“You understand that the informa-

tion contained in this course is an opinion, and it should be used

for personal entertainment purposes only. You are responsible
for your own behavior, and none of this book is to be considered
legal or personal advice.”
Introduction: When She’s Laughing....................6
• Before We Get to the Funny Business................9
• Why Setting the Right Expectation
Makes Humor So Easy...........................11
• The “Theory of Expectations” Is Your
Secret to HUMOR............................13
• What Your Humor Will Get Her to See In You.....15
• Why “Putting Her in Her Head” is So Impor-
tant to Attractive Humor..........................17
• Finally, Remember: Clowns Don’t Get Laid!.....20
• Audio Note: Introduction................23

Phase 1: Breaking Her State..................................30

• A Brief Word On...Unpredictability....34
• Becoming Shameless Attracts Women
with Honesty.............................................35
• Using Misinterpretation the Right Way....39
• Simple Way to Use Accusations to
Get Her Laughing.............................43
• A Foolproof Flirting Formula that Instantly
Breaks Her State..........................................45
• Part 1 Templates and Examples.........................49
• Audio Note: Part 1......................................52

Phase2: EstablishingYou’reA Flirt.........................55

• When She Says Something Dumb or
Starts Rambling......................................56
 • UsingMisinterpretationtoSetUpAFlirtyVibe.....58
• How to Mess With Her To Get the Upper Hand....63
• Statement Formula to Overcome Fric-
tion & Get Her Laughing........................67
• Part 2 Templates and Examples....................72
• Audio Note: Part 2............................................74

Phase 3: Rapport Through Humor......................79

• Cool Vulnerability: The Secret Hack to Hu-
morous Rapport..............................82
• The 3½-Step Formula to Telling the Per-
fect “Funny Story”....................87
• How to Amplify Her Laughter 10-Fold with
Effortless Details...............................100
• Create the “Us Vibe,” Role Play It, and
She’s Yours................................................111
• The Searing-Hot “Partners
in Crime” Technique.............115
• Pop Culture Makes Humorous Rapport
so Easy a Caveman Could Do It..........121
• Part 3 Templates and Examples.............124
• Audio Note: Part 3........................................125
•
Phase 4: Take Her Back to the Playground......129
• Using Playful Bullying to Turn Up
the Sexual Tension.........................131
• Play “Games” to Mix Playground Hu-
mor with Rapport...............................136

4
 • Callback Humor Amplifies the “Play-
ground Effect”...........................141
• Dumbing Your Humor Down to
the Playground Level.........143
• Part 4 Templates and Examples....................146
• Audio Note: Part 4.....................................147

Phase5:SexualizedHumor....................................150
• The Perfect Combo: Sexual Statements
Mixed with Humor........................153
• Sexual Priming: The Rejection-Proof Way
to Get In Her Pants...........................157
• Part 5 Templates and Examples.............162
• Audio Note: Part 5........................................163

5
 introduction:
When she’s
laughing...
Humor alone will get you a laugh or two; humor in a
specific sequence will get you LAID as well
as prevent you from “spinning your wheels”...

T
hey weren’t lying…

Women love a guy who can make them laugh. Prob-

ably that’s no secret to you either as most surveys of-
ten rank humor as THE most attractive quality women
look for in a man.

What you may not know, however, is that ANY guy can get wom-
en laughing. And I mean, ANY guy. This isn’t to say that every guy
is a comedian—or even funny. You don’t need jokes or elaborate
punch lines to women laughing their pants off (quite literally).

Before we can even delve into this course, first you MUST un-
derstand that “comedy”—as you probably know it—is almost
something entirely different from cultivating the ability to “make
women laugh.” Here’s why:

6
 Introduction

• Comedy requires set ups, punch lines, and very cre-

ative twists and character development
• Making women laugh requires creating tension, push-
ing her “emotional buttons,” and unpredictability

Becoming even a mediocre comedian can take a lifetime,

whereas becoming good at making women laugh is much,
much easier. So easy that you will be a master of it by the end
of this course!

If you have any lingering doubts or insecuri- “Making women laugh

ties about “not being funny enough,” here’s requires creating
where you leave those insecurities behind. tension, pushing her
“emotional buttons,”
In fact, a lot of the time if you try to use tra- and unpredictability...”
ditional jokes or comedy monologues to get
women laughing not only does it NOT work, it
also comes across as supplicating and try-hard!

That’s why even guys who can tell funny jokes often don’t
come across attractive (probably you know a guy who’s “hi-
larious” yet women just don’t seem to like him). On the oth-
er hand, you’ve probably seen a guy who can get away with
saying absolute to stupidity to women…

...yet women seem to crack up at every word he says. Some-

times women even erupt into laughing fits before that guy even
finishes his sentences. What’s up with that? Why do women
fall for guys like this?

7
 Introduction

Simple: these sorts of guys understand how to use tension,

know which humor is appropriate in which situation, under-
stand women’s emotional triggers, and add a dash of unpre-
dictability to whatever they say.

If it sounds easy...then good! Get ready to Make Her Horny

with Humor!

8
 Introduction

Before We Get to
the Funny Business

T
here is a method to the madness of what some people
think of as ‘being funny.’ Once you understand how
a humorous/flirty interaction is supposed to look, you
will begin to see them as I do, and the mystery will be-
gin to unravel itself.

