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Book Dealers

World
National Association of Book Entrepreneurs
Vol. 40 No. 3 Fall 2018

IN THIS ISSUE
Recession-Proof Book
Marketing Strategies
By Jake Olvido

When You Speak to


Community Groups,
You Sell Books
By Harriet Hodgson

Video Book Marketing


By Trish Collins

Book Marketing Tips


6 Golden Tactics
You Can't Ignore
By Simon Colin Lovell

Five Book Marketing Ideas


That Will Sell Your Book
By Hae Debenham

Publisher’s Profile

Linda Matthies author of the Pinnacle Award winning book, “Slaying a Harpy: Tales of Curtis Hall,”
the second book in her popular Young Adult series. Read about her and her adventurous new
adventure for teens in the Publisher’s Profile on page 3.
From BOOK
DEALERS
The WORLD
ISSN 1098-8521

Editor’s Our 38th Year

Desk NABE
P.O. Box 606
Cottage Grove, OR 97424
541-942-7455
Dear Friends,
E-Mail
BookDealersWorld@
Fall is on the way and the leaves will soon be changing as the cool air bookmarketingprofits.com
comes our way. Hopefully the summer wildfires will soon be gone
and everyone will be able to enjoy the year end holiday activities. Web Site
BookMarketingProfits.com
This issue of BDW spotlights our Summer 2018 Pinnacle Book
Executive Director
Achievement Award Winners, honoring many of our great members
Al Galasso
and their fine books. Check out pages 22-25 for a list of the award
winning books. This recent contest has the most award winners ev- Associate Director
er in our 38 year old history. Check out some of our wonderful en- Ingrid Crawford
tries and authors today.

In this issue of BDW, Jake Olvido unveils “Recession Proof Book


Marketing Strategies,” Harriet Hodgson tells us, “When You
Speak to Community Groups, You Sell Books,” Simon Colin Lovell re-
veals “Book Marketing Tips: 6 Golden Tactics You Can’t Ignore,”
Trish Collins tells us about “Video Book Marketing,” and Hae Deben-
ham teaches us about “Five Book Marketing Ideas That Will Sell
Your Book.” Plus there’s lots more.
National Association Of
If you have not joined NABE yet, you can sign up on page 17 and
Book Entrepreneurs
check out the many money saving benefits, including Pinnacle Book
Award eligibility. Don’t forget to display your book in our 2018-
2019 NABE Book Showcase Exhibits and take a look at our popular BOOK DEALERS WORLD
New Super Book Marketing Deal, which saves you over a thousand Copyright 2018. Al Galasso.
All Rights Reserved.
dollars on some of our best marketing vehicles. Published three times a year in mid January,
mid-May and mid September by NABE, PO
Box 606, Cottage Grove, OR 97424. One
Hope the Fall brings you good tidings and enjoy a healthy, happy
year subscription for non-NABE members:
holiday season, full of good friends and family, interesting activi- U.S. $50.00, Canada $55.00, Foreign $70.00.
ties and of course, plenty of good books. BDW will not knowingly accept fraudulent or
objectionable advertising. Articles in BDW
Al Galasso, NABE may not be reproduced in whole or in part
without the express written permission of the
publisher.
.

2
Here are some testimonials:
“L.A. Matthies writes a wonderful
tale for young adults. The writ-
PUBLISHER’S ing taking traditional tales such
as Achilles, Vampires, and Har-
PROFILE pies making them their own with-
out taking the core elements of
who the beings were in history.
Linda Matthies I enjoyed it because of the un-
Author of derstanding of the facts preva-
“Slaying a Harpy: lent in the writing. I would
Tales of Curtis Hall” recommend for young adults as
well as older adults because the
Linda Matthies characters are relateable to all
Linda Matthies began her writ-
ing career in an unconventional ages, everyone knows a Sasha,
way. Though she enjoyed a suc- In “Surviving Curtis Hall: the Tristen, and Billy.” Jessica Bone
cessful career as a Lure of Blood,” her first novel,
Hairstylist/Color Specialist, her she looks into teen minds as “Continuing the previous saga of
personal life had suffered. Lin- they navigate changing schools, her first book, the fantasy world
da’s passion to write came from new loves, and special secrets. of Curtis Hall continues. The
her strong will to reconnect with The book won a 2013 Pinnacle vivid imagery and intricate de-
her teenage children who were Book Achievement Award. tails transfer the reader to a
growing in other directions as world where they can relate and
teenagers often do. Linda’s old- Her follow up novel, “Slaying a picture themselves within. A sol-
er daughter was an avid reader Harpy: Tales of Curtis Hall” has id read for the science fiction
and became her most powerful just been released and has just and fantasy fan. I would highly
inspiration. won a 2018 Pinnacle Book recommend it.” JM
Achievement Award in the cate-
As her words and story line un- gory of Young Adult. For more information, dealer de-
folded, many conversations tails and author info visit
sprang forth and her relation- The story features magic, vam- www.SurvivingCurtisHall.com
ship with her daughter grew pires and a harpy, an ancient
closer, deeper and more fulfilling. and terrible mythological crea-
ture who worms her way into the $10.00
At first, Linda doubted her abili- psyches of Curtis Hall students, Discount Coupon
ties, fearing her lack of formal bringing her own threat. You will
training would keep her from learn about human and vampire Combo Ad
being taken seriously as an au- love and Greek Mythology as Package
thor. However, thanks to her well.
newfound encouragement from On a Publishers Preview Ad
her teens and her brother, she The interaction of the characters in BDW Plus the Hot Books
got the confidence she needed is very interesting and makes To Promote Feature on our
to find a publishing house and for a great read. Young adults website for a Full Year.
editing team to bring her writing who enjoy this genre will defi-
dream into fruition. Sometimes nitely find this new book one Just Sign Up By Dec.15th
not knowing any better is a they will recommend to their 2018, include this coupon
great impetus. She learned from friends. It is refreshing vampire and take $10.00 off your
the editors and her first book fiction and continues the Curtis Combo Package
became a success. Hall saga.

3
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Libraries, Mail Order Firms, Online Catalogs, Educational
Buyers and more at the NABE Book Showcase Exhibits
• Save 90% on Trade Show Costs • Attractive Face Our Display
• Professional Sales Staff • Follow Up Leads Mailed to You

Here's Your Opportunity to give your book, Pacific NW Booksellers Show


audio/video tape or other product exposure to the Tacoma, Washington
book market, library field, mail order arena, media Sept. 28-30th 2018
outlets, and internet book buyers at a cost you can Reach thousands of book stores, book distributors,
afford. The average trade show booth now rents for wholesalers, libraries, young adult bookstores, and a
$1800 and up. That doesn't include tables, carpeting, wide range of book buyers from all over Oregon, Wash-
lighting, union labor, drayage service, book racks, ington, Idaho and Northern California. Many of these
booksellers are seeking independently published titles
airfare, shipping, car expenses, meals, hotel bills, etc. on a variety of different topics including children's
You could spend more than $3500 on just one exhibit books, fiction, non-fiction, how-to, self-help and much
alone. By becoming a part of the NABE Book Show- more.This show gets bigger every year.
case Exhibits, you can have your books on display gggg
for less than 10% of what it would cost to exhibit your California Book Trade Show
books yourself. Oakland, California
October 3-5th 2018
Our NABE BOOK SHOWCASE EXHIBITS are
This energetic book show draws booksellers from
different from any exhibiting service. Your book areas with the highest per-capita book sales in the
is displayed face-out within a special subject country. Bookstore owners, large chain stores, major
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over California, and Nevada as well. These stores are
Interest, etc. Only 50 to 100 books are dis- looking for new titles and authors and will help promote
played in each show so your book is not your title to their buyers. Make certain your book is
buried amidst thousands of titles. Then, a displayed to this great audience!
professional sales staff, full of enthusiasm and gggg
warmth, who also speak Spanish and French, California Library Assn. Show
greet potential buyers. We take time to get to Santa Clara, California
know you and your book. We pass out your November 8-11th 2018
flyers and send you the names of all the buy- Showcase your books, audios, videos and more in one
ers who visited us so you can follow up on of the largest library market shows of the year. You
potential orders. can sell direct to libraries and pocket more profits. Or,
you can help your distributor sell more books with this
exposure to librarians from all over the Golden State.
Our NABE BOOK SHOWCASE EXHIBITS are bright,
well-decorated, and colorful. We offer drawings, free gggg
gifts and giveaways to increase booth traffic. A few Oregon-Washington Library Assn
years ago, a publisher who had placed her book in 3 Joint Conference & Show
different combined exhibits in the same show, told us Vancouver, Washington
that after visiting the other two places, she couldn't April 17-19th 2019
believe all the buyers and the activity that was taking Display your book in this show and get two shows for
place at the NABE Booth. Authors are encouraged to the price of one. Reach public, county. city and aca-
make an appearance at shows if they wish. Even if demic libraries from all over Oregon and Washington.
you cannot attend any of the shows, you can be Expose your book not only to librarians but to hun-
assured your book will be shown to all potential dreds of potential buyers. Many libraries do not just
lend books, they sell books as well. They are one of
buyers. We are unlike any exhibiting service you the biggest untapped sources of ongoing revenue for
have ever used. This is our 38th successful year of authors. Show only takes place once every five years
showcasing books, experience you can count on! and it has a good turnout each time.

