COINS & CURRENCY

You are invited to utilize all of our experience

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and expertise to maximize your auction results.

Learn how year after year, Heritage, The World’s

Leading Numismatic Auctioneer, outsells all other
2 numismatic auction firms combined.

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 Cover images:

1 1907 Ultra High Relief

$20 PR69 PCGS
SOLD FOR $2,990,000
November 2005
HA.com/392-6067

2 Fr. 118 $5000 1878 Legal

Tender PMG Very Fine 25
SOLD FOR $805,000
September 2007
HA.com/448-158067

3 1787 DBLN Brasher

New York Style
Doubloon. EB Punch
on Breast. XF45 NGC.
SOLD FOR $2,990,000
January 2005
HA.com/360-287001

4 Fr. 185l $500 1880

Legal Tender PMG
Choice Very Fine 35
SOLD FOR $690,000
November 2005
HA.com/448-158068

5 1804 $1 Original
PR62 NGC
SOLD FOR $3,737,500
April 2008
HA.com/1104-7001

6 Fr. 187K Series 1880

$1000 Legal Tender
PMG Extremely Fine 40
SOLD FOR $517,500
September 2006
HA.com/418-182001

7 1796 $2 1/2 No
Stars MS65 PCGS HERITAGE WORLD HEADQUARTERS
SOLD FOR $1,725,000
January 2008 3500 MAPLE AVENUE • DALLAS, TEXAS 75219-3941
HA.com/454-45008

8 1913 5C Liberty PR64 NGC

The Olsen Specimen
Sold for: $3,737,500
January 2010
HA.com/1136-105016

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Numismatics is a hobby of history. At the end of
your collecting activities, will you consider:

The past?
You want to select an auctioneer based on their record
of service, dependability, prices realized, industry
recognition, achievement, and financial soundness.

The present?
You want to sell your treasured coins and currency at one
of America’s most important numismatic events, with an
award-winning cataloging team presenting them to the
largest number of qualified bidders ever gathered.

The future?
You want to feel assured that Heritage Auction Galleries, the
world’s #1 choice for auctioning rare coins and currency, has
exerted every effort to present you with a settlement check
beyond your expectations. And your collection will continue to
be preserved for viewing and research in our Auction Archives.
 When you are ready to sell your collection
of rare coins and currency, you will want
to have every edge. That’s why you need
all of the Heritage Advantages. Heritage
extensively surveys our clients every year,
and you have told us what you want:
• You want the firm with unquestioned financial stability −
because nothing matters more when your check is due!

• You want the firm with demonstrated prices realized leadership,
auction after auction, year after year. The firm that makes prices
realized from 15 years of auctions available for your free inspection
in our fully searchable Auction Archives at HA.com. The firm that
knows how to achieve record-setting prices realized for coins and
notes across the pricing spectrum and is so proud of its results
that the Archives contain every image, every description, and every
price realized, for more than 1.6 million numismatic auction lots
− every lot, not just for our thousands of record-setting lots!

• You want the auctioneer that provides the largest number of

qualified, eager bidders to bid on your material. Heritage has
more active bidders than any other firm: more than 500,000
registered bidder-members on our HA.com Website, and the world’s
finest mailing list of collectors, more than 650,000 strong.

• You want the Internet leader, with the most popular, award-winning
HA.com Website, that attracts 11 million annual visitors and
has won repeated awards from Forbes.com and the Numismatic
Literary Guild − an average of 30,000 unique Website visitors
every day. We have 18 times more monthly web visitors than all
of our major competitors combined. (Source:Compete.com)

• You want the auctioneer with events at the best venues − auctions
at America’s most prestigious major conventions like FUN,
Long Beach, and Central States, and Houston with dedicated
auctions at our world headquarters in Dallas. And Heritage
has been selected as the Official Auctioneer for 40 ANA
conventions − more than all of our competitors combined!

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• You want the technology leader whose proprietary Internet software bidding
system delivers worldwide bidder demand 24 hours every day, for weeks before the
Signature® Auction floor sessions start, and then have thousands of Internet bidders
aggressively compete against motivated floor bidders for the items consigned.