There is a “code” language that women instantly recognize as

‘flirtation’ even though you’re NOT complimenting her, hitting
on her, or asking her questions about herself.

There are ‘loopholes’ that exist as well, and I’ve identified them,
and I know precisely when to “exploit” those loopholes. The
techniques that Rob and I have discovered and the “templates”
we have assembled are going to crack this code that very few
men take advantage of… and allow you to capitalize on what
we call the “Theory of Expectations” to make her horny with
humor.

9
 Introduction

Having this understanding will put the odds back in your favor,
and give you the control so that you can consistently spark at-
traction in conversations.

This “Horny with Humor” course looks at five different “stag-

es” that will immediately help you stack your deck in your fa-
vor, and crack the code of the humor that’s attractive to wom-
en!

10
 Introduction

Why Setting the Right Expectation

Makes Humor So Easy

I
f you’re anything like me, you can probably think back to a
time…

...where you’ve been around a girl who thinks you’re shy…

or boring... Or even a dork….

...and then, weirdly, did you find yourself “living up to” her ex-
pectations?

Don’t worry, you’re not alone. It happened to me ALL the time!

When I first meet someone I can be sort of quiet. And if I sense

that person has pigeon-holed me as “the shy guy,” I find it much
harder to break out of my shell and display other aspects of my
personality.

It’s like I let their ‘image of me’ shape how I act. And soon
enough… I become “the shy guy.”

11
 Introduction

This is what expectations are all about.

To put this in simpler terms: The initial impression we make

on someone, dictates the rest of our interactions with them.

So if the other person’s first impression of you is that you’re

‘quiet’ or ‘shy’… you’re going to find yourself acting reserved
or inhibited to display your personality...

…if their first impression of you is that you’re ‘friendly’ or

‘nice’… you’re going to find yourself acting out the role of
‘nice guy.’

BUT if their first impression of you is that you’re ‘a flirt’…

you’re going to find yourself acting fun and flirtatious.

How this relates to humor will be clear in a moment…

12
 Introduction

The “Theory of Expectations” Is

Your Secret to HUMOR

I
f you’ve accepted that self-fulfilling prophecies are real, if
you can relate to feeling pigeonholed as the shy or “nice”
guy, then it leaves you with TWO choices:

Choice 1: Let the “Theory of Expectations” become an

obstacle that keeps you from chicks

Choice 2: Use the “Theory of Expectations” to your ad-

vantage

I don’t know about you… but I like to take every advantage I can
get when I’m out there talking to girls!

That’s You Need to Immediately Establish Yourself as

a Flirty, “Funny” Guy Who Can Get Her Laughing Her
Pants OFF!

So here’s the thing… the longer you wait to begin flirting with/

13
 Introduction

joking around with women, the more resistance you are go-
ing to face when/if you do and so the harder it is going to be
to make the transition from ‘friendly conversation’ to ‘flirta-
tious conversation.’ In fact, you may never even get a chance
to start flirting… because she might have already dismissed
you as another boring chump.

You can’t really blame women either… they get hit on by so

many guys that they have to make a decision pretty quickly
whether or not they want to keep talking to you…

...so if she views you as the boring sort of guy she is going to
respond to you in a boring sort of way and give you NOTHING
to work with, hoping that you get the point and walk away.
(Thus living up to her expectations.)

However…

...if you quickly establish yourself as a fun, flirtatious kind of

guy… she is going to respond in a fun, flirtatious sort of way
and give you TONS to work with… (Again, because you “lived
up to” her expectations.)

Make it your JOB to quickly get her thinking “Oh… this is the
type of interaction this is going to be FUN… THIS guy GETS
IT.” Most guys don’t “get it.” And so they REALLY don’t get
it (Get it?). So when you show her that you do… things get A
LOT easier.

14
 Introduction

What Your Humor Will Get Her

to See In You

U
ltimately it all comes down to displaying to her that
you are the kind of guy who is comfortable and con-
fident joking around with hot girls.

And that you enjoy doing it.

What does a guy like this look like?

• This guy is sure of himself
• This guy is unaffected by what she says
• This guy is self-amused
• This guy is slightly childish in an endearing sort of way
• This guy is animated
• This guy is completely comfortable with who he is

The quicker she sees you as this sort of guy… the easier the rest
of the conversation is going to go. And more importantly, the
easier it will be to take a conversation from ‘friendly’ to ‘laugh-
ing’ to ‘sexual.’

15
 Introduction

The Good News…

The good news is that it is not nearly as hard as you think to
establish yourself as “funny.” In fact, it is just a matter of a
few well-timed, well-delivered flirtatious banter lines that will
flip the switch in her mind… and have her thinking…

“Oh… He’s THAT kind of guy…”

Once you plant that thought her in mind… the “Theory of Ex-
pectation” takes over and everything else becomes so much
easier. It’s like you begin to swim with the tide… instead of
against it.

The Bad News…

The only bad news is that if you haven’t acted like this before,
you need to get yourself comfortable being playful and flirty
with women, even with girls you’ve just met. Most guys walk
on eggshells around attractive women, and espcially attrac-
tive women, they’ve just met.

To make the material in this course work, you HAVE TO get in

the habit of LEADING the interaction and moving things in a
humorous and flirty direction... because when you do, you’ll
pull off a little attraction secret we like to call “putting her in
her head”...

