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Oracle Data Cloud

Data Directory

Oracle Data Cloud Data Directory

Table of Contents

Table of Contents Meet the Data Hotline 4 Connexity 46 Oracle AddThis 5 Cross Pixel 48

Meet the Data Hotline

4

Connexity

46

Oracle AddThis

5

Cross Pixel

48

Oracle Curated

6

Cuebiq

50

Oracle Datalogix

7

Datacratic

52

140 Proof

8

DataLab

54

33Across

10

Dataline

56

AcquireWeb

12

Data Mentors

58

Acxiom

14

Datamyx

60

AddThis

16

DataXpand

62

Adgnitio

18

DeliDataX

64

Affinity Answers

20

Dun & Bradstreet

66

Aidata

22

Edmunds

68

ALC

24

Experian & Experian UK

70

Alliant

26

Facetz.DCA

73

AmeriBaseDigital

28

Factual

75

Analytics IQ

30

Financial Audiences

77

Are You a Human

32

Forbes

79

Blue Kangaroo

34

GfK

81

Bombora

36

Gravy

83

CACI

38

Hitwise

85

Compass

40

i360

87

comScore

42

i-Behavior

89

comScore TV

44

Infogroup

91

Table of Contents

Table of Contents IRI IXI Kantar Media Leiki Lotame MasterCard Advisors MaxPoint Media Source Solutions Merit

IRI IXI Kantar Media Leiki Lotame MasterCard Advisors MaxPoint Media Source Solutions Merit Direct Merkle Mobilewalla Navegg Near Neustar Omnibus OnAudience OneAudience ownerIQ Pacific Data Partners PlaceIQ Profound Networks Proxama Qualia

93

95

97

99

101

103

105

107

109

111

113

115

117

119

121

123

126

128

130

132

134

136

138

Ranker

140

Retargetly

142

Scanbuy

144

Semasio

146

SirData

148

Skimlinks

150

Solve Media

152

Specialists Marketing Services

154

StatSocial – Powered by IBM Watson

156

TiVo

158

TransUnion

160

TruSignal

162

Twine

164

V12 Group

166

#Home by Vendigi

168

Vertical Mass

170

Visa Audiences

172

Webbula

174

WhoToo B2B Targets

177

Ziff Davis

179

Meet the Data Hotline Have a question about your data-driven campaign? Contact us and within

Meet the Data Hotline

Have a question about your data-driven campaign? Contact us and within hours we’ll provide you with relevant insights and recommendations.

From audience sizing, RFP support and collateral needs to case studies, measurement advice and even on-site support, we’ve helped hundreds of marketers find quick answers to any audience challenge.

• Audience recommendations

• Order custom audiences

• RFP support

• Product education

Audience sizing

• Collateral needs

• Measurement feasibility

• Order measurement study

• Onsite support

Case studies

Contact The Data Hotline to get started

Quick answers & the audiences you need to win www.oracle.com/thedatahotline

4 | Oracle Data Cloud

Oracle AddThis Audiences: A Buyer’s Guide The best in global online interest and intent-based behavioral

Oracle AddThis Audiences:

A Buyer’s Guide

The best in global online interest and intent-based behavioral data.

DATA TYPES: Behavioral, Interest, Intent, In-Market, Social, Mobile

Use Our Data To:

• Understand how consumers in your CRM interact across the web

• Reach hard-to-find users with a specific interest or intent

• Market to your brand advocates & socially active consumers

• Find users who look like your best customers with best-in-class modeling

Collection Methodology:

AddThis aggregates the global online actions taken by unique visitors on every page across our 15MM site-strong publisher network. Our proprietary blend of observed (e.g., arriving on site from search, content on page, reading an article, scrolling, watching a video) and declared (e.g., click, like, share, follow, print) data yields a holistic picture of the true web habits, interests and preferences users reveal when browsing online. We deliver unmatched audience insight and unparalleled audience segment quality at global scale.

5 | Oracle Data Cloud

Oracle Curated Audiences: A Buyer’s Guide Multi-brand audiences built from top sources in the industry.

Oracle Curated Audiences:

A Buyer’s Guide

Multi-brand audiences built from top sources in the industry.

