Pakistan Telecom Report 2008

PAKISTANTELECOMREPORT2008
By Khurram Noon khurrammnoon@hotmail.com
Recessionisbecomingmorethreateninggraduallyandseemssettoswallowtheeconomies
NCs and many other industries are watching their inevitable fatality; companies
obs, resulting in high unemployment rates, lower buying power and resultingloss
e.Thispresentdayrecessionismereactoftimeasitwasboundto come,almostpredicte
sedsystemtofinanceoureconomy andindustryandalsothebuyertobuythesameproduct,
eithermuseumsorcentralreservesbank.ThishappenedatthetimeofGreatDepressionand
nt. Thisoutcomeisevenfierceforourgreatcountry,andthematteroffactcanbewor
e problem is not the just interest based capitalism but also the corrupt polit
ewandHindufundedIslamicJihadistsandaseculargroupofso‐called intellectuals.Its
omywillhavetopassthroughthedifficultyear(s). Theeconomyregisteredgrowthrateof
etargetof7.2%.RealGDPis as low as 4.2 percent from 6% last year. Government
ched at 25.3%, thoughtherealityismuchworse.Morethan30%ofpeoplearelivingunde
the telecom sector has dropped by 21 per cent this year. According to the thi
of the PTA, the total FDI in the sector was $1,824.3 million in 2007 which d
nin2008. Onaverage2.3millionsubscriberswereaddedeverymonthduring2006‐07.Bu
riberbaseisclosingamaturitystage,thoughthegrowthrateswillcontinuetobe inthe
A,thecellularsubscriptionhasdeclinedby69%YOYinSept 2008.Thegovernmenthasstop
llularoperators,andthisdecisionhas hadasignificantmonopolisticimpactontheovera
xistingtelecomsector. The existing players may experience high growth opportuniti
mber of players are putonhold. This may trigger major investments from key
om – Mobilink, who has investedinexcessofUS$2.5billioninitscontinuingnetwork
ludes state‐of‐the‐art technology deployed via its own nationwide optic‐fiber spre
rastructure of sales and customer services. Warid plans to invest USD 500mn in
ss, whereas Wateen has recently emerged as the largest wireless player and has
ervices. Thegrowth rateofcellularsubscriberswasrobustbutafterwardsthedownward
and continues till date, the main reasons behind are slumping economy coupled w
alpolicies.Governmentischargingtaxesfromcellularsubscribersmorethanany country
hone subscribers are paying Rs 33.10 as government tax on Rs 100 scratchcardw
nBangladeshRs15,SriLankaRs17.50andNepalRs 23. The cellular companies operati
nessed eight to nine per cent reduction in usage of mobile phone owing to inc
1% on telecom services aftertheannouncementinbudget2008‐09.

AnotherhurdleisthecrackdownagainstunregisteredSIMs,asmanyaseightmillionSIMsha
h Rate% June‐2008 32,032,36318,100,4403,950,758 351,135 18,125,189 15,489,85888,019
Dec‐2008 28,479,60019,301,1805,503,274 321,134 19,387,956 16,914,05489,907,198 ‐0.6 *
honeDataApr‐08 Mobilink Ufone Zong Instaphone Telenor Warid Total Mobilinkhad
ibersinthisperiodandgoingdownto32%ofmarketshare from more than 36%.Zong ad
ng highest growth in terms of subscribers.Telenorincreased1.25millionsubscribers
bsecondslot.Even Warid Telecom, in their time of crises, added 1.42 million.
ous ATL budgets, Ufone managed to capture approx 1.2 million subscribers. Notewo
wth ratewas119percentduring2000to2007.

Cellular mobile numbers now of eight digits as PTA has announced shifting of n
oeightdigits.Thedialingcodesofallmobilecompanieshavealsobeenchangedfrom four
.0333‐51xxxxxwouldnowbe033‐351xxxxx).

