dSTAR User Guide

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Contents
Introduction .................................................................................................. 3
What’s new? ............................................................................................ 3
Accessing your dSTAR Report........................................................................ 3
Select your property and report ................................................................... 4
Daily Reports ................................................................................................. 5
Dashboard................................................................................................ 5
Daily Charts .............................................................................................. 6
Daily Tables .............................................................................................. 7
Weekly........................................................................................................... 8
Dashboard................................................................................................ 8
Weekly Dashboard - Segmentation ......................................................... 8
Weekly Charts .......................................................................................... 9
Weekly Charts – Segmentation.............................................................. 10
Weekly Charts – Additional revenue ..................................................... 11
Daily Tables (Weekly View) .................................................................... 11
Weekly Tables – Segmentation.............................................................. 12
Tables – Additional revenue .................................................................. 12
Response ................................................................................................ 13
Response - Additional Data Points ......................................................... 14
Monthly ....................................................................................................... 15
Dashboard.............................................................................................. 15
Monthly Charts ...................................................................................... 15
Monthly Trend ....................................................................................... 16
Daily ....................................................................................................... 16
Day of Week........................................................................................... 17
Day of Week Segmentation ................................................................... 17
Segmentation......................................................................................... 18
Segmentation Trend .............................................................................. 19
Additional Revenue................................................................................ 19
Tables Monthly ...................................................................................... 20
Daily ....................................................................................................... 21
Day of Week........................................................................................... 21
Segmentation......................................................................................... 22
Segmentation Trend .............................................................................. 22
Additional Revenue................................................................................ 22
Summary ................................................................................................ 23
Response ................................................................................................ 23
Export Data ............................................................................................ 23
Email Preferences ................................................................................ 234
FAQ .............................................................................................................. 25

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Introduction
Thank you for utilizing STR’s new dSTAR product. This user guide will
provide you with all of the necessary details to navigate through the
platform. However, if you should run into any obstacles along the way, we
are here to help. Please report any bugs you encounter, feedback you have
or questions about the system to dstar@str.com.

What’s new?
The same data delivered in a new format
Instead of receiving an email with a processed Excel STAR Report attached,
you will receive an email that includes a link to a digital report.

You will continue to receive the same data, but you will be able to use that
data in a more intuitive way with new visualizations that enhance the report
format.

Accessing your dSTAR Report

In order to access your dSTAR Report online, please follow these steps:
1 Open the dSTAR Report email (please see sample below). Click the link
“see the full report” included in the email which will direct you to the
login page for the online tool. In order to receive the dSTAR Report
email, you are required to have your own username and password. If
you do not have a username and password, please contact
dstar@str.com to obtain your login credentials.
2 Enter your username and password.

3 Click Sign In. You now have access to your dSTAR Report.

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Select your property and report
Select a property to view:

1 Property Map - Displays the property/properties for which you have

access. By using the zoom tool, or the drag and drop tool, you can
move the map to focus on your requested hotel(s) location.
2 Property List - Displays the property/properties for which you have
access. If you have access to multiple properties, you can search either
by Property Map or Property List.
3 Click the teal dot (which represents your property) on the map to view
general property information. Click See Reports on the pop-up window
to access your dSTAR Report for that property, or click and select your
desired property from the list.

Select a report to view:

1 Property Data contains basic information about your property.

2 You can choose whether you wish to see Daily, Weekly or Monthly.

3 After selecting the type of report you want to review, you will then be
able to choose which date you would like to view and which comp sets are
included. Once selections are made, you will be directed to the dashboard
view. Hotels receiving reports in multiple currencies will also be able to
view these reports here.

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Daily Reports
Dashboard

1 Top/bottom performing RevPAR days displays the top and bottom

RevPAR performing days of the selected reporting period. You can also
find the percentage change compared with the same time period last
year.
2 Comp Set – If you are a Survey participant, the map will show your
property location only. If you have a comp set, by default, the map will
show your property vs. the primary competitive set. You have the
option to view different competitive sets (if applicable) by clicking the
Comp Set drop down menu in the top right hand corner of the page.

3 At a Glance will provide you with a snapshot of your three Key

Performance Indicators (KPIs) – Occupancy, Average Daily Rate (ADR)
and Revenue Per Available Room (RevPAR). Each KPI will show your
property’s data, competitive set data and the respective index.
On all dSTAR views, occupancy is represented in blue, ADR in red and
RevPAR in green.