4
Here's What You Receive at What Past Exhibitors Have
the N.A.B.E. BOOK Said About Our Service:
SHOWCASE EXHIBITS.... SHOWCASE
“Thanks for putting me in touch with the distribu-
tor you spoke with at the show. We have a deal EXHIBIT FEES
g YOUR BOOK will be displayed face-
to put copies of the novels in two Portland Cost- NABE Members
co Warehouse stores, and in the Eugene Costco.
out in its own special category section I'll do a book signing in all three stores. If that
with a friendly, professional Tri-Lingual goes well, and I'm confident that it will, there is a One Book in 1 Exhibit:
(Spanish, French & English) Sales Staff great opportunity to expand into other Costco $98.00
stores, Wal-Mart and the big box book stores. It One Book in 2 Exhibits
attending. We also showcase CDs, and looks like the book show exposure paid off.
DVD’s. You do not have to attend any Rod Collins
$185.00
show unless you wish to. One Book in 3 Exhibits
“You and Ingrid did a superb NABE job at the $255.00
California Library Association Trade Show. We Additional Titles in any Exhibit:
g YOUR BOOK will be featured in our appreciated how well you displayed "Grandpa Only $80.00 each
NABE BOOK SHOWCASE CATALOG, Grouper, The Fish With Glasses' and steered
children¹s book buyers to us. Thank you. Grand-
which will be passed out free to buyers pa Grouper sold out! It pays to join NABE and ---------------------------------------
at each show with your web site info. I highly recommend participating in your trade ***SPECIAL***
show program." Don Arends
One Book in All Four Exhibits
g 25 of YOUR BOOK PROMOTION FLY- $330.00
"I just received a call from a gift store in California,
ERS will be placed beside your book. whose owner told me that she saw our book at ---------------------------------------
When a buyer expresses interest in your the NABE Book Showcase Exhibit. She proceed- Non-Members
title, a flyer will be handed out. If addition- ed to order every book and label in our line. This
$175.00 per book per show
one account certainly paid for our exhibit fee,
al flyers are needed, they will be xeroxed and we expect much repeat business.”
at the show. Cheryl Long, Culinary Arts, Ltd.

g Once you sign up, you'll receive the "We consider your showing of our books at the
NABE Book Showcase to be a success. So far,
Free Report: How to Get The Max From we've received five solid wholesale contracts To Get Your Book Into the
A Show. It gives you tips on how to de- and are in the process of securing some large NABE Showcase Exhibits
sign order-pulling flyers and what to put orders.” M. Waters, Mutual Press
on them, ways to attract more customers, "Al, thanks for the leads from the last trade show. P Fill out the Showcase Order
best follow-up methods, and much more. The first five I contacted remembered my book
and also taking the flyer you handed out. Four
Form below. Print or type legibly.
g A SPECIAL PARTICIPANT PACK- out of five already ordered for their libraries. You Include your remittance by check,
did a great job representing my book. I am very money order or credit card.
AGE will be e-mailed to you, approximate- pleased with your service." Joan Shih
ly 2 weeks after the Showcase, P For each Showcase that you
containing the list of buyers for follow up. participate in: Send One copy
They will be sent both in Adobe Reader of your Book plus 25 Flyers.
PDF Format as well as in Ascii Text so Special Hot Books (We need a fresh book for each
they can be imported into any database. exhibit). If your book isn't ready
Prime Feature Section
Plus, you will receive a Show Report. If
At Calif. Book Show & now, you can ship it later, but
you prefer, the names & report can be
California Library Show please sign up as soon as possi-
sent by regular mail.
Only $50.00 add. per show ble because of limited space in
EXTRA BONUS Limited Amount of space the exhibits. Flyers can also be
When You Sign Up For sent after you sign up.
3 or More Shows
FREE COPY of
Al Galasso’s NABE SHOWCASE ORDER AND LISTING FORM
Success Secrets of NABE P.O.Box 606 Cottage Grove, OR 97424
Self-Publishers CD ____ Reserve a space for ______book(s) in the □ Place book in Hot Books at
Learn master marketing tips California Library Show Oregon-Washington Library Show Cal. Book Show. Add. $50.00
and the Inside Secrets of sell- Pacific NW Book Show California Book Show □ Place book in Hot Books at
ing more books at the trade All Four Showcases for $330.00 for NABE Members. California Library Show Add. $50.00
shows, in mail order, through
special markets, with publicity ____ Enclosed find my check or money order in the total amount of $_______ as payment in full.
tie-Ins, and more. Boost your ____ I am enclosing $90.00 to join NABE and to receive the special NABE Member Exhibit prices.
bookselling profits! ____ Please charge my Visa/Mastercard Number______________________________________
Exp. Date________ Signature__________________________________
Card Verification No. ______ (Last 3 digits on back of signature panel of card)
__Check here if your would
Title of Book__________________________________________________________________
like us to design your flyer with
Author__________________________________________________Retail Price____________
our new low cost Book Flyer
Publisher__________________________________________________________________
Service. Includes typesetting
Address_____________________________________________________________________
and printing. Only available for
City______________________________________________State_______Zip_____________
NABE Members who partici-
Telephone__________________E-Mail_______________________________________
pate in our Showcase Exhibits.