16
 Introduction

Why “Putting Her in Her Head”

is So Important to Attractive Humor

H
ave you ever been around someone who just seemed
to “dictate” the pace of a conversation? Or maybe
you’ve been in a situation where YOU dictated the
pace, a time when you immediately feel “in control”
of the conversation.

Acting this way is NOT bossy or rude. But it does get people to
feel as they need to live up YOUR standards—and not vice versa.
Even if you say something the other person doesn’t necessarily
find funny, they will probably laugh anyway! That’s the feeling
you need to get women to feel around you. Because that feeling
almost always leads to attraction.

This is what we mean when we say “putting her in her head.”

If you think about it like sports, imagine a team losing to an ag-
gressive team who is constantly on the offensive. All the losing
team can do is try to scramble and play defense.

17
 Introduction

Likewise, with women, you want them trying to keep up with

the conversation. She will feel turned on when you’re on the
offensive and she’s doing what she can to try and keep up.

To think of this another way, if you’ve ever felt nervous or anx-

ious around women, you obviously know what it feels like to
be “in your head.” Whenever a guy “can’t think of what to
say,” tries extra hard to make a woman happy or comfortable,
or fears he might “mess it up,” that guy is stuck in his head!

Most women—and especially hotter women—have actually

grown accustomed to this! They expect that most men will be
in their head, trying to keep up with THEIR converesation. If
you’ve ever put up with a woman’s bad behavior, it’s because
that woman was on the offensive.

Moreover, if you’ve ever felt like a woman was bossing you

around, asking you too many questions, sporadically ignoring
you, or even expecting you pay for her drinks or dinner, you
have felt what it’s like to be in your head. Just think back to
dates or interactions you’ve had with women. Probably you
can recall specific instances where you felt this way.

Most guys allow this to happen because it’s easy and it feels
like “the nice thing” to do. Indeed, when women have you
stuck in your head, you’re less likely to encounter friction or
have arguments.

18
 Introduction

A woman will feel very comfortable when she’s on the offen-

sive—so comfortable, she’ll probably make you her new guy
friend... but that’s ALL you’re ever going to be to her: “just a
friend.” If you want to become “more than a friend” then you
need to put her in her head.

Okay, so how does this relate to humor and,

more importantly, how do you do it?
“Getting her in
her head isn’t
So much of humor depends on tension. This always easy-but
is how you break her state, establish your- it’s worth it.”
self as a flirt, get sexual, etc. We’ll say it again
though: you really need to have courage here.
Most guys lack the balls to create moments
of tension and friction. Not only do you need
the courage to create these moments, but actually must get
yourself to ENJOY them.

Rest assured that nothing in this course advocates that you

act like an asshole or behave in an antagonistic way. The only
“tense” behaviors that we advise you to adopt are those
necessary for attraction. Getting her in her head isn’t always
easy—but it’s worth it.

19
 Introduction

Finally, Remember:
Clowns Don’t Get Laid!

W
omen MAY love to laugh, but they DON’T want
a clown or even an entertainer. Even the fun-
niest standup comedy routines can fail mis-
erably on a date... and sometimes EVEN IF a
woman is cracking-up laughing, she’s uncon-
sciously losing respect and attraction for the same man who’s
making her laugh!

(Sucks, doesn’t it?)

Therefore, it’s crucial that you always remember the golden rule
of attractive humor:

The subtext is more important than

the joke.

20
 Introduction

That means the subtext of the joke—or what the joke im-
plies— is more important than how funny it is. Take, as an ex-
ample, two jokes:

Joke A: “What’s the difference between a Cadillac and

a dead baby? I don’t have a Cadillac in my garage.”

Joke B: “I was going to wear a v-neck shirt out, but I

decided not to because I don’t want you staring at my
cleavage all night.”

Regardless if you find these jokes funny or not, there are two
very different subtexts in each joke. The subtext of joke A is
that you find dead babies funny. The subtext of joke B is that
you understand how men and women interact. In one joke,
you show your apathy and insensitiveness, whereas in the
other joke you demonstrate that you understand gender rela-
tions and social subtleties.

Most guys find dead baby jokes funny because it’s “cool” to
be apathetic and insensitive around other guys—that’s the
essence of “being tough.” Women don’t find such qualities
endearing, however.

Most women find insensitive men creepy and weird. (Hence

why if you tell a woman a dead baby joke, it’ll usually make her
think you’re disgusting.)

21
 Introduction

Keep subtext in mind whenever you’re flirting with women.

Use this chapter (as well as some common sense) and you’ll
quickly get sense of attractive subtexts. Subtext is THE most
important aspect of humor—it’s what women mean when
they say they love a man who can make them laugh. They’re
really saying they love a man who can make them laugh using
the appropriate subtexts.

It’s what separates the unattractive clown from the attractive

funny guy. When it comes to subtext, learn it. Practice it. Use
it. As the golden rule states, the subtext is actually MORE im-
portant than how “funny” you are. In fact, the other golden
rule of sexy humor states:

The bar for “social humor”—the type of humor you

use when interacting with women—is set very low. So
don’t try too hard to be funny—it’s not complicated.

Making women laugh takes absolutely no talent. It’s simply

a matter of understanding subtext, applying a formula, and
getting the delivery right...all of which we’ll be covering over
the course of the next 5 phases, both in this book and on the
audios!

