44wHistory

In 1806 devout Baptist English immigrant soap and candle maker William Colgate established a
starch, soap, and candle factory on Dutch Street in New York City under the name "William
Colgate & Company". In 1833 he suffered a severe heart attack, stopping his business' sales;
after aconvalescence he continued with his business. In the 1840s the firm began selling
individual cakes of soap in uniform weights. In 1857 Colgate died and the company was
reorganized as "Colgate & Company" under the management of his devout Baptist son Samuel
Colgate, who did not want to continue the business but thought it would be the right thing to do.
In 1872 he introduced Cashmere Bouquet, a perfumed soap. In 1873 the firm introduced its
first Colgate Toothpaste, an aromatic toothpaste sold in jars.[4] In 1896, the company sold the
first toothpaste in a tube, Colgate Ribbon Dental Cream (invented by dentist Washington
Sheffield). Also in 1896, Colgate hired Martin Ittner and under his direction founded one of the
first applied research labs.[5] By 1908 they initiated mass sales of toothpaste in tubes. William's
other son, James Boorman Colgate, was a primary trustee of Colgate University (formerly
Madison University).

In Milwaukee, Wisconsin, the B.J. Johnson Company was making a soap entirely of palm
oil and olive oil, the formula of which was developed by B.J. Johnson in 1898. The soap was
popular enough to rename their company after it - "Palmolive".[6] Around the start of the 20th
century Palmolive, which contained both palm and olive oils, was the world's best-selling soap.
Extensive advertising included the radio programs The Palmolive Hour (1927-1931)
and Palmolive Beauty Box Theater (1934-1937). A Missouri-based soap manufacturer known as
Peet Brothers merged with Palmolive to become Palmolive-Peet. In 1928, Palmolive-Peet bought
the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was
dropped from the title, leaving only "Colgate-Palmolive Company", the current name.

Colgate-Palmolive has long been in competition with Procter & Gamble, the world's
largest soap and detergent maker. P&G introduced its Tide laundry detergent shortly after World
War II, and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost
its number one place in the toothpaste market when P&G added fluoride to its toothpaste. In the
beginning of TV, Colgate-Palmolive wished to compete with P&G as a sponsor of soap
operas and sponsored many soaps in full or in part including The Doctors.

George Henry Lesch, president, CEO, and chairman of the board of Colgate-Palmolive in the
1960s and 1970s, during that time transformed it into a modern company with major
restructuring.

In 2005, Colgate sold the under-performing brands Fab, Dynamo, Arctic Power, ABC, Cold
Power and Fresh Start, as well as the license of the Ajax brand for laundry detergents in the US,
Canada and Puerto Rico, to Phoenix Brands, LLC as part of their plan to focus on their higher
margin oral, personal, and pet care products.[7][8]
In 2006, Colgate-Palmolive announced the intended acquisition of Tom's of Maine, a leading
maker of natural toothpaste, for US $100 million.[9] Tom's of Maine was founded by Tom
Chappell in 1970.

Today, Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly
listed in only two, the United States and India.

On October 25, 2012, the company announced it would cut 2,310 workers, or 6% of its
workforce, by the end of 2016 in a push to make the consumer products company more efficient.

Introduction
Colgate-Palmolive (Pakistan) Limited is engaged in manufacture and sale of detergents, personal
care and other related products. The Company's products include oral care, personal care, fabric
care and surface care products. Its oral care products include toothpastes and toothbrushes. Its
range of toothpastes includes Colgate Maximum Cavity Protection, Colgate Sensitive Pro-Relief
and Colgate MaxFresh, among others. Its range of toothbrushes includes Colgate SlimSoft,
Colgate SlimSoft Charcoal and Colgate Navigator. Its personal care products include beauty
soap and hand wash. Its range of beauty soaps includes Palmolive Naturals Balanced & Mild,
and Palmolive Naturals Luxurious Softness. Its range of hand wash includes Palmolive-Aloe
Vera with Chamomile and Palmolive-Antibacterial Sea Minerals. Its fabric care products include
laundry detergents and laundry bar. Its surface care products include dishwash bar, dishwash
liquid, dishwash paste, dishwash powder and all-purpose cleaner.

Product line of Colgate Palmolive

 Colgate Maximum Cavity Protection

 Colgate Sensitive Pro-Relief

 Colgate Sensitive Original

 Colgate Sensitive Multiprotection

 Colgate MaxFresh

 Colgate Herbal

 Colgate Misvak

 Colgate Total

 Colgate Advance Whitening

 Sparkle Strong 32