E L I Z A B E T H G A R C I A

M A R K E T I N G C O M M U N I C A T I O N S   P R O F E S S I O N A L

Austin, Texas  | lizbeth.a.garcia@gmail.com  |  (512) 638-3844  |  

 Portfolio

W O R K E X P E R I E N C E

WayBlazer                                                                                                                  April 2017 – June 2018 

Quality Assurance Lead

● Updated project stakeholders and executive team members on project status and performance metrics

● Owned and managed documentation, planning and execution of QA testing on 4+ project launches

● Corresponded with teams during and after work hours to ensure all tasks were completed on deadline

● Suggested product enhancements to improve recommendation quality, accuracy and user experience 

● Worked collaboratively within an agile development lifecycle environment

● Managed analysis and troubleshooting of customer issues 

WayBlazer                                                                                                              August 2015 – April 2017

Product Marketing Associate

● Worked with cross-functional teams to curate and manage the creation of engaging travel content

● Collaborated with the Director of Marketing to drive the process of creating a new company website  

● Wrote and edited client case studies, product one pagers, news releases, blog posts and website copy

● Designed more than a dozen storyboards and mockups for graphics and animations used in demos

● Managed correspondence with designers to bring marketing materials to life

● Refined, executed and measured campaign strategies for all social media channels

● Grew Facebook following for new B2C product, increasing follower count 20x in 90 days through         

   strategic and cost-efficient Facebook advertising campaigns 

Paula Biehler Public Relations                                                                                July 2014 – March 2015

Media Associate

● Contributed to PR strategy planning for over a half dozen restaurant and hospitality clients

● Tracked monthly success metrics to determine the impact of communications efforts per client

● Built and maintained relationships with key media and high-level influencers; managed media inquiries

● Developed and executed PR strategies to drive press acquisition in print and online media outlets

● Planned, executed and measured email marketing campaigns

● Provided on-site support and assistance at press events

● Designed print and digital graphics for client events and promotions

● Implemented data-driven social media marketing initiatives to drive engagement on Facebook, Twitter

   and Instagram 

E D U C A T I O N S K I L L S

B.A. in Public Relations Copywriting & Editing Client & Media Relations

University of Texas at Austin Project Coordination Email Marketing

Class of 2014 Content Marketing Media Pitching

GPA: 3.60 Adobe Photoshop SEO