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Book Dealers

National Association of Book Entrepreneurs
Vol. 40 No. 3 Fall 2018

Recession-Proof Book
Marketing Strategies
By Jake Olvido

When You Speak to

Community Groups,
You Sell Books
By Harriet Hodgson

Video Book Marketing

By Trish Collins

Book Marketing Tips

6 Golden Tactics
You Can't Ignore
By Simon Colin Lovell

Five Book Marketing Ideas

That Will Sell Your Book
By Hae Debenham

Publisher’s Profile

Linda Matthies author of the Pinnacle Award winning book, “Slaying a Harpy: Tales of Curtis Hall,”
the second book in her popular Young Adult series. Read about her and her adventurous new
adventure for teens in the Publisher’s Profile on page 3.
ISSN 1098-8521

Editor’s Our 38th Year

P.O. Box 606
Cottage Grove, OR 97424
Dear Friends,
Fall is on the way and the leaves will soon be changing as the cool air
comes our way. Hopefully the summer wildfires will soon be gone
and everyone will be able to enjoy the year end holiday activities. Web Site
This issue of BDW spotlights our Summer 2018 Pinnacle Book
Executive Director
Achievement Award Winners, honoring many of our great members
Al Galasso
and their fine books. Check out pages 22-25 for a list of the award
winning books. This recent contest has the most award winners ev- Associate Director
er in our 38 year old history. Check out some of our wonderful en- Ingrid Crawford
tries and authors today.

In this issue of BDW, Jake Olvido unveils “Recession Proof Book

Marketing Strategies,” Harriet Hodgson tells us, “When You
Speak to Community Groups, You Sell Books,” Simon Colin Lovell re-
veals “Book Marketing Tips: 6 Golden Tactics You Can’t Ignore,”
Trish Collins tells us about “Video Book Marketing,” and Hae Deben-
ham teaches us about “Five Book Marketing Ideas That Will Sell
Your Book.” Plus there’s lots more.
National Association Of
If you have not joined NABE yet, you can sign up on page 17 and
Book Entrepreneurs
check out the many money saving benefits, including Pinnacle Book
Award eligibility. Don’t forget to display your book in our 2018-
2019 NABE Book Showcase Exhibits and take a look at our popular BOOK DEALERS WORLD
New Super Book Marketing Deal, which saves you over a thousand Copyright 2018. Al Galasso.
All Rights Reserved.
dollars on some of our best marketing vehicles. Published three times a year in mid January,
mid-May and mid September by NABE, PO
Box 606, Cottage Grove, OR 97424. One
Hope the Fall brings you good tidings and enjoy a healthy, happy
year subscription for non-NABE members:
holiday season, full of good friends and family, interesting activi- U.S. $50.00, Canada $55.00, Foreign $70.00.
ties and of course, plenty of good books. BDW will not knowingly accept fraudulent or
objectionable advertising. Articles in BDW
Al Galasso, NABE may not be reproduced in whole or in part
without the express written permission of the

Here are some testimonials:
“L.A. Matthies writes a wonderful
tale for young adults. The writ-
PUBLISHER’S ing taking traditional tales such
as Achilles, Vampires, and Har-
PROFILE pies making them their own with-
out taking the core elements of
who the beings were in history.
Linda Matthies I enjoyed it because of the un-
Author of derstanding of the facts preva-
“Slaying a Harpy: lent in the writing. I would
Tales of Curtis Hall” recommend for young adults as
well as older adults because the
Linda Matthies characters are relateable to all
Linda Matthies began her writ-
ing career in an unconventional ages, everyone knows a Sasha,
way. Though she enjoyed a suc- In “Surviving Curtis Hall: the Tristen, and Billy.” Jessica Bone
cessful career as a Lure of Blood,” her first novel,
Hairstylist/Color Specialist, her she looks into teen minds as “Continuing the previous saga of
personal life had suffered. Lin- they navigate changing schools, her first book, the fantasy world
da’s passion to write came from new loves, and special secrets. of Curtis Hall continues. The
her strong will to reconnect with The book won a 2013 Pinnacle vivid imagery and intricate de-
her teenage children who were Book Achievement Award. tails transfer the reader to a
growing in other directions as world where they can relate and
teenagers often do. Linda’s old- Her follow up novel, “Slaying a picture themselves within. A sol-
er daughter was an avid reader Harpy: Tales of Curtis Hall” has id read for the science fiction
and became her most powerful just been released and has just and fantasy fan. I would highly
inspiration. won a 2018 Pinnacle Book recommend it.” JM
Achievement Award in the cate-
As her words and story line un- gory of Young Adult. For more information, dealer de-
folded, many conversations tails and author info visit
sprang forth and her relation- The story features magic, vam-
ship with her daughter grew pires and a harpy, an ancient
closer, deeper and more fulfilling. and terrible mythological crea-
ture who worms her way into the $10.00
At first, Linda doubted her abili- psyches of Curtis Hall students, Discount Coupon
ties, fearing her lack of formal bringing her own threat. You will
training would keep her from learn about human and vampire Combo Ad
being taken seriously as an au- love and Greek Mythology as Package
thor. However, thanks to her well.
newfound encouragement from On a Publishers Preview Ad
her teens and her brother, she The interaction of the characters in BDW Plus the Hot Books
got the confidence she needed is very interesting and makes To Promote Feature on our
to find a publishing house and for a great read. Young adults website for a Full Year.
editing team to bring her writing who enjoy this genre will defi-
dream into fruition. Sometimes nitely find this new book one Just Sign Up By Dec.15th
not knowing any better is a they will recommend to their 2018, include this coupon
great impetus. She learned from friends. It is refreshing vampire and take $10.00 off your
the editors and her first book fiction and continues the Curtis Combo Package
became a success. Hall saga.

Target Your Book or Product to Thousands of Bookstores,
Libraries, Mail Order Firms, Online Catalogs, Educational
Buyers and more at the NABE Book Showcase Exhibits
• Save 90% on Trade Show Costs • Attractive Face Our Display
• Professional Sales Staff • Follow Up Leads Mailed to You

