PROJECT REPORT

TITLE PROJECT: TO STUDY THE EFFECTIVENESS OF RECREATIONAL SPORTS

ACTIVITY TO EMPLOYEE 7-ELEVEN

LECTURER: PUAN SITI ZAITON BINTI YAHYA

SUPERVISOR: PUAN JOEWANIDA BINTI JUHARI

NAME MATRIX

LOGESWARY A/P BATANADAN 28DRM14F1056

SARAH ADILA BT HASHIM 28DRM13F2018

NURAMANINA ALIA BT SAFRIDIN 28DRM14F1039

AIESYAH BT RAMLEE 28DRM14F1055

MADIHAH BINTI AZIZAN 28DRM14F1050

TABLE OF CONTENT

CONTENT PAGE
Table of content 2

1. Executive summary 3
2. Introduction
2.1 Background Of The Outlet 4
2.2 Current situation of the outlet 5
2.3 Business Or Operation Analysis (SWOT Analysis) 6
2.4 Competition Analysis 7
2.5 Identification Of Problem Or Issue 8
3. Literature review 9-13

4. Methodology 14-15

5. Finding 16-18

6. Conclusion and recommendation 19

 1. Executive summary

The title of retail project proposal is to study about the effectiveness of sports activity to
employee 7-Eleven.Our Sports Activity aim to facilitate an opportunity for the meaningful time
they can spend together.This sport activity promote healthy lifestyle. The feedback that we have
received from questionnaire participants was excellent. The value of self-reliance and
cooperation among managers and staff as well as recreational sports.

Sports are all forms of usually competitive physical activity or games which, through
casual or organized participation, aim to use, maintain or improve physical ability and skills
while providing enjoyment to participants, and in some cases, entertainment for
employee.Usually the contest or game is between managers and staff two sides, each attempting
to exceed the other. A number of such two-sided contests may be arranged in a tournament
producing a champion.Aarranging games in a regular sports season.

Sport activity means all forms of physical activity which, through casual or organized
participation, aim at expressing or improving physical fitness and mental well-being, forming
social relationships. There are many people who do sports for nothing around us. Everyday we
can encounter with these people. They regularly do sports; however, none of them realizes the
benefits and importance of sports.

Moreover, with sports activities employee also can be healthy,enjoy and release steres.In
this event also they can get to know about each others.Apart from that, they also can work
together without feeling shy and can strengthen the relationship.

Ssometimes overwhelming life conditions may be unfair and make us unhappy.

However, if there is a sport activity when we are unhappy, we will probably be motivated and be
refreshed again after the sport activity. This is one should be the most important benefit of sports
activities because many people do sports for this reason.Our team hope is with doing sport event
can strengthen the relationship between the employee of 7-Eleven.

Sport are required to be healthy people, are needed for enjoyment, and are great market
countries’ economies. Sport for people is that they help people be healthy. Throughout history,
people can’t give up they interest at their body. Naturally, people’s first aim should be healthy
and fit with the benefits of sport. Sports keep our body healthy. However, if there is a sport
activity when we are unhappy, we will probably be motivated and be refreshed again after the
sport activity.
 Sports keep us healthy and fit Sports and games keep us fit and fine mentally as well as
physically. When we participate in any sport we can see the improvements in our health. This
improvement is the result of sporting because when we play any outdoor game we are exercised
physically and our body becomes fit than before. Thus, sports are helpful in maintaining our
health. People who are good at sports are also seen getting less tired as compared to people who
have lowest physical activities as a part of their everyday life.
2. Introduction

2.1Background Of The 7-Eleven

7-Eleven was founded by J. C. Thompson in 1927 as The Southland Ice Company in Dallas,
Texas. Started as an ice vendor, the company eventually began offering milk, bread and eggs on
Sundays and evenings when grocery stores were closed. This new business idea produced
satisfied customers and increased sales, spawning the precursor of the modern convenience retail
concept.
The company's first convenience outlets were known as Tote'm stores since customers
"toted" away their purchases, and some even sported genuine Alaskan totem poles in front. In
1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m.,
seven days a week. The company's corporate name was changed from The Southland
Corporation to 7-Eleven, Inc. in 1999. We are the pioneer and the largest 24-hours convenience
store operator in Malaysia. Upon achieving its 1,000 mark in stores network, 7-Eleven Malaysia
opened its door to local entrepreneurs through its unique franchising program in 2009. We are
the first franchisor in the local market to offer existing profit-making stores to franchisees.
7-Eleven stores can be found across bustling commercial districts to serene suburban
residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping
malls and medical institutions. 7-Eleven is Always There For You. Each 7-Eleven store carries
over 2,200 SKUs, including our proprietary brands such as Slurpee frozen beverages and Big
Gulp fountain soft drinks. The variety of services available at 7-Eleven include the bill payment
service, sale of mobile phone reload cards, IDD/STD, Touch N Go reload, internet games' starter
packs, reloads via MOL Point top-up, ink cartridge refill, photocopying, fax, automated teller
machine (ATM), and bulletin board for neighborhood community notices.