5
Recession-Proof Book Maintain an effective yet inexpensive Consign your book to relevant local
Marketing Strategies web presence. The Internet provides shopkeepers and retailers. For a mini-
authors and publicists with plenty of mal consignment fee, your book is
By Jake Olvido
cost saving marketing tools that are prominently displayed and instantly
just as effective as offline book market- recognized. So you have a book about
The succeeding article is about Cost
ing campaigns. The online marketing pet care? Your local pet shop is just
efficient book marketing, Book Market-
techniques include advertising at free around the corner. Have an illustrated
ing Strategies, Inexpensive marketing
ad listing sites, blogging to genre rele- book about flower varieties? The local
techniques, Economical book market-
vant sites, registering at social net- florist may be more than willing to
ing and many other useful tips about
working sites, requesting and accommodate for a shelf display, a
book marketing.
arranging for virtual book tours, up- perfect compliment indeed for your
loading book "video-mercials" to video book.
A recession-proof marketing strategy
sharing sites, and sending online me-
is characterized by the sustainability of
dia releases. Promote your book to school libraries.
the book marketing plan through these
Regardless of your book genre, you
uncertain recession times and well
Write and submit online articles with can actually market to local or state
into economic growth and betterment
free reprint rights on a topic that is level libraries, if you are able to deter-
in the near future. The marketing strat-
book genre relevant. This inexpensive mine which schools are regularly up-
egy is not so much affected with the
marketing tool builds up, slowly but dating their catalogues with new book
cumulative displacements of the pre-
surely, an author's credibility and ex- purchases and acquisitions.
dominantly difficult economic situation,
pertise of the given subject matter. It
as much as it adapts efficiently and
also provides the author with a web If there is favorable action to your
functionally through it.
marketing presence that both online proposal, offer a reciprocal arrange-
researchers and book readers will ap- ment for the book acquisition, like vol-
In simple terms, the marketing strate-
preciate. unteering for free book reading
gy should be clear, feasible and practi-
sessions and creative writing discus-
cal. Take a hint: a recession-proof
Market your books to non-traditional sions.
book marketing strategy is something
sources to get closer to your target
that is long lasting, something that will
readers. Do a research on companies, Be consistent with your marketing plan.
transcend the ongoing recession.
clubs, associations, organizations, To save precious time, money and
Thus, a good book marketing strategy
foundations and/or similar groups that effort, study what works for your book
also makes the book publicist work
are book genre specific and see if subject; know your target market well
smarter, not more.
there is a gold mine somewhere for by determining what's important to
marketing. It is recession safe be- them and what influences them to
Here are some recession-safe book
cause you don't have to spend a great make a purchase. Learn the success
marketing activities that are guaran-
deal of money promoting; what mat- factors of fellow authors and analyze
teed to spare you from lots of promo-
ters is for you to show to them the the recessional marketing trends to
tional troubles caused by the far
many benefits they will gain by pur- establish a well researched marketing
reaching consequences of the ongo-
chasing your book. plan.
ing recession:
Send emails with book excerpts to Decide early on whether your manu-
Market the book's value rather than its
your relatives, friends, acquaintances, script is promising enough for publish-
price. In a time of economic recession,
school alumni, and neighbors who ing houses to consider or you would
consumer spending behavior be-
have email addresses. Never underes- rather self publish. Also, don't do so-
comes prioritized and rather selective.
timate the power of email to generate cial networking publicity online unless
For this, convince your readers why
word-of-mouth marketing-even from you're really motivated to do it. Don't
they should care at all in being en-
among those whom you are already do marketing stuff just because you
gaged with your product, and for this
familiar with. From a marketing con- think you're supposed to; you might
purpose, you have to be an effective
text, they are your "loyal audience". end up wasting hard earned money
marketer without sounding too com-
and resources in this manner.
mercial.
Follow it up by asking them to please
send related emails to people they Learn more about the dynamics of
Value your customers as you do pros-
know who could also be interested in economical book marketing, inexpen-
pects. No favoritism here, treat them
your book. You see, building a market- sive marketing techniques, book mar-
equally because you are about to es-
ing pyramid-but without the fraud-can keting strategies and many other
tablish a crucial mass readership that
start in this precise manner. useful tips about online book market-
you can rely, and who may just pur-
ing.
chase your succeeding works as well.

6
Reach Thousands of Book Buyers
In the Publishers Preview Section of Book Dealers World and the
HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE
A Two For One Special Marketing Opportunity

Book Dealers World


Hot Books To Promote
Publishers Preview
You receive a 1/3 page display unit, completely de- Feature Page
signed by us with your book cover photo, a 70-word
description of your book, retail price, wholesale, drop- This Special Web Page will be featured on our
ship and sample costs, plus your company name, Web Site, promoted in quarterly e-mails to
address and phone number. This ad will appear in the bookstores, libraries and a wide variety of
Winter 2019 edition of BOOK DEALERS WORLD, Internet Book Buyers, and advertised in our
which will be seen by 5000 or more prospects each bi-monthly Marketsmart Newsletter.
month.
As a Publisher, here’s what you will get:
Buyers From All Over The
1. A 70-word Description of Your Book
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ease of use. Internet firms and mail order companies 4. One Complete Year on Hot Books
can request additional sales information or order direct-
ly from you. We even forward any inquiries we receive 20,000 to 25,000 visitors come to our Web
here at N.A.B.E. to you at no additional charge. Site each month. 4000 copies of our popular
newsletter Marketsmart are e-mailed each
Save Yourself Time and Money! issue and more than 1000 e-mails will be sent
If you rented e-mail lists of potential prospects it would to book buyers.
cost you up to a thousand dollars to reach these top
prospects not to mention all the time and work in- Get This Complete Promotion
volved in securing the right lists. We do everything for
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you in one easy operation. 2019 marks our 39th year
$125.00 as a NABE Member
of publishing.
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Through This Offer Could Result In our Website for a Full Year.
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NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM


NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS:
___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book
the Hot Books To Promote Feature on the web. I've enclosed my Non-Members:
remittance plus my book, (and a JPEG of the cover by e-mail) plus a
70-word description of the book on a separate page.
$150.00 per book
___Please charge my Visa, MC Number or American Express. BookTitle_________________________________
____________________________________________________ ________________________________________
Exp. Date_____________Signature______________________________ Retail Price:_________ Sample Price:__________
Card Verification No.______ (Last 3 digits on back of signature panel of card) Website:__________________________________
Name____________________________________________ Please include a 70-word description of
Company_________________________________________ your book on a separate page. If you want
us to write the copy, send your book &
Address__________________________________________ sales info.
City______________________State_____Zip____________
Telephone__________________Fax___________________ Final Deadline: December 30th, 2018
E-Mail____________________________________________ See Next Page For Publishers Preview

7
L.A. Matthies 1079 Westminster Ave. Dix Hills, NY 11746
Phone: 631-526-2427 E-Mail: craftyme0909@aol.com
Web: www.SurvivingCurtisHall.com

Tristen and his two best friends, Billy and Sasha, transferred to Curtis Hall so their
parents could enjoy peace of mind that their kids would receive the best education
while escaping the messy, complicated teen world of their hometown of Hibernia,
New Jersey, a half hour away. Little did their parents realize that although their boys
had received lacrosse scholarships to an incredibly prestigious school rivaling even
the most extravagant college campuses, they now had stumbled onto its secrets as
well. Starting to fit in at the elite boarding school, the teens find themselves faced
with an even more imposing threat than the immortal vampires who have
befriended them.

Retail: $18.95, Sample: $18.95 ppd.


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Mary Mendenhall, PO Box 344, Davenport, WA 99122


Phone 509-630-3400 E-Mail marymending@gmail.com
Web Site: www.marymendenhalletc.net

A 3-time award winner for historical and multi-cultural fiction, The


Wrong Side of Eternity follows Irish-Mexican American Stephen
O'Connell as he accidentally saves the life of a refugee fleeing Idi Amin
and engages in development projects in Uganda next door to the
Rwandan genocide. Clashing world views challenge his faith as power-
ful forces put at risk all he cherishes.
Retail: $14.99 Sample: $14.99 ppd.
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Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company


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Web Site: http://www.gowiththeflowstory.com

One of the most difficult things for people to realize is that we as human beings are more
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Dr. Jaafri takes readers on a journey toward enlightenment with the easy to understand
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8
Gary B Haley Have CoffeeWillpublish.com
7191 Forest Ridge Circle Castle Pines, CO 80108
Telephone: 303-547-5121 E-Mail: gary@garybhaley.com
Web: www.TheAttuned.com

After dealing with a week of harsh, Mideast deserts, terrorists, ear-


splitting explosions and gunfire, there are still mobs to flee, friends to
make, mysteries, and getting home without a passport. Abandoned
in hostile lands, surviving is a priority. Will locals be friendly? Do rivers
offer escape, or death? Forests go on forever and wildlife might be
lethal. But if you knew you could make a difference, how far would
you go?
Retail: $11.22 E-Book: $2.99
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John Joseph Teresii High Castle Publishing 24338 El Toro Road Suite E123
Laguna Woods, CA 92637 Phone: 949-422-7602
E-Mail: highcastlepublishing@gmail.com Web: www.PortalsinTimeBook.com

2018 Winner of 5 Awards, including Best Fantasy, Inspirational, and New


Age Fiction. "The Alchemist" meets "A Wrinkle in Time" in this mystical,
magical adventure where time-travelers seek a cure for aging and arrive in
Acronos, a land of beauty and harmony. They experience the power of nature,
unexplained energy waves, frightening, other-worldly characters, and
changes in time and space. A riveting, inspiring, spiritual journey that will
enhance your life and live in your heart.

Retail: $17.99, Sample: $17.99 ppd.


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Peter J. Canavan Union Square Publishing NYC


512 Northampton Street, Kingston, PA 18704
Phone: 570-288-3536 E-Mail: pete@petecanavan.com
Web Site: http://GuidetoCollegeSafety.com

This proactive guide makes students aware of the multitude of unseen risks they
may confront in the course of their years in higher education. Information about
online concerns include identity theft, social media privacy, cell phone safety,
phishing, viruses, malware and cyber-security. Offline concerns include bullying,
hazing, active shooters, alcohol & drugs, travel safety, safe dating, dorm room
security, and even physical self-defense techniques are all covered.