Thecontributionoftelecommunicationsectorinnationaltaxrevenuegenerationisexpected
ween30to35percentforthefiscalyear2008‐09,owingtothecontinuousgrowth insecto

WhilecellularcompanieswerebusyinexpandingtheirInfrastructure,ZTEandCMPakentered
onbasestationdeal.Ufoneaddedthehighestnumberofcellsites:1,827. Next was Mobi
cell sites, taking its total sites to 7,339, the highest numberamongalloperato
sinPakistanbyoperator:

2003‐04 2004‐05 Mobilink 1,164 2,392 Ufone 327 808 Telenor 403 Warid 505 CM
26 Note:Instaphoneisnotincluded

2005‐06 3,935 1,094 1,738 855 872 8,492
2006‐07 5,522 1,644 3,255 1,930 1,163 13,514
2007‐08 7,339 3,471 5,017 3,152 2,328 21,317
SMShasbecomeoneofthemostprofitableservices,theusageboostbyover200%inPakis
atover2.5billionSMSsweresentin2008.

PTAreceived4500complaintsagainst5cellularcompaniesin3years,andfineofRs.60mi
t Telenor while other mobile phone companies were directed to further improveth
2complaintswerereceivedagainstU‐Fone,793againstWarid,648 againstTelenorwhile46
vedagainstChinaMobileCompany. Thesaleofmobilehandsetshasdeclined.Importsshow
8alone, withtheaccumulatedplungeof68.5percentinsecondhalfoftheyear.Customsd
ephoneandweakeningrupeevaluesagainstthedollarhasledtoarisein the price of
rice of an ordinary handset increased by Rs 250 to 500.
Fixed line phones are declining very rapidly. Only PTCL is losing its customers
eirQOS,restisshowinggraphupward.PTCLhaslostmorethan14percentor7millionfixe
linecustomersinaspanoftwoyears.Currentfixedlinedensityis2.7%from3.39%in200
n World Limited Call 2006 5,128,442 92,163 5,880 13,327 2007 4,676,204 99,665
,405,161 103,059 7,376 11,347 SCOFixedLineSubscribersforJune‐2008are101,168 PTC

