Beruflich Dokumente
Kultur Dokumente
EXECUTIVE SUMMARY
Introduction
The ABM Snack Haus is a food stall located in front of the Nieves Villarica National High
School. ABM Snack Haus expects to gain the customer’s interest through offering them products
such as, puto cheese, pancake and panyam. The management plans to improve the business and
ABM Snack Haus aims to offer an affordable price for every customer.
The Company
ABM Snack Haus offers food products such as, puto cheese, pancake and panyam and will
serve every customer in an accommodation service and will satisfy their needs.
The business will prove freshly prepared products at all times. Each product will have 40
The Market
ABM Snack Haus will concentrate its business and marketing on students, teachers and
citizens living nearby the business location. High quality products and good services will be
Financial Considerations
ABM Snack Haus anticipates sales of about P 192 000 in the first year, P 250 000 in the
second year, P 350 000 in the third year, P 450 000 in the fourth year, and P 550 000 in the fifth
Mission
ABM Snack Haus aims to offer high quality food products at an affordable price to satisfy
Keys to Success
2. Affordable pricing.
3
Students and teachers because the business will be located in front of the Nieves Villarica National
High School and also the products (puto cheese, pancake and panyam) are suitable for them for
Citizens living nearby (children, teenagers and adults), for they can easily buy our products
We will discuss about the SWOT Analysis which means S for Strength, W for Weaknesses,
In putting up a business, we need to consider the industry we are in, our target customer
and competitors.
Based on observations and thorough analyses, we can consider these as our strengths:
accommodating service, high quality products with affordable price. But on the other hand we also
have weaknesses to consider like our competitors, if they have the same product with the business
we are putting up, also in the business, we can encounter financial problems that will lead to
bankruptcy. As our business will continue to operate over the years, our biggest threat is our
customer. They might change preference and the taste of our product may not be good enough for
them.
Despite of the problems that may arouse, we can find ways to look for opportunities. We
can open other branches, improve our products or make other recipes, strengthen our relationship
COMPANY DESCRIPTION
ABM Snack Haus is a new company that provides an extraordinary dishes and
mouth – watering foods . It is located in front of Nieves Villarica National High School
Zone 6 Brgy. Villarica Babak District, Island Garden City of Samal. We serve appetizing
and affordable treats like Puto Cheese , Panyam , Pan Cake. It is owned by ABM Class (S.Y.
2016 -2017) Jaime A. Abelis, Anthony I. Hembra, Raffy M. Lastimosa, Bennie Q. Monsanto,
Justine Nile F. Saldana , Ryan Jake C. Villacura , Jean L. Abatayo, Sheryl Ann R. Agohob,
Jasmay D. Bernales, Genivive C. Botron, Mary Jane J. Buagas, Jessa P. Canon, Jazel Jane M.
Dagpin, Jelly E. Damiano, Angel F. Del Campo, Charmaine Lou E. Del Pilar, Sheila Mae T.
Dizon, Kriseneth A. Fernandez, Keziah A. Gicain, Lianne Kaye F. Lacorte, Kyla M. Madera,
Charis T. Macla, Hezzel Mae C. Morales, Melona Jane R. Neri, Xyzelle Jane D. Panuncillion,
April Rose P. Paraojog, Jamaica C. Tabudin, Maricel D. Tero, Jessa Mae L. Tolentino and Joana
Mae L. Tolentino.
Marturillas, Ma. Katrina A. Armenio, Jemarie B. Calisagan, Hazel M. Camao, larabel F. Davin,
Gracell Ann B. Juntilla, Denny C. Lodripas, Grechen J. Matias, Mary Joy N. Margate and
Yzamae Pabilada.
The following are the ingredients of puto cheese; flour , sugar, baking powder , eggs ,
evaporated milk and water then for pancake we have all-purpose flour , baking powder ,
salt , white sugar , milk , eggs , butter melted and for panyam we have grinned rice and
sugar.
5
We also set out free delivery services and orders and for more information please
In ABM Snack Haus, our products are puto cheese, pan cake and panyam. These products
can be served in any occasion. Our services only offer take out but we will also serve for delivery
orders.
Puto Cheese
Arguably the most popular “kakanin”, this steamed rice cake is traditionally white in colour,
although it can also be tinged green or purple to indicate that it’s been flavoured with pandan or
ube, respectively. Like the French banguette, it is sometimes eaten alongside savory viands, most
notably the dinuguan choice toppings for puto range from a single strip of cheese to a slice of
salted egg.
The word puto is derived from the Malay word puttu, which literally means “portioned”.
The regional variants of the steamed cake take their names from either their appearance of their
most notable feature. Puto bumbong, for example, is named after the chimney-like contraption
used to cook it, puto translate to “dry puto” is Spanish and bite-sized cake stuffed with a sweet
meat filling are called puto pao as a tribute to the Chinese meat bun that inspired their creation.
