Hispanic Users in Love County

Improving Services to Strengthen Ties

Love County Library-500 South Highway 77

Marietta, Oklahoma 73448
Southern Oklahoma Library System

Gail Currier-Project Consultant: August 2, 2018

Table of Contents

I. Introduction 2

II. Institution and Community Profile 3

III. Diverse Group Profile 4

IV. Collection Profile 5

V. Plan for Community Outreach 6-7

VI. Programming Plan 8-9

VII. Summary 10

VIII. Reference List 11

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Introduction
Love County Library, a branch of the Southern PARTNERSHIPS
Oklahoma Library System (SOLS), is located at 500 South FOSTER SUCCESS
Highway 77 in Marietta, Oklahoma and can be accessed on the
web at www.southernoklibrarysystem.org/love. SOLS was
started in the 1960s to provide rural communities with library
services. Currently serving eight (8) library branches in five “The Love County Library’s
counties, SOLS and the Love County Library continues to Friends of the Library group
offer citizens with opportunities for literacy and learning. was recently honored with
an award from the Friends
A significant Hispanic population resides in this small of the Library in Oklahoma
(FOLIO) organization at the
community and Love County Library must be willing and able
Oklahoma Library
to serve their needs. Understanding this diverse population’s Association’s (OLA)
resource and literacy requirements is necessary in the success Conference.
of providing resources for economic and educational growth. As a member of this group
of library supporters, we
Love County Library follows the mission of the can work together in the
Southern Oklahoma Library System which states, “free, open, success of this diverse plan.
and equal access to informational, educational, cultural, and Local volunteers and
financial assistance will help
recreational materials and services to all members of the
benefit programming for
community.” This mission involves the inclusion of all library this community library.”
patrons, and by delivering opportunities to the community,
including those who have limited English, Love County -Ron Jacobs, president
Library can foster this purpose.

Through an objective observation as a consultant, an in-

depth method will be addressed with recommendations and an
intentional plan to guide the Love County Library in future “Our Friend’s group is very
services for the Hispanic population. This strategy will include active and works together
unique programming, collaboration with businesses and to strengthen our
organizations, and community outreach and inclusiveness. The community library.”
objective is to reach Hispanic citizens and build a trusting
relationship, including a sense of attention and regard for the -Niki Powell,
Love County Library
success of learning and literacy for all ages. Branch Manager

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Institution and Community Profile
Located just north of the Red River in southern Oklahoma, Love County Library serves a
population of almost 10,000 according to estimates of the U.S. Census for 2017. Of that, 16% are
Hispanic. Several small towns and four school districts are represented in this county of 514
square miles, including Thackerville, Leon, and Marietta. Just off Interstate 35, Marietta
maintains a “small town feeling” with one school district, a food manufacturing plant, and Dollar
Tree Distribution Center, which employs many Hispanics for their positions. In addition to these
small communities, the world’s largest casino, Winstar Casino, is located minutes away and
many from the area, including Hispanics, seek work there as well. Several church denominations
include Baptist, Church of Christ, and Methodist. A favorite nearby attraction is Lake Murray
State Park.

According to the U.S. Census, 12% of the population does not speak English and Love
County’s poverty level is at 14%. However, this diverse population is growing, and the library
must be proactive in meeting the needs of Hispanic users who depend on library amenities for
job searches, tax preparation, early literacy, and computer resources. Love County Library can
be a positive influence on improving the lives of these citizens. Spanish resources, programming
offered in Spanish, and community events will assist in the educational and economic
development of this group of users.

Love County Library originally opened in City Hall January 4, 1964. However, a 3,000
square foot facility was built in 1995 and includes a children’s area, public computers, and
meeting room. While it is easily accessible to the residents of Marietta, those residing in other
towns and outlying areas can expect a 20 to 30-minute drive to visit the library. This branch is
open Monday-Thursday from 11:30-5:30, Friday, 11:30-2:30, and Saturday, 10:00-1:00 p.m.
These hours may restrict patrons who work late from physically visiting the library. Many
services, however, are accessible 24/7 including digital checkouts and resources obtained online
by website use. The meeting room is available for use even when the library is closed by
checking out a key and submitting proper paperwork as per the library policies.