Union Naya Total Communication Tel 200 5,240,012 2,500 11,000 4,806,206 3,500 1
443
PTA has directed all Long Distance & International (LDI) operators to maintain
ementratesforinternationalcallsattheleveldeterminedbytheAuthorityanddecidedto
stotheLDIoperatorsinvolvedinillegalcallterminations. WirelessLocalLoopsubscr
ercentinthecountryduring2007‐08. PTA reported that the number of WLL subscribe
.34 million in2008 from 1.02millionin2006,addingaround658,828subscribersinay
LL)is growing at a rate of about 100 per cent per year, PTCL covers over 11
illages.Itisexpectedthatbythemid2009theWLLoperatorswillbeabletoprovidecove
try. WirelessLocalLoopSubscribers World Great Link Burraq Wateen Mytel Total Cal
ct 2006 661,532 229,292 115,637 21,407 1,027,868 2007 1,128,272 396,873 273
,850,234 2008 1,133,462 571,022 551,189 44,821 400 39,310 138 5,183 2,345,525 SCOW
sforSep‐2008are40,782 PTA issued 23 licenses to 14 telecom operators for pr
l as other telecommunicationservicesinAzadKashmir(AJK)andNorthernAreas.FiveWLL
ofollowingcompanies: o PTCLTR1Mirpurfor10MilPKR o PTCLTR2Muzzafarabadfor4Mi
EENTR2Muzzafarabadfor4MilPKR o WATEENTR3NAfor4MilPKR Mixnewsabout3Gli
sthroughouttheyear.The datesfrommidtoendofyearkeptonchangingandnowitseems
eleCard
auctionthislicensein2009aswell,politicalandeconomicconditionsonceagainbeingma
akistanisrankedfourthintermsofbroadbandInternetgrowthintheworld,asthesubscri
nternet has increased rapidly with the total base crossing 170,000 in the count
enetrates at a brisk pace in metropolitan cities, growing at the rate of 181.2
ercentshareistheleaderinbroadbandmarket,addedIPTVintheirrangeof services.Oth
enwith17percent;Worldcallenjoys14percentofthe totalandLinkdotnetholding9perc
Wireless broadband is trying to grab the market. Wateen launched her wireles
ces using WiMAX technology on December 16, 2007, this year Mobilink soft launch
band with same technology in July 2008, and commercial Launch on 21st October
eMobilinkInfinityinKarachi.Worldcallstartedsoftlaunchof wirelessbroadbandinthe
ingEVDOtechnologyinKarachi.PTCLisin soft launch phase in EVDO as well. Many
lanning to enter into the market,wi‐tribePakistanlimited(asubsidiaryofQatarTel
ere)willbe inthewirelessbroadbandmarketthisyear.Diallogobtainslicenseandplans
ops take command as the sale ratio of desktop and laptop is 65 percent and 3
.Ontheotherhandduetolevyofsalestaxoncomputersinthe2006‐07 budget,thetotal
30,000units,whichdroppedto 149,000unitsattheendof2007,thusregisteringadeclin
erwithamarketshareof6.6percent,havebeenverywellreceivedinPakistan. Acer'sye
orQ3of2007was335.1percent. Pakistan ranks 62 in the world in the 2008 Inf
ndustry competitiveness index, falling two places; from its 2007 ranking of 60
comparison,Indiaranked48th,SriLankaranked54thandBangladeshranked60th.
The size of Pakistan's Information Technology & IT‐enabled Services industry stan
ion dollar annually with a 50 per cent growth rate. The IT industry of Pakist
oincreaseexportsto$11billionby2011. ItseemsthatChinaisverymuchinterestedi
an.Fewexamples are: o GovernmentisnegotiatingwithChinesecompaniestosetupmanuf
ll‐phonesinPakistan. o China is working to provide Pakistan a soft loan of 1.
dress its financialcrisisandplanstoinvest over3.7billiondollarsinthecountry's
rsinthecomingtwotothreeyears. o ChinatolaunchtelecomsatelliteforPakistanin
kequippedwithlatestITfacilitiesandtechnologywillbesetup inPunjabwiththecoop
overnment. AverybusyyearforPTA,majoractivitiesare: o Chairman PTA Maj. Ge
was succeeded by Dr. Muhammad Yaseen o PTAterminatedInstaphonelicenseonaccounto
retopayitsdebts,and directed the Callmate Telecom Company Limited to clear ha
ues within six months otherwise its license will be terminated. PTA has also i
otice to Telecard Telecom Limited for allegedly violating telecommunication regula
fPakistan. o PTA has decided to start automated blocking of Internet Protocol
nvolved in illegal termination of international traffic, in a bid to check grey
gintothecountry. o PTAhasdepositedmorethanRs50billioninexchequerbesides291m
es. o PTA is seeking a consultant to develop a comprehensive study & strategy
f ICT (Information & Communication Technologies) CPEs (Consumer PremisesEquipment)
eadership performance analysis by lirne Asia, recent telecom developments constitu
h Asian success story. The compound annual growth rate of 115 per centayear,
,andthehighestinSouthAsia.
Thegovernmenthasplannedtopresentaconsolidatedtelecompolicyinearly2009,the
ector namely, mobile and fixed line would expire this year and the third telec
roadbandwouldexpirein2009. Let’sseewhattelecomcompaniesweredoingthroughoutthe