4 You have the option to change your view to today’s date, month to date
or running 7 days.

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Daily Charts

1 Aggregated Performance Summary displays your property’s

performance compared with your competitive set and the industry
performance. Working from left to right, the bars represent your
property, the competitive set and the industry data. Hovering over the
bars will display the data.
2 Use these arrows to switch the charts view from current month to date
to the previous full month.
3 Index Over Time represents how your Market Penetration Index (MPI),
Average Rate Index (ARI) and Revenue Generation Index (RGI) have
trended over the selected period. Click the legend (MPI, ARI, RGI) to
hide the index, click again to undo.

4 Data Compared to Comp Set shows the absolute data (occupancy, ADR,
RevPAR) of your property compared with your competitive set.

5 Choose which KPI you wish to view by clicking on occupancy, ADR or

RevPAR.

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Daily Tables

1 Comp Set – Shows the list of chosen properties in your competitive set
2 Select Another Property/Report – Will direct you back to the Property
Selection page to choose a different property to view (only if you have
access to multiple properties)
3 Comp Set – Select a different competitive set from the drop down list (if
you have more than one competitive set).
4 Occupancy, ADR and RevPAR for your property, competitive set,
industry and the ranking for the chosen time period
5 Averages – Month to Date (MTD), Weekday (WD) and Weekend (WE)
averages for your property and comp set as well as industry data and
rankings for the chosen period

6 Exchange Rate – sourced from www.oanda.com and updated daily

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Weekly
Dashboard
The weekly dashboard contains all of the basic functionality of the daily
dashboard. Please refer to the Daily Reports – Dashboard section.

1 You have the option to change your view to running 7 days, running
28 days and by individual day of week using the dropdown.

If you provide daily or weekly segmentation data, you will be able to see this
data on your Weekly dSTAR report. Comp set and industry segmentation
data will be available if participation is sufficient. If your competitive set or
industry sample is insufficient, only the property segmentation data will be
displayed. If no data is submitted, this view will not be available.

Weekly Dashboard - Segmentation

The dashboard function has an “at a glance – segmentation” section.

1 Segment – option to switch between the different segments

(Transient, Group and Contract) or Total.

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Weekly Charts
The weekly charts contain all of the basic functionality of the daily charts.
Please refer to the Daily – Charts section.

1 Aggregated Performance Summary displays your property’s

performance compared with your competitive set and the industry
performance. Working from left to right, the bars represent your
property, the competitive set and the industry data. Hovering over the
bars will display the data.

2 Use these arrows to switch the charts view from current week to
running 28 days.

3 Index Over Time represents how your Market Penetration Index (MPI),
Average Rate Index (ARI) and Revenue Generation Index (RGI) have
trended over the selected period. Click the legend (MPI, ARI, RGI) to
hide the index, click again to undo.

4 Choose which time frame you wish to view by clicking on weekly, last 7
days or last 28 days.

5 Data Compared to Comp Set shows the absolute data (occupancy, ADR,
RevPAR) of your property compared with your competitive set.

6 Choose which KPI you wish to view by clicking on occupancy, ADR or

RevPAR.

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Weekly Charts – Segmentation
If you provide daily or weekly segmentation data, you will be able to see this
data on your Weekly dSTAR report.

1 Days of the week performance – Displays aggregated performance

data by day of week over the last four-week period. For example, the
combined performance of the last four Sundays is compared with the
same last four Sundays for the competitive set and industry.
Working from left to right, the bars represent the average of the last four
Sundays, Mondays, Tuesdays, Wednesdays, Thursdays, Fridays and
Saturdays. In addition, you can view running 28, current week and
month to date data.
2 Absolute KPI or % change – Switch between absolute data or
percentage change.
3 Segments – Use the drop down list to choose Transient, Group,
Contract or Total.
4 KPIs – Use the arrow to switch between Occupancy, ADR
or RevPAR.
5 KPI performance – Each chart focuses specifically on the absolute data
– occupancy, ADR and RevPAR.

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Weekly Charts - Additional Revenue
If you provide daily or weekly additional revenue data (F&B and other
revenue), you will be able to see this data on your Weekly dSTAR report.