• You want our HERITAGE Live!™* proprietary bidding system, which allows Internet bidders
around the world to compete with the floor, telephone, and prior Internet bidders in real-time.

• You want a firm with consistent demonstrated leadership from the same management team that has
operated Heritage for decades, ensuring that your results will be the very best that the market can provide.

• You want an experienced auctioneer, but one that also embraces the latest technologies to
achieve the highest prices realized − Heritage has presented more than 3,000 successful
auctions, selling $3 billion-plus on behalf of more than 45,000 consignors.

• You want an auction team with excellence in every function. Heritage has award-
winning catalogers; talented photographers using state-of-the-art digital imagery;
numismatists with unparalleled grading expertise, sharing more than 1,500 years of
diverse knowledge and experience; and an award-winning marketing department.

• You want the numismatic marketing leader, who presents your material across multiple
platforms and Websites, and uses print, email, Internet, telephone, and fax strategies.
You benefit from the excitement created by a highly effective marketing program.

• You want an auction firm that has won multiple Numismatic Literary Guild awards,
including their Auction Catalog of the Year awards in 2003, 2004, 2006, 2007, and 2009.

• You want a worldwide firm with offices in many countries to facilitate important
international client demand for your coins and notes, regardless of a bidder’s location.

• You want a diversified firm with different types of auctions, each tailored to maximize your prices
realized by presenting the right items to the right buyers: Coin Signature® Auctions, Currency
Signature® Auctions, World Coin Signature® Auctions, twice Weekly Internet Coin Auctions,
Internet World Coin Auctions, Weekly Internet Currency Auctions, and Gallery Auctions.

• You want to make a decision that gives you every advantage of working with the world’s #1
numismatic auctioneer — Heritage. Only one firm can be the best, and our growth achieving that
honor is due entirely to serving the needs of our clients, maximizing their prices realized.

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 Maximize your results through our experience:
OUR RECORD OF STABILITY MEANS NO SURPRISES.

W hen you finally decide to sell your numismatic collections, the

financial stability of the firm that you select should make your final
step a most satisfactory one. You should expect full and timely payment at
settlement. Collecting coins and currency for many years − even decades
− may have been a matter of passion for you, but when the time to sell
arrives, you have a right to be compensated without any delays or surprises.
Heritage understands this. Under our management team, Heritage has
presented more than 3,000 successful auctions, selling $3 billion in coins
and notes belonging to more than 45,000 consignors. Every single Heritage
consignor has been paid in full, and right on time − every time.

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Maximize your results through our financial stability:
YOUR CHECK IS CERTAIN, AND IT IS LARGER.

O ur consignors are easily assured on these issues of financial stability.

You can rest easy knowing there will be no cash shortages or unpleasant
problems at settlement to make your auction experience an unhappy one.
Heritage enjoys $50 million in equity and owners' capital. So ask the tough
questions, because you cannot afford to make any assumptions when
considering stability in finances, ownership, or management. All auction firms
are not the same. Financial stability must be a critical factor in your decision.

Our strong financial position allows us to extend liberal credit terms to

our bidders. Allowing selected buyers extra time to pay (as opposed to 30
days or less at other auction houses) permits them to spend considerably
more money, increasing the prices realized for your coins and currency.
We also make other flexible arrangements in our Signature® Auctions
(including selective credit card usage by retail buyers), again allowing
purchases that might otherwise be unaffordable. Heritage bears all
responsibility for these credit decisions − so you have no risk whatsoever,
but you benefit from their rewards. If you have a need for funds before our
settlement dates, Heritage can provide cash advances in most cases. Your
Consignment Director can explain all about our flexible payment options.