22
 Module 2

introduction
Introduction: The Why of Humor
• Why we created this program

Because most people get humor completely

wrong
• Maybe you’re not naturally funny
• Maybe you are but can’t think quick enough when you’re
with a girl
• Maybe your humor doesn’t translate well
• Certain types of humor work best in different phases of
an interaction

23
 Introduction

Specific sequence of shifting your humor that

makes her horny
• Humor alone will get you a laugh or two
• Humor in a speficic sequence will get you laid
• Knowing this sequence also prevents you from spinning
your wheels.

What does this guy look like? How should your

delivery be?
• This guy is sure of himself
• This guy is unaffected by what she says
• This guy is self-amused
• This guy is slightly childish in an endearing sort of way
• This guy is animated
• This guy is completely comfortable with who he is

The “Greased Slide” of getting her panties off

• Humor “greases” the slide
• Humor keeps her “logical mind” shut down
• Laughing and fun are aphrodisiacs
• It creates an environment where a seduction can take
place
• Laughing provides chemical reactions that help a seduc-
tion along: It oxygenates the brain, it helps the flow of
oxygen to various parts of the body, and circulation (so
does Viagra)
• It releases ‘feel good’ chemicals like dopamine, and en-

24
 Introduction

dorphins
• Most importantly Humor serves very specific functions
in various phases of a seduction. This is where most guys
blow it. They stick with humor that is only conducive to
one phase and serves only one purpose

Humor should be constantly shifting to serve mul-

tiple purposes; some of the purposes will discuss
are...
• Getting her to pay attention to you
• Establish yourself as a flirt
• Create comfort and rapport with her
• Loosen her up for the kiss
• Introduce sexuality into the interaction

Humor allows you to display “attractive traits”

and create an “attractive atmosphere”
• It signals social intelligence, confidence, and pre-selec-
tion
• It puts her in an emotional state (much more able to in-
fluence someone)
• It builds trust and bonds, and gets her feeling like she’s
known you
• It allows for physical contact in an innocent way

25
 Introduction

Introductions: Important Concepts Bobby and

Rob Will Be Covering
• Fun vs. Funny: Why most guys worry about being “fun-
ny” when girls really prefer a fun guy over a comedian.

• Taking her back to the playground: This is a phrase we

use to discuss that elusive space where she feels like
she’s back on the playground with her crush

• The Giant Spotlight: Your goal is get the conversation fo-

cused on the two of you. Most guys focus on something
or someone else. Humor works best when the humor
stems from the back and forth play between you and her

• Shifting styles of humor: You’ve got to understand that

what gets her laughing at one point will not bring you
closer to sex later on. Sarcasm is a great example of this.
While it can signal social intelligence… later on it actu-
ally works against you

• Social lubrication: The primary reason for humor is social lu-

brication. Its to grease up the slide so she continues to move
forward towards sex without self doubt, or objections

The theory of expectations

• The first 5 minutes set up the rest of the interaction

26
 Introduction

• Whether it’s the first 5 minutes of meeting her, the

date, being back at your place… you need to establish
flirtatious humor quickly.
• The initial impression we make on someone dictates
the rest of our interactions with them.

“Cool Vulnerability”
• A specific type of humor we’re going to talk about that
creates a bond with her.

Introduction: The “5 Phase”

Panty Dropping Method
• Phase 1: Pattern Interrupt
• Phase 2: Establish Yourself as a Flirt
• Phase 3: Rapport through Humor
• Phase 4: Taking Her Back to the Playground
• Phase 5: Sexualized Humor

Why use this method?

• This will keep you on track and moving forward
• Prevents you from turning into a “dancing monkey” or
“court jester”
• It properly lubricates her
• Making a sexual joke might be funny, but if done out of
sequence it can creep her out
• Being sarcastic might make her laugh.. but if done be-
fore going for the kiss it might kill the mood.

27
 Introduction

• Designed to progress towards sex

• Moving towards sex is about balancing sexual tension
and rapport
• Keeps you on track and prevents floundering
• Gives you an intention behind everything you’re doing
• Is designed to achieve very specific goals in each phase
• Is designed to overcome barriers and obstacles and ob-
jections before they come up
• For instance, when you ask her to hang out… her first ob-
jection might be to think “I don’t really know this guy...”
but if you’ve brought her through the bonding phase…
you’re much less likely to get that objection..

The Common Mistakes

• For years my humor worked against me instead of for
me
• Most teachers teach this wrong. They suggest using a
one size fits all approach to humor. But humor must
change through various phases of a seduction. As we
go through the program you’ll understand
• The humor guys use doesn’t translate well to girls... or
they’re just not as funny as they think they are
• They come off as try hard
• They go into dancing monkey mode and become her
entertainer
• Their jokes feel forced
• They get stuck in one gear the entire night

28
 Introduction

• They use one style of humor the entire night

• Teasing her is great in the beginning. But if you do it all
night it begins to halt the seduction
• They use sexual humor before she’s ready for it
• They are too self deprecating
• Cool vulnerability is good. Displaying negative traits
about yourself for a laugh is NOT
• They get addicted to her approval
• A lot of times you might be enjoying the approval and
response you’re getting so much you begin to fear ru-
ining it by making a move or expressing a sexual intent.
• Guys create too much rapport; they then can’t make
a move. If you create too much rapport it can become
awkward to try to make a sexual move
• She may begin to feel too comfortable around you and
the sexual tension diminishes
• Their timing is off and breaks her seduction trance with
ill timed joke
• One of the reason sarcasm can hurt a seduction is that
one remark that goes over her head or stings a little
too much can backfire and kill your chances.
• Having to explain a joke kills the mood; lowers status

29
 phase 1:
Breaking Her
State
Used within the first few seconds of meeting a
girl; the first few minutes of a date; in a
first text message you send her....