Here's Your Opportunity to give your book, Pacific NW Booksellers Show

audio/video tape or other product exposure to the Tacoma, Washington
book market, library field, mail order arena, media Sept. 28-30th 2018
outlets, and internet book buyers at a cost you can Reach thousands of book stores, book distributors,
afford. The average trade show booth now rents for wholesalers, libraries, young adult bookstores, and a
$1800 and up. That doesn't include tables, carpeting, wide range of book buyers from all over Oregon, Wash-
lighting, union labor, drayage service, book racks, ington, Idaho and Northern California. Many of these
booksellers are seeking independently published titles
airfare, shipping, car expenses, meals, hotel bills, etc. on a variety of different topics including children's
You could spend more than $3500 on just one exhibit books, fiction, non-fiction, how-to, self-help and much
alone. By becoming a part of the NABE Book Show- more.This show gets bigger every year.
case Exhibits, you can have your books on display gggg
for less than 10% of what it would cost to exhibit your California Book Trade Show
books yourself. Oakland, California
October 3-5th 2018
This energetic book show draws booksellers from
different from any exhibiting service. Your book areas with the highest per-capita book sales in the
is displayed face-out within a special subject country. Bookstore owners, large chain stores, major
category, such as Health, Cooking, Children's book distributors, and more will be attending from all
over California, and Nevada as well. These stores are
Interest, etc. Only 50 to 100 books are dis- looking for new titles and authors and will help promote
played in each show so your book is not your title to their buyers. Make certain your book is
buried amidst thousands of titles. Then, a displayed to this great audience!
professional sales staff, full of enthusiasm and gggg
warmth, who also speak Spanish and French, California Library Assn. Show
greet potential buyers. We take time to get to Santa Clara, California
know you and your book. We pass out your November 8-11th 2018
flyers and send you the names of all the buy- Showcase your books, audios, videos and more in one
ers who visited us so you can follow up on of the largest library market shows of the year. You
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well-decorated, and colorful. We offer drawings, free gggg
gifts and giveaways to increase booth traffic. A few Oregon-Washington Library Assn
years ago, a publisher who had placed her book in 3 Joint Conference & Show
different combined exhibits in the same show, told us Vancouver, Washington
that after visiting the other two places, she couldn't April 17-19th 2019
believe all the buyers and the activity that was taking Display your book in this show and get two shows for
place at the NABE Booth. Authors are encouraged to the price of one. Reach public, county. city and aca-
make an appearance at shows if they wish. Even if demic libraries from all over Oregon and Washington.
you cannot attend any of the shows, you can be Expose your book not only to librarians but to hun-
assured your book will be shown to all potential dreds of potential buyers. Many libraries do not just
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have ever used. This is our 38th successful year of authors. Show only takes place once every five years
showcasing books, experience you can count on! and it has a good turnout each time.

Here's What You Receive at What Past Exhibitors Have
the N.A.B.E. BOOK Said About Our Service:
“Thanks for putting me in touch with the distribu-
tor you spoke with at the show. We have a deal EXHIBIT FEES
g YOUR BOOK will be displayed face-
to put copies of the novels in two Portland Cost- NABE Members
co Warehouse stores, and in the Eugene Costco.
out in its own special category section I'll do a book signing in all three stores. If that
with a friendly, professional Tri-Lingual goes well, and I'm confident that it will, there is a One Book in 1 Exhibit:
(Spanish, French & English) Sales Staff great opportunity to expand into other Costco $98.00
stores, Wal-Mart and the big box book stores. It One Book in 2 Exhibits
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DVD’s. You do not have to attend any Rod Collins
show unless you wish to. One Book in 3 Exhibits
“You and Ingrid did a superb NABE job at the $255.00
California Library Association Trade Show. We Additional Titles in any Exhibit:
g YOUR BOOK will be featured in our appreciated how well you displayed "Grandpa Only $80.00 each
NABE BOOK SHOWCASE CATALOG, Grouper, The Fish With Glasses' and steered
children¹s book buyers to us. Thank you. Grand-
which will be passed out free to buyers pa Grouper sold out! It pays to join NABE and ---------------------------------------
at each show with your web site info. I highly recommend participating in your trade ***SPECIAL***
show program." Don Arends
One Book in All Four Exhibits
g 25 of YOUR BOOK PROMOTION FLY- $330.00
"I just received a call from a gift store in California,
ERS will be placed beside your book. whose owner told me that she saw our book at ---------------------------------------
When a buyer expresses interest in your the NABE Book Showcase Exhibit. She proceed- Non-Members
title, a flyer will be handed out. If addition- ed to order every book and label in our line. This
$175.00 per book per show
one account certainly paid for our exhibit fee,
al flyers are needed, they will be xeroxed and we expect much repeat business.”
at the show. Cheryl Long, Culinary Arts, Ltd.

g Once you sign up, you'll receive the "We consider your showing of our books at the
NABE Book Showcase to be a success. So far,
Free Report: How to Get The Max From we've received five solid wholesale contracts To Get Your Book Into the
A Show. It gives you tips on how to de- and are in the process of securing some large NABE Showcase Exhibits
sign order-pulling flyers and what to put orders.” M. Waters, Mutual Press
on them, ways to attract more customers, "Al, thanks for the leads from the last trade show. P Fill out the Showcase Order
best follow-up methods, and much more. The first five I contacted remembered my book
and also taking the flyer you handed out. Four
Form below. Print or type legibly.
g A SPECIAL PARTICIPANT PACK- out of five already ordered for their libraries. You Include your remittance by check,
did a great job representing my book. I am very money order or credit card.
AGE will be e-mailed to you, approximate- pleased with your service." Joan Shih
ly 2 weeks after the Showcase, P For each Showcase that you
containing the list of buyers for follow up. participate in: Send One copy
They will be sent both in Adobe Reader of your Book plus 25 Flyers.
PDF Format as well as in Ascii Text so Special Hot Books (We need a fresh book for each
they can be imported into any database. exhibit). If your book isn't ready
Prime Feature Section
Plus, you will receive a Show Report. If
At Calif. Book Show & now, you can ship it later, but
you prefer, the names & report can be
California Library Show please sign up as soon as possi-
sent by regular mail.
Only $50.00 add. per show ble because of limited space in
EXTRA BONUS Limited Amount of space the exhibits. Flyers can also be
When You Sign Up For sent after you sign up.
3 or More Shows
Success Secrets of NABE P.O.Box 606 Cottage Grove, OR 97424
Self-Publishers CD ____ Reserve a space for ______book(s) in the □ Place book in Hot Books at
Learn master marketing tips California Library Show Oregon-Washington Library Show Cal. Book Show. Add. $50.00
and the Inside Secrets of sell- Pacific NW Book Show California Book Show □ Place book in Hot Books at
ing more books at the trade All Four Showcases for $330.00 for NABE Members. California Library Show Add. $50.00
shows, in mail order, through
special markets, with publicity ____ Enclosed find my check or money order in the total amount of $_______ as payment in full.
tie-Ins, and more. Boost your ____ I am enclosing $90.00 to join NABE and to receive the special NABE Member Exhibit prices.
bookselling profits! ____ Please charge my Visa/Mastercard Number______________________________________
Exp. Date________ Signature__________________________________
Card Verification No. ______ (Last 3 digits on back of signature panel of card)
__Check here if your would
Title of Book__________________________________________________________________
like us to design your flyer with
Author__________________________________________________Retail Price____________
our new low cost Book Flyer
Service. Includes typesetting
and printing. Only available for
NABE Members who partici-
pate in our Showcase Exhibits.