Puto Cheese
(p 1 and 2) http://www.pepper.ph/the-history-behind-7-of-our-favorite-kakanin
(pic) https://3airabagon,files.wordpress.com/2015/01/puto.jpg
7
Pancake
A pancake, also known as hot cake or flapjack is a thin flat round cake from butter and
worked on a hot griddle of frying pan. In America, a raising agent is (typically baking powder).
They may be served at any time with variety of toppings or fillings including jam, fruit syrup,
In America, they are typically considered to be a breakfast food. In Britain and the
Commonwealth, They are associated with Shrove Tuesday, commonly known as Pancake Day. In
England, there are pancakes races where people toss and flip their pancakes into the air before
Pancake
Panyam
Panyam is one of the Muslim foods that is served during occasions such as, Ramadan, Eid’l
Ftr, Eid’l Adha, Puasa, weddings and etc. Although it is a Muslim food, it is also a food for
everyone because its ingredients are the same as the usual products that is sold.
Panyam
(p 1 and 2) https://prezi.com/m/kf3qyj9vj8p6/hotcake-history
(pic1) http://cookdiary.net/wp-content/uploads/images/Hotcakes_7645.jpg
(pic2) http://theweekenddispatch.com/wp-content/uploads/2012/10/tausug-feasts-panyam.jpg
8
MARKETING PLAN
The style of advertising is through flyers, we can spread it to the Nieves Villarica High
School campus and even the community for them to know our business and in the flyers it includes
the name of the business, its location, the name of the product and contact number of our business
so they can communicate with us, ask questions for more information and they will know where
to order.
SWOT Analysis
Strength
The strength of our business are good services to our customers, affordable prices, many
Weaknesses
The weaknesses of our business are the competitors, less number of customers and the
location of the business because during weekends there are no classes so there are fewer customers
Opportunities
The opportunities of our business are to earn more profit, to improve the quality of products
Threats
The threats of our business are the less income, bad services and the competitors.
9
However, our
Product
Price
Promotion
Place
The location of our business is in front of the Nieves Villarica National High School.
People
The one who buys our product are students, teachers and citizens living nearby (children,
Process
The process of this is how we will sell our product and then the procedures on how we will
Physical Evidence
The customers will receive the product they will buy or order satisfactorily.
10
In building our business, the ABM Snack Haus, we will construct a stall and the total cost
for the materials is P800. After constructing the stall, we need to find our suppliers, where we can
get or who will provide the raw ingredients for our product. Second is the location, where we will
locate where we will cook our product. Third is personnel, how many staff are required for daily
operations and what are their duties. Fourth is the equipment, what tools and technologies are
needed to make our product faster and easier. Fifth is the shipping and fulfilment, it is where we
will be having our outline in handling all the deliveries on our orders. Sixth is the inventory, where
we will highlight how much we’ll keep on hand and where it will be stored. Last is the customer
support, it shows how support request, refunds, and customer complaints will be considered in our
business. We have to fulfil our operations in order to make our business known to the customers
or people, we must perform each operation to make our business faster and we must know abruptly
the complaints of the customer for us to change and make it better and assign the right persons on
i
11
Pan Cake
Panyam
MANAGEMENT TEAM
The owner of ABM Snack Haus is the ABM Class (S.Y. 2016-2017).
Organizational Chart
13
Manager
Assitant
Manager
CRITICAL RISK
The possible risks that our business might face are the following: the presence of
our competitors that may sell the same product ( panyam, puto cheese, hot cake) to us , the
cost of the product that we are going to sell (it is possible that some of the customer
might not agree to the prices that we may put) , the business might fail or experience
14
bankruptcy because of the lack of the customers or the customer might not want the taste
of the product or they are not satisfied to the quality of the product and lastly if the capital
In order for the business not to face or avoid such risks, we need to ensure the quality and
credibility of the product that we will sell. The product must have its highest quality with
affordable price to maintain the highest value of customers. We must establish a very effective
service for the customer not to transfer to the other store or business that may sell the same product.
Lastly, we must be wise enough to handle the money for us not to experience overall loss.
OFFERING
Our products are puto cheese, pancake and panyam and these are the list of ingredients and
procedures.
Puto Cheese
15
Yield: 40 pieces
Price: P 5
1 ½ kilos of flour P 40 P 60
1 cup sugar 10 10
3 eggs 7 21
½ cup water
P 166
Equipment:
Procedures:
16
2. In a large bowl, combine flour, sugar and baking powder. Mix well.
3. Add eggs one at a time and using an electric mixer, beat after each addition. Add milk and
beat until smooth. Add water and continue to beat until butter is thin and smooth. Add
butter and vanilla extract. Stir until well blundered. And ¾ of the cheese and stir until
combined.