In 2009, 7-Eleven introduced fresh brewed coffee and other hot beverages together with
packaged fresh food and bakery for the convenience of customers looking for ready-to-eat hot
food. All food items sold in 7-Eleven are certified HALAL and undergo stringent quality control
to ensure the taste and freshness .Being the premier neighborhood convenience store, community
building is in the heart of 7-Eleven’s corporate social responsibility framework. 7-Eleven
Community Care is a non-profit entity set up to implement 7-Eleven Malaysia’s corporate social
responsibility and philanthropic initiatives. We believe in giving back to the society we operate
in, with a commitment to support the underprivileged groups and to sustain environmental
conservation effort at the local community level across all regions.

Current situation of the 7-Eleven

The problem that faced by 7 eleven staff is employees not active. They do not have

self motivation. The employee of 7 Eleven not came to the work punctuality. If the work start at

7am the staff will came at 8.30.From this situation we know at the staff have problem. The

Employee of 7 Eleven also do not communicate with other staff. Employee also do not cooperate

with other staff and top management. Lack communication between employee and top

Management. Furthermore, work for a long period of time that can make employee stress. Lack

of staff.
7 Eleven SWOT Analysis

Strengths: Weaknesses:

 Geographic presence  High margins

 Strong brands  Limited assortment offering
 Franchise system  Not perceived as a place to buy a
 Convenience complete meal
 Not a first choice destination for
shoppers

Opportunities: Threats:

 Fresh food offering  Intense competition

 Increase share of meals (i.e.; breakfast
,lunch, dinner)
 Private label development
 Growing demand for organic products
 Low consumer confidence
 Regulatory issues
 Convenience store competition and
other small box retailers
 Higher shrinkage on fresh food could
potentially impact margins
Competition Analysis

Seven eleven competitors

99 SPEEDMART KK MART

Number of outlets  450 outlets  62 outlets nation wade

nationwide nationwide

Operating hours  10 am – 10 pm  24hours

 Groceries & fresh mart  Groceries, fresh
foods, ATM and
Products available
photocopying
services
Benefits to customer  Trolley provided  None
Freebies and  None  None
discount

 99 Speedmart - is a rapid growing convenient store chain which was founded in 1987 by
Mr. Lee Thiam Wah who us the director of the company itself. More than 450 outlets
nationwide, 99 speedmart keep expanding the business and also struggling to be top in
the market. 99 speedmart also provides same product like 7-eleven only without services
like ATM machine also bills payment. 99 speedmart provides trolley services for its
customers. ( 99 speemart,2014)

 Kk mart - is under KK group founded in year 2001, comes with the desire of becoming a
household name throughout Malaysia and belong the shores. Founded by Dato’ Dr Chai
Kee Kan also known as KK Chai, KK Mart has over 62 outlets nationwide and keeps
expanding. Mart also operates 24hours everyday which make it a good competition to 7-
eleven. KK Group,2014
Identification of problems or issues

Variable Classification Total (%)

Gender Male 10%

Female 90%

Position Store manager 25%

Assistant manager 40%

Store associate 20%

Risk is an integral element of sport. Sport without risk would cease to be sport. This
unique aspect of sport must be factored into any discussion of risk management within sport
facilities, programs and events.

In today’s non profit organization risk management means more than locking away
valuables. The focus of this is practical and sensible risk management for the sport organization
that runs its programs in its own facilities or in facilities owned by other or sponsor. The four
main sources of risk are :

 Facilities : the buildings, fields, office or where sport and related activity occurs.

 Equipment : includes equipment used by coaches and officials within the sport activity itself
an equipment used by organization in the provision of sport services and programs

 Program: there are physical risks that are an inherent part of the sport itself, some of which
are desirable and reasonable while others are not.