Recession-Proof Book Maintain an effective yet inexpensive Consign your book to relevant local
Marketing Strategies web presence. The Internet provides shopkeepers and retailers. For a mini-
authors and publicists with plenty of mal consignment fee, your book is
By Jake Olvido
cost saving marketing tools that are prominently displayed and instantly
just as effective as offline book market- recognized. So you have a book about
The succeeding article is about Cost
ing campaigns. The online marketing pet care? Your local pet shop is just
efficient book marketing, Book Market-
techniques include advertising at free around the corner. Have an illustrated
ing Strategies, Inexpensive marketing
ad listing sites, blogging to genre rele- book about flower varieties? The local
techniques, Economical book market-
vant sites, registering at social net- florist may be more than willing to
ing and many other useful tips about
working sites, requesting and accommodate for a shelf display, a
book marketing.
arranging for virtual book tours, up- perfect compliment indeed for your
loading book "video-mercials" to video book.
A recession-proof marketing strategy
sharing sites, and sending online me-
is characterized by the sustainability of
dia releases. Promote your book to school libraries.
the book marketing plan through these
Regardless of your book genre, you
uncertain recession times and well
Write and submit online articles with can actually market to local or state
into economic growth and betterment
free reprint rights on a topic that is level libraries, if you are able to deter-
in the near future. The marketing strat-
book genre relevant. This inexpensive mine which schools are regularly up-
egy is not so much affected with the
marketing tool builds up, slowly but dating their catalogues with new book
cumulative displacements of the pre-
surely, an author's credibility and ex- purchases and acquisitions.
dominantly difficult economic situation,
pertise of the given subject matter. It
as much as it adapts efficiently and
also provides the author with a web If there is favorable action to your
functionally through it.
marketing presence that both online proposal, offer a reciprocal arrange-
researchers and book readers will ap- ment for the book acquisition, like vol-
In simple terms, the marketing strate-
preciate. unteering for free book reading
gy should be clear, feasible and practi-
sessions and creative writing discus-
cal. Take a hint: a recession-proof
Market your books to non-traditional sions.
book marketing strategy is something
sources to get closer to your target
that is long lasting, something that will
readers. Do a research on companies, Be consistent with your marketing plan.
transcend the ongoing recession.
clubs, associations, organizations, To save precious time, money and
Thus, a good book marketing strategy
foundations and/or similar groups that effort, study what works for your book
also makes the book publicist work
are book genre specific and see if subject; know your target market well
smarter, not more.
there is a gold mine somewhere for by determining what's important to
marketing. It is recession safe be- them and what influences them to
Here are some recession-safe book
cause you don't have to spend a great make a purchase. Learn the success
marketing activities that are guaran-
deal of money promoting; what mat- factors of fellow authors and analyze
teed to spare you from lots of promo-
ters is for you to show to them the the recessional marketing trends to
tional troubles caused by the far
many benefits they will gain by pur- establish a well researched marketing
reaching consequences of the ongo-
chasing your book. plan.
ing recession:
Send emails with book excerpts to Decide early on whether your manu-
Market the book's value rather than its
your relatives, friends, acquaintances, script is promising enough for publish-
price. In a time of economic recession,
school alumni, and neighbors who ing houses to consider or you would
consumer spending behavior be-
have email addresses. Never underes- rather self publish. Also, don't do so-
comes prioritized and rather selective.
timate the power of email to generate cial networking publicity online unless
For this, convince your readers why
word-of-mouth marketing-even from you're really motivated to do it. Don't
they should care at all in being en-
among those whom you are already do marketing stuff just because you
gaged with your product, and for this
familiar with. From a marketing con- think you're supposed to; you might
purpose, you have to be an effective
text, they are your "loyal audience". end up wasting hard earned money
marketer without sounding too com-
and resources in this manner.
Follow it up by asking them to please
send related emails to people they Learn more about the dynamics of
Value your customers as you do pros-
know who could also be interested in economical book marketing, inexpen-
pects. No favoritism here, treat them
your book. You see, building a market- sive marketing techniques, book mar-
equally because you are about to es-
ing pyramid-but without the fraud-can keting strategies and many other
tablish a crucial mass readership that
start in this precise manner. useful tips about online book market-
you can rely, and who may just pur-
chase your succeeding works as well.

Reach Thousands of Book Buyers
In the Publishers Preview Section of Book Dealers World and the
A Two For One Special Marketing Opportunity

Book Dealers World

Hot Books To Promote
Publishers Preview
You receive a 1/3 page display unit, completely de- Feature Page
signed by us with your book cover photo, a 70-word
description of your book, retail price, wholesale, drop- This Special Web Page will be featured on our
ship and sample costs, plus your company name, Web Site, promoted in quarterly e-mails to
address and phone number. This ad will appear in the bookstores, libraries and a wide variety of
Winter 2019 edition of BOOK DEALERS WORLD, Internet Book Buyers, and advertised in our
which will be seen by 5000 or more prospects each bi-monthly Marketsmart Newsletter.
As a Publisher, here’s what you will get:
Buyers From All Over The
1. A 70-word Description of Your Book
United States, Canada and the World 2. A Color Cover Photo of Your Book
Will See Your Book 3. A Direct Link to Your Own Web Page
The PUBLISHERS PREVIEW section is designed for or Web Site.
ease of use. Internet firms and mail order companies 4. One Complete Year on Hot Books
can request additional sales information or order direct-
ly from you. We even forward any inquiries we receive 20,000 to 25,000 visitors come to our Web
here at N.A.B.E. to you at no additional charge. Site each month. 4000 copies of our popular
newsletter Marketsmart are e-mailed each
Save Yourself Time and Money! issue and more than 1000 e-mails will be sent
If you rented e-mail lists of potential prospects it would to book buyers.
cost you up to a thousand dollars to reach these top
prospects not to mention all the time and work in- Get This Complete Promotion
volved in securing the right lists. We do everything for
Package a $275.00 value for just
you in one easy operation. 2019 marks our 39th year
$125.00 as a NABE Member
of publishing.
Publishers Preview Ad in BDW plus
Remember That Even One Contact Made the Hot Books To Promote Feature on
Through This Offer Could Result In our Website for a Full Year.
Thousands of Dollars of Sales
For Your Book!


NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS:
___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book
the Hot Books To Promote Feature on the web. I've enclosed my Non-Members:
remittance plus my book, (and a JPEG of the cover by e-mail) plus a
70-word description of the book on a separate page.
$150.00 per book
___Please charge my Visa, MC Number or American Express. BookTitle_________________________________
____________________________________________________ ________________________________________
Exp. Date_____________Signature______________________________ Retail Price:_________ Sample Price:__________
Card Verification No.______ (Last 3 digits on back of signature panel of card) Website:__________________________________
Name____________________________________________ Please include a 70-word description of
Company_________________________________________ your book on a separate page. If you want
us to write the copy, send your book &
Address__________________________________________ sales info.
Telephone__________________Fax___________________ Final Deadline: December 30th, 2018
E-Mail____________________________________________ See Next Page For Publishers Preview

L.A. Matthies 1079 Westminster Ave. Dix Hills, NY 11746
Phone: 631-526-2427 E-Mail:

Tristen and his two best friends, Billy and Sasha, transferred to Curtis Hall so their
parents could enjoy peace of mind that their kids would receive the best education
while escaping the messy, complicated teen world of their hometown of Hibernia,
New Jersey, a half hour away. Little did their parents realize that although their boys
had received lacrosse scholarships to an incredibly prestigious school rivaling even
the most extravagant college campuses, they now had stumbled onto its secrets as
well. Starting to fit in at the elite boarding school, the teens find themselves faced
with an even more imposing threat than the immortal vampires who have
befriended them.

Retail: $18.95, Sample: $18.95 ppd.