I
think we can all agree that women put up sort of a “Bitch
Shield” when they first begin talking to guy they are uncer-
tain about.

These women don’t want to give off too much interest and
encourage him to keep talking, so often they will appear bitchy,
bored, tired, or uptight. It is your job to use bantering to break
through this ‘shield.’

I mean, it’s probably no surprise to you that women love a guy

who’s fun and laid back. If a guy seems like he brings positive
emotions or can add something to her night, a woman will want
such a guy to stay around.

Moreover, large groups of girls are less likely to “cock-block” be-

cause they’ll enjoy the guy’s company as well. That means that

30
 Phase 1

your attitude HAS GOT to be...

“I’m Going to Make Her Smile No

Matter How Hard She’s Frowning”
Before you even DELIVER a line or try one of the tactics in this
phase, it’s important to be high energy and animated. Often
the best way to approach this phase is by getting YOURSELF
laughing and feeling good BEFORE YOU DO ANYTHING!

If you’re getting ready to approach a girl in a bar or nightclub,

you should not think too much or hesitate...

Once you do approach or begin an interaction, don’t wait to

drop some humorous lines into the interaction! Most guys wait
until they have created rapport to begin teasing a woman or
bantering with her. But the trick is to begin bantering with a
woman as quickly as possible.

Ideally you want to get at least three or four banter lines in

before you move on to more ‘normal’ conversation. That way,
you can be pretty sure her state has been broken and she’s in-
terested in having a fun, flirty interaction with you.

As a quick starter, I’ve listed a few simple banter lines below.

When delivering these lines, try to get them in sometime dur-

31
 Phase 1

ing the first two minutes of talking to her.

While timing and relevance are important to the delivery of

these lines, I chose these banter lines because they are the
easiest to naturally weave into a conversation. The best way
to deliver the lines is as if you suddenly realized something
about her after 30 seconds or so when talking to her or the
group she’s with:
• “You and I aren’t gonna get along”
• “You guys aren’t tourists are you?”
• “Don’t say anything, you’re cute. You’ll mess it all up”
• “You’re cool. You can help me pick up chicks.”
• “You usually hang out at the library don’t you?”
• “Oh, so you’re one of THOSE…”
• “You don’t have to be nervous, it’s cute.”
• “I hate you.”
• “Ok, note to self: don’t date her”

Remember, the only purpose of these lines is to set the tone

of the interaction. Timing and relevance will play a big role in
the above lines. You’re ptobably not going to get a lot from
her to work with, so use these little banter lines to loosen her
up and break her state.

Also, don’t dwell on the banter line. If she tries to pry or wants
you to explain more… just let it roll off, give her a sly smile,
and change the subject.

32
 Phase 1

Finally, you can always pull a woman or group of women into

your party by using a seemingly situational line. For example:

“(While laughing) Hey guys, get this. My friend just said

_____ (insert funny situation or comment, some I’ve
used are “My friend just said women find handle-bar
mustaches sexy” or “My friend just said it’d be a good
idea to wear sweatpants to a job interview.”)

33
 Phase 1

A Brief Word On...

Unpredictability

A
ll humor comes from the unexpected. In fact, all the
humor formulas and templates in this course have
some element of the “unexpected.” If a girl can pre-
dict how a joke will end, she probably won’t laugh.

Unfunny people are usually boring, predicable people. There-

fore, always remember much of humor simply comes from do-
ing or saying the unexpected.

Example: If someone asked what you wanted to drink

when ordering at McDonalds and you said, “I’ll go with an
aged Bordeaux.” That usually would get a laugh because
the person asking would have expected you to answer
with a soft drink.

34
 Phase 1

Becoming Shameless Attracts

Women with Honesty

I
once asked an attractive woman I was dating, who’d heard
every pickup line in the book, if there was such a thing as a
good pickup line. She said yes, but only if a guy is funny and
ironic about it. That way, it seems as if he’s acknowledging
the awkwardness of it and, by doing so, makes it funny and
not awkward.

It’s kind of like when someone says, “I’m going to tell you some-
thing but you can’t get mad…” or “I don’t mean to sound racist,
but…” and then they say something that normally would have
been really offensive…yet it’s somehow less offensive because
they acknowledged it!

We like to call sort of humor “radical honesty” or “shameless-

ness.” However you want to think of it, get yourself in the habit
of using it because it works WONDERS when attracting women!

An important aspect of shameless humor is getting a little nerve

35
 Phase 1

because it takes some nerve to call things out.

That’s because being shameless is the exact opposite of act-

ing shameful, which is how most guys communicate their de-
sire for women. Most men sheepishly admit they’re attracted
to women, or they pretend they aren’t attracted at all.

And since most guys act this way, it sets up a GREAT opportu-
nity for humor. Not only is acting shameless unexpected/un-
predictable, but it also injects A LOT of healthy tension into the
interaction, which is what will get women laughing uncontrol-
lably…even if what you’re saying isn’t objectively very funny.