4. Fill molds with butter up to ¾ full. Arrange molds in a single layer on steamer rack and
place over steamer. Low heat to medium and steam puto for about 8 to 10 minutes of until
toothpick inserted comes out clean. Turn off heat and top each puto with the remaining ¼
cup of cheese. Cover for about 11 minute to allow residual heat to melt cheese. Allow puto
Pancake
Yield: 40 pieces
Price: P 5
16 tablespoons sugar 10 10
2 large eggs 7 14
2 cups milk 40 40
17
1 teaspoon vanilla 5 5
P 134
Equipments:
Procedures:
Panyam
Yield: 40 pieces
Price: P 10
P 225
Equipments:
Procedures:
2. Put the sugar on the mixed rice. Mix until it colors brown.
3. Prepare the frying pan and put a small amount of cooking oil.
Table Summary
Raw Materials
1 cup sugar 10 10
3 eggs 7 21
½ cup water
16 tablespoons sugar 10 10
2 large eggs 7 14
2 cups milk 37 64
1 teaspoon vanilla 5 5
Kitchen Utensils/Equipments
Grinder 1 300
Casserole 300
Ladle 150
Bowls 500
Projected Sales
20
TIN/Certificate 500
Total P 6 000
Actual Sales
Marginal Profit
= 241 – 184
= P 57
The marginal profit of ABM Snack Haus for one day (September 28, 2016) is P 57. This
illustrates that the marginal revenue is greater than the marginal cost.
EXIT STRATEGY
The time comes that we may not be able to pursue our business because we are
going to graduate, the exit strategies that we will do are: we can sell it to others who are
22
interested in our business, we will continue our business in commission basis and we will
FINANCIAL PLAN
Liabilities
Accounts Payable P 3 000 P 3 500 P 4 000 P 4 500 P 5 000
Total Liabilities: P 3 000 P 3 500 P 4 000 P 4 500 P 5 000
Owner's Equity
Capital P 143 180 P 272 000 P 402 000 P 532 500 P 663 000
Total Owner's Equity: P 143 180 P 272 000 P 402 000 P 532 500 P 663 000
Debt Ratio
3 000
=
146 180
= 2.05%
The debt ratio is 2.05 % which means that the ABM Snack Haus has a very less amount of
Expenses
Cost of Goods Sold P 131 760 P 150 000 P 180 000 P 200 000 P 250 000
Rental 13 200 13 800 14 000 14 500 15 000
Transportation 580 600 630 650 680
Fuel, Oil and Lubricants 3 200 3 500 3 800 4 000 4 300
Water 960 1 000 1 200 1 500 1 800
Salary 8 400 9 000 9 500 10 000 10 500
License and Permit 6 000 7 000 8 000 9 000 10 000
Total Expenses: P 164 100 P 184 900 P 217 130 P 239 650 P 292 280
Net Income P 28 400 P 66 100 P 134 370 P 212 350 P 260 220
Return on Equity
28 400
=
143 180
= 19.84 %
The return on equity of the ABM Snack Haus is 19.84 % which means that there is a return
Cash Flow from Operating Expenses: 2016 2017 2018 2019 2020
Received from Customers P 192 500 P 251 000 P 351 500 P 452 000 P 552 500
Payments for Expenses (32 340) (34 900) (37 130) (39 650) (42 280)
Payments for Shop Supplies (131 760) (150 000) (180 000) (200 000) (250 000)
Total: P 28 400 P 66 100 P 134 370 P 212 350 P 260 220
Cash Withdraw by ABM Snack Haus ________ _________ _________ ________ _________
Total: P 143 180 P 272 000 P 402 000 P 532 500 P 663 000
Net Cash Inflow P 171 580 P 338 100 P 536 370 P 744 850 P 923 220
References:
26
http://smallbusiness.chron.com/write-operations-development-plan-small-retail-business-
12099.html
http://www.pepper.ph/the-history-behind-7-of-our-favorite-kakanin
https://prezi.com/m/kf3qyj9vj8p6/hotcake-history
http://theweekenddispatch.com/wp-content/uploads/2012/10/tausug-feasts-panyam.jpg
http://cookdiary.net/wp-content/uploads/images/Hotcakes_7645.jpg
https://3airabagon,files.wordpress.com/2015/01/puto.jpg
Pictures:
ABM Class with their teacher, Mr. Zacarias Phala Jr., guiding the students to in making
the business plan
Mr. Zacarias Phala Jr. with his students (ABM Class) dividing the work in making the
business plan
28
Puto Cheese, the product that was sold by ABM Snack Haus
Person in the left is Mary Jane Buagas, the buyer, during the actual selling of the product
30
ABM students with their Class Adviser and Entrepreneurship Teacher, Zacarias A. Phala
Jr., MBA