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9
Ana Weber Balboa Press 3334 East Coast Highway #242
Corona Del Mar, CA 92625 949-422-1830
E-Mail: ana@anaweberdoxa.com Web: http://www.anaweberdoxa.com

THE DOXA METHOD, is providing revolutionary success formulas and tools to


empower you to find the success you individually seek for yourself, your organi-
zation and your loved ones. THE DOXA METHOD is giving you precise tips how to
get there fast track. Most importantly THE DOXA METHOD is giving you 3
tremendous benefits you can tailor to fit your life as an entrepreneur, profession-
al or student. THE DOXA METHOD IS directly reducing your anxiety and replace
it with personal liberty and freedom.

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Carole P Roman, Red Feather Publishing


1211 Stewart Avenue Suite 104, Bethpage, NY 11714
(516) 375-9550
E-Mail: cnbbook@gmail.com
Web: http://www.caroleproman.com

Join Carole P. Roman and travel through time to visit the most interesting
civilizations throughout history in the first four books of her new series. Learn
what kind of food you might eat in Ancient Greece, the type of clothing you
might wear what your name could be, and what children in the olden days did
for fun. If You Were Me and Lived in...does for history what her other award-
winning series did for culture. So get on-board this time-travel machine and
discover the world through the eyes of a young person just like you.
Retail: $12.99 Sample: $12.99 ppd.
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The Portrait is a story about three people from different cultures struggling to live through the
social evolution of the 1960’s. The lives of a Latino trapeze artiste, a Black man survivor-of-
the-streets, and the White daughter of a wealthy Bible publisher, were thrown together during
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cannot remember the past are condemned to repeat it.”

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10
Mary Jayne Rogers, Ph.D. Createspace 13708 Canada Del Oso NE
Albuquerque, NM 87111 Phone: 505-301-9064
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From Overwhelmed to Inspired takes you on a journey toward health and


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With Overwhelmed to Inspired, Dr. Rogers teaches readers how to recognize
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Wesley C. Davidson and Jonathan L. Tobkes, MD


Sterling, 1166 Ave of the Americas Floor 17, Ny, Ny 10036
Phone: 212-532-7160 E-Mail: kzimmermann@sterlingpublishing.com
Web Site: www.whenyourchildisgay.com

Coming out can be difficult for both parent and child. However, co-authors Davidson,
straight mother of a gay son and Tobkes, a gay Manhattan psychiatrist, make
coming out and its aftermath easier to understand. The authors help parents
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plans and conversation starters for parents so they can come to terms with their
child's coming out.

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Ju Ephraime Envision Business & Computer School Publishing


West Haven, CT 06516
E-Mail: editor@envisionschoolpublishing.com
Web: www.envisionschoolpublishing.com

Widowed at twenty-two, Catherine Montgomery can’t live without her


husband, Cameron. Cameron would always tell her, “I’ll follow you to
eternity and beyond.” Now that he was taken her, she refuses to
accept his death. How could he leave her? To maintain her sanity, she
wears his pajamas to bed and will only fall asleep after the candle on
the nightstand goes out…His signal for going to bed.

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11
Nanette V Hucknall MSI Press PO Box 1116, 175 Lang Street
San Juan Bautista, CA 95045 Phone: 831-886-2486
E-Mail: editor@msipress.com Web: www.msipress.com

Heart energy. It comes from an always loving and wise Higher Source.
Nurturing, warm, quiet, refined, and all encompassing, heart energy
brings spiritual growth that fosters creativity, attracts loving relation-
ships, and engenders peace and happiness. This practical book not
only teaches you how to live from your heart but also provides scads
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Joanna Charnas MSI Press


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Web: http://www.msipress.com

Managing chronic illness demands constant mindfulness and management.


It's a process that constantly evolves over a lifetime. 100 Tips and Tools for
Managing Chronic Illness provides readers with one hundred different meth-
ods for accomplishing this task, offering personal examples that are humor-
ous, heartfelt, and insightful. Anyone who lives with chronic illness or knows
someone who does will benefit from reading this honest and entertaining
book.

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J. Bennett Easterling MSI Press 1760-F Airline Hwy #203 Hollister CA 95023
Phone 831-886-2486 E-Mail: editor@msipresspress.com
Web Site: www.msipress.com

Jesus has not limited his miracles to people who lived when he was on earth.
Today, nearly every day someone somewhere reports one. Award-winning
author J. Bennett Easterling shines a welcome new light on the 36 miracles
of Jesus, supplementing them with helpful background information, power-
ful true stories of God touching people today, and reflection questions on
readers’ own faith journey. Ideal for both individual devotions and group
Bible studies.

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12
Irit Schaffer MSI Press 1760-F Airline Hwy #203 Hollister CA 95023
Phone 831-886-2486 E-Mail: editor@msipresspress.com
Web Site: www.msipress.com

When she was a child, her father said that he had "good blood" and it was why
he and his wife survived and healed from the Holocaust. The author searched
for the meaning and significance of her father's words over two continents and
through four generations. Her journey uncovered a unique voice of wisdom
revealing mysteries of the healing powers within us and the existence of light
in every situation that helps us overcome and transcend any obstacle.

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Townsend Walker Deeds Publishing 2515 Larkin San Francisco, CA 94109


Phone: 415-235-8090 E-Mail: townsend@aperimus.com
Web: www.townsendwalker.com

If you like your plots hard-boiled, your romances illicit, and your beautiful
dames worldly, look no farther than this fast-paced collection of gleeful
tales of trickery, murder, and slow-simmered revenge. This collection
spans centuries, where nothing is as it seems and twists are as abundant
as they are deadly. Written with crisp, precise prose, these twelve stories
are a stylish and modern take on noir fiction.

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Jim Carroll Crosslink Publishing 2711 Hunter’s Crossing Augusta, GA 20907


Telephone: 706-421-5216 E-Mail: jcarroll@augusta.edu
Web: www.allfaithsoil.com

Born into a Muslim family, Yacoub searches for truth in Islam. During his
spiritual struggle and battle with sin, he is buoyed by his wife Rabea (Arabic:
springtime), a believer in Christ through independent reading of the Bible.
Yacoub proceeds through misadventures and moral failures until he reaches
the end of his resources. Islam fails him. But God, in His mercy, rescues
Yacoub. See how much God cares for us.

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13
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15
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16
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17
When You Speak to Community This week I am speaking to a grief with Lois Krahn, MD is available
Groups, You Sell Books support group. These members from Amazon.
By Harriet Hodgson will not ask the same questions as
service groups members. I know Centering Corporation has pu-
Even if your publisher has a slick some of their questions will be pain- bished her 26th book, "Writing to
catalog and an appealing website, ful and will do my best to answer Recover: The Journey from Loss
you need to market your book. My them, for I understand bereaved and Grief to a New Life" and a
recent work focuses on loss, grief, people and they understand me. companion journal with 100 writing
and recovery, a hard sell in the jump-starts. Hodgson is a monthly
book business. So I signed a con- I recently talked with a new author columnist for the new "Caregiving
tract with a professional book mar- about book publishing and market- in America" magazine. Please visit
keting firm. I learned a lot from the ing. She paid for the printing, paid her informative interesting website
company, but its publicity efforts for the design, paid for a poster, http://www.harriethodgson.com
did not lead to a surge in sales. paid for conference advertising, and learn more about this busy
paid for travel to the conference, author and grandmother.
How do you sell books? Local pub- paid for lodging and food. Like
licity is one of the best ways. Dur- many authors, she knows she may
ing my 30+ years in the book not get this money back. "I sell
business I have come to realize books when I speak to small Author’s Secrets
that giving talks to local community groups," she explained. "But I Revealed!
groups -- churches, service organi- need to sell more." We agreed that Packed with amazing tips
zations, and support groups -- sells we do not write books to make and tricks, to get you un-
books. At the end of every talk I tell money, we do it to help others. stuck from writer’s block
and to improve your writ-
people that I enjoy speaking, ing in dozens of little
speak for free, and ask them to Book talks can spark sales. But ways, there are tips
refer me to another organization. this statement has several qualifi- about all aspects of writing, for both fic-
tion and non-fiction authors. For details,
ers. I think an author needs to have visit www.dreamstonepublishing.com or
Several weeks ago I gave a pre- several talks on hand. You should send Kim Lambert an e-mail at
kim.lambert@dreamstonepublishing.com
sentation to a Kiwanis group. The be able to modify these talks to fit
group met at 9 a.m. and I was a specific group. Though you
surprised at the huge turnout. After should cite information in your
a brief business meeting I spoke book, I think you should also ex-
for 25 minutes, which left time for pand this information. You may
questions and answers. Some Ki- add another story, for example, or Place Your Book in the
wanis members were surprised at cite new research. 2018-2019 NABE
the number of books I have written. BOOK SHOWCASE
Several thanked me for coming. I still speak for free. If I have to EXHIBITS
"Harriet's presentation should make travel, however, I ask the group to
us grateful for this day," one man pay my travel expenses and lodg-
commented. ing, but not for my food. I will pay
for that. And I will continue to give
I have several talks and all are book talks, to tell my story of grief,
about the multiple losses I suffered recovery, and hope.
in 2007, the year my elder daugh-
ter, father-in-law, brother, and for- Harriet Hodgson has been an inde-
mer son-in-law died. My daughter pendent journalist for decades.
and former son-in-law died in sepa- She is a member of the American
rate car crashes. Their deaths Society of Journalists and Authors,
made my twin grandchildren or- Association of Health Care Journal-
Complete Details on
phans and my husband and me ists, and Association for Death Ed- Pages 4 and 5
GRGs, grandparents raising grand- ucation and Counseling. Her 24th
children. book, "Smiling Through Your
Tears: Anticipating Grief," written