Reduction in market share, highest churn rate ever turns 2008 a rough year for
This is also been said that Orascom is waiting a right customer to sell Mobil
ascomreplacesMr.Zohair(onceakingwithoutcrown)withMr.Rashidkhan.Mobilink earne
lidatedEBITDA,alossof5%from$398.3millionintheyear‐ago quarter. Overall Orasco
income in the second quarter dropped 64 percent to$80.8 million, compared with
rof the year, its first quarterly profit declinesince2007. Mobilinkiscurren
,500kmfiberopticnetworkinPakistan(already morethan6,500kmhasbeencovered),whi
tstrafficbytheend of2008.Mobilinkhasalreadyinvestedabout$2.5BNintelecominfra
n Pakistanandispoisedtospendanother$500Mthisyear. Mobilinkhaslaunchedwirele
ologyfromthefirstofJuly,2008in Karachi,withthebrandnameMobilinkInfinity.The
bleonlyinKarachi andmorethan4,000peopleswitchedtothisservice.Therearetechnic
cerelatedissuesandtheserviceneedsimprovement.
MobilinkInfinityseemstobethestepchildofOrascom,asithasrefusedtoreleaseanym
ityexpansioninthenorthandcentralregionsofPakistan.Nomajor activity is noticed
ities in Karachi. Rumor has it that the Broadband Unit within Mobilink looking
t be scrapped. The part of the Broadband Unit lookingafterthelonghaulnetwork
Hetc)willsurvive. Theproductsandservicestheyareworkingonandwillbeoffering
ice(Iwonderhowtheyaregoingtoputupsomanyservers) 2. IPVideoSurveillance 3. I
c,moviesandstuff) 5. VideoTelephony Their sales team is already trying to pe
ng cafes in Lahore and Karachi to come on board with them exclusively as they
eir Online Gaming Service soon. Tariffsareasfollows: DATA(PKR) 256Kbps 512Kb
200 1500 5GB 450 700 900 AdditionaldataratewillbeRs.30per100MB.Fairusage
5GB 15GB CustomerPremisesEquipment(CPE) 3,500 3,500 SecurityDeposit(Refundable)
ewillseewhatMobilinkdid,andisdoingduringwholeyear. • Mobilinkhascrossedthe
cationsacrossthecountry • Standard & Poor’s Ratings Services said that it had
rporate ratingonPakistanMobileCommunicationsLtdto‘B’from‘B+’ • Mobilinkunveils
ilink would help the Ministry of Health in enhancing the mobility and communica
althWorkers(LHWs)inruralareas • MobilinktorepresentPakistanattheUnitedNations
tform • TheCompetitionCommissionofPakistan(CCP)hassaidthatMobilinkisinvolvedin
ictivetradepractice,prohibitedundertheprovisionsofMRTPO,1970 bynotallowingits
erstootherserviceproviders.
•
•
Mobilinkhaslaunched'MobilinkGenie’;thefirsttostartmobilecommerceinPakistan. Th
ducedwiththecollaborationofInov8,CitiBank,KASB,Atlas BankandAdamjeeInsurance.
ip 160 APIS systems at 30 railway stations nationwide which will displaythearr
mingsofalltrainsincludingthestatus.
2008 was one of the worst years in the history of PTCL. PTCL has been losi
bers,numberdeclinedfrom4.597millioninDecember2007to4.405millioninMarch 2008,
n Telecommunication Authority (PTA). Employees of PTCL are the real pain for th
rofit falls at 20 percent in the first quarter of the year. VoluntarySeparatio
athersayForced(VSS)costsPTCLfortuneofRs. 35billion,resultantlaidoffmorethan
dingintheCourt). Another case is in TheSupreme Court of Pakistan, in which
l petition, highestcourtwasmovedagainsttheprivatizationofthePTCLandseveraloth
alatGroup,thebuyerofthecompany.TheAuditorGeneralofPakistanpointedoutthat PTC
oppedfrom$8billionto$2billion. ThePTCL’sworkersendtheirlongperiodstrikeaft
storegularize contractual employees on the New Compensation Pay Grade and incre
e salaries. The PTA has received over 14,000 complaints against the PTCL, whi
cent increasefromthepreviousyear.AccordingtoPTA,themainconcernofmostofthesu
viorandpoorcomplainthandling–CRMissues.Theothercomplaintswere related to poor
sts for new telephone connections, over‐billing and mal‐functioning of remote are
A once decided to take severe action against PTCL, but nothing happened. The c
tan Package, free nationwide calling packagesetc. PTCLlauncheditsDSLservicein
eswiththebrandnameBroadband Pakistan,nowtheyhaveextendedthisserviceto108citi
taround 5,000 subscribers / month excluding churn rate with the customer base
stomers.EntertainmentportalwaslaunchedforitsbroadbandsubscribersintheendofMay
andpackageswereintroducedinthefirstquarteroftheyear,where PTCLdoubledthespee
,andanother30%discountforstudents oneverypackage. PTCLstarteditsSmartTVser
rviceisfreetoitscustomerstill date.Mostrecentpackageis1monthfreebroadbandan
Softlaunchofwirelessbroadband(EVDO)withunlimiteddownloadingisinprogress,service
fered in 4 metros and only given to customers on referral bases. En’masse comm
nother6months. Otheractivitiesin2008included: • PTCLinvested$50millioninsu
roduced ‘Local Call Package’ offered a landline to landline call, charged at Rs
per cent tax) whether user talks for one minute or one hour between 4pmand8a
rnet. • PTCL launches three new customized calling packages ‐ Pakistan Plus, Val