The first step to using shameless humor is to stop pretend-

ing to be embarrassed that you like girls. Stop hiding it—and
start flaunting it! For example, if a woman you find attractive
ever asks you, “Are you hitting on me?” Tell her the truth: “Of
course I am!” Even if she says something like, “You’re just try-
ing to get in my pants...” Try responding with radical honesty,
“Of course I am!”

Don’t be one of these guys who has a hard time admitting

to other people—and even admitting to himself—that he de-
sires women.

This mindset applies to other aspects of attractive humor, as

well. For example, say a girl tells you it’s “girls night out”–
which actually happened to me the other day. I was out with

36
 Phase 1

my friend and the girl said something like, “It’s girls night, I
can’t talk to you!”

I responded, “Does this mean you don’t shave your legs?”

The girl and her friend were like, “What? What are you talking
about?”

It was kind of a personal question to ask a set of girls that I’d

just met, but sure enough, after saying that, I was able to es-
calate the conversation, saying, “If you were about to have
sex with a guy and you haven’t shaved your legs, what do you
do? Do you have sex anyway? Do you care that you’re hairy?”

We had this big sexual conversation because I had the nerve

to ask a simple question like, “Does girls night out mean you
don’t shave your legs?”

Growing up, our parents rejected shamelessness. When a little

kid says something that everybody is thinking, parents usual-
ly respond, “Ooh. Don’t say that here.” Shamelessness is just
saying the unsaid. It’s like a five-year-old kid is standing in front
of her, noticed something, and just said it.

You also want to do things like connect the dots. For instance,
if she leaves something out, fill it in for her. Maybe she’s telling
a story about a guy that she met off Match.com, and it didn’t
work out. You can say, “Yeah. So the sex got boring?” or, “No

37
 Phase 1

sexual attraction? No sexual chemistry?” You’re connecting

the dots of what she left out of the conversation. That’s being
pretty shameless.

It may take some time, a little practice, and whole lot of hones-
ty, but if you can get yourself feeling comfortable about your
desire for women, you will keep them laughing while escalat-
ing the conversation toward sex.

One final point before we get into a few quick examples: feel-
ing comfortable about your desire for women DOES NOT mean
you’re chasing them and kissing their ass. Absolutely not! Be-
ing honest with your desire doesn’t mean constantly telling a
woman how beautiful she is, or how much you like her.

Please don’t misinterpret the shameless mindset as an excuse

to act needy. Acting needy is NOT humorous and it’s certain
NOT attractive. If you’re confused how to communicate your
desire in a humorous way without coming off needy, try lines
like this:
• “So insert random pickup here. I thought you were cute
and wanted to come over and flirt with you, shameless-
ly.”

• “Hey, as much as I’d like to revert to the 3rd grade play-

book of ignoring girls, I had to come over and meet you.”

38
 Phase 1

Using Misinterpretation
the Right Way

I
magine a woman showing up to a first date with a guy she’s
met only once, very briefly, and whom she hardly remem-
bers. Imagine her walking into a colorful lounge and scaning
the room...

A man notices her, smiles, and waves. As she’s making her way
over to him, she thinks, “Oh God, I hope this guy isn’t boring. I
really don’t want to sit through an hour of bad conversation...”

Outwardly though, she beams a friendly smile and sits down at

the table, across from her date.

“Sorry I’m late,” she says, preparing to enter into the boring
small talk she so hates. “Did the waitress already come?”

The man smirks a little, waits a moment to respond, and says, “I’m
not sure, but that would explain why she’s smiling so much...”

39
 Phase 1

At first the comment confuses the her. She was expecting

small talk and...

...did he just say...?

She looks up at him, not sure if she heard him correctly. He

flashes her a self-assured smirk. Then she blurts out laughing.

While the comment was a bit edgy, the man sitting across from
the woman is someone VERY comfortable
around women. He’s a man who understands
how to attractively misinterpret something “... misinterpret her or
accuse her of some-
a woman says so that he can playfully get a thing-even in a joking
woman in a flirty/sexual mood without being way-she will immedi-
creepy or too obvious. ately feel a need to
respond”

This technique—similar to teasing—is accom-

plished by misinterpreting something a wom-
an says or accusing her of something in a comical
way.

This puts a woman “in her head” because she has to scram-
ble to clarify or “defend” herself. If you misinterpret her or
accuse her of something—even in a joking way—she will im-
mediately feel a need to respond.

This creates tension.

40
 Phase 1

Now, again, this technique should be used sparingly and with

caution. If a woman doesn’t realize you’re joking, this can eas-
ily create too much tension and become combative (thus ruin-
ing the interaction).

Until you get comfortable thinking of your feet, you may find it
easier to use a formula to misinterpret things about a woman.
I like using templates because if I’m in a jam or she’s not giving
me much to work with, I can just use a template answer.

One of my favorite playful misinterpretations also involves an-

other comedy concept you’ll read about in this book: accusa-
tion. Here’s the formula:

“Girls who...” + Thing She’s Doing/Wearing/Etc.

+ “...are total...” + Playful Accusation

Here are some an examples of misinterpretations and accusa-

tions that are “edgy” and work to stoke a woman’s attraction:

She says: “Do you have a minute?”

You say: “Do I look like a minute man?”