18
Video Book Marketing You can upload your video on vid-
By Trish Collins eo sites for people to view.

The Are you an author who have books


ready for marketing? Have you
You can upload the video on Face-
book, and a few other social media

Big ever considered marketing them


via video book marketing? If you
don't know what it is, if this is the
sites and get an even bigger cover-
age.

Event first time you have heard about it,


then this is your chance to discov-
er its many benefits. Go ahead and
The video you uploaded online if
properly indexed and cached by
search engines can easily be
read this article for a brief introduc- searched by anyone with Internet
tion on the overall experience. access.

SEPTEMBER You can upload the video on your


This type of book marketing strate- own blog or your own website and
Sept. 13-15: Southern Independent gy is more focused on allowing you your site will get more traffic that
Booksellers Alliance Annual Trade way.
to reach your target market online
Show and Conference, Tampa,
Florida, 803.994.9530 in a more convenient way. What
exactly is it about? How does it Video book promotion is truly one
Sept. 28-30, 2018: Pacific North- work? These questions may have helpful tool that you can count on
west Booksellers Show, NABE already popped into your mind. when it comes to promoting your-
Showcase, 541-942-7455. self as an author and your books
online. If you want to cater to a
OCTOBER This type of book marketing strate- larger market and let the world
gy involves author interviews on know that a talented writer like you
October 3-5 2018: California Book video. There are two ways you can exist, this is one excellent service
Trade Show, Oakland, California, do it. One way is to get someone that you should take advantage of.
NABE Book Showcase, 541-942-
to take a video of you being inter-
7455.
viewed by another experienced There are so many ways to market
October 10-14 2018: Frankfurt Book book author. Another way is to set your book but doing the marketing
Fair, Frankfort, Germany up a webcam and have yourself all on your own can be quite tricky.
Telephone: T +49 (0) 69–2102-0 interviewed online. That is how Visit Talkingbooks.tv and find out
easy it is. With the help of the how they can help you in getting
October 20-21 2018: Southern Internet and a few other online your book out for the people to
California Independent Booksellers resources, you can be the star of enjoy.
Assn. Annula Trade Show and the show and at the same time
Conference, San Gabriel, CA 909- have the chance to tell people
938-5809.
about your book and what it is
about.
NOVEMBER

Nov.7-11 2018: California Library


Assn Show, Santa Clara, CA NABE Benefits of Video Book Marketing
Book Showcase, 541-942-7455. If you choose to take advantage of
this type of book marketing strate-
APRIL gy, your book will get more expo-
sure and will reach a lot more
April 17-19th: Oregon & Washington people than the traditional type of Enter Your Book in the
Library Assn. Combined Show, book marketing because videos
Vancouver, WA NABE Book
Fall 2018 Pinnacle Book
are easy to create and distribute. Achievement Awards
Showcaee, 541-942-7455

19
Black Officer White Navy by Reuben Keys to a Healthy Smile After 40 by
Keith Green is likely the first memoir of a Drs. Justine and Janice Doan, DDS shat-

Book Black naval officer who rose from high


school dropout to unrestricted line officer
in the post-Vietnam War era. The au-
ters the myth that plastic surgery is the
best way to rejuvenate your face. The
truth is, the best way to rejuvenate your

Dealers
thor's unique career path and insightful face is to have a healthy smile. Most
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es and those of others in the military give vent disease and reverse aging through
a clear picture of what was happening proper dental care. It’s not their fault, no

Diary both within and outside the Navy, and


how the forces of discrimination and insti-
tutional denial and damage control ef-
one has taken the time to explain the
truth. Until now. The doctors reveal why
you need different dental care after age
Fresh News Straight From Heaven by forts can make a career in the military 40. For more information, visit
Gregg Sapp is a novel based upon the fraught with obstacles, as well as oppor- www.keystoahealthysmileafter40.com
True Mythology of Johnny Appleseed. John tunities. For more information, visit
Chapman--aka Johnny Appleseed knows www.reubenkeithgreen.com The Badass Girl's Guide: Uncommon
this land better than any white man. Every- Strategies to Outwit Predators by CJ
where he goes, he shares the "Fresh News Saying Thanks and Beyond by Ralph Scarlet is the one book criminal preda-
Straight from Heaven," which he hears Mosgrove explores ways to respond to tors don't want you to read! Filled with
right from the voices of angels who chat acts of kindness, to go beyond the words, critical information about how to empow-
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personally that he could build peace by to inspire you to become a better person crime statistic, this definitive, comprehen-
growing fruit. Convincing people of that and give someone else that emotional lift, sive guide contains facts and strategies
vision, though, is no easy task. Most folks like an elderly person who lost their inde- not found in other personal security
consider him mad. For more information, pendence or a soldier who can't open a books. This edgy, remarkable book re-
visit www.sappgregg.net door for himself because of a loss of limb. veals how predators select and groom
Mosgrove emboldens you to change their victims, and teaches women and
Aphrodite’s Tears by Hannah Fielding your world and give a legacy of yourself girls how to fail the predator interview to
tells the story of Oriel Anderson, who joins to the generation who is watching. For avoid being targeted in the first place.
a team of Greek divers on the island of more information and dealer details, visit For more info visit www.cjscarlet.com
Helios, a dream she has always wanted to www.mosgrovechoice.com
come true. Yet the dream becomes a night- Whisper in My Ear by John Henry Hardy
mare when she meets the devilish owner Healing Happens by Avital Miller brings is a story of two loving couples,with ordi-
of the island, Damian Lekkas. In shocked you insight and inspiration from health nary desires and passions, who are
recognition, she is flooded with the memo- and healing experts who cured them- called on to bear witness to an extraordi-
ry of a romantic night in a stranger’s arms, selves and others despite dire medical nary time as they serve in the US Marine
six summers ago. A very different man prognoses from over twenty illnesses Corps and the US Navy, and strive to
stands before her now, and Oriel senses ranging from cancer, diabetes, and multi- fulfill their duties and follow their orders,
that the sardonic Greek autocrat is hell- ple sclerosis to Hashimoto’s, hypothy- whether they agree with them or not,
bent on playing a cat and mouse game with roidism, bipolar personality disorder, while a gruesome and bloody war rages
her. For more information, visit stroke, and more. Enhance the power to all around them. For more information,
www.londonwallpublishing.com heal yourself through natural healing visit www.jhhardy.com
techniques and awareness in order to
The Amazing Afterlife of Animals by comfortably, energetically, and joyfully Fierce, Funny, and Female: A Journey
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Psychic Medium, Karen Anderson, reveals visit www.healinghappensbook.com Oil Field, and Standup Comedy by
tantalizing evidence that our pets communi- Marti MacGibbon delivers a sometimes
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as after their physical death. Discover how story of Miranda Jones, who is captivat- gaging account of her passage through
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bonds of love never die as you journey into antics. She can hardly wait to interact first women to work as a laborer in the
the amazing afterlife of animals. For more with them on her kayaking expedition off Texas oil field, she set off explosives and
information, send an e-mail to California’s Central Coast. Yet nothing staked oil wells before realizing her child-
karen@karenanderson.net could be more surprising than the contro- hood dream of becoming a successful
versy they’ve caused and the hatred standup comic. For more information,
Red Carpet Rivals by Bobbi Kornblit they seem to inspire among local fisher- visit www.martimacgibbon.com
swirls around the glamour and chaos of the men. More info at www.marapurl.com
most celebrated movie awards ceremony. Divine Principles by Ken Ungerecht
The savvy, sexy, and funny novel provides Parenting Errors: How to Solve Them uses the tools of science to establish two
an inside scoop about the studios and the by Dr. Kerby T. Alvy clarifies the many fundamental principles of the spiritual
stars in Hollywood from the 1980’s to the and interrelated responsibilities of par- nature of that universe. It then applies
present. Secrets are revealed about their ents, defines what parenting errors are, the same methods to examine and evalu-
relationships, sexual harassment, health, and provides a unique approach to solv- ate a wide variety of related ideas in light
and blind ambition. For more information ing them. For more information, visit of those precepts. For more info, visit
visit www.RedCarpetRivals.com www.parentingerrors.com www.divineprinciples.net