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 Maximize your results at the best locations:
THE WORLD’S #1 NUMISMATIC AUCTIONEER
UNDERSTANDS THE CRITICAL IMPORTANCE OF
AUCTION LOCATION, AND THEN we EXTENDED
“LOCATION” TO INCLUDE THE INTERNET.
Selling at the best location, to the most aggressive buyers, is the foundation
for achieving the best prices for your rare coins and currency. Major
numismatic conventions ensure a large gathering of eager, motivated
buyers, and Heritage is the Official Auctioneer of the largest and most
important shows. We have made it the cornerstone of our success − but
then we reach out globally through the World Wide Web. Heritage believes
that maximizing your prices realized still depends upon reaching the most
qualified buyers — in person and online. You want the auctioneer with
auctions at the best venues, and that must include the leading Web presence.

• ANA: Heritage has been chosen as the Official Auctioneer of the

American Numismatic Association 40 times since 1980, selected for
this prestigious role twice as often as all competing firms combined.

• FUN: we have been presenting official auctions at the Florida United

Numismatists conventions — now America’s largest club shows — since 1991,
and will continue to be FUN’s exclusive Official Auctioneer at least until 2016.

• LONG BEACH: Heritage has been the Official Auctioneer of the Long
Beach Coin Expo — America’s largest commercial show — since 1986.

• CSNS: We have been the exclusive Official Auctioneer of

the Central States Numismatic Society — one of America’s
largest hobby organizations — since 1993.

• DALLAS: Specialized collections like the $8.4 million Jules

Reiver Collection or the $19.2 million Morse Collection were
held in Dallas to maximize viewing opportunities.

• HOUSTON: Heritage is the Official Auctioneer of the

fast-growing Money Show of the Southwest.

Whether in Dallas or at a major show, the concept of “location” now demands

that auctions also reach out to the global bidders on the Internet. Fortunately, at
a Heritage Signature® event, you don’t have to choose between the two − you get
the floor bidders competing against each other and the Internet. Our Internet
has been called a virtual auction floor, which is just what we intend, because
you want every possible bidder chasing prices higher on your lots. Then our
HERITAGE Live!™ bidding system allows Internet bidders around the world to
compete with the floor, telephone, and prior-Internet bidders in real-time. That
takes technological leadership, and nobody does that better than Heritage.
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Maximize your results through our technology:
HERITAGE’S PROPRIETARY HERITAGE LIVE!™
AND INTERNET BIDDING SYSTEMS
The average lot in live coin and currency auctions sells in less than twenty
seconds, so floor bidders need to make instant decisions. But now, Heritage’s
Internet leadership has changed the entire bidding dynamic. We maximize
the number of bids and bidders through our exclusive Internet bidding
system, which creates a virtual auction room lasting weeks prior to every
live auction, giving our bidders time to generate millions of dollars in
successful bids from around the globe, pushing prices higher and higher.

When Internet bidders view your lot, they see the current high bid and are
prompted for a higher bid; if they only increase rather than outbid the current
bid of the current leader, they are immediately prompted to bid higher, again
and again − or, if they topped the previous high bid, they are now the leader.
With every higher bid, the prior leader receives email notification and an easy
link for immediately raising their bid. Even when an outbid bidder chooses
not to bid higher, they typically use their remaining budget bidding higher
on other lots in the auction. Increasing their focused success in this manner
keeps them coming back auction after auction, while encouraging them to
successfully spend their last numismatic dollar. The Internet has an around-the-
clock job for weeks, encouraging ever-higher bid amounts across the auction.

High Internet bidders for significant items are also invited to participate by
telephone during the floor auction, to bid even higher. Any and all global
bidders are able to actively − interactively − compete in the live auction
through our exclusive HERITAGE Live!™ Web-based bidding system. The
Internet creates a virtual bidding floor, and then HERITAGE Live!™ takes
them to the actual bidding floor. How important is this dual system? In our
FUN auction, HERITAGE Live!™ bidders paid the top price for more lots
than ALL bidders did in ALL of our competitors’ auctions that month! Since
Internet bidders have no travel expenses to consider, they will often bid higher,
so even if they don’t win your lot, they significantly drive up the price.