us • PTCL will deploy fibre‐to‐the‐home (FTTH) technology, announcing that pilot
ceinKLI.Thepilotnetworksarealreadybeingdeployed. • Call from UK to Pakistan
/ minute: PTCL direct is an internationalpre‐paidcallingservicefromPTCL. • PTCL
Package, cost 1,000 for 1,200 minutes for international outgoingcalls. • Naqi S
ice President Corporate Development said that PTCL is also planning to introduce
logy nationwide very soon including AJK and NorthernAreasaswell." • PTCLselect
erbroadbandaccesssolution.Alcatel‐Lucentwillalso provide network integration serv
ng project management, application/softwareintegration,installation,deployment,andt
g • ZTEwinsWDMdealinPakistan • PTCL will provide the Skylink satellite communi
ble backhaul of GSMtrafficfromTelenorPakistan • PTCLsignsagreementwithwi‐tribe
ETRoWay(r)Services • TheLMKRandPTCLrecentlysignedanagreementforthedeploymentof
TCLandtheUniversalServiceFund(USF)havesignedanagreementofRs324million topro
nectionsintheremoteareasofBaluchistan • PTCLwontheBestBankingTechnologyAwarda
kistan BankingExpo2008 Having a high retention rate of employees, Ufone is
hoice for professionalstowork.Notonlythattheyareagoodpaymasters,giveyousuff
krelatedenvironment.Addingsecondhighestsubscriber’sbase,Ufoneisableto createhy
isementonelectronicmedia.Themoralofthestory: Topenetrateandgrabholdofthema
tisfiedanddelighted
externalcustomers,onehastofirstdelightitsinternalcustomers. Ufoneisinvolvedin
cluding: • IntroducesmobileinternetUSBwith6monthsfreeunlimitedhighspeedIntern
pennewjobopportunitiesin2009forover900younggraduatesthrough itsnewlyestablish
llionUSDIPbasedcontactcentre • Launched UExcel, a program for undergrad student
n with the School of Leadership(SoL).Thisprogramconsistsofaseriesofsessionsw
SoLandUfonewillvisit18differentuniversitiesinKarachi,LahoreandIslamabad • Self
hedinitiallyinthefourmaincitiesbutwillsoonbeexpanded toallothercitiesaswel
along with translations in English and Urdu through their mobilephones • Launche
ce • Tospend200milliondollarsonnetworkexpansioninPakistan LaunchesBlackBerryse
gnanagreementforinfrastructuresharing Launched a new product "Ur Number." Throu
, customers will be able to • translatetheirnames,nicks,emailidsetc • Ufone h
yndicated Term Loan Facility agreement with National BankofPakistan(NBP)andHabi
) The question arises if Ufone is going so strong based upon its customer b
on both internal and external and tailored marketing tactics, why isn’t Ufone n
rong? To me the very reason is poor strategic management and a typical public
he direction might be correct but financial spending decisions are not balanced
ings,samesituationlikerestofthegovernmentsector,withPIAand PakistanRailwaybei
eryrelevantexamples. I would like to quote one example here on how the crea
tan trap the companiestogetthemaximumdollaroutofthem,creatingawin‐winsituati
he winners are these creative agencies. The concept for the print ad un‐doubtly
sfully creates hype across the board, but the heavy amount which Ufone is payi
ppropriate. This sort of ATL requires heavy spending and is not advisableespeci
cleoftheindustryisbeyondmaturity.
Since Jon Eddy Abdullah joined as CEO replacing Tore Johnsen, Telenor is main
t cutting. En masse Telenor is going good and Pakistani market brought fortunes
hedatnumber2inPakistanandatnumber7intheWorld.
WiththehighestARPUintheindustryinPakistan,TelenoralmostdoubledtherevenuetoRs
tedasmuchas$1.8bninPakistantill2007,andreadytoinvest$2.5bn moreifgetsa3G
s in Pakistan, Telenor is now ready to hit the road. Trails for this technolo
slamabadandtheyareonlywaitingwhenPTAwillopen this auction. Till date they ha
ty which leads TP to start wireless broadbandserviceinPakistan. Telenorwasin
sduringthewholeyear: • SelectsNokiaSiemensNetworkstoenrichcustomerexperience;
nsightintouser’sbehavior • GoingtoacquireTameerMicrofinanceBankLimitedwithanin
hosen for this award by Voice & Data which is the leading magazine in SAARC
,technologyandregulatoryaspectoftelecomandnetworking • Become the part of Paki
ct i.e. *6Core. Also it is reachable to IPv6 Internet • installedsolar‐basedBTS
ebook! Now upload pictures to Facebook accounts directly from yourmobilephones
ct with Huawei Technologies to deploy Caller Ring Back Tone (CRBT) systemplatfo
eployedHomeLocationRegister(HLR)solutionfor TelenorPakistaninIslamabad,Karachi
n’sUniversalServiceFund(USF)andTelenorhavesignedanagreementforthe lattertopr
aservicesintheBahawalpurregion • TelenorPakistanandtheInitiatorHumanDevelopment
inedhands tolaunchemergencyphoneservice,wherechildrenindistresscancallandseek
akistan in collaboration with AeroMobile has commercially launched the world’sfir
leservice Telenor’steledoctorservicesreceivedhighcriticism,inthefirsthandTele