Property taxes support some of the financial portions of the library with a millage of 2%.
This is considered one of the lowest library millage rates in the state. The building is owned by
the city of Marietta who is responsible for financial obligations include utilities, cleaning and
maintenance. The staff compensation, library collection, and resources are funded through the
Southern Oklahoma Library System’s budget.

The annual income average is $46,646 in this region according to the U.S. Census and
fact finder. Another interesting statistic is that 50% of the county is made up of females and 5%
are foreign-born residents. Also, 25% of the population is under 18 years of age. Moreover, this
diverse population is growing, and the library must be proactive in planning for the future.

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Diverse Group Profile:
Because the United States ranks number two in the world for Spanish-speaking residents,
and children of Hispanic families are often delayed when entering school, libraries can be the
resource for bridging the gap and enriching the lives of these citizens through literacy and
learning. Hispanic people believe in the value of libraries and often seek out their services. Love
County Library is not exempt from the increasing needs of this diverse culture and can introduce
and develop relevant services to assist multiple requests and age groups. The table below
illustrates concepts.

Information and Literacy Needs of Hispanic/Latino Population

 Providing materials in Spanish
 Hosting early literacy and story time with culturally diverse materials and
references
 Offering health information and exercise classes in Spanish
 Enhancing computer success with Spanish keyboards and basic computer training
 Planning programs for all ages in Spanish, including children, teens, and adults
Community and Cultural Awareness
 Introducing culturally diverse community events
 Collaborating with schools for in-class training and library card distribution

As citizens gain knowledge and self-confidence, they will become productive members of
the community and supporters of the library. Love County Library can reach Hispanic citizens
by collaborating with schools, community businesses and religious organizations, and learning
centers to provide culturally diverse programming along with resources printed in Spanish.
Inviting and including these citizens in community-planned events will broaden the perception of
all diversities with a sense of belonging.

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Collection Profile:
Citizens of all cultures should expect the same treatment when it comes to public
institutions. The current collection of the Love County Library contains almost 1,000 Spanish
items. Although representative of award-winning authors and books, many materials are not
current and represent 50% Juvenile and Easy Fiction books. Many of the resources in Spanish
are dated 2015 and older.

The Love County Library can extend the collection to include more age groups such as
Young Adults and Adult Fiction and Non-Fiction. Adding updated materials to the collection
will promote literacy and learning for all ages. Because the population of Love County
represents mainly women and children of Hispanic origin, it will be necessary to influence them
with specific age appropriate options. Early literacy selections in Spanish will drive the learning
possibilities for these families. Weeding older materials allows more room for new resources.

By studying the statistics of patron use, it can be determined how to further develop the
collection. Another method is to ask patrons to provide requests and areas of interest. School
districts can suggest ideas on subject matter based on student population and their educational
needs to include learning levels.

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Plan for Community Outreach:

Good Shepard Parish

800 West Broadway Street
Marietta, OK 73448

First Baptist Church Minister Alliance

Contact: Teresa Mason
402 West Main Street
Marietta, OK 73448

Dollar Tree Distribution Center

201 Dollar Tree Way
Marietta, OK 73448

Mercy Love County Food Pantry

Contact: Richard Barker
9:00 a.m.-2:00 p.m. Tuesdays
300 Wanda Street
Marietta, OK 73448

Love County Chamber of Commerce

Contact: Jerry Cochran
P.O. Box 422
Marietta, OK 73448
Located inside the country courthouse: 580-276-3102