Using our exclusive technologies, Internet bidders are winning tens

of thousands of Heritage auction lots, and driving the prices realized
higher on the vast majority of lots in every auction. You will benefit
from this process, available only from Heritage. That’s why we have
invested more than $10 million in computer and Internet systems,
supporting our record-setting growth in registered bidder-members. We
achieve record prices for you through our technological leadership.

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 Maximize your results through our technology:
HERITAGE’S AUCTION ARCHIVES
In addition to Heritage’s proprietary Internet and HERITAGE Live!™ software,
you directly benefit from the many other free features on Heritage’s Website
− which make HA.com the most visited numismatic Website on the entire
Internet. Probably the most popular and the most important feature is our
Auction Archives, our computerized repository of the complete catalog
descriptions and prices realized from more than 1.6 million numismatic
lots — with three million+ images — that Heritage has sold since 1993.
We know that many of the 30,000 unique visitors that come to HA.com
on average every day are using the Archives for research and pleasure.

Heritage’s exclusive Auction Archives get their greatest workout from

our bidders who use them to do their homework about current pricing
levels so that they can make every bid count. The Archives also mean
that if you sell through Heritage, you and your heirs will have access
to your collection, forever − in fact, you can see your sold coins more
easily than you did when they were in your safe deposit box!

HA.com

The Competition

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Maximize your results through our technology:
Heritage’s MyWantList™.
After the photography is completed, after every lot has been described, after
the layout of the catalog is finished, two actions occur simultaneously: the
catalog is sent to the printer, and it is posted at HA.com. The very next step
is really quite extraordinary, and demonstrates once again how Heritage
has intricately combined so many features to achieve record prices.

HA.com has long featured a very popular service with collectors seeking certain
dates and mintmarks: exclusive, confidential, electronic Want Lists containing
more than $350 million of targeted demand. As soon as the catalog is posted,
Heritage immediately sends an e-mail to every client whose MyWantList™
matches one of your lots in the catalog, with a link taking them directly to
your lot − so they can view the image, read the description, and bid. We focus
all of that demand on your lots to help you achieve record prices, and it all
takes place within seconds of the auction’s posting. No other auction firm can
match this level of client service, which benefits both the seller and the buyer.

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 Maximize your results through our technology:
THE WORLD’S BEST NUMISMATIC
IMAGES − AND ENLARGEABLE!

B ack in the “good old days,” the most serious bidders had to attend
an auction in person both to view lots and to bid. Even today, the
most motivated numismatists — prepared to spend the greatest amounts
— love to attend auctions in person. That is the very reason why Heritage
is still the Official Auctioneer of so many important coin shows. Yet, it's
clear that Internet bidders are winning a growing percentage of lots in
every Heritage auction. How does Heritage make our Internet bidders so
comfortable that they are willing to bid top dollar on lot after lot? What
convinces them to spend thousands of dollars — and increasingly tens of
thousands of dollars − on rare coins and notes not viewed in person?

If you have ever visited HA.com, you already know the answer: our talented
photographers use our state-of-the-art, digital imaging system to provide
extremely high-resolution, full-color, enlargeable images. Images of such superb
quality that our thousands of recipients of printed catalogs gain the confidence
to bid aggressively by mail. What's more, our Internet catalogs contain 10
times the number of images as our printed version! Every single-coin/note lot
− in fact, every lot with three items or less, and some larger ones as well − is
imaged on our Website. Unlike the printed photos, our Internet bidders can
carefully scrutinize enlargeable images before bidding interactively. You are the
beneficiary, because every click to enlarge the image can help enlarge your check.

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Maximize your results through our technology:
Heritage’s other Internet features.

W hile much attention is naturally directed to our Auction Archives

and My WantList™ features, Heritage uses our data processing and
Internet leadership in many other ways. For example, we advertise leading
collections, interesting and important coins, and upcoming events in our
weekly e-newsletters (Heritage Coin News and Heritage Currency News)
sent to our entire registered client base. Our free Heritage Value Index™
helps bidders formulate bids. Our unified bidding interface means that
familiarity with one auction category means easy participation in all auctions.
Perhaps most importantly, Heritage cross-markets your consignment
to collectors in more than two dozen other collectible categories.