 People & staff: this is the human element and includes participants and staff of whom can
be unpredictable in their behaviour and can make mistakes in carrying out duties.
Other than sources risk, organization also types of risk for a sport. Types of risk organization are:

 Physical injury : risk that a participants will be seriously hurt

 Property loss or damage; risk that property owned or sport organization responsible
3. LITERATURE REVIEW

The preservation of heritage through renovation projects of sport and recreation facilities is a
recent phenomenom. We are not generally prompted to think of sport and recreation venues as
cultural objects to preserve or as hosts to heritage yet. They appear to be significant sources of
heritage for communities and fan nations (Mason et al 2005 and Rosentraub and Ijla, 2008 ).
Nothing facilities have the ability to preserve heritage, the aim of this paper is to review
contemporary philosopher peter singer’s (1993) perspective on moral obligation to highlight the
potential to protect heritage through sport and recreational facility management practices. We
argue that communities and constituents may have a moral obligation to preserve heritage
through sport and recreation facilities due to the value they possess. Appropriately, preservation
is defined and framed as a managerial activity to assure the survival social, political, and cultural
records.
Copyright © 2012 Sport Management Association of Australia and New Zealand. Published by Elsevier Ltd. All
rights reserved. http://www.sciencedirect.com/science/article/pii/S1441352312001179
4 . METHODOLOGY

Data Collection

The research made use of primary data, which was collected using structured questionnaire
distributed to the 10 respondents sampled from the store manager, assistant manager and store
associate at 7 Eleven Damansara damai, Hartamas and Publika .The administered questionnaires
were collected after completion by the respondents on the same day and their responses used for
analysis. From the questionnaire that we made we get to know most of them choose the sport
event and they prefer to do the outdoor activity at field.

Data analysis

The study was conducted involving three parties which are store manager, assistant manager and
store associate to know the percentage of each party choose to do the outdoor activity. The study
was also conducted on the basis of questionnaires that have been provided. The questionnaire
was to facilitate the collection of data and also easy to understand. The collected data were
combined using a pie chart
5. FINDING

5.1 Whether the Staff Know About 7Eleven

Diagram 1
OTHERS
0%

NO
20%

YES
80%

Based on the diagram above is the percentage of that, does the staff and store manager know
about event that 7Eleven provide. The results of the survey found that 80%of the respondents
said yes and 20% of the said no. That means the majority of respondents know that event that
7Eleven provide.
5.2 The place that could be choose

Diagram 2

OTHERS
10%

BEACH
50%
FIELD
40%

Based on the diagram 5.2, the percentage respondent want do the event is at beach is 50%, at the
field is 40% and others is 10%. So that mean majority of staff and manager they like to do event
at beach.
5.3 How many days that be prefer

Diagram 3

20%

50%

2 days
30%

Based on the diagram 3, the percentage that respondent prefer is 50% for 1 day, 30% for 2days
and 20% for more than 2 days. So that the majority is respondent only like if the event just 1 day.
5.4 The most activity will be choose

Diagram 4

OTHERS
20%

FIELD
10%

SPORT
70%

Based on diagram 4, the respondent majority choose sport activities, the percentage is 70%,
beside that the field activity is 10% and others activity is 20%. This is show that respondent like
at sport activity.
5.5 Did staff like to join any activity that provide

Diagram 5
NO
0%
OTHERS
10%

YES
90%

Based on diagram 5, most of staff and manager say yes to the event that provide. The percentage
of yes is 90%, for no 0% and others is 10%. So that , majority of staff and manager like if
7Eleven make event for staff and manager.
5.6 Did the activity can make relationship more stronger

Diagram 6
YES NO OTHERS

0%

100%

Based on diagram 6, every respondent agree that if the event are be doing its will make staff and
manager relationship more stronger. The percentage of yes is 100% and the percentage of no and
others is 0%.
5.7 What event did you like the most

diagram 7

charity
30%
sport activity
40%

annual dinner
30%

Based on diagram 7, mostly agree to choose sport activity as their event. for annual dinner and
charity we got the same percentage.
5.8 What time did you prefer to do this event?

diagram 8

public weekdays
10% 10%

weekends
80%

Based on diagram 8, mostly agree to choose weekends as their event. For weekdays and public
we got the same percentage.
5.9. which budget that you prefer to use

diagram 9
sponsor
0%

own money
18%

provide by hq
82%

Based on diagram 9, mostly agree to choose provide by HQ as their event. For own money 18%
and sponsor 0% percentage.
6.0. which transportation that you prefer to use ?

diagram 10
public
transportation
10%

own transort
50%
hq provide
40%

Based on diagram 10, the respondent majority choose own transport, the percentage is 50%,
beside that the hq provide 40% and public transportation is 10%.
6. CONCLUSION

In conclusion, most of staff at 7-eleven like to do a sport activity and interested to

join the event. Sports are a good thing because they help are a good thing because they help
to stop violence and help people come together in harmony. This event can make manager
and staffs make a good co-operation from the activity. This event also can make manager
and staff releases a stress at work and encourages good health. Manager and staff can be
motivated from this activity to improve the performance of work. Lastly, this event
encourages a healthy lifestyle and helps us to increase our stamina level.