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Mary Mendenhall, PO Box 344, Davenport, WA 99122

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Web Site:

A 3-time award winner for historical and multi-cultural fiction, The

Wrong Side of Eternity follows Irish-Mexican American Stephen
O'Connell as he accidentally saves the life of a refugee fleeing Idi Amin
and engages in development projects in Uganda next door to the
Rwandan genocide. Clashing world views challenge his faith as power-
ful forces put at risk all he cherishes.
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Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company

919 Sonora Ct. San Dimas, CA 91773-1488
Phone 909-344-0167 E-Mail:
Web Site:

One of the most difficult things for people to realize is that we as human beings are more
than a body,mind, thoughts, emotions or feelings. Our Soul is who we are. It is the highest
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Dr. Jaafri takes readers on a journey toward enlightenment with the easy to understand
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theory challenge that enabled him to experience himself as Soul not just in theory but a
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if the mind training system does not work for you.
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Gary B Haley Have
7191 Forest Ridge Circle Castle Pines, CO 80108
Telephone: 303-547-5121 E-Mail:

After dealing with a week of harsh, Mideast deserts, terrorists, ear-

splitting explosions and gunfire, there are still mobs to flee, friends to
make, mysteries, and getting home without a passport. Abandoned
in hostile lands, surviving is a priority. Will locals be friendly? Do rivers
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lethal. But if you knew you could make a difference, how far would
you go?
Retail: $11.22 E-Book: $2.99
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John Joseph Teresii High Castle Publishing 24338 El Toro Road Suite E123
Laguna Woods, CA 92637 Phone: 949-422-7602
E-Mail: Web:

2018 Winner of 5 Awards, including Best Fantasy, Inspirational, and New

Age Fiction. "The Alchemist" meets "A Wrinkle in Time" in this mystical,
magical adventure where time-travelers seek a cure for aging and arrive in
Acronos, a land of beauty and harmony. They experience the power of nature,
unexplained energy waves, frightening, other-worldly characters, and
changes in time and space. A riveting, inspiring, spiritual journey that will
enhance your life and live in your heart.

Retail: $17.99, Sample: $17.99 ppd.

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Peter J. Canavan Union Square Publishing NYC

512 Northampton Street, Kingston, PA 18704
Phone: 570-288-3536 E-Mail:
Web Site:

This proactive guide makes students aware of the multitude of unseen risks they
may confront in the course of their years in higher education. Information about
online concerns include identity theft, social media privacy, cell phone safety,
phishing, viruses, malware and cyber-security. Offline concerns include bullying,
hazing, active shooters, alcohol & drugs, travel safety, safe dating, dorm room
security, and even physical self-defense techniques are all covered.

Retail: $16.95, Sample: $16.95 ppd.

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Ana Weber Balboa Press 3334 East Coast Highway #242
Corona Del Mar, CA 92625 949-422-1830
E-Mail: Web:

THE DOXA METHOD, is providing revolutionary success formulas and tools to

empower you to find the success you individually seek for yourself, your organi-
zation and your loved ones. THE DOXA METHOD is giving you precise tips how to
get there fast track. Most importantly THE DOXA METHOD is giving you 3
tremendous benefits you can tailor to fit your life as an entrepreneur, profession-
al or student. THE DOXA METHOD IS directly reducing your anxiety and replace
it with personal liberty and freedom.

Price: $14.97 Sample: $14.97 ppd.

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Carole P Roman, Red Feather Publishing

1211 Stewart Avenue Suite 104, Bethpage, NY 11714
(516) 375-9550

Join Carole P. Roman and travel through time to visit the most interesting
civilizations throughout history in the first four books of her new series. Learn
what kind of food you might eat in Ancient Greece, the type of clothing you
might wear what your name could be, and what children in the olden days did
for fun. If You Were Me and Lived in...does for history what her other award-
winning series did for culture. So get on-board this time-travel machine and
discover the world through the eyes of a young person just like you.
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Whitney J. LeBlanc Createspace 490 Sunset Drive Angwin, CA 94508

Phone: 707-965-9729 E-Mail:
Web: http:/

The Portrait is a story about three people from different cultures struggling to live through the
social evolution of the 1960’s. The lives of a Latino trapeze artiste, a Black man survivor-of-
the-streets, and the White daughter of a wealthy Bible publisher, were thrown together during
the tumult and the violence of bigotry and racial hatred, during the Civil Rights Era. The
challenges in each of their lives are not unlike the soul-searching that each of us faces in our
own daily struggle to remain true to ourselves, and maintain a connection to the biblical
commandment; “Love your neighbor as yourselves.” A challenge not easily embraced along
with the admonition that all men are created equally. This is a story that has echoes and
repercussions in our present day circumstances, as we struggle to bring truth, justice and
peace to our lives. This story is a repeat of the words from George Santayana, “Those who
cannot remember the past are condemned to repeat it.”

Retail: $18.95 Sample: $18.95 ppd.

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Mary Jayne Rogers, Ph.D. Createspace 13708 Canada Del Oso NE
Albuquerque, NM 87111 Phone: 505-301-9064
E-Mail: Web:

From Overwhelmed to Inspired takes you on a journey toward health and

well-being. It is your personal guidebook on the road to health and wellness.
With Overwhelmed to Inspired, Dr. Rogers teaches readers how to recognize
personal wellness and empowers them to make healthy choices in their
daily lives. Dr. Rogers can help you discover peace, contentment, and
greater self-esteem as you nurture your body, mind and soul.

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Jesus has not limited his miracles to people who lived when he was on earth.
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When she was a child, her father said that he had "good blood" and it was why
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Born into a Muslim family, Yacoub searches for truth in Islam. During his
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When You Speak to Community This week I am speaking to a grief with Lois Krahn, MD is available
Groups, You Sell Books support group. These members from Amazon.
By Harriet Hodgson will not ask the same questions as
service groups members. I know Centering Corporation has pu-
Even if your publisher has a slick some of their questions will be pain- bished her 26th book, "Writing to
catalog and an appealing website, ful and will do my best to answer Recover: The Journey from Loss
you need to market your book. My them, for I understand bereaved and Grief to a New Life" and a
recent work focuses on loss, grief, people and they understand me. companion journal with 100 writing
and recovery, a hard sell in the jump-starts. Hodgson is a monthly
book business. So I signed a con- I recently talked with a new author columnist for the new "Caregiving
tract with a professional book mar- about book publishing and market- in America" magazine. Please visit
keting firm. I learned a lot from the ing. She paid for the printing, paid her informative interesting website
company, but its publicity efforts for the design, paid for a poster,
did not lead to a surge in sales. paid for conference advertising, and learn more about this busy
paid for travel to the conference, author and grandmother.
How do you sell books? Local pub- paid for lodging and food. Like
licity is one of the best ways. Dur- many authors, she knows she may
ing my 30+ years in the book not get this money back. "I sell
business I have come to realize books when I speak to small Author’s Secrets
that giving talks to local community groups," she explained. "But I Revealed!
groups -- churches, service organi- need to sell more." We agreed that Packed with amazing tips
zations, and support groups -- sells we do not write books to make and tricks, to get you un-
books. At the end of every talk I tell money, we do it to help others. stuck from writer’s block
and to improve your writ-
people that I enjoy speaking, ing in dozens of little
speak for free, and ask them to Book talks can spark sales. But ways, there are tips
refer me to another organization. this statement has several qualifi- about all aspects of writing, for both fic-
tion and non-fiction authors. For details,
ers. I think an author needs to have visit or
Several weeks ago I gave a pre- several talks on hand. You should send Kim Lambert an e-mail at
sentation to a Kiwanis group. The be able to modify these talks to fit
group met at 9 a.m. and I was a specific group. Though you
surprised at the huge turnout. After should cite information in your
a brief business meeting I spoke book, I think you should also ex-
for 25 minutes, which left time for pand this information. You may
questions and answers. Some Ki- add another story, for example, or Place Your Book in the
wanis members were surprised at cite new research. 2018-2019 NABE
the number of books I have written. BOOK SHOWCASE
Several thanked me for coming. I still speak for free. If I have to EXHIBITS
"Harriet's presentation should make travel, however, I ask the group to
us grateful for this day," one man pay my travel expenses and lodg-
commented. ing, but not for my food. I will pay
for that. And I will continue to give
I have several talks and all are book talks, to tell my story of grief,
about the multiple losses I suffered recovery, and hope.
in 2007, the year my elder daugh-
ter, father-in-law, brother, and for- Harriet Hodgson has been an inde-
mer son-in-law died. My daughter pendent journalist for decades.
and former son-in-law died in sepa- She is a member of the American
rate car crashes. Their deaths Society of Journalists and Authors,
made my twin grandchildren or- Association of Health Care Journal-
Complete Details on
phans and my husband and me ists, and Association for Death Ed- Pages 4 and 5
GRGs, grandparents raising grand- ucation and Counseling. Her 24th
children. book, "Smiling Through Your
Tears: Anticipating Grief," written