We anticipate that the Internet will continue to yield cutting-

edge opportunities in fast communications, and as they become
available, you can count on Heritage to employ them to continually
achieve top auction prices for you in the global marketplace.

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 Maximize your results through our expertise:
Expert cataloging and presentation.

T he price for any particular coin ultimately depends upon the demand
that is generated, and our presentation fuels the desire for ownership
that makes one bidder willing to pay the highest price. One of the oldest
and most traditional means of generating bidding demand is the written
word, which Heritage continues to use as an integral aspect of our high-
tech approach. We have achieved a harmonious marriage between our
superlative images and descriptions, between technology and talent, in our
world-class catalogs. Heritage’s team of professional catalogers understands
that presentation is a key factor in generating demand. We describe each of
your coins or notes to its finest appeal, while maintaining strict standards for
accuracy that have supported our bidders’ liberal bidding based on our word
pictures. Stories about the issue or its pedigree will all add to the attraction.

Our numismatic researchers are backed by Heritage’s Numismatic

Research Library, with more than 10,000 volumes, complete sets of
hobby periodicals, auction catalogs back to the nineteenth century −
and we also use our online Auction Archives. We even keep voluminous
computerized records from our competitors’ sales for fact-gathering by
our catalogers in their research. The net result is award-winning catalogs,
in print and on the Web − just look at the number of NLG Auction
Catalog of the Year awards won recently. More important to you, it is a
professional presentation that builds value in your consignment.

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Maximize your results through our expertise:
Our marketing skills − in print media.

Y ou want every numismatist in the marketplace to know about

your coins and currency when your time to sell arrives. We have
already described in detail many of the technology-driven mechanisms
we employ to maximize your return. But we also depend on plain, old-
fashioned “people” skills to motivate bidders, to turn them into buyers.
After all, our superlative images and cataloging can only work their
magic after potential bidders know about the auction and about your
lots. Every year, Heritage spends multi-millions of dollars marketing our
consignors’ coins and currency to our worldwide audience, because we
want to attract every possible bidder to our Website and to your auction.

Our large in-house marketing department continually promotes our

auctions to reach every potential buyer. Marketing campaigns begin with
press releases to the numismatic and international press announcing
important consignments and all significant highlights. This continues with
significant advertisements in Coin World, Numismatic News, Numismatist,
World Coin News, Bank Note Reporter, The Redbook, and dozens of other
industry and club publications. Updates and targeted press releases are also
mailed, emailed, and faxed directly to interested buyers. Heritage’s mailing
list is the envy of the dealer community, containing 650,000+ collectors.

As the Official Auctioneer for so many major organizations, we

can market to thousands of collectors and specialists through their
exclusive mailing lists as well. We promote your coins and notes
through direct mailings of press releases, our e-newsletters (Heritage
Coin News and Heritage Currency News), full-color brochures, and
both the printed and Internet versions of the catalog. The finest
collectors and collections are featured in our Heritage Magazine.

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 Maximize your results through our expertise:
Motivating “virtual” clients to spend
real dollars for your coins and currency.

H eritage is the proven innovator in all elements of the auction process,

but our development of Internet marketing clearly separates us from
all other auctioneers. Each marketing campaign uses the Internet to reach
numismatists around the world, with targeted emails, with our weekly
e-newsletters (Heritage Coin News and Heritage Currency News), and with
press releases for major consignments. The online catalog posted at HA.com
features our superlative photography and cataloging. In a very real sense,
features on our Web site like our Auction Archives and My WantList™ are
marketing features that increase interest in your items, and our Internet
and HERITAGE Live!™ bidding systems make it easy for bidders to actively
pursue your numismatic treasures. We even query our extensive database
to identify likely buyers of your consigned items. We then send these clients
targeted emails listing each coin of interest, with easy bidding links. We excite
collectors with features in our e-newsletters and in Heritage Magazine.

