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Full list of PESTEL factors:

 Life expectancy rates  Natural disasters


Political factors  Age distribution  Air and water pollution
 Government  Wealth distribution  Recycling standards
stability/instability  Social classes  Attitudes -> green products
 Corruption level  Per capita income  Support for renewable energy
 Tax policies  Family size and structure
 Freedom of press  Lifestyles Legal factors
 Government regulation and  Health consciousness  Discrimination laws
deregulation  Average -> income  Antitrust laws
 Special tariffs  Attitude -> government  Employment laws
 Political action committees  Attitude -> work  Consumer protection laws
 Government involvement in  Buying habits  Copyright and patent laws
trade unions and agreements  Ethical concerns  Health and safety laws
 Competition regulation  Cultural norms and values  Education laws
 Voter participation rates  Sex roles and distribution  Consumer protection laws
 Amount of government  Religion and beliefs  Data protection laws
protests  Racial equality
 Defense expenditures  Use of birth control
 Level of government  Education level
subsidies  Minorities
 Bilateral relationships  Crime levels
 Import-export  Attitudes -> saving
regulation/restrictions  Attitude -> investing
 Trade control  Attitudes -> retirement
 Lobbying activities  Attitudes -> leisure time
 Size of government budgets  Attitudes -> product quality
 Attitudes -> customer service
Economic factors
 Attitudes -> foreign people
 Growth rate
 Interest rate Technological factors
 Inflation rate  Technology incentives
 Exchange rate  Automation
 Availability of credit  Technological change
 Level of disposable income  Access to new technology
 Propensity of people to spend  Level of innovation
 Government budget deficits  Technological awareness
 Gross domestic product trend  Internet infrastructure
 Unemployment trend  Communication
 Stock market trends infrastructure
 Price fluctuations  Life cycle of technology

Social factors Environmental factors


 Population and growth rate  Weather
 Birth rates  Climate
 Death rates  Environmental policies
 Number of marriages  Climate change
 Immigration rates  Pressures from NGO’s

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