1 Day of the week performance – Displays aggregated performance data

by day of week over the last four-week period. For example, the
combined performance of the last four Sundays is compared with the
same last four Sundays for the competitive set and industry.
2 Revenue per sold room or % of total revenue – Choose from revenue
per sold room or % of total revenue.
3 Use the arrows to move between total rooms revenue, F&B revenue,
other revenue and Total Revenue per Occupied Room (TrevPOR).
4 Additional Revenue Performance – represents how your additional
revenue has trended over the selected period

Daily Tables (Weekly View)

Daily Tables (weekly view) – contains a summary by day for the last
four weeks

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Weekly Tables – Segmentation

Segmentation – contains a segmentation summary by day for the last four

weeks, by day of week, current week, running 28 days, previous month
final, current month to date, weekday and weekend.

Tables - Additional revenue

Additional Revenue (total rooms revenue, F&B revenue, other revenue

and TrevPOR) - contains an additional revenue summary by day for the last
four weeks, by day of week, current week, running 28, previous month final
and current month to date.

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Response

1 This tab has information on the data submitted from your property
and the competitive set.

2 The legend will show the participation status for your hotel and each
hotel in your competitive set as well as the current time period and
type of data.

3 This is an overview of the holidays for this year and last year as well as
a calendar to simplify the analysis.

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Response - Additional Data Points

1 This tab has information on the additional data points submitted for
the subject property and the competitive set.

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Monthly
Dashboard
The monthly dashboard contains the same basic functionality as the Daily
and Weekly dashboards. Please refer to the Daily Reports – Dashboard and
Weekly Reports – Dashboard Segmentation section.

Monthly Charts
The monthly charts contain all of the basic functionality of the daily charts.
Please refer to the Daily – Charts section.

1 Aggregated Performance Summary – displays your property’s

performance compared with your competitive set and the industry
performance. Working from left to right, the bars represent your
property, the competitive set and the industry data. Hovering over the
bars will display the data.

2 Use these arrows to switch the charts view from current month, year
to date, running 3 month and running 12 month.

3 Index over time – represents how your Market Penetration Index

(MPI), Average Rate Index (ARI) and Revenue Generation Index (RGI)
have trended over the selected period. Click the legend (MPI, ARI, RGI)
to hide the index, click again to undo

4 Data compared to Comp Set – shows the absolute data (occupancy,

ADR and RevPAR) of your property compared with your competitive set.

5 Choose which KPI you wish to view by clicking on occupancy, ADR or

RevPAR.

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Monthly Trend

Shows the performance of your property’s KPIs and those of the

competitive set for the current and previous two years, including ranking

1 Shows the index of your property for the current and previous two
years

2 You have the option to change your view from year to date, running 3
month and running 12 month.

3 Choose from absolute figures (#) and percentage change (%).

Daily
The monthly charts contain all of the basic functionality of the daily charts.
Please refer to the Daily – Charts section.

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Day of Week

1 Day of Week – Rooms Data - displays a summary of the current month

performance by day of week, month to date, weekday and weekend
totals for your property, competitive set and industry.

2 Use the arrow to switch between Occupancy, ADR and RevPAR.

3 You have the option to change your view from current month, year to
date, running 3 month and running 12 month.

Day of Week Segmentation

1 Day of Week – Segmentation – displays a summary of the current

month segmentation performance by day of week, month to date,
weekday and weekend totals for your property, competitive
set and industry

2 You have the option to change your view from current month, year
to date, running 3 month and running 12 month.

3 Use these arrows to switch the charts view from the different
segments and total performance.

4 Day of Week – Segmentation %- Change – The graph displays the

same information as Day of Week Segmentation above, but shows
percentage change instead of absolute numbers.

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Segmentation

1 Segment Contribution – This graph displays the contribution to

occupancy and RevPAR by each segment. The data shows the previous
18 months.

2 Choose between your property, competitive set and industry. In

addition, you can switch between metric or percentage mix. Percentage
mix % is the contribution of each segment to the total. E.g. If each
segment had equal contribution to the total, equal bands of 33.3%
would be displayed.

3 KPI Performance – Each chart focuses specifically on the absolute data

(occupancy, ADR and RevPAR) over the last 18 months.

4 Choose between the different segments’ absolute occupancy, RevPAR

and percent change.

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Segmentation Trend

1 Segment Contribution – This graph displays the contribution that each

of the segments has to the total of each KPI for your property over a
two-year period.

2 Use the arrows to switch between the different KPIs.

3 KPI Performance – Shows the KPI performance of your property and

competitive set for the current and previous two years, including
ranking. Use the drop down list to switch between segments (Transient,
Group and Contract) or Total.

