Audience Analysis

Ong, Christine Joyce P.

2013121206
 SLENDER WALL PRECAST
CONCRETE ADVERTISMENT
The advertisement is catering to those who are
on construction business like contractor, engineers and
architects. The advertisement wants to show the
audience the benefits of using the product called Slender
Wall which is a precast concrete. The advertisement
wants to say that the use of the product can lower the
production cost as well as installation will be faster unlike
the normal construction process where they use concrete
hollow blocks and mortar as a medium. The
advertisement is effective because it can easily appeal to
its target audience. Photos, material section as well as
callouts are provided to further support there claim of
there product. The advertisement explains the
specification of their product and is composition. I think
the advertisement focuses more on its target audience
because some of the words stated are technical and
cannot be understand much of those who are in the field
of construction.
OLYMPUS ANTI HAND SHAKE
CAMERA ADVERTISMENT
The target audience of the advertisement are
ordinary people, photographers and photo enthusiast. The ads
want to inform the audience that Olympus has a camera that is
hand shake proof. The camera produces still photos, without
blur even if the photographer shakes or move its hand. The ad
emphasizes that even if you move your hand the photos that
will be produce are still as if your hands have been fixed and
steady. The way that the advertisement is presented is witty
and can easily get the attention of the target audience. The
message of the advertisement is obviously presented and can
be easily understood. The advertisement is effective because it
has convey its message in just a single glance and it does not
require the need for text or caption to express its message