sserviceifshewillnotbeliableforanylossordamagecausedtoanysubscriberorany
llTelenorisclaimingnottoaccountableforthemalpractices, genuineness or authentic
e/information given through this service or for the credentialsofthemedicalexpe
rmation/advice.
2008broughtproblemsforWaridassheisinseriouscrisis,downsizinghasstarted,and
shavetobetakentosurviveinthiscompetitivemarket.Let’sseecan$250 millionsave
lecom is the HR of the company itself related to un‐necessary manpowerinduction
eofapostinductionappraisalsystembasedon merit, which are all big question ma
gy is the amalgamation of all other telecos of Pakistan, and heavily playing o
ch of a result, as it is not being tailoredaccordingtoWarid’sVision.Mostoft
trategyisthe pricewar,andtheonlypositioningtheyknowischeaperrates. WaridT
ttheyearintheactivitiesbelow: • Planning to expand its coverage to approxima
o timeframe has been announced for the expansion, but Warid has said it aims
d ruralareas,focusingontheNorthernAreas(NA),AzzadJammuandKashmir(AJK)and Bal
o me as a surprise, as such areas have already not been coveredandwhy? • Th
esigned from the company fearing questioning of lapsing80%ofthetotalmarketingb
Total investment in Pakistan will touch $1.5 billion by the end of this year
lfurtherincreaseitsinvestmentinthetelecomsectorby$1billionbythe endof2009.
oncrete this year is change of company’s logo to somethingmore3D. • Startedits
htconnectivitywithAeroMobile. • Ericssonsignspactof$300milliontoexpanditsGSMn
e,Radio, TransmissionnetworkequipmentandVASplatforms • Launched in collaboration
tertainment and digital media portal in Pakistan • Deployed a solar powered BTS
i’s Solar Powered Macro Base Station (BTS) • LaunchedanewPublicCallOffice(PCO)
ched Location Based Services. Service enabled subscribers to locate the whereabou
ilymembers,friendsorcolleagues
Wateen, sister concern company of Warid telecom and a business unit of Abu D
ncebeatenthedrumofestablishingtheWorld’slargestWiMAXnetwork,is inserioustroub
fessionalinsuchacutthroatcompetitiveWorld. Wateenisnotbeenabletomainlysol
swithCRM.Wateenhas the highest churn rate and customers place their complaints
s on the Qos. They have been accused of hiring writers to post comment spam
nethicaltacticstopromotetheirservices.Theyhavechangedtheirentirepackagelinetwi
avorofthecompany.MyadvicetoWateen:PleasehireanewCEOanda newteamofpeopleh
steadofopeningnewerprojectsand creatingnichesofthesameproduct/project. The
houttheyearare: • Wateenwontheawardforthemost“ChallengingandInterestingWork
oanagreementwithMotorolatoexpandthecompany’sWiMAXnetworkin Pakistan, enable t
e capacity of the network which covers a populationof30millionacross22cities
cesforbusinessusers,servicesinclude: ManagedSolutions ■ ContactCenter ■ DataCe
nce • PlacedorderforIP‐basedtelecomdevicesandConsumerPremisesDevicestoaddtoit
heWiMAXnetwork
Prime year for Worldcall’s management, as Omantel acquired 65% stakes and paid
first milestone attained by Worldcall after Omantel’s acquisition was wireless br
ices through EVDO technology in Karachi. The step is a success and strive to
uality of Worldcall’s other services. Started their soft launch in August, they
irethecustomershareandmindshareaswell. Belowisthetariff‐forsharedconnection
ps1200/‐ • 512Kbps1800/‐ • 1Mbps2500/‐
DeviceisADU‐510A,costRs.4500. Ontheotherhand,thedeploymentoffiberopticinI
me area they have started their triple play services. Allow me to give you so
ect; ThewholeprojectcommencedwithoutanyfeltneedforalicensefromanyAuthority
ructure license from PTA or Cable Television License from PEMRA. The CDA, amid
n revenues from a service which is long since existence, stopped all renewalso
OCtoexistingandlicensedholdingcompaniesincludingNayatel etc. Civil works alignm
d which are not on conformance with existing services, due to pressures to com
within stipulated time of 30 months, leading to enormousdamagetoexistingunderly
s of Worldcall Pakistan are broadband service, pay phone operations, wireless te
repaid calling cards in about 40 cities at present and cable TV and VOD in L
etailsoftheservicesavailableare: • WorldcallisdeployingFiberOpticinIslamabadwi
DA;theyare planningtooffertripleplayservicesinfuturethroughFTTC(fibertothec
ture. • Morethan550,000WLLsubscribers. • Morethan36,000customersforitscablebro
dopticalfiberinKarachiandLahore. • Obtained a NOC (No Objection Certificate)
mation and PEMRA (Pakistan Electronic Media Regulatory Authority) and have deposi
uired fee forDTH(DirecttoHome)satelliteserviceinPakistan. • Issued 53,738,212
s 10/‐ each to Amatis Limited pursuant to the LoanAgreement • profit after‐tax
mited has declined to Rs 76.218 million in the yearendedJune30,2008(FY08) •
ng Agency (Pacra) has removed the entity and TFC ratings of WorldcallTelecomLi
tingWatch