Video Book Marketing You can upload your video on vid-
By Trish Collins eo sites for people to view.

The Are you an author who have books

ready for marketing? Have you
You can upload the video on Face-
book, and a few other social media

Big ever considered marketing them

via video book marketing? If you
don't know what it is, if this is the
sites and get an even bigger cover-

Event first time you have heard about it,

then this is your chance to discov-
er its many benefits. Go ahead and
The video you uploaded online if
properly indexed and cached by
search engines can easily be
read this article for a brief introduc- searched by anyone with Internet
tion on the overall experience. access.

SEPTEMBER You can upload the video on your

This type of book marketing strate- own blog or your own website and
Sept. 13-15: Southern Independent gy is more focused on allowing you your site will get more traffic that
Booksellers Alliance Annual Trade way.
to reach your target market online
Show and Conference, Tampa,
Florida, 803.994.9530 in a more convenient way. What
exactly is it about? How does it Video book promotion is truly one
Sept. 28-30, 2018: Pacific North- work? These questions may have helpful tool that you can count on
west Booksellers Show, NABE already popped into your mind. when it comes to promoting your-
Showcase, 541-942-7455. self as an author and your books
online. If you want to cater to a
OCTOBER This type of book marketing strate- larger market and let the world
gy involves author interviews on know that a talented writer like you
October 3-5 2018: California Book video. There are two ways you can exist, this is one excellent service
Trade Show, Oakland, California, do it. One way is to get someone that you should take advantage of.
NABE Book Showcase, 541-942-
to take a video of you being inter-
viewed by another experienced There are so many ways to market
October 10-14 2018: Frankfurt Book book author. Another way is to set your book but doing the marketing
Fair, Frankfort, Germany up a webcam and have yourself all on your own can be quite tricky.
Telephone: T +49 (0) 69–2102-0 interviewed online. That is how Visit and find out
easy it is. With the help of the how they can help you in getting
October 20-21 2018: Southern Internet and a few other online your book out for the people to
California Independent Booksellers resources, you can be the star of enjoy.
Assn. Annula Trade Show and the show and at the same time
Conference, San Gabriel, CA 909- have the chance to tell people
about your book and what it is

Nov.7-11 2018: California Library

Assn Show, Santa Clara, CA NABE Benefits of Video Book Marketing
Book Showcase, 541-942-7455. If you choose to take advantage of
this type of book marketing strate-
APRIL gy, your book will get more expo-
sure and will reach a lot more
April 17-19th: Oregon & Washington people than the traditional type of Enter Your Book in the
Library Assn. Combined Show, book marketing because videos
Vancouver, WA NABE Book
Fall 2018 Pinnacle Book
are easy to create and distribute. Achievement Awards
Showcaee, 541-942-7455

Black Officer White Navy by Reuben Keys to a Healthy Smile After 40 by
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Diary both within and outside the Navy, and

how the forces of discrimination and insti-
tutional denial and damage control ef-
one has taken the time to explain the
truth. Until now. The doctors reveal why
you need different dental care after age
Fresh News Straight From Heaven by forts can make a career in the military 40. For more information, visit
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Helios, a dream she has always wanted to
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The savvy, sexy, and funny novel provides Parenting Errors: How to Solve Them uses the tools of science to establish two
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Summer 2018 Best Books in the Category of EDUCATIONAL
Pinnacle Book T-Rex: Generations John Mazurk
Ted Rechlin
Best Books in the Category of
Awards The Bear Bandit FANTASY
Jessica Urbanski Above The Star Alexis Marie Chute
Best Books in the
Category of ADVENTURE Best Books in the
The Legend of Dragonfly Pond Book 1 Category of CHILDREN'S INTEREST Light of Honor
Alene Adele Roy Bedtime Stories From the B.A. Vonsik
Land of Imagination Vol.1
Linda Hoard
www.pagepublishingcom Grim's Truth Book 1: Rota Fortunae
The Spirit of Crystal River
Arc 1: The Tainted
Michael Petellat
Jeffrey The Jittery Giraffe Isu Yin & Fae Yang
Janice Spina
The Colonel and the Bee
Best Book in the Category of
Patrick Canning
Dan Wellik The Sleeping King Laurel Colless
Best Books in the
Category of ANIMALS & PETS Best Book in the Category of
Timmy and the Money Tree
The Amazing Afterlife of Animals: FICTION
Gail Lockhart
Messages & Signs From Our Pets Coal Blooded
on the Other Side Ernie Bowling
Karen A Anderson Best Book in the
Category of CHRISTIAN SUSPENSE Best Book in the Category of
Wakanda Whooper: The Actress:
The Curious Cinnamon Crane A Christian Murder Mystery
One Wife Too Many
Sandia Kosmo Michael Hicks Thompson
Katherine Jones
Best Books in the Best Books in the Category of
Best Book in the Category of COOKBOOK
Seasoned With Gratitude: 250 Recipes
Category of BUSINESS From Overwhelmed to Inspired:
and Blessings Celebrating the Greater
The Responsible Entrepreneur: Four Your Personal Guide
Game-Changing Archetypes for Founders, to Health and Well-Being
of Real Food
Leaders and Mary Jayne Rogers, Ph.D
Kathryn Lafond
Impact Investors
Carol Sanford Keep Away From GRAS
(Generally Regarded As Safe)
Best Book in the Marcela Popa
Category of CRIME
Best Book in the
Category of CHILDREN'S BILINGUAL A Case of Unique Proximity
The Popcorn Tree Keys To a Heathy Smile After 40: 7
David Random Secrets to Feeling 7 Years Younger
Catherine Green Drs.Justine & Janice Doan,DDS

