A Semi – detailed Lesson Plan in English for Grade 7

I – Objectives:

Within the discussion, the students are expected to:

a. decide if the given jumbled words are elements and features of print,
radio and TV ads and campaign through participating on the game activity;
b. show cooperation and teamwork through participating in the group
activities;
c. create different outputs pertaining to print, radio, and TV ads and
campaign.

II – Subject Matter:
Topic: Identify elements and features of print, radio and TV ads and
campaign.
Reference: Module in English for Grade 7, quarter 4
Materials: Laptop, speaker, overhead projector, pictures and visual aids.

III – Procedure:
A. Preliminary activities
A1. Greetings
A2. Arranging of chairs
A3. Checking of the attendance
A4. Review of the past lesson
(The teacher will call student/s to recap the past lesson.)

B. Motivation
(The teacher will present different pictures and allow the students to give
their own interpretation on the pictures based on the questions that the
teacher will be asking.)
1. What is your observation on the first picture?
2. What does the second picture represent?
3. What comes into your mind when you see the third picture?
C. Presentation/Discussion
(The teacher will discuss the elements and features of print, radio and TV
ads and campaign with the students and provide examples.)

D. Activity
(The students will be grouped into three and they will be given jumbled
written words; they will arrange it and decide if the given words are
elements and features of print, radio and TV ads and campaign.)

E. Analysis
(The teacher will present pictures and ask if the picture is an example of
print, radio presentation or TV ads and campaign.)
1. This picture is an example of?
2. Is this an example of a radio presentation?
3. Is this an example of a TV ads and campaign?

F. Abstraction
(The teacher will give or ask students to give the summary of the
discussion.)
1. When we say print, it has the elements namely:
2. Talking about radio, it has different elements namely:
3. Considering TV ads and campaign, it has a lot of element namely:

G. Application
(The students will be grouped into four and let them think product and
create print, radio presentation, TV ads and campaign to be presented in
the class.)
• The first group will create a print about their chosen product.
• The second group will create a short radio presentation about their
chosen product.
• The third group will create their own ad about their chosen product.
• The fourth group will create a campaign material about their chosen
candidate for the 2016 elections.

IV – Evaluation:
Directions: Write the following elements and features if it belongs to print,
radio and TV ads and campaign.

1. Action motivator
2. Music
3. Sound effects
4. Contact
5. The desire hook
6. Copy element
7. Layout element
8. Colour Vs black and white
9. Graphic element
10. Human voice
11. Attention grabbing
12. Trust development

PRINT RADIO TV ADS AND CAMPAIGN

V – Assignment:
Directions: In a 1 whole sheet of paper, describe the most appealing TV ad
campaign that you have watched in your television. Point out the elements
used in the campaign ads.