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21
Best Book in the Category of
Summer 2018 Best Books in the Category of EDUCATIONAL
CHILDREN'S ADVENTURE Returning To Eden
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Best Books in the
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Timmy and the Money Tree
The Amazing Afterlife of Animals: FICTION
Gail Lockhart
Messages & Signs From Our Pets Coal Blooded
www.gaillockhart.com
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Karen A Anderson www.erniebowling.com
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Wakanda Whooper: The Actress:
GENERAL INTEREST
The Curious Cinnamon Crane A Christian Murder Mystery
One Wife Too Many
Sandia Kosmo Michael Hicks Thompson
Katherine Jones
www.wakandawhooper.com https://michaelthompsonauthor.com
katherinejones44@yahoo.com
Best Books in the Best Books in the Category of
Best Book in the Category of COOKBOOK
HEALTH
Seasoned With Gratitude: 250 Recipes
Category of BUSINESS From Overwhelmed to Inspired:
and Blessings Celebrating the Greater
The Responsible Entrepreneur: Four Your Personal Guide
Nourishment
Game-Changing Archetypes for Founders, to Health and Well-Being
of Real Food
Leaders and Mary Jayne Rogers, Ph.D
Kathryn Lafond
Impact Investors www.doctormaryjayne.com
www.kathrynlafond.com
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www.carolsanford.com Keep Away From GRAS
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Best Book in the Marcela Popa
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Best Book in the
Connected:
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The Popcorn Tree Keys To a Heathy Smile After 40: 7
David Random Secrets to Feeling 7 Years Younger
Catherine Green
www.DavidRandomBooks.com Drs.Justine & Janice Doan,DDS
www.catherinegreenbooks.com
www.marcelamagdapopamd.com

22
Best Books in the Best Books in the
Summer 2018 Category of INSPIRATIONAL Category of MEMOIR
Pinnacle Book Saying Thanks and Beyond: But For the Love of
Is Saying Thanks Enough? My Father: A Memoir
Achievement Ralph Mosgrove Dr. Julia E Antoine
www.mosgrovechoice.com www.envisionschoolpublishing.com/
Awards
Select Inspirational Quotes Dealing with Demons:
Best Book in the Eric Chifunda Coping with Mental Illness
Category of HEALTH & BEAUTY www.ericchifundabooks.com Peter M Solstad
Beyond Beauty: Proven Secrets To Age https://www.MPPublishing.org
Well, Look 10 Years Younger and Live a The Accidental Yogini
Truly Happy Healthy Long Life Tracey L. Ulshafer 13 Diamonds: Life Before Death
Dr. Debbie Palmer with Valerie A Latona www.OneYogaCenter.net From a Child's Perspective
www.getbeyondbeauty.com Manon Rinsma
Best Book in the www.manonrinsma.com
Best Books in the Category of JUVENILE FANTASY
Category of HISTORICAL FICTION Through the Redwood Hollow The Fog of Faith:
Children of Covenant Kenna Paige Surviving My Impotent God
Fred Howard kennapaige@gmail.com Dr. Leona Stucky
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Best Books in the
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Sir Piggleworth's Adventures
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in Pigeon Forge Whisper In My Ear
FICTION NOVELLA
JoAnn Wagner John Henry Hardy
Something About Ann
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J. Everett Prewitt
www.npubco.com Timothy, The Shooting Star: A Social
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Fierce Funny and Female Once Upon a Time Off Broadway Townsend Walker
Marti MacGibbon Don Newman www.townsendwalker.com
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The Choker
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Best Book in the
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The Stump
GIFT BOOK Best Book in the
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Kay Jantzi
A Few Fruits and an Onion
www.chariskaypublishing.com
Clifton Brusso
ossurb1@gmail.com

23
Best Book in the Best Book in the
Summer 2018 Category of Category of ROMANTIC NOVEL
Pinnacle Book PARANORMAL SUSPENSE Between Heartaches and Love
Achievement Awards Whisper In The Shadows: Amedeo Baci
A Dark Night Thriller Book 1 www.amedeobaci.al
Jason La Velle
Best Book in the www.EvolvedPub.com Best Book in the
Category of NEW AGE Category of SCIENCE FANTASY
Divine Principles Best Books in the Grimseeker 1: Book 3
Ken Ungerecht Category of POETRY of the Dead Path Chronicles
www.divineprinciples.net Poems of Sorts Richard A Valicek
Bob Rutzel www.ravalicekbooks.com
Best Book in the rutzel@gmail.com
Category of NON FICTION Best Books in the
A Family Torn Apart Poetry For the Family Category of SCIENCE FICTION
Jeffery Tracey Sr. Mark Jastrzembski Exiles' Escape
dstjet@yahoo.com madmarkj@aol.com Walter C Boutwell
http://oldmenandinfidels.com
The Poetic Vibrations
Best Books in the of a Matured Butterfly Riters
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Fresh News Straight From Heaven plexus008@gmail.com https://trysyfi.com
Gregg Sapp
www.sappgregg.net Best Book in the Best Book in the
Category of RECOVERY Category of SCIENCE
Something Missing Paradigm Change:
Glenice Whitting FICTION ROMANCE
The Collective Wisdom of Recovery A Lunatic's Guide
www.glenicewhitting.com L. Georgi DiStefano,LCSW to Interplanetary Relationships
www.collectivewisdomofrecovery.com
R.L. Andrew
Red Carpet Rivals: The "Reel" Story
www.JaColPublishing.com
About Hollywood Awards Best Book in the
Bobbi Kornblit
Category of RELATIONSHIPS Best Books in the
www.RedCarpetRivals.com
Around Seattle in 80 Dates: an Online Category of SELF HELP
Dating Journey Calm in the Midst of Chaos
Best Book in the Renata Lubinsky Kiran Dintyala MD MPH
Category of NOVELLA www.renatalubinsky.com www.StressFreeRevolution.com
The Fixer: The Naked Man
A Katrina Mills Novel Best Book in the Healing Happens: Stories
Jill Amy Rosenblatt
Category of RELIGION of Healing Against All Odds
www.jillrosenblatt.com
His Truth in Living Words Avital Miller
Ruben R. Garza www.healinghappensbook.com
Best Books in the www.truthinlivingwords.com
Category of PARENTING & FAMILY The Badass Girl's Guide: Uncommon
Why Did Daddy End His Life? Why Did Best Books in the Strategies To Outwit Predators
He Have to Die? A Suicide Bereavement Category of ROMANCE CJ Scarlett
Book for Children and Parents Aphrodite's Tears www.cjscarlett.com
Samantha Pekh Hannah Fielding
www.psychsolutions.ca www.londonwallpublishing.com A Bubble Shy of Plumb:
How to Listen to Your Guides
Parenting Errors: A Psychic Affair Teresa Janz
How to Solve Them Astrid Brown circhawk@yahoo.com
Dr. Kerby T Alvy http://www.astridestella.inf
www.ParentingErrors.com