Best Books in the Best Books in the
Summer 2018 Category of INSPIRATIONAL Category of MEMOIR
Pinnacle Book Saying Thanks and Beyond: But For the Love of
Is Saying Thanks Enough? My Father: A Memoir
Achievement Ralph Mosgrove Dr. Julia E Antoine
Select Inspirational Quotes Dealing with Demons:
Best Book in the Eric Chifunda Coping with Mental Illness
Category of HEALTH & BEAUTY Peter M Solstad
Beyond Beauty: Proven Secrets To Age
Well, Look 10 Years Younger and Live a The Accidental Yogini
Truly Happy Healthy Long Life Tracey L. Ulshafer 13 Diamonds: Life Before Death
Dr. Debbie Palmer with Valerie A Latona From a Child's Perspective Manon Rinsma
Best Book in the
Best Books in the Category of JUVENILE FANTASY
Category of HISTORICAL FICTION Through the Redwood Hollow The Fog of Faith:
Children of Covenant Kenna Paige Surviving My Impotent God
Fred Howard Dr. Leona Stucky
Best Books in the
The Attuned Category of JUVENILE FICTION Best Books in the
Gary B Haley Adam's Land Category of MILITARY Alison Pockat Black Officer White Navy Reuben Keith Green
Best Book in the
Sir Piggleworth's Adventures
Category of HISTORICAL
in Pigeon Forge Whisper In My Ear
JoAnn Wagner John Henry Hardy
Something About Ann
J. Everett Prewitt Timothy, The Shooting Star: A Social
Story About Autism Best Book in the
Best Book in the Christie Elam, Ed.D. Category of MILITARY
Falling For Elizabeth Bennet: The Jake Cutter Conspiracy
A Pride and Prejudice Variation Believing in Horses Too R. Kyle Hannah
Debra-Ann Kummoung Valerie Ormond
Best Books in the
Best Book in the Best Book in the Category of MYSTERY
Category of HUMOR Category of LITERARY FICTION 3 Women 4 Towns 5 Bodies
Fierce Funny and Female Once Upon a Time Off Broadway Townsend Walker
Marti MacGibbon Don Newman
The Choker
Best Book in the Lee Carl
Best Book in the
The Stump
GIFT BOOK Best Book in the
CSM Terry L Braddock, US Army Retired
Little Thoughts For Big Days Category of MURDER MYSTERY
Kay Jantzi
A Few Fruits and an Onion
Clifton Brusso

Best Book in the Best Book in the
Summer 2018 Category of Category of ROMANTIC NOVEL
Pinnacle Book PARANORMAL SUSPENSE Between Heartaches and Love
Achievement Awards Whisper In The Shadows: Amedeo Baci
A Dark Night Thriller Book 1
Jason La Velle
Best Book in the Best Book in the
Category of NEW AGE Category of SCIENCE FANTASY
Divine Principles Best Books in the Grimseeker 1: Book 3
Ken Ungerecht Category of POETRY of the Dead Path Chronicles Poems of Sorts Richard A Valicek
Bob Rutzel
Best Book in the
Category of NON FICTION Best Books in the
A Family Torn Apart Poetry For the Family Category of SCIENCE FICTION
Jeffery Tracey Sr. Mark Jastrzembski Exiles' Escape Walter C Boutwell
The Poetic Vibrations
Best Books in the of a Matured Butterfly Riters
Category of NOVEL Arthur Lee Conway Roy Harris
Fresh News Straight From Heaven
Gregg Sapp Best Book in the Best Book in the
Category of RECOVERY Category of SCIENCE
Something Missing Paradigm Change:
Glenice Whitting FICTION ROMANCE
The Collective Wisdom of Recovery A Lunatic's Guide L. Georgi DiStefano,LCSW to Interplanetary Relationships
R.L. Andrew
Red Carpet Rivals: The "Reel" Story
About Hollywood Awards Best Book in the
Bobbi Kornblit
Category of RELATIONSHIPS Best Books in the
Around Seattle in 80 Dates: an Online Category of SELF HELP
Dating Journey Calm in the Midst of Chaos
Best Book in the Renata Lubinsky Kiran Dintyala MD MPH
Category of NOVELLA
The Fixer: The Naked Man
A Katrina Mills Novel Best Book in the Healing Happens: Stories
Jill Amy Rosenblatt
Category of RELIGION of Healing Against All Odds
His Truth in Living Words Avital Miller
Ruben R. Garza
Best Books in the
Category of PARENTING & FAMILY The Badass Girl's Guide: Uncommon
Why Did Daddy End His Life? Why Did Best Books in the Strategies To Outwit Predators
He Have to Die? A Suicide Bereavement Category of ROMANCE CJ Scarlett
Book for Children and Parents Aphrodite's Tears
Samantha Pekh Hannah Fielding A Bubble Shy of Plumb:
How to Listen to Your Guides
Parenting Errors: A Psychic Affair Teresa Janz
How to Solve Them Astrid Brown
Dr. Kerby T Alvy http://www.astridestella.inf

Summer 2018
Best Books in the
Pinnacle Book
Achievement Awards
Category of WOMEN’S INTEREST Book
Calling All Women:
From Glass Slipper to Glass Ceiling
Cristina Carballo-Perelman, MD
Best Books in the
Ten-Five You're Going Home Marine!
And Other Short Stories Pickle To Pie
Glenice Whitting Beyond Beauty by Dr. Debbie M. Palmer
Darrell Bartell with Valerie A Latona explains exactly
what you need to do to look and feel years
younger. But this is more than just a book
Hidden Women: A History of Europe about how to get healthy, radiant skin.
Celts and Freedom Beyond Beauty digs into the latest re-
Sandra Worsham
Jacqueline Widmar Stewart search to offer doable strategies to make- over your diet, your exercise regime, your
spiritual life, and even the quality of your
sleep. All work synergistically, says Dr.
When Otters Play Palmer, to keep you energized, healthy,
Best Book in the A Milford-Haven Story and happy. For more information, visit
Category of SPACE OPERA Mara Purl
The Dragon's Harvest
Jason F Boggs Seasoned with Gratitude by Kathryn La- Fond is an innovative cookbook infusing
Best Books in the mouth-watering recipes with reverence for
Category of YOUNG ADULT the sacred gift of life. A cookbook for all
Best Book in the Slaying a Harpy: dietary persuasions vegetarian and carni-
Category of SPIRITUAL vore, paleo and gluten-free, which encour-
Tales of Curtis Hall ages the use of fresh, sustainably-raised
Finding the Hope in the L.A. Matthies ingredients. In recipes from breakfast
Darkness of Grief through desserts, discover morsels of sci-
Diamante Lavendar entific research and folk wisdom, as well Star City Book One as blessings and practices to share and
nurture awareness of our place in the
Edwin Peng circle of life. For more information, visit
Best Book in the
Category of TEEN TimeWorm BFFs (Best Friends Forever) by Alexan-
BFFs: Best Friends Forever Jimmy Adams & Brenda Heller der Rutherford is a fascinating story of
teenager Alex and her friends. Capturing
The First in Alex's Dreams Triology the everyday lives of a colorful cast of
Alexander Rutherford characters moving into young adulthood, including dating, relationships, and aca-
demic and social pressures, this memora-
List Your E-Book In ble novel also delves into highly intriguing,
Best Book in the
the Next Edition of more complicated territory. All the passion
Category of THRILLER of emerging sexuality, and the intensity
Devil's Den:
and confusion it can stir up, are highlight-
A Nephilim Thriller DIRECTORY ed. Written with honesty and gritty reality,
Jeff Altabef this is a book that will thoroughly entertain, One Year Listing surprise, and engage teen and young
Reaches Thousands adult readers. For more information visit
of Book Buyers All
Best Book in the Over The Internet Wakonda Whooper by Sandia Kosmo is
Category of WOMEN’S FICTION a magnificently illustrated story of one
See Page 21 For whooping crane, Wakanda, who, through
All The Tomorows her curiosity and questions to her parents,
Nillu Nasser Complete Details shares the story of an incredible species being saved by caring biologists. Includes
full page artwork, hands-on activities, and
crane trivia pages. For more information,

