had determined the

level of psychographic factors, the independent variable, in terms of psychographic

attributes and investor’s biases. The psychographic factors are being correlated to

investment preference in terms of money growth, security of the money and

reliability of the company.

Research Locale

The discoveries of this examination are particular to the setting of the middle

managers in Tagum City, Davao del Norte. The applicability of the findings of this

study is limited with the scope and sample size gathered by the researchers.

Even when there are other similar features that are gathered in this study, the

findings may not be applicable to other systems. Presented in figure 2 is the map of
Figure 2. Map of the Philippines Highlighting Davao del Norte
the Philippines consisting of 17 regions in which the City of Tagum, province of

Davao del Norte is located in Region XI. Further presented in figure 2 is the vicinity

map of the respondents in which middle managers are located in the City of Tagum.

Tagum City is the first class city of Davao del Norte, Philippines. Tagum City

is 55 kilometers away from Davao City. The city is located at the northern portion of

Southern Mindanao, lying between 70 27’ north latitude and 125048’ east longitude.

The area of the respondents as well as where the study is conducted are

situated in the City of Tagum, Davao del Norte, Philippines.

Population and Sample

The respondents of this study were the middle managers of Tagum City. The

researchers utilized the type of employment as the basis to classify the middle

managers. They are classified as government employees, and private employees.

Random sampling was used in selecting the respondents.

There are 200 salaried middle managers served as the respondents of this study.

The 200 salaried middle managers were broken down into 100 government

employees and 100 private employees.

Thus, the concentration of this examination is to determine the level of

psychographic factors and investment preferences among middle managers in Tagum

City.

The middle managers are being utilized as respondents of this examination since

they have the ability to invest.

Research Instrument

The questionnaire is being used as an instrument in measuring the independent

variables. The questionnaire included Part 1 for the psychographic factors with an

indicators psychographic attributes and investor’s biases. The original questionnaire


will be modified to conceptualize the setting and question items will be simplified or

translated to the vernacular for the understanding of the respondents.

Also, questionnaire is being used as an instrument in measuring the level of

investment preference of the middle managers. This is the Part 2 of the questionnaire,

the investment preferences with indicators of money growth, reliability of the

company and security of the investment. The questionnaire used a five point scale.

Each item contained numbers from 1 to 5. The questionnaire will be subjected for

validation by experts.

The following parameters were used on the level of psychographic factors of

middle managers in Tagum City.

Range of Means Descriptive Equivalent Interpretation


4.30-5.0 Very High The psychographic factors are

very highly manifested.


3.50-4.20 High The psychographic factors are

highly manifested.
2.70-3.40 Moderate The psychographic factors are

moderately manifested.
1.90-2.60 Low The psychographic factors are

rarely manifested.
1.00-1.80 Very Low The psychographic factors are

not manifested.
The following parameters were used in determining the level of investment

preferences of middle managers.

Range of Means Descriptive Equivalent Interpretation


4.30-5.0 Very High The investment preferences are

very highly manifested.


3.50-4.20 High The investment preferences are
highly manifested.
2.70-3.40 Moderate The investment preferences are

moderately manifested.
1.90-2.60 Low The investment preferences are

rarely manifested.
1.00-1.80 Very Low The investment preferences are

not manifested.
Data Collection

After the approval of the panel members the researcher had undergone the

following steps and procedures in gathering data for the study. The questionnaire was

consulted to the adviser which was endorsed to the panel members for approval then

the researcher consolidated all the suggestions.

The researchers made a letter and solicited consent from the company of the

respondents. The researchers dispersed the questionnaires by and by to the

respondents. The respondents filled out the questionnaires. After the accomplishment

of the questionnaires, the researcher retrieved the information gathered for the

interpretation and analysis. All the results were documented and itemized in like

manner and were broke down by the statistician and deciphered by the researchers.

Statistical Tools

These statistical tools were being utilized in this study are the following:

Mean. This was used to determine the level of psychographic factors and the

level of investment preferences among middle managers.

Pearson (r). This was used to show the significance on the relationship among

the psychographic factors and investment preferences among middle managers.

Multiple Regression Analysis. This statistical tool was used to determine the

influence of psychographic factors and investment preference among middle

managers.