41
 Phase 1

She says: “What do you think of this hat?”

You say: “Girls who wear hats like that are total trouble-
makers.”

In both examples, the tension comes from misinterpreting that

she’s sexual and wild. Most of the time, women think you’re
the one who has a dirty mind. By reversing that stereotype,
you put her in a position where she has to defend herself and
“clarify” what she meant (putting her in her head!).

Speaking of which, let’s take a closer look at why accusations

work so well in the next section...

42
 Phase 1

Simple Way to Use Accusations

to Get Her Laughing

P
layfully “accusing” a girl of something is great for so-
cial humor.

While it may not be “objectively” funny, accusation cre-

ates SO MUCH tension in such a funny, flirtatious way
that we just had to give it its own section in this book.

Whenever accused of something, most girls’ first response will

be to deny it, which as we mentioned in the last section, will put
them in their head.

For example, you may say to a girl, “Wow, you’re EVIL!” to which
she’ll usually retort, “No I’m not! Why do you think that?”

That’s the perfect “setup” for SO MUCH social humor. For ex-
ample you could say… 

• “Yeah right! You are so evil. I’ll bet your head twists around
like the Exorcist!” 


43
 Phase 1

• Keep a silent, deadpan face, causing her to keep asking,

“What? Why do you think that? Tell me!” 


Regardless what you do or say after accusing her, it’ll amplify

her laughter because she’ll feel tense. And she’ll want to re-
lease that tension through laughter at your joke. This is the
essence of attractive humor! 


The reason we introduced the concept of accusation in the last

section on misinterpretation because the two together make
a killer tag-team! Personally, my FAVORITE time to make an ac-
cusation is right after intentionally misinterpreting something
a woman said. This way, I can use my “misinterpretation” to
justify the accusation.

It doesn’t even really matter if your misinterpretation or accu-

sation makes “logical” sense. It’s more important to let your
imagination run wild and have fun. As long as you do it in a
playful, non-creepy way, she’s going to enjoy it. Just be sure
she sees you’re NOT seriously trying to accuse her of some-
thing.

You know you’re doing it right if the girl plays along— even if
she acts offended or indignant. She might say, “What?! I didn’t
say that! Why would you think that?” but if she’s saying it with
enthusiasm or a little smirk, she’s enjoying herself.

(And that’s the essence of flirting!)

44
 Phase 1

A Foolproof Flirting Formula that

Instantly Breaks Her State

W
e hate canned pickup lines. Most are just not
funny. And the few that are typically DO NOT
contain the type of humor that’s going to get
you laid because the subtext is all wrong. Pick-
up lines ooze with the subtext “I’m trying to
impress you” (at best) or “I’m sleazy” (at worst).

Yet there ARE times when having a few “lines” up your sleeve can
be extremely effective. One of those moments is when trying to
break a woman’s state. Breaking her state so she flirts with you
is CRUCIAL. Unfortunately, most guys strike out because they’re
either NOT using humor at all, or using the wrong type of humor,
to do that.

You want to make a woman’s decision to flirt with you as easy

on her as possible. It usually only takes between 30 seconds to
2 minutes to do this. But to do it, you HAVE TO be a guy she’s in-
terested in learning more about.

45
 Phase 1

Reaching that “hook point” moment can be a simple as saying

a single sentence or phrase. Often it will take a little more, but
rest assured: as long as you have a woman’s attention, you can
keep throwing out phrases and lines until something “hooks.”

A very consistent way to create this vibe is by

using “bait”—conversation topics you know
will get an emotional response. These con- “bait:conversation
versations are based on leading her into an topics you know will
get an emotional
“invisible thread.” A thread is anything she response”
says that you can use as a talking point. For
example, if she says, “I drive a red Honda Ac-
cord,” there are plenty of threads in that sen-
tence:
The car—why does she drive a Honda Accord? Does
she like it?
The color—why did she pick red? Does it describe her
personality?
She drives—when did she learn to drive? Is she a good
driver?

You too can probably think up dozens of threads without

breaking a sweat. Thus, the issue isn’t finding “threads”—it’s
about finding humorous threads that get her flirting with you.
Finding a “flirty” thread about a Honda can be challenging, es-
pcially when you’re on the spot. There’s only so much you can
say about driving a red Honda Accord that’s attractive or that
will spark a vibe.

46
 Phase 1

And so that’s where the idea of “invisible threads” comes into

play. You don’t have to make breaking her state any more dif-
ficult than it already is. Trying to improvise attractive threads
on the spot is nerve-wracking—so why do it if you don’t have
to?

You can set yourself up for a flirty exchange just by steering

the conversation toward an invisible thread. Here’s one way
to do it... once you begin talking to a woman, get yourself in
the habit of teasing her by saying:
“Oh wow, you have a bit of an accent—don’t you?”

Then follow up your tease by saying something like, “Hmm...

lemme guess where your accent is from...”

Even if a woman tells you, “I don’t have an accent,” just chuck-

le as if she were lying and say, “Stop. You totally do. Lemme
guess where it’s from.” This is a surefire way to lead to the
invisible thread, which is to set yourself up to make a humor-
ously wrong guess about her “accent.”