Book Marketing Tips - 6 Golden to get sales. The media will simply 3. Forums - Overlooked Book Mar-
Tactics You Can't Ignore ignore you if they think you're out keting Tactic
By Simon Colin Lovell to promote your book, you have to
have some information of value. This has been a bit of a gem for me
In this post I wanted to touch on over the past couple of years and
what I feel are 6 vital elements of Offer your local or national news '7 you can get a great deal of interest
book marketing that you really Top Tips on' your subject and send from people who are already chat-
must implement in order to maxi- them across. Talk to the editors, ting in web site forums about the
mise your book sales. It's easy to get to know the local news and topic of your book, but you have to
sit back and wait for sales of your become someone who they go to. be careful. Spamming is a big prob-
book to come in via traditional It's then a case of 'dropping in' your lem for a lot of forum owners, in-
channels. Maybe you're expecting web site address and promoting cluding me for some of my web
for your book publisher to sell your your book after the story. sites. You have to be genuine and
book for you or your self published go and provide good quality infor-
book has been submitted to online 2. A Good Web Site, That Converts mation to people who need it, but a
directories. Chances are you're not lot of the time you'll be able to add
going to see a great deal of sales It's very easy to get a mate to put your details and web site address
that way. By implementing just one up a web site for you, or to buy a into the signature of your profile so
of these tactics you should see a freebie package online and expect that every time you post, a link will
significant increase in sales - com- to sell your book. But I'm afraid I'm appear at the bottom. Not only will
bine all of them and I you'll be going to have to be honest with you you be interacting with your target
certain to increase your chances of here - it's not going to happen. audience, you'll be generating con-
selling more books. There are a few reasons for this fidence in them which is huge if
and it's based on years of experi- you want to create a buyer who
1. Public Relations - Getting Into ence. Number one, most web de- trusts you. So, my advice would be
The Media signers don't know how to market, to go and find some forums on your
they don't know how to bring visi- topic, create some accounts and
You don't have to hire an expen- tors into your web site and most of spend a few hours a day replying
sive public relations firm to get all, they don't know how to 'convert' to people offering good quality in-
yourself into the media and sell a visitor once they get there, this formation.
more books. In fact it's a lot easier means - when someone arrives at
than you think when you know how. your web site, does it say, look and 4. Lead Generation. What's That?
Public relations is about creating a feel right for the person to buy it.
story that a newspaper, magazine, Things have really changed over
radio or TV journalist will see as Don't worry, I've spent many years the years when it comes to market-
news worthy. Let's say you've writ- with online without testing varia- ing, especially online. These days
ten a book about health. Do you tions of headlines etc and it's cost you can't just expect the majority of
have an example of how your book me money. By investing properly in people to just visit your site and
has helped someone overcome a your book with someone who buy, although this can happen with
condition and helped them with knows not only how to give you a sites like mine that covert more
their lives? This would be a great good web site, but who can also visitors into customers. Lead gen-
case study for the media - they help you market your book, you'll eration is about grabbing an email
love 'real life' stories. Maybe sell far more diets and the free vs address but not through the tradi-
you've written a book about help- paid ratio becomes clear. tional 'newsletter' angle. By offer-
ing babies overcome sleep prob- ing a unique document such as tips
lems. Do you have some You want sales and this comes sheet or report that the visitor can
interesting statistics that a newspa- from this special three-pronged ap- get for free, you can start to gener-
per would find interesting, or is proach that's tried and tested. ate a relationship with your audi-
there something in the news that You've put the hard work into your ence. You can also offer a first
would directly relate to your book. book, you'd had it published, now chapter free or a mini online course
Always be on the lookout for ways you don't want to fall at the last that works quite well. Lead genera-
to get your book out there, but hurdle and be frustrated with no tion, when implemented correctly
position yourself as an expert on sales. will transform your business. Why?
your topic rather than simply be out .

Because you'll have a list of poten- 6. Social Media - Facebook,
tial clients or customer who may
buy from you again. This now
Twitter Etc ENJOY
means not only have you written a
book, but you have a potential
This is a great way to drive free
traffic to your web site. Social me-
business model to work from. dia is growing massively and it's
What other products can you sell not going away, so if you ignore it,
to your list of leads and customer. you'll be behind other book author
This is a very powerful marketing who are doing it. Do you want
tactic that has transformed my that? Oh no! All of my web sites
business and will for you too. have social media abilities built in,
but there's a lot that happens on
the back end to make it all work
5. Seminars and a system that works really
well. It combines Twitter with Face-
If you're confident about talking book, YouTube, blogging and lead
about your subject then seminars generation and together, it's a
can be a great way to promote force that your competitors cannot
your book. Who can you link up compete with.
with locally to offer them a free or
paid talk on your subject. Who Learn about social media and un-
would benefit from what you'd derstand how it can work to help
have to say. If you write fiction, your book marketing and sales. Monumentally true yet
who would be most interested in Start by using any social media little-known story of the
that kind of story? platform you're on and telling peo-
ple about your book. Maybe you soldiers’ courage and
Alternatively, non-fiction lends it- use Facebook or Twitter - great, tenacity during the
self to so much potential, you just this is a good place to start. But second half of the
need to sit and brainstorm ideas. you need to remember that it's
If you're not confident about talk- pointless in using social media if
American Revolution.
ing in front of large groups then you don't have a web site that sells
either learn or start off with smaller a visitor when they get there. I, B&
groups and build up gradually. know it all sounds quite complicat-
ed, but it's not when you really
The secret here is to get going and start to learn it all. In fact it be-
overcome the fears you have. The comes very easy and think about For reseller rates,
more you do it, the easier it be- all the books you'll be selling.
comes. All positive change comes
from being outside your comfort So there you go. But listen, I've
zone. What's more, the more confi- only touched on 6 areas of book
dent you get in this area, the less marketing and there are hundreds
likely you are to get nerves when of potential ways to build your
it comes to media interviews. book sales. The secret is, take
action - invest some money and
Seminars are also a great way of start making money with your book.
generating 'leads' (see above). If
your first seminar is free then may- Simon Lovell is an expert in book
be you could offer a paid upgrade marketing and author of his own
to your second topic. The possibili- books including The Lunch Box
ties really are endless, so just get Diet bestseller. He how helps au-
out there and get going, you won't thors like you. Head to
regret it.
for more information.

