RESEARCH METHODOLOGY

DATA COLLECTION

PRIMARY DATA

 The data includes both quantitative and qualitative data. Data are
generated through questionnaires as a research instrument.
 Close ended questions are taken as type of questions.

SAMPLING FRAMEWORK

SAMPLE SIZE

 Total number of samples – 50

SAMPLE UNIT

 Individuals who work under sales department in FMCG sector.

 Focus mainly given to Ernakulum district.

SAMPLING TECHNIQUE

 The sampling method used will be non-probability convenience

sampling.

DATA ANALYSIS

 Percentage method is used for analysing the data.

DATA PRESENTATION

 Bar diagram
 Pie chart

LIMITATIONS

 Due to lack of time and resource we could collect information from 50

respondents only.
 The study was done through primary data like questionnaire, so personal
prejudice and bias may affect the data.
PERSONAL DATA

1. Name of the agent:

2. Gender a. Male b. Female

3. Age _____ in years

4. Educational qualification

8. How long you are serving as an agent in the insurance company?

a. less than 5 years b. 5-10 years c. 10-15 years d. Above 15 years

9. Annual income of the agent

a. Below Rs.2,00,000

b. Rs. 2,00,001-Rs.2,50,000

c. Rs. 2,50,001-Rs.3,00,000

d. Above Rs.3,00,000

1. How much familiar with the products of your bank?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

2. Do you find stiff competition between your co-workers ?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE
3. Do you approach the customers frequently?
STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

4. Are you satisfied with the marketing methods of your organization?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

5. Are you able to reach your monthly targets?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

6. Do you think meeting your targets is stressful?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

7. Did you have strong relationship with your customers?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

8. Do you have a good relationship between your co-workers?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

9. Do you think you are highly motivated as a sales person?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

10. Did the training provided by the company been a reason for your development?
STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

11. How frequently do you report to your higher officials?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

12. You energetically pursue your goals?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

13. Are you satisfied with your job?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

14. Will you recommend the same company to others?

STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

15. If you are given a chance, will you switch over to other company?
STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE
 Familiarity with products

strongly disagree

dissagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25

competition with co workers

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20
 frequency of approaching customers

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25 30 35

marketing methods of organisation

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25 30
 Achievements of monthly targets

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25 30 35 40

Target achievement stress

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25 30
 customer relationship

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20

Relationship between co-workers

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25 30 35
 motivation as sales person

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25 30 35

effectiveness of trainning & developmment

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25 30 35 40 45
 frequency of reporting to superiors

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25

persuation of goals

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25 30 35
 job satisfaction

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25 30 35

recommend the company to others

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25
 employee switching to another job

strongly disagree

disagree

neutral
Series 1

agree

strongly agree

0 5 10 15 20 25 30