More than 500,000 registered bidder-members have joined HA.com,

Heritage's Web site, and most of them are numismatists. Heritage reaches
these prospective buyers for your coins and currency, and makes it easy
for them to view, to bid, and to buy. Heritage brings multiples more
qualified bidders to its auctions than do all other auction houses. Since
the number of qualified bidders is the most important factor affecting
your prices realized, why should you settle for a distant second best?

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Maximize your results through our expertise:
Our worldwide marketing reach.

H eritage reaches out to buyers around the world, because achieving

top prices requires global distribution of auction information and
images, followed by worldwide bidding activity. Demand is where you find
it and create it, and we are the leaders in marketing to a worldwide audience.
Naturally, the Internet is an important component to these efforts, but
Heritage also understands that marketing is about people and contacts.
Heritage has offices around the globe and bidder-members in 181 countries.
No other numismatic auctioneer has comparable worldwide reach.

These two notes were sold by private treaty for $2.1 million each.

Appraisal services.

H eritage has recently added a full scale Appraisal Services Department,

allowing you to get a comprehensive read on the value of your coin
or currency collection. Working with our experts, you will not only come
out of a Heritage appraisal with a good idea of the insurable worth of your
collection, but also the ability to find the best possible Heritage venue for
auction. We employ the best talent in the appraisal business to come up with
the most reliable and comprehensive results possible, giving you information
to make the all-important decisions for the liquidation of your collection.

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 Maximize your results through our expertise:
Grading your coins AND CURRENCY
to maximize profit.

T he importance of precise coin and currency grading cannot be

overemphasized. As prices have risen over the past two decades, the
difference of even one grading point can equate to several hundred percentage
points in value. Simply stated, if you want to maximize your returns, you should
seek our advice and take advantage of our experience, because grading remains
an art with a great deal of subjectivity. Our expertise comes from numismatists
on staff who have grading experience at NGC or PCGS, who buy and sell coins
daily, and who have made a living buying coins at auction for resale. Their
advice goes well beyond the initial decision of whether your coins should be
left uncertified, or if already certified, whether they should be submitted for
re-certification, and if so, to which service? Our expertise in certification
strategies will help you choose between certification by the Numismatic
Guaranty Corporation (NGC), the Professional Coin Grading Service (PCGS),
or ANACS. Currency grading is equally important, with services such as PMG,
PCGS Currency, and CGA. The professionals at Heritage are recognized as the
best in the world in their specialties, and that means higher prices realized.

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Central American Republic gold 8 Charles I Gold Triple Unite 1643
Escudos 1828-CR MS63NGC Sold For: $431,250
Sold for: $48,875 June, 2005
May, 2008 HA.com/378-41001
HA.com/3000-166021

Maximize your results through our specialization:

Heritage'S AUCTIONS OF World Coins.

O ne of the joys of numismatics is that there is an entire world of

material to collect − but each area requires specialized knowledge
when selling. Heritage has sold ancient and world coins since the founding
of the company, and these markets are so important that we hold specialized
auctions. In fact, Heritage has sold over $50 million of Ancient and World
coins recently. We present the finest in ancient coins, world coins, and world
currency to clients, from 181 countries, who share an abiding fascination
for these pieces of history from cultures around the world and across
the centuries. You benefit from our expertise, as well as the prestige of a
Signature® catalog. Heritage holds its World Signature® Auctions at the best
venues throughout the year; New York in January, CICF in April, and at the
Boston ANA Worlds Fair of Money® in August. This was certainly the case
when the world's finest collection of Canadian coins, assembled by noted
Canadian technology entrepreneurs Sid and Alicia Belzberg, was sold by
Heritage for a record $3.5 million dollars. That catalog was also awarded
the Auction Catalog of the Year award from the prestigious Numismatic
Literary Guild. Great collections deserve the Heritage treatment.

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 Maximize your results through specialization:
Heritage'S AUCTIONS OF Currency.