Five Book Marketing Ideas profits to $1.27 billion and chil- Marketing an ebook or market-
That Will Sell Your Book dren's ebook revenue have tri- ing a book for online market can
By Hae Debenham pled today. With 84 million units create profitable effects. You
of iPads delivered worldwide just need to work at it. Be Web
No best-selling book has ever and reading tablets stepping up savvy. Count on an expert to
achieved success without some delivery of their own products, help you with your campaigns.
sort of hard work. Even re- you shouldn't disregard the prof- Create your brand. And who
nowned authors were put itable opportunities of electronic knows, the book you finished
through the wringer before final- book marketing. several years ago might just
ly getting published and being help you become a best-selling
widely read. It takes efforts, pa- Let a professional deal with your writer today.
tience, and book marketing ebook strategy. For a smallest
ideas that will take you from investment, you can get numer- Got big dreams for your book
unidentified writer to best-selling ous submissions of your book to but don't want to spend a lot of
author. Listed here are five of topnotch ebook promotion web- money? Learn how to obtain the
those marketing suggestions to sites, get Twitter campaigns, best advertising tools for your
consider. and benefit from other strategic book, check out our website
campaigns, such as a competi- for
Grow your online presence. If tion for a fan review, to improve more information.
you don't have a website yet, get awareness for your book. .
one made. If you aren't in any
social media community, join in Tour your book on the Internet.
one. You can drum up more Promote your book on blog sites
attention for your book if you that are connected to your genre
include a testimonial page on or to your particular market. This
your website, persuade folks to is an excellent way to get people
review your book on your Face- to take a look at your book and
book page, become visible on allowing them to sort of distrib-
Twitter, consider having Q and A ute the good word about it to
sessions on Google+, and opti- others in their network. When
mize your web page for SEO. you grow a community, you
People find out more about new eventually build a group of fol-
books on the web compared to lowers.
what they do from friends, book
shops, or the advertising. Social Build your online credibility and
networking sites build a new become an expert. This is espe-
amount of word-of-mouth mar- cially important for authors of
keting that has allowed readers self-help or "how-to" books. De-
to take discover of new authors. velop web videos. Discover
So, increase your online pres- about becoming active on Linke-
ence. dIn Answers. Don't ever ignore
an opportunity to respond to fan
Don't be put off by technology questions about your book.
and trends, and apply ebook Eventually, when you develop
marketing. Plenty of writers now ample awareness about your
have ebook versions of their credentials and knowledge on a
pieces. In the past couple of particular topic, your book (or
years BookStats reports that books) will effortlessly get pro-
adult fiction has pushed ebook moted, too.

Google Alerts and Book Marketing solely about you (or anyone else named show or interview you for their newspaper,
By Irene Watson Natasha Smith), you will want to put quota- etc. Fiction authors might want to be more
tion marks around your name in the specific regarding genre and use terms
Google Alerts is a simple and free tool that Search query field: "Natasha Smith". like "vampire books," "historical romance,"
is available to anyone for tracking topics or "time travel books" to find places where
on the Internet. For authors, it is a great The big question now is: What do you do people are discussing similar books; you
advantage because you can have it pro- with the results you receive from Google can then contact those people or enter
vide you with results whenever a new Alerts? Three main reasons exist for au- their conversations.
mention appears on the Internet of your thors to use Google Alerts:
name, book title(s), or topics relevant to If you are researching your book, Google
your book that you can capitalize upon for 1. Tracking your marketing efforts. Alerts can also work the same way be-
promoting your book. This information can cause you'll be able to contact people
be delivered to you via email in a timely 2. Capitalizing on hot trends relevant to interested in the same topic as you and
matter-as it happens, daily, or weekly - so your book or topic. share research or simply follow what oth-
you are aware of the latest conversations ers are saying about your topic so you
and topics that may interest you. 3. Protecting your reputation. have up-to-date information, as well as
make sure you're not repeating what has
It's easy to sign up for Google Alerts. Let's look now at how each reason can be already been said and instead come up
Simply go to Google Alerts and fill out the helpful for you in your quest to sell your with a new spin or angle for your topic.
simple form, which will ask you for the book.
"Search Query," meaning the word you Protecting your reputation
want to track. Here I would enter your full Tracking your marketing efforts
name. Next it will ask for the Result Type; Hopefully, your reputation will never need
"Everything" is probably the best choice The results you get back will tell you how protecting, but while it may hurt your feel-
here, but if you have reason to be specific, well your online efforts are succeeding. ings to know people are saying unkind
you can choose to receive only results in For example, if you have a blog and you things about you or simply misrepresent-
a specific category: News, Blogs, Videos, blog on Monday about your book and you ing you or your book, it is definitely to your
Discussions, or Books. Then you choose get a Google Alert on Tuesday showing advantage to know about such situations.
how often you want the results and how your blog as one of the results, you know You can then determine whether you need
many results you want to receive, which is your blog is getting out there to the search to take action.
either All Results or Only the Best Results. engines. More importantly, you will find
If you are unsure what to put for any of out who else is talking about your book. Google Alerts allows authors to stay on
these categories, to the right on the For example, another blogger, to whom top of the marketing game for their books,
screen as you select them, Google auto- you have no connection and who simply is to find new markets and avenues for their
matically shows you the current results a book lover, might write a review of your books, to watch their reputations and
you would get based on that selection so book on her blog, or you might find that fame grow, to find ways to increase that
you can determine whether "All Results" someone who blogs on your topic men- fame, and when needed, to protect them-
might be more than you want or precisely tions your book on his blog, or perhaps selves and their books. For a few short
what you want. there's a newspaper that prints a review of minutes spent setting up search terms
your book, and because the newspaper and reading the results, the benefits can
As you select the categories, consider how also has a website where it prints its con- be extraordinary.
likely your results will be to fit what you tent, Google Alerts lets you know about
really want to know. For example, if your that book review. You then will know how Irene Watson is the Managing Editor of
search query is George Washington be- well word is getting out there about you Reader Views, where avid readers can
cause you wrote a biography of Washing- and your book. find reviews of recently published books
ton and you only want to find out when as well as read interviews with authors.
your book is mentioned online, you might Capitalizing on relevant hot trends Her team also provides author publicity
want your Result type category to be only and a variety of other services specific to
Books. However, if you want to see every Google Alerts will probably be more effec- writing and publishing books.
mention of George Washington to see tive for nonfiction authors than fiction au-
whether there's a discussion on a blog, or thors for capitalizing on hot trends or
a conference about him being held that current discussions, but it can be helpful
you can participate in, you might want to to both. If your book is about autism and
select "Everything." As for your actual you use "autism" as one of your Google
Search Query term, if you use more than Alerts terms, you'll be getting constant
one word, Google will present results results, maybe more than you want, but
where both or all words appear, although you'll be able to see when new information
they may not be consecutive. For example, comes out about autism, who is interested
if your name is Natasha Smith, you might in it, and where it is being talked about.
get results that list everyone who ran in a You can then contact the people chatting
marathon because in that marathon were or blogging about it to let them know about Enter The Fall 2018 Pinnacle
Mark Smith and Natasha Johnson. To your book and see whether they will re- Book Achievement Awards
solve this issue by limiting results to be view your book in their publication or on
their blogs, or have you as a guest on their

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