24
Summer 2018
Best Books in the
Pinnacle Book
Achievement Awards
Category of WOMEN’S INTEREST Book
Calling All Women:
From Glass Slipper to Glass Ceiling
Cristina Carballo-Perelman, MD
Dealers
Best Books in the
Category of SHORT STORIES
Ten-Five You're Going Home Marine!
ccperelman@me.com
Diary
And Other Short Stories Pickle To Pie
Glenice Whitting Beyond Beauty by Dr. Debbie M. Palmer
Darrell Bartell with Valerie A Latona explains exactly
www.progressiverisingphoenix.com www.glenicewhitting.com
what you need to do to look and feel years
younger. But this is more than just a book
Hidden Women: A History of Europe about how to get healthy, radiant skin.
Patterns
Celts and Freedom Beyond Beauty digs into the latest re-
Sandra Worsham
Jacqueline Widmar Stewart search to offer doable strategies to make-
www.sworsham.com over your diet, your exercise regime, your
www.hiddenwomenbooks.com
spiritual life, and even the quality of your
sleep. All work synergistically, says Dr.
When Otters Play Palmer, to keep you energized, healthy,
Best Book in the A Milford-Haven Story and happy. For more information, visit
Category of SPACE OPERA Mara Purl www.getbeyondbeauty.com
The Dragon's Harvest www.marapurl.com
Jason F Boggs Seasoned with Gratitude by Kathryn La-
www.thedragontrilogy.com Fond is an innovative cookbook infusing
Best Books in the mouth-watering recipes with reverence for
Category of YOUNG ADULT the sacred gift of life. A cookbook for all
Best Book in the Slaying a Harpy: dietary persuasions vegetarian and carni-
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Tales of Curtis Hall ages the use of fresh, sustainably-raised
Finding the Hope in the L.A. Matthies ingredients. In recipes from breakfast
Darkness of Grief www.survivingcurtishall.com through desserts, discover morsels of sci-
Diamante Lavendar entific research and folk wisdom, as well
www.diamantelavendar.com Star City Book One as blessings and practices to share and
nurture awareness of our place in the
Edwin Peng circle of life. For more information, visit
www.EvolvedPub.com www.KathrynLafond.com
Best Book in the
Category of TEEN TimeWorm BFFs (Best Friends Forever) by Alexan-
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Alexander Rutherford characters moving into young adulthood,
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demic and social pressures, this memora-
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Devil's Den:
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and confusion it can stir up, are highlight-
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www.EvolvedPub.com One Year Listing surprise, and engage teen and young
Reaches Thousands adult readers. For more information visit
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of Book Buyers All
Best Book in the Over The Internet Wakonda Whooper by Sandia Kosmo is
Category of WOMEN’S FICTION a magnificently illustrated story of one
See Page 21 For whooping crane, Wakanda, who, through
All The Tomorows her curiosity and questions to her parents,
Nillu Nasser Complete Details shares the story of an incredible species
www.EvolvedPub.com being saved by caring biologists. Includes
full page artwork, hands-on activities, and
crane trivia pages. For more information,
visit www.wakandawhooper.com

25
Book Marketing Tips - 6 Golden to get sales. The media will simply 3. Forums - Overlooked Book Mar-
Tactics You Can't Ignore ignore you if they think you're out keting Tactic
By Simon Colin Lovell to promote your book, you have to
have some information of value. This has been a bit of a gem for me
In this post I wanted to touch on over the past couple of years and
what I feel are 6 vital elements of Offer your local or national news '7 you can get a great deal of interest
book marketing that you really Top Tips on' your subject and send from people who are already chat-
must implement in order to maxi- them across. Talk to the editors, ting in web site forums about the
mise your book sales. It's easy to get to know the local news and topic of your book, but you have to
sit back and wait for sales of your become someone who they go to. be careful. Spamming is a big prob-
book to come in via traditional It's then a case of 'dropping in' your lem for a lot of forum owners, in-
channels. Maybe you're expecting web site address and promoting cluding me for some of my web
for your book publisher to sell your your book after the story. sites. You have to be genuine and
book for you or your self published go and provide good quality infor-
book has been submitted to online 2. A Good Web Site, That Converts mation to people who need it, but a
directories. Chances are you're not lot of the time you'll be able to add
going to see a great deal of sales It's very easy to get a mate to put your details and web site address
that way. By implementing just one up a web site for you, or to buy a into the signature of your profile so
of these tactics you should see a freebie package online and expect that every time you post, a link will
significant increase in sales - com- to sell your book. But I'm afraid I'm appear at the bottom. Not only will
bine all of them and I you'll be going to have to be honest with you you be interacting with your target
certain to increase your chances of here - it's not going to happen. audience, you'll be generating con-
selling more books. There are a few reasons for this fidence in them which is huge if
and it's based on years of experi- you want to create a buyer who
1. Public Relations - Getting Into ence. Number one, most web de- trusts you. So, my advice would be
The Media signers don't know how to market, to go and find some forums on your
they don't know how to bring visi- topic, create some accounts and
You don't have to hire an expen- tors into your web site and most of spend a few hours a day replying
sive public relations firm to get all, they don't know how to 'convert' to people offering good quality in-
yourself into the media and sell a visitor once they get there, this formation.
more books. In fact it's a lot easier means - when someone arrives at
than you think when you know how. your web site, does it say, look and 4. Lead Generation. What's That?
Public relations is about creating a feel right for the person to buy it.
story that a newspaper, magazine, Things have really changed over
radio or TV journalist will see as Don't worry, I've spent many years the years when it comes to market-
news worthy. Let's say you've writ- with online without testing varia- ing, especially online. These days
ten a book about health. Do you tions of headlines etc and it's cost you can't just expect the majority of
have an example of how your book me money. By investing properly in people to just visit your site and
has helped someone overcome a your book with someone who buy, although this can happen with
condition and helped them with knows not only how to give you a sites like mine that covert more
their lives? This would be a great good web site, but who can also visitors into customers. Lead gen-
case study for the media - they help you market your book, you'll eration is about grabbing an email
love 'real life' stories. Maybe sell far more diets and the free vs address but not through the tradi-
you've written a book about help- paid ratio becomes clear. tional 'newsletter' angle. By offer-
ing babies overcome sleep prob- ing a unique document such as tips
lems. Do you have some You want sales and this comes sheet or report that the visitor can
interesting statistics that a newspa- from this special three-pronged ap- get for free, you can start to gener-
per would find interesting, or is proach that's tried and tested. ate a relationship with your audi-
there something in the news that You've put the hard work into your ence. You can also offer a first
would directly relate to your book. book, you'd had it published, now chapter free or a mini online course
Always be on the lookout for ways you don't want to fall at the last that works quite well. Lead genera-
to get your book out there, but hurdle and be frustrated with no tion, when implemented correctly
position yourself as an expert on sales. will transform your business. Why?
your topic rather than simply be out .

26
Because you'll have a list of poten- 6. Social Media - Facebook,
tial clients or customer who may
buy from you again. This now
Twitter Etc ENJOY
means not only have you written a
book, but you have a potential
This is a great way to drive free
traffic to your web site. Social me-
HISTORY!
business model to work from. dia is growing massively and it's
What other products can you sell not going away, so if you ignore it,
to your list of leads and customer. you'll be behind other book author
This is a very powerful marketing who are doing it. Do you want
tactic that has transformed my that? Oh no! All of my web sites
business and will for you too. have social media abilities built in,
but there's a lot that happens on
the back end to make it all work
5. Seminars and a system that works really
well. It combines Twitter with Face-
If you're confident about talking book, YouTube, blogging and lead
about your subject then seminars generation and together, it's a
can be a great way to promote force that your competitors cannot
your book. Who can you link up compete with.
with locally to offer them a free or
paid talk on your subject. Who Learn about social media and un-
would benefit from what you'd derstand how it can work to help
have to say. If you write fiction, your book marketing and sales. Monumentally true yet
who would be most interested in Start by using any social media little-known story of the
that kind of story? platform you're on and telling peo-
ple about your book. Maybe you soldiers’ courage and
Alternatively, non-fiction lends it- use Facebook or Twitter - great, tenacity during the
self to so much potential, you just this is a good place to start. But second half of the
need to sit and brainstorm ideas. you need to remember that it's
If you're not confident about talk- pointless in using social media if
American Revolution.
ing in front of large groups then you don't have a web site that sells
either learn or start off with smaller a visitor when they get there. I Amazon.com, B&N.com
groups and build up gradually. know it all sounds quite complicat- RosalieLauerman.com
ed, but it's not when you really
The secret here is to get going and start to learn it all. In fact it be-
overcome the fears you have. The comes very easy and think about For reseller rates,
more you do it, the easier it be- all the books you'll be selling.
comes. All positive change comes
email:
RosalieLauerman@msn.com
from being outside your comfort So there you go. But listen, I've
zone. What's more, the more confi- only touched on 6 areas of book
dent you get in this area, the less marketing and there are hundreds
likely you are to get nerves when of potential ways to build your
it comes to media interviews. book sales. The secret is, take
action - invest some money and
Seminars are also a great way of start making money with your book.
generating 'leads' (see above). If
your first seminar is free then may- Simon Lovell is an expert in book
be you could offer a paid upgrade marketing and author of his own
to your second topic. The possibili- books including The Lunch Box
ties really are endless, so just get Diet bestseller. He how helps au-
out there and get going, you won't thors like you. Head to
regret it. http://www.myebookmarketing.com
for more information.