S pecialized collections require specialized catalogs presented to the right audience.

When selling your currency collection, you will want to benefit from the expertise
of America’s leading currency experts. Heritage has presented more than fifty major
auctions since our first event in 1990, and we hold world auction records for the most
valuable Small Size note ($241,500); the most valuable piece of Fractional Currency
($138,000); the most valuable Canadian note ($322,000); and the most valuable Obsolete
note ($126,500). Well over a hundred individual currency items have been sold by us
ranging in value from $100,000 to over a million dollars. We have also set the world
records for entire auctions in 2005 and 2008. Currency collecting has been one of the
most important growth areas in numismatics over the last two decades, and our auction
results reflect this. The demand expressed by our bidders is available exclusively to our
currency consignors who benefit from our Signature® Auction treatment.

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Maximize your results through our professionalism:
Professional events, because your consignment
deserves "first-class" treatment.

A successful live auction requires experience − the polished efforts and cooperation
of skilled professionals motivating bidders by competently providing support
services. Heritage staff performs every critical task at every auction, so they know their
functions, can answer questions, solve problems, and serve our regular bidders − and
then throw in the “extras” that define our professionalism, from lot viewing to lot pickup.

Auction sessions are usually scheduled to begin shortly after the bourse closes, so
both collectors and dealers can attend. Dinner is typically catered by Heritage for the
convenience and comfort of the bidding audience — and it keeps them in the auction
room bidding!

While the floor bidding is underway, Heritage carefully executes the computerized
“book” of Internet, mail, and written bids, competing against floor bidders,
our agents executing live telephone bids, and Heritage Live!™ Internet
bids. Heritage is the only major numismatic auctioneer that projects a color
image of each lot on the front wall of the bidding room to minimize confusion
and missed bids, and to spur last-minute impulse purchases. These services
add up in the bottom line of prices realized for all of our consignors.

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 Maximize your results through our professionalism:
Management stability.

W hen you consign your coins and currency to an auction house, you want to
know who is "in charge," as well as their track record for achieving record
prices realized. Other auction houses have had leaders depart, or even ownership
changes − some several times over recent years. Not at Heritage. You can enjoy
the confidence that comes from knowing the longevity of our principals:

• Heritage Co-Chairman Steve Ivy has been a professional numismatist since 1964.

• Heritage Co-Chairman Jim Halperin has been a professional numismatist since 1967.

• Heritage President Greg Rohan has been a professional numismatist since 1971.

• Executive Vice-President Todd Imhof has been a professional numismatist since 1987.

• Steve and Jim merged their two renowned firms in 1982 to form Heritage.
Greg joined the company in 1986, Paul has been at Heritage since 1984.

Under the continuous guidance of this highly skilled management team, Heritage
has presented more than 3,000 successful auctions. Thanks to their experience,
industry leadership, and direction of the entire operation, no other auction firm
provides better service or delivers higher prices realized. When you consign your
coins and currency to Heritage, you know exactly with whom you are doing
business. When you need absolute confidence in your management team, only
Heritage delivers the experience, continuity, expertise, and results that you need.

The managing partners of Heritage, left to right: Todd Imhof, Executive Vice President;
Greg Rohan, President; Paul Minshull, Chief Operating Officer; Jim Halperin, Co-Chairman;
Steve Ivy, Co-Chairman

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 Maximize your results through our professionalism:
THE BOTTOM LINE: Heritage’s strategic policies
put MORE MONEY in your pocket.

H eritage is the world’s largest auctioneer of rare coins and currency. We have
achieved this through determination, hard work, and results that have
consistently exceeded the expectations of our consignors. Our success is the composite
of lessons learned from more than 3,000 successful auctions, and can be directly
attributed to our ability to create and deliver unsurpassed demand. When you
consign with us, you become a partner with a firm that has analyzed every aspect
of the auction process, and has picked the best option in every circumstance.

