October 12-13, 2018 | Hyatt Regency Belgrade, Serbia

Club of Effective Managers 13th International Conference

A Symbiosis of Aesthetic Medicine and Dentistry

Science, Practice, Management

The International Conference of the Club of Effective Managers in Dentistry: "Symbiosis of Aesthetic Medicine and Dentistry.
Science, Practice, Management" will take place in Belgrade, Serbia, on October 12-13, 2018.

For the first time in history, representatives and speakers in the fields of dental business and aesthetic medicine gather on a
single stage. Time dictates the need for such a symbiosis. Leading representatives of both specialties from Russia, Serbia, India,
Israel, Ukraine and the United States will speak and share practical tips and work hacks.

The participants of the Conference are united by their common challenges and the need to find solutions to the most pressing
problems - from developing clinical recommendations, creating and implementing standards for clinical use of cosmetic injec-
tions, as well as clinic management, finance, marketing and professional conduct.

All these issues will be covered in two intensive days at the Hyatt Regency Belgrade.

We are honored to present the conference program and hope to meet you in Belgrade!

Sincerely yours,

The organizers:

• Dr. Fridman’s School of Continuing Education in Dentistry (Russia-Israel)—

Dr. Ilia Fridman, Dr. Jullia Fridman, Ms. Alexandra Gurova

• International Institute of Medical Diplomacy (Serbia-Germany)—

Dr. Stefan Stefanovic, Dr. Luka Katic

• ExJuvant Medical Consulting (Israel)—

Dr. Vladislav Dvoyris

The conference will be held in Russian and English.

Simultaneous translation to both languages will be available.

Школа Доктора Фридмана Клуб Эффективных Менеджеров

Dr. Fridman’s School в стоматологии и эстетической медицине
The Club of Effective Managers
of continuing education in dentistry
in dental and aesthetic medicine
 October 12, 2018 - Day 1

8:30-9:00—Registration, coffee and refreshments

9:00-9:15—Conference opening and greetings:
• Dr. Ilia Fridman
• Dr. Stefan Stefanovic
Ilia FRIDMAN Stefan STEFANOVIC Vladi DVOYRIS
• Dr. Vladi Dvoyris
9:15-11:45—"Construction of an integrated system of working with patients - from primary consultation to the end of treat-
ment and beyond" | Vitaliy Povolotskiy (Israel-Russia), Alexander Semionov (Russia)
Master class: Part 1. Primary patient consultation as the most effective instrument for self-realization of a doctor and his clinic
 Consultation algorithm
 Rules of communication during primary consultation
 Determining the value of counseling and subsequent treatment for the patient
 Features of building a dialogue
 Formation of interest and trust between the patient and the doctor
 The medical / dental profession as a "marketing" tool for self-development
 Responsibility as the best measure of performance
 Staff motivation and teamwork
 Development goals - professional growth, ambitions, material values, career?
 Identifying internal and external conflicts in working with the patient
• Work with patients in the process of treatment
11. How to prepare patients in advance for regular recall visits
12. Correct motivation of patients by doctors and administrators in the course of treatment:
• formulate the rules of patient escort
• 4 types of reasoning for working with "cold" patients
• double-entry rule
• collection and use of additional information
13. What are "cross" calls of patients and how to use them to improve the effectiveness of work with the patient base
 Creating a system where "no patient should be lost"

Master class: Part 2. Work with patients after treatment completion

The methodology of conducting a recall consultation:
• detailed analysis of the structure and algorithm of a recall consultation;
• key values of a recall visit for the patient;
• motivation of the patients by the doctor to continue or resume treatment;
• mechanisms for increasing the number of patients arriving via recommendations;
• learn to bring patients to hygiene visits after each recall.
Rules for the organization of work with the patient base
 How to correctly formulate the goals of work with the patient base. Working with KPI.
• how to formulate and calculate KPI;
• KPI normative values;
• Real-life examples from different clinics.
2. 5 key rules for working with the patient database.
 System of financial and non-financial motivation of employees to work with the database.
 Post of the head of the patient database service:
• structure of work, responsibilities;
• Calculation of the manager's work, depending on the size of the clinic and the number of patients in the data-
base;
• financial and non-financial incentives for employees working with the base;
5. Discussion of real statistics of work with patients' databases from different clinics, financial results of this work.

Школа Доктора Фридмана Клуб Эффективных Менеджеров

Dr. Fridman’s School в стоматологии и эстетической медицине
The Club of Effective Managers
of continuing education in dentistry
in dental and aesthetic medicine
 October 12, 2018 - Day 1 (contd.)