4 You have the option to change your view from year to date, running 3
month and running 12 month.

5 Choose between absolute figures (#) and percentage change (%).

Additional Revenue

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1 Additional Revenue Analysis – Displays a comparison of the additional
revenue data points of your property, competitive set and industry for
year to date, running 3 month and running 12 month. Use the arrow to
switch between Rooms, F&B, Other and Total.

2 Choose from revenue per room, % change, TrevPAR or TrevPOR.

3 Monthly Performance – represents how your additional revenue data

points have trended over the selected period

4 You can switch between revenue per room, % change, TrevPAR or

TrevPOR to see the monthly performance of each.

Tables Monthly

Monthly – This tab contains the monthly occupancy, ADR and RevPAR for
the past 18 months as well as 3 years of historical data for: year to date,
running 3 month and running 12 months.

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Daily

Daily – This tab contains by-day numbers for the selected month and all
KPIs.

Day of Week

Day of Week – This tab contains totals for each day of week (Sunday –
Saturday) as well as weekday and weekend averages for the selected
month. This includes the current month, year to date, running 3 month and
running 12 month time periods.

Note: If the subject property participates in the segmentation program, this

section will include segmentation data by day of week (Sunday – Saturday)
as well as weekday and weekend. This includes the current month, year to
date, running 3 month and running 12 month time periods.
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Segmentation

Segmentation – This tab contains monthly segmentation occupancy, ADR and

RevPAR for the past 18 months split by segment and totals. This includes year
to date, running 3 month and running 12 months for the last three years.

Segmentation Trend

Segmentation Trend – This tab contains the monthly rankings and indices
for the past 18 months split by segments and totals. This includes the year
to date, running 3 month and running 12 month time periods for the last
three years.

Additional Revenue

Additional Revenue – This tab contains the monthly total revenue (TrevPAR
and TrevPOR) for the past 18 months split by data points (Rooms, F&B and
other). This includes the year to date, running 3 month and running 12
month time periods for the last three years.

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Summary

This tab contains a breakdown of the data for different market segments,
depending on availability.

Response
Please refer to charts in the section Weekly Reports - Response for basic
functionality.

Export Data

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1 Report – This is the standard STAR Report view, with a summary tab
included.

2 Data – This plain data view, ideal for data manipulation or import, does
not include the summary tab.

The ability to select specific tabs or consolidate all tabs is also available to
streamline the export process.

Email Preferences
Email preferences allow users to self-manage email notifications for STAR
Reports on a per-property basis. Email preferences can be accessed via a
link within the STAR Report emails you receive.

1 Click “Email Preferences” on the left side of the page.

2 View all of your accessible properties.

3 The reports available for each property will be auto-selected, and by

unchecking specific reports, you will no longer receive an email
notification for these properties. By checking the “Daily”, “Weekly”
and/or “Monthly” headers, all report notification emails under those
headers will be deselected.

4 Click save at the bottom of the page, and you will receive a message at
the top of the page that indicates your changes have been saved.

Note: You will still have access to each property report regardless of the
email notifications you choose.

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FAQ
1 Will I still have access to the online reporting tool?
Yes, you will still be able to access the online reporting tool by using
your current STR login credentials.
2 Will the data be live like in the online reporting tool?
No, the information reported in the new digital format will not be live.
dSTAR will replace the emailed Excel reports, therefore, the data will be
not refreshed. You will receive reports—daily, weekly or monthly
depending on your participation.
3 Where can I see if the subject property is included or excluded in the
data?
On the bottom right-hand side of each page, you will see a note
indicating subject property inclusion or exclusion.

4 On the Dashboard view, how do I interpret the ranking bar?

The fuller the bar is, the higher your ranking. The less complete the bar is, the
lower your ranking.
5 On the dashboard view, how do I interpret the percentage change
arrows and colours?
Green (arrow up) means that your percentage change is positive and red
(arrow down) means your percentage change is negative, compared to
the same period the previous year.
6 How many dSTAR emails will I receive if I have access to multiple
property STAR Reports?
You will receive one daily/weekly/monthly email per property. For the
first release of dSTAR, you will not be able to manage the volume of
emails. If you have responsibility for multiple properties, you may want
to set up an automatic email rule.
7 How many historical daily, weekly and monthly dSTAR reports can I
view via the platform?
You will have access to 10 daily reports by day, up to one year of weekly
reports by week and up to one year of monthly reports by month.
8 How can I get a dSTAR Report re-run?
To get the report re-run, simply contact dstar@str.com. Once the
report is re-run, you will receive a new email. The new report will
replace the previous report.

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