27
Five Book Marketing Ideas profits to $1.27 billion and chil- Marketing an ebook or market-
That Will Sell Your Book dren's ebook revenue have tri- ing a book for online market can
By Hae Debenham pled today. With 84 million units create profitable effects. You
of iPads delivered worldwide just need to work at it. Be Web
No best-selling book has ever and reading tablets stepping up savvy. Count on an expert to
achieved success without some delivery of their own products, help you with your campaigns.
sort of hard work. Even re- you shouldn't disregard the prof- Create your brand. And who
nowned authors were put itable opportunities of electronic knows, the book you finished
through the wringer before final- book marketing. several years ago might just
ly getting published and being help you become a best-selling
widely read. It takes efforts, pa- Let a professional deal with your writer today.
tience, and book marketing ebook strategy. For a smallest
ideas that will take you from investment, you can get numer- Got big dreams for your book
unidentified writer to best-selling ous submissions of your book to but don't want to spend a lot of
author. Listed here are five of topnotch ebook promotion web- money? Learn how to obtain the
those marketing suggestions to sites, get Twitter campaigns, best advertising tools for your
consider. and benefit from other strategic book, check out our website
campaigns, such as a competi- http://igniteyourbook.com/ for
Grow your online presence. If tion for a fan review, to improve more information.
you don't have a website yet, get awareness for your book. .
one made. If you aren't in any
social media community, join in Tour your book on the Internet.
one. You can drum up more Promote your book on blog sites
attention for your book if you that are connected to your genre
include a testimonial page on or to your particular market. This
your website, persuade folks to is an excellent way to get people
review your book on your Face- to take a look at your book and
book page, become visible on allowing them to sort of distrib-
Twitter, consider having Q and A ute the good word about it to
sessions on Google+, and opti- others in their network. When
mize your web page for SEO. you grow a community, you
People find out more about new eventually build a group of fol-
books on the web compared to lowers.
what they do from friends, book
shops, or the advertising. Social Build your online credibility and
networking sites build a new become an expert. This is espe-
amount of word-of-mouth mar- cially important for authors of
keting that has allowed readers self-help or "how-to" books. De-
to take discover of new authors. velop web videos. Discover
So, increase your online pres- about becoming active on Linke-
ence. dIn Answers. Don't ever ignore
an opportunity to respond to fan
Don't be put off by technology questions about your book.
and trends, and apply ebook Eventually, when you develop
marketing. Plenty of writers now ample awareness about your
have ebook versions of their credentials and knowledge on a
pieces. In the past couple of particular topic, your book (or
years BookStats reports that books) will effortlessly get pro-
adult fiction has pushed ebook moted, too.

28
Google Alerts and Book Marketing solely about you (or anyone else named show or interview you for their newspaper,
By Irene Watson Natasha Smith), you will want to put quota- etc. Fiction authors might want to be more
tion marks around your name in the specific regarding genre and use terms
Google Alerts is a simple and free tool that Search query field: "Natasha Smith". like "vampire books," "historical romance,"
is available to anyone for tracking topics or "time travel books" to find places where
on the Internet. For authors, it is a great The big question now is: What do you do people are discussing similar books; you
advantage because you can have it pro- with the results you receive from Google can then contact those people or enter
vide you with results whenever a new Alerts? Three main reasons exist for au- their conversations.
mention appears on the Internet of your thors to use Google Alerts:
name, book title(s), or topics relevant to If you are researching your book, Google
your book that you can capitalize upon for 1. Tracking your marketing efforts. Alerts can also work the same way be-
promoting your book. This information can cause you'll be able to contact people
be delivered to you via email in a timely 2. Capitalizing on hot trends relevant to interested in the same topic as you and
matter-as it happens, daily, or weekly - so your book or topic. share research or simply follow what oth-
you are aware of the latest conversations ers are saying about your topic so you
and topics that may interest you. 3. Protecting your reputation. have up-to-date information, as well as
make sure you're not repeating what has
It's easy to sign up for Google Alerts. Let's look now at how each reason can be already been said and instead come up
Simply go to Google Alerts and fill out the helpful for you in your quest to sell your with a new spin or angle for your topic.
simple form, which will ask you for the book.
"Search Query," meaning the word you Protecting your reputation
want to track. Here I would enter your full Tracking your marketing efforts
name. Next it will ask for the Result Type; Hopefully, your reputation will never need
"Everything" is probably the best choice The results you get back will tell you how protecting, but while it may hurt your feel-
here, but if you have reason to be specific, well your online efforts are succeeding. ings to know people are saying unkind
you can choose to receive only results in For example, if you have a blog and you things about you or simply misrepresent-
a specific category: News, Blogs, Videos, blog on Monday about your book and you ing you or your book, it is definitely to your
Discussions, or Books. Then you choose get a Google Alert on Tuesday showing advantage to know about such situations.
how often you want the results and how your blog as one of the results, you know You can then determine whether you need
many results you want to receive, which is your blog is getting out there to the search to take action.
either All Results or Only the Best Results. engines. More importantly, you will find
If you are unsure what to put for any of out who else is talking about your book. Google Alerts allows authors to stay on
these categories, to the right on the For example, another blogger, to whom top of the marketing game for their books,
screen as you select them, Google auto- you have no connection and who simply is to find new markets and avenues for their
matically shows you the current results a book lover, might write a review of your books, to watch their reputations and
you would get based on that selection so book on her blog, or you might find that fame grow, to find ways to increase that
you can determine whether "All Results" someone who blogs on your topic men- fame, and when needed, to protect them-
might be more than you want or precisely tions your book on his blog, or perhaps selves and their books. For a few short
what you want. there's a newspaper that prints a review of minutes spent setting up search terms
your book, and because the newspaper and reading the results, the benefits can
As you select the categories, consider how also has a website where it prints its con- be extraordinary.
likely your results will be to fit what you tent, Google Alerts lets you know about
really want to know. For example, if your that book review. You then will know how Irene Watson is the Managing Editor of
search query is George Washington be- well word is getting out there about you Reader Views, where avid readers can
cause you wrote a biography of Washing- and your book. find reviews of recently published books
ton and you only want to find out when as well as read interviews with authors.
your book is mentioned online, you might Capitalizing on relevant hot trends Her team also provides author publicity
want your Result type category to be only and a variety of other services specific to
Books. However, if you want to see every Google Alerts will probably be more effec- writing and publishing books.
mention of George Washington to see tive for nonfiction authors than fiction au- http://www.readerviews.com/
whether there's a discussion on a blog, or thors for capitalizing on hot trends or
a conference about him being held that current discussions, but it can be helpful
you can participate in, you might want to to both. If your book is about autism and
select "Everything." As for your actual you use "autism" as one of your Google
Search Query term, if you use more than Alerts terms, you'll be getting constant
one word, Google will present results results, maybe more than you want, but
where both or all words appear, although you'll be able to see when new information
they may not be consecutive. For example, comes out about autism, who is interested
if your name is Natasha Smith, you might in it, and where it is being talked about.
get results that list everyone who ran in a You can then contact the people chatting
marathon because in that marathon were or blogging about it to let them know about Enter The Fall 2018 Pinnacle
Mark Smith and Natasha Johnson. To your book and see whether they will re- Book Achievement Awards
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their blogs, or have you as a guest on their

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