We focus demand from every source on your coins and notes, maximizing competition
to maximize your prices realized. We take your coins to the buyers at America’s most
important shows and our world headquarters in Dallas. Then we reach out to the demand
generated by more than 500,000 registered bidder-members at HA.com, the world’s
most important numismatic Web site. The highest bidders go head-to-head, bid-to-bid.
With all this demand, prices go in only one direction: Up. That means more money in
your pocket. Combining these sources of demand is what makes Heritage the World's
#1 Numismatic Auctioneer. Remember, you don’t have to choose between floor bidders
and Internet bidders with Heritage − we give you the best of all numismatic worlds.

Heritage's superiority is not a matter of chance, but reflects our relentless drive to
improve our services. Innovation is a Heritage trademark, seen in every element of
the Heritage auction process, from policy to technology. We combine innovation
with a great corporate work ethic, uncompromising integrity, and old-fashioned
customer service. Since our fee is a percentage of your prices realized, a larger
bottom line for you means a larger commission for us. That kind of result makes
for a happy partnership, and that’s the way we like to do business. Heritage has
delivered for more than 45,000 consignors, and we want to deliver for you!

Back cover images:

1. 1796 $2 1/2 Stars MS65 NGC. CAC 3. 1792 H10C Judd-7, Pollock-7, R.4. SP67 PCGS 6. DC-19 $500 1911 VF20 PMS
Sold For: $1,006,250 Sold For: $ 1,322,500 Sold for: $ 322,000
January 2008 April 2006 September 2008
HA.com/454-45006 HA.com/404-28001 HA.com/3502*12893
2. San Francisco, CA - $50 Original National Gold 4. Fr. 202a $50 1861 Interest Bearing Note Very Fine. 7. 1874 $10 Bickford Ten Dollar, Judd-1373,
Bank Note Fr. 1160 The First National Gold Bank Sold for: $ 368,000 Pollock-1518, R.8, PR65 Deep Cameo PCGS
Sold For: $373,750 February 2005 Sold For: $ 1,265,000
April 2008 HA.com/364*16753 January 2010
HA.com/3500*13433 HA.com/1136-287001
5. 1839/8 $10 Type of 1838 PR67 Ultra Cameo NGC
Sold for: $ 1,610,000
January 2007
HA.com/422-414009
23
TX licenses: Samuel Foose 11727; Andrea Voss 16406: Robert Korver 13754 • This auction is subject to a 15% buyer’s premium.
The final step for maximizing your results:
ASK THE HARD QUESTIONS OF EVERY FIRM

Heritage knows that educating yourself is the most important step in 1

the process of selecting your auctioneer. We are confident that after you
examine all the advantages that Heritage offers, you will understand
why we are so confident that we can provide you with the highest prices
in the marketplace. You now have the ability to judge our leadership
against all other firms. If you haven’t seen a copy of our free, award- 2
winning DVD, “Selling Your Coins and Currency at Auction,” please
call and request one. We welcome your consignment, whether you
wish to sell an entire collection or just one valuable coin or note. Our
Consignment Directors will answer all your questions, and provide
you with the details of our wide range of auction opportunities.
Together, you can decide which coins and notes are most appropriate
for our different auction types, making the best decision based on
your material and objectives. It’s all part of putting your coins and
currency in front of the right buyers to maximize your bottom line.
3

Our Consignment Directors have a practical numismatic solution for your

every selling question. You can contact them by calling 800-US COINS
(800-872-6467), or call the Heritage Consignor Hotlines at 800-872-6467
Ext. 1000 (Coins) and Ext. 1001 (Currency). All extensions have 24-hour
voice mail, so call at your convenience. Heritage is waiting to serve your 4
every numismatic need. All you need to do is pick up your telephone.

Receive a free copy of a catalog from any

Heritage category. Register online at
HA.com/BRO15251, or call 866-835-3243
and mention reference #BRO15251.

Annual Sales Exceed $600 Million • 500,000+ Registered Online Bidder-Members

World Headquarters • 3500 Maple Ave, 17th Floor • Dallas, Texas 75219 • 800-872-6467
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