Marietta Public Schools

800 South 4th Street
Marietta, OK 73448
580.276.4037

Thackerville Public Schools

P.O. Box 377
Thackerville, OK 73459
580.276.2636

Turner Public Schools

22069 State Highway 32
Burneyville, OK 73430
580.276.1307

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Needs Assessment/Data Gathering Statement:
The Love County Library will communicate with leaders and contact persons at the local
food bank, community organizations, and area churches to find out the number of Hispanic
residents currently utilizing their services and obtain informational needs as well through
discussions. Surveys available in Spanish and English at these facilities and inside the library can
be used to assess needs. In addition, local schools will be contacted to seek out school enrollment
figures for use with program planning for specific age groups. Information pertaining to the
library can be distributed during school enrollment by the branch manager or SOLS staff who
can personally address questions presented by parents, teachers, and students. A connection with
the local Chamber of Commerce will assist in finding ways to make literature and information
available for new residents and those seeking specific services. All library information will be
printed in Spanish as well as English.

Marketing Statement:
There are several methods the Love County Library will use to market and advertise
programming and services of the library to the Hispanic population. Because this diverse group
can have different language needs within itself, the promotional plan will be broadened to
include English speaking and Spanish speaking residents. For example, many teens may be able
to read and speak English, but many older family members often do not have the capability.
Targeting teens with information can benefit the entire group as they relay the message to others.
Social media is a successful and cost-effective method for reaching teens and this marketing
strategy may increase visibility with web presence. The recent purchase of an outdoor marquee
sign by the Friends Group can be used to highlight programming in Spanish and English. Those
who pass by the library on the well-traveled State Highway 77 will easily notice the sign. This
highway is also the main route to the local schools. Fliers and literature (in English and Spanish)
endorsing library services and events will be placed at local churches, schools, and outreach
centers such as the food pantry at the hospital. Public Service Announcements (PSAs) regarding
the library events will be broadcast on KCCU and KKAJ radio stations. The library website will
continue to promote programming and provide an updated calendar.

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Programming Plan:

Currently, the Love County Library does not have a plan in place to primarily serve the needs
of the Hispanic Population. Although they do include them in the many services they offer, there
are specific possibilities that can improve the lives of this population. As noted, the branch is
managed by one staff member who is welcoming to all. She is committed to serving the requests
and demands of Hispanic users by assisting in the implementation of programming and events.
She will recruit volunteers through the Friends of the Love County Library organization, local
groups, as well as teen volunteers who regularly help with summer reading programming.

1. Children’s Day/Book Day: This event will engage the entire community and be held on
the lawn of the library on a Saturday, May 4, 2019 from 10:00 a.m. to 1:00 p.m. with
games, crafts, food, and music. Books will be on display to represent the culture and
storytelling activities will be presented by volunteers. Local groups, school clubs (Future
Farmers of American, etc.), local fire fighters and police officers, outreach organizations,
and churches will be contacted to participate and help with donations. Prizes will be
awarded to young children throughout the activities with help from local funding and
donations. A grant application can also be submitted for assistance.
2. Adult Computer Literacy Classes: Those who have little or no knowledge of computer
literacy will be encouraged to take basic computer instruction in small and manageable
settings. A volunteer will translate the information in Spanish for those who may need it.
Instruction on using a computer will focus on using a mouse, navigating the internet, and
simple computer tasks. The class will continue with more advanced training to include
completing online forms and finally, specific research tools. This class will be offered
monthly beginning September of 2018 during library hours and again in the evening.
3. Bilingual Story Time: Hosted one Saturday a month throughout the school year, a story
time with bilingual curriculum will be offered to families with young children in the
meeting room. Materials provided in Spanish will be available with culturally diverse