So, if I were talking to a Caucasian girl who obviously grew up

in New York, I’d say, “Sounds like you’re from the jungles of
Vietnam.” If I was talking to an Asian girl, I’d say, “You’re to-
tally German, aren’t you?” I know this might sound weird, but
this sort of shtick is all you need to spark a vibe. Women are
almost always going to laugh and tease you back. If you don’t
like the accent example, come up with an invisible thread you

47
 Phase 1

like better. Point is: figure out a surefire to always spark a flirty
vibe, right from the start. Here’s a flow chart that spells out
the formula to create a flirty vibe...

48
 Part 1: Breaking Her State

Unpr t y
ed ictabili >“You have an accent! where’s it
from? Lemme guess. Guam…”
>“___________ is EVIL!”
>“What’s new in _____(Ironic Place)__?”

Tips 1. Set her up to think you’re going to

guess something (e.g., Accent); twist
expectations by guessing something
off-the-wall
2. Saying anything is “evil” usually gets
a laugh

Radic
al Truth >“I’m going to flirt shamelessly
with you for the next 32 seconds...”
>“I’m taking you on a speed date!”
>“...you can’t really blame me...”

Tips 1. Hitting on women creates tension,

which often leads to laughter... use
that to your advantage!!!
2. Don’t “hide” sexual intent; highlight it!
3. Girls often find the idea of “going on
a speed date” funny if said at a bar or
party, try it!

49
 Part 1: Breaking Her State

sn
Misin i o
terpretat >“If by ____ you mean ____, then yes!”
>“You are such a (badass/flirt/diva/nerd/
dork)!”
>“I’ll bet you are” (if she says, “I’m
wet...”)

Tips 1. The easiest way to inject humor into a

“weird” situation is to reverse it with
the “If by...” template
2. You can misinterpret her behavior
however you want...and the less logi-
cal you are, the funnier it usually is...

Pop C
ulture >“Wait, I’m calling a Zack Morris
timeout.”
>“I kissed a girl…and liked it!”
>“Bling, bling!”

Tips 1. Making a funny pop culture reference

can instantly get her laughing as
well as create rapport
2. be on the lookout for funny lines
and sayings from TV and movies!
3. Be on the lookout for “female-
friendly” references... popular ro-
mantic comedies (e.g. Wedding
Crashers) are great for this!

50
 Part 1: Breaking Her State

Incon
gruence >“It’s guys’ night out!”
“You’re going to be my new body-
guard!”
>“Stop staring at my man-cleavage!”

Tips 1. Playing on “gender humor” is great

because it shows that you “get” the
difference between men and women
so much you can make it into a joke
2. To do this on-the-fly is easy! Just
reverse a “stereotype”

S pec l s
i
ific deta >“A girl drinking an Appletini WOULD
say something like that.”
>“Wear that dress you know I love!”
>“What are you doing at 8:03 tonite?”

Tips 1. For whatever reason, specifics are

funny. get in the habit of noticing de-
tails and commenting on them!
2. Specifics are great to combine with
other humor aspects (e.g., Radical
truth: “Let’s go on a speed date, fall
hopelessly in love, have 2.5 children,
find our dream house with the white
picket fence...all in the next 37 sec-
onds! ready? Let’s go!”

51
 Module 2

Part 1: Breaking Her State

Introduction: Why you need to interrupt her
pattern...
• Goal of this phase is to capture her attention and snap
her out of her ‘boredom trance’
• Laughter and smiling feels good scientifically
• Your trying to get her to pay attention long enough to
create an inkling of attraction
• She’s got ADD. We all do. It takes an emotion to get us
to focus in on something… (anger, surprise, laughing-
think about if you’re flipping channels)
• You’re trying to distract her from the hundreds of other
thoughts flowing through her mind
• You can also use this to quickly move her from one emo-
tion to the next… Rob’s piss her off with a tap on her

52
 Phase 1

back… then make her laugh

Characteristics: What are the elements of this

first phase
• You’re going for a smile not a belly laugh
• Have you ever been in a fight with someone, and they
say something just funny enough to make you lose your
concentration and smirk...?
• It has to be basic and can’t require her to have to think
too much
• It also must be self explanatory and can’t need a long
set up to a punchline
• It needs to be blatant. Subtly won’t work here
• Remember, you’ve only got half her attention at this
point… so its got to be obvious

PRO TIP: We’ll talk more specifically about going into a char-
acter in a later phase.. but something that will help is to put
yourself into a comedic character… Barney from How I Met
Your Mother is an example…

How you know it worked

• She laughs
• Giggles
• Smacks you playfully
• Playfully calls you a name

53
 Phase 1

Examples: What are some examples

of phase one humor
• Unpredictability: Bordoux example
• Radical Truth: “I’m trying to pick you up”
• Playful Misinterpretations: “I’m wet.. I bet you are”
• Pop Culture tie in: Mr. Belevedere

Mistakes to Avoid: What are some

mistakes to avoid in phase 1…
• Using jokes that depend too much on her knowing you
without setting up the expectation of humor
• If you’re hanging out with a girl who’s known you for
awhile this isn’t a problem.. but if you’re just meeting
her she might not get it if it depends on your “charac-
ter”
• Jokes that kill the mood
• My “lesbian” slip
• Being too sarcastic or coming off as an asshole
• The “I’m above you” attitude doesn’t work in first few
minutes unless she knows you well.
• Not going into humor quick enough
• The longer you wait to introduce humor the harder it
gets. This is because of “The Theory of Expectations”

54
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