w‐tribe is an emerging telecom operator offering wireless broadband services
.Jordanwasthefirstcountrywherewi‐tribelauncheditsservicesin2008.Pakistanand
linein2009followedbymanyothercountriesinthefuture. wi‐tribe Pakistan has alre
network with POPs in 15 cities, involved in activities:
• •

Signedamulti‐yearWiMAXcontractwithMotorolatodeploythenetworkinthe3.5GHz spect
chduring2009 Starttheirservicesin2009
TeleCard is rolling out infrastructure in Karachi for WiMAX Service through
nyhaschosenAugereastheprincipalcontractortodesignandbuildthenetwork.The equi
itialphasehasalreadycommencedandthecompanyexpects theservicetobecommerciallyr
09. TelecardLimitedappointedSyedAamirHussainastheCOOoftheirWirelessLocalLoop
CONCLUSION:
Humannatureseemstoprevailalittlemoreforus,aswedon’ttendtolearnlessonsfro
008 by telecom sector are bound to be repeated by the companiesthisyearaswel
eonewhoshouldstandalittleaway fromthetreetolookintothewoodsandcasteapictu
estrategicdecisionsforallofus,ratherthanlivingthelifeasitcomes,becauseitis
ic slump, new SIM verification system and who knows verification of already iss
h the same mechanism, lower customer and corporate buying power, increasing adve
dgets and in turn increasing product cost or an unaffordable product altogether,
g towards the same great depression, a mistake which was made by the western
nancial system and an adhoc approach, but we are still so reluctant to superim
he same on our industry and make a change. In Pakistanmostofthecompaniesare
icy,letaloneanyother contribution towards mankind, and seems to be least of t
ll, by the governmentalauthorities. For2009Ithink: • PTA will not be able
n this year owing to its high price and market saturation, not through custome
nmental policies but simply due to inability of the company to sell such a hi
hile keeping it marketcompetitiveintermsofprices. • Cellularsubscriberswilldec
et • Companies will cut their marketing budgets, and will and should focus on
atherthannewcustomers,comingatcomparativelylowercost.
If same trends are projected, I feel that by Q4 2009 heavy downsizing in most
zationswillstartleadingtounemploymentandhiringpeopleatalower payroll.Thiswill
ODZILLA • Telenorwillbethemostbeneficiaryin2009 • Broadbandwilltakeflightandp
ntheseservices MajorContribution: • http://www.pta.gov.pk/ • http://www.ispak
ahman
•

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