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 story books and props. A volunteer in the community will assist with translation. This
program will be available before the library opens (9:00 a.m.) to have the branch manager
involved.
4. Teen Time: Because so many teens visit the library on a regular basis, the Love County
Library will host a teen program every Thursday from 3:30-5:00 p.m. beginning in
September 2018. Games such as Xbox, 3D printing, and pens will be the focus,
promoting inclusiveness among the teens who attend school together, church and more.
Future programming to include art, dance, and more will emphasize local teen talent. The
goal is to provide a safe place for teens to gather.
5. Health Literacy Programming for All Ages: This circuit of programming and classes
will address all ages and family dynamics in a schedule of activities to address health
issues and target Hispanics. A volunteer translator will be available to assist with
language barriers. Exercise, healthy eating, and a kids’ cooking class will offer this
diverse group an opportunity to engage in important literacy for health and physical well-
being. The classes can be scheduled back-to-back with an English version and Spanish
option if attendance requires more space. Staff from SOLS headquarters will be available
to help host this programming. Time slots will vary from after school events to include
youth and morning classes for adults. The series will run on a 6-week circuit beginning in
January 2019 and can be repeated the following year, supplemented with additional
curriculum.
6. English as a Second Language: This program will focus on the ability to pronounce the
English language and everyday conversation. Next, students will be offered grammar and
writing curriculum to assist with learning the English language. The class can foster the
process of going through citizenship classes as well. The class will be offered twice a
month beginning September 2018 and supplemented as participants increase.
7. Spanish Language Class: By tapping into the resources of Hispanic speaking residents,
Love County Library will host a Beginning Spanish class for those who wish to learn the
language and culture. Basic phrases will be introduced, and participants can progress with
further instruction. This evening class will be offered to adults and children over the age
of 16 starting February 2019. Volunteers will moderate the class with the branch
manager.
8. Brainfuse/Tutoring Instruction: In-class instruction will be provided to all area high
schools to promote the database, Brainfuse, which provides live tutoring, including
Spanish, through the library online resources. This database also offers GED and adult
learning to assist will education. Staff from SOLS headquarters will assist with the
training which will be held at the beginning of the school year (September 2018) and
target all students, including Hispanic. The purpose is to promote library services that can
assist in the educational development of students. This will be an annual training by the
library in collaboration with local school districts.
9. Let’s Talk About It, Oklahoma: This adult book discussion is currently popular in Love
County and by implementing a culturally rich discussion to include Hispanic authors,
subject areas, and a volunteer translator, the book club can be a way to mix literature and
community members in an engaging program. Beginning in April 2019, the series will be
held once a year in the evenings at 6:30 p.m. and target all adult citizens. Visiting
scholars will present the book discussions. Refreshments will be provided.

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Summary:
Love County Library is currently serving a population of Hispanic users with outdated
materials in Spanish and little or no programming catered to their culture. The relationship
between the library and the Hispanic community is respectable but can be nurtured with more
services and programs to meet the needs of various ages. Hispanics currently use the library for
multiple reasons including computer access and family visits for reading materials. Although the
Spanish collection holds many options, it is not relevant. Motivation for Hispanics to use the
Love County Library will happen if the library makes a conscious effort to expand their services
and programming to include this diverse group. Instruction in their native language can foster
the relationships and bring community awareness to this population.

This culture already considers libraries valuable and relies on them for a space to be with
family and friends. Language barriers may prevent the culture from developing economically
and educationally. If the mission of the Love County Library is to foster learning, they must
continue to update collections, promote literacy, and provide options that Hispanic users can
claim as their own. These changes will not only increase statistics with more usage and material
checkouts, they will provide learning opportunities and cultivate an awareness and inclusiveness
for the entire community. Statistics will be recorded to measure the success of the plan of action
including the number of new library card registrations and programming attendance. Outreach
partners are a necessary collaboration for this plan as well and will continue throughout
programming and future planning. Finally, this small library can become a significant resource
and reason that this community thrives.

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Reference List:

Jacobs, Ron. President of Friends of the Love County Library. Interview. July 24, 2018.

Powell, Niki. Branch Manager of the Love County Library. Interview. July 21, 2018.

Southern Oklahoma Library System. “Policies and Procedures: 2016-2019”, Approved by

Library Board: November 14, 2016,” http://www.southernoklibrarysystem.org.

United State U.S. Census Bureau, “American Fact Finder for Love County, and State of
Oklahoma: 2016-2017. Washington, D.C.

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