12:00-13:15—Clinical photography— a forced necessity or an actual need? The value of visual diagnostic log-
ging in the daily practice of dentists and aesthetic specialists.
Dmitriy Adriyanov (Russia)
Relevance of clinical photography in marketing, communication, and legal documentation. Real life examples. Dmitriy ADRIYANOV
13:15-14:00—A strong brand—a key for the clinic’s success
Anna Chubrina (Russia)
First you build a brand, but then it works for you and your business. A brand is a resource that will allow all
employees of the clinic to successfully sell the full range of services, confidently call the price without re-
sorting to discounts and promotions. We will discuss key differences between brands of clinics of different Anna CHUBRINA
price segments: premium, medium, and economy. The role of the personal brand in the promotion of the
clinic will also be discussed, as well as every stage of the clinic’s interaction with the patient: from the first
information contact to the brand ambassador.
14:00-15:00 – Lunch and networking

15:00-16:00 – The Israeli experience of cosmetic injections in the dental practice.

Hagai BETZER
Dr. Hagai Betzer (Israel)
16:00-17:00 – Total revitalization of the body, face, and joints.
Dr. Alexander Proshkin (Japan)
1. The Stem Cell Industry
2. Types of stem cells and their classification Alexander PROSHKIN

3. The total revitalization program by Kintaro Cells Power Japan

4. Results
5. Protocols
Kintaro Total Active - a program of total revitalization, developed by the Japanese company Kintaro Cells Power. Kintaro Cells
Power is the leader in Japan and the Southeast Asian countries in the production of allogenic mesenchymal stem cells. The
company has been active for 7 years and has treated more than 1000 patients.
The program Kintaro Total Active is successfully used in anti-aging clinics, hospitals and beauty centers. The program includes
intravenous and local injections and elastic taping. The program's strategy is to improve the health, performance, appearance,
and flexibility of its patients.

17:00-17:15 – Coffee break and networking

17:15-19:00—Special guests

October 12, 2018 - Evening—Gala Dinner

21:00—Festive gala dinner at the Club Knjizevnika restaurant in Belgrade.

For participation prices, please look at the “Registration” section on the next
page.

Школа Доктора Фридмана Клуб Эффективных Менеджеров

Dr. Fridman’s School в стоматологии и эстетической медицине
The Club of Effective Managers
of continuing education in dentistry
in dental and aesthetic medicine
 October 13, 2018 - Day 2

8:30-9:00—Registration, coffee and refreshments

9:00-9:05—Conference 2nd day opening
9:05-10:20—Anatomical justification of the combined use of threads and fillers in a single aesthetic procedure
(Theoretical and video presentation)
Dr. Andrey Sergeenko (Russia) Andrey SERGEENKO

10:20-11:45 – Clinical considerations in the ethical use of cosmetic injectibles.

Dr. Marc Rothman (USA)

Marc ROTHMAN
11:45-12:00 – Coffee break and networking.

12:00-14:00 – Modern approaches to cosmetic procedures in aesthetic medicine.

A synergetic effect (2 + 2 = 5). Successful experience of Israeli specialists.
Svetlana Smolyanski, Dr. Mariya Sharapova (Israel)
Master-class: Complex mesotherapy procedure combined with medial stimulating chemical peeling. Svetlana SMOLYANSKI

14:00-15:00 – Lunch and networking.

15:00-16:00 – Aesthetic facial correction in dentistry and cosmetology: fillers, botox, PRP-therapy, and
threads. Mariya SHARAPOVA

Dr. Rajat Bhandari (India)

16:00-16:45 - A scientific approach to anti-aging.

Dr. Alexander Kolyada (Ukraine)
Alexander KOLYADA
What is aging and how it starts, biological age meters, nutritional approaches that slow the aging process,
geroprotectors, correction of the intestinal microbiota and detox as an anti-aging tool.

16:45-17:00 – Coffee break and networking.

Rajat BHANDARI

17:00-20:00—Master-class: 8 points of facial correction. Live broadcast from a surgery.

Dr. Rajat Bhandari (India)

Registration for Serbian participants

• Single day registration — EUR 126 To register in Serbia and pay in RSD or EUR,
including coffee breaks and buffet lunch please contact
• Single day + gala dinner — EUR 200
Dr. Luka Katic at +381 64 6488979
including coffee breaks, buffet lunch and gala dinner
or email katic.luka@gmail.com
• Two days registration — EUR 220
including coffee breaks and buffet lunch on each day
For online credit card payments in EUR with
• Two days + gala dinner — EUR 294
instant confirmation, click here or visit
including coffee breaks, buffet lunch on each day and gala dinner
https://app.icount.co.il/m/15fe0

Школа Доктора Фридмана Клуб Эффективных Менеджеров

Dr. Fridman’s School в стоматологии и эстетической медицине
The Club of Effective Managers
of continuing education in dentistry
in dental and aesthetic medicine