DATA TYPES: Behavioral, Demographic, Interest, Lifestyle, In-Market, Mobile

Use Our Data To:

• Power lower-funnel campaigns with targeting precision at scale

• Reach past online purchasers

• Drive awareness with interest & demographic data at scale

Collection Methodology:

Oracle Curated audiences are aggregated from top data providers in seven key vertical markets. This data is organized and qualified by a team of Classification Taxonomists, to ensure that all users tagged in an audience have indeed taken actions online to declare themselves as such.

6 | Oracle Data Cloud

Oracle Datalogix Audiences: A Buyer’s Guide The best in offline purchase-based data. DATA TYPES :

Oracle Datalogix Audiences:

A Buyer’s Guide

The best in offline purchase-based data.

DATA TYPES: Buyer Behavior, Category Purchase, Demographic, Lifestyle, Offline Purchase, Purchase Intent

Use Our Data To:

• Reach in-market, past & lapsed purchasers

• Build precision-based data strategies

• Get a 360-degree profile of target consumers

• Find users who look like your best customers with best-in-class modeling

Collection Methodology:

Oracle Datalogix audiences are sourced from offline verified data, including deep product offerings across Automotive, CPG and Retail verticals. Oracle Datalogix audiences are built from:

• 110MM U.S. Households

• 10B SKU-level transactions

• $3T in consumer spending

• 1.5K+ leading brands

7 | Oracle Data Cloud

140 Proof: A Buyer’s Guide DATA TYPES : Auto, B2B, CPG, Travel 140 Proof Data

140 Proof:

A Buyer’s Guide

DATA TYPES: Auto, B2B, CPG, Travel

140 Proof Data 101

140 Proof is the only data company to leverage social connections and

machine learning modeling to find the most accurate, deterministic audiences at scale. Our orthogonal approach, using interests and supernodes to target interested consumers, allows brands to have unique method for building audiences.

Description of Data Types:

140 Proof uses the Blended Social Interest Graph machine-learning algo-

rithms build audiences in mobile applications at scale for some of the largest brands across:

• Automotive

• B2B – Business to Business

• Beauty

• CPG – Consumer Packaged Goods

• Entertainment

• Fashion

• Health & Wellness

• Technology

• Travel

8 | Oracle Data Cloud

Collection Methodology:

At the core of 140 Proof’s data analysis engine is the concept of asymmetri- cal social connections. Although we also analyze social content, the scalable magic of social is connections, such as: follows, check-ins, re-blogs, pins, likes, or shares. These connections drive scale of 700+ million social users across various social networks. 140 Proof data consumes paid and public social APIs and first-party data collected from mobile application partners.

Use Our Data For:

• Mid funnel prospect generation

• Targeting based on social influencers

• Building audience of hard to find users such as spicy food lovers

• Machine learning look-a-like modeling and audience extension

9 | Oracle Data Cloud

users such as spicy food lovers • Machine learning look-a-like modeling and audience extension 9 |
33Across: A Buyer’s Guide DATA TYPES : Auto, B2B, Behavioral, CPG, Financial, Partner Initiated ID

33Across:

A Buyer’s Guide

DATA TYPES: Auto, B2B, Behavioral, CPG, Financial, Partner Initiated ID Syncing, Political, Retail, Seasonal, Server Side Data Transfer, Social/ Lifestyle

33Across Data 101

For more than seven years, 33Across has created advanced data models for Fortune 1000 brands. With code on more than one million publisher sites, our publisher network yields more than 30 billion intent and interest signals from content consumption, copy and paste sharing, search keywords and social behaviors.

Description of Data Types:

Top 10 Categories

• Auto

• Beauty

• Finance

• Fashionistas

• Health & Wellness

• Entertainment

• Environmentally conscious

• Expecting parents

• Food & Beverage (CPG)

• Travel

10 | Oracle Data Cloud

International: UK, FR, DE, CA, IT, SP

Examples of what composes an audience category

• Expecting Parents:

» 11MM+ Monthly Uniques

» 250MM+ Page Views

» 4MM+ Copy & Paste Activities

» 2.5MM+ Searches

Collection Methodology:

33Across has code on over one million publisher sites, allowing us to collect over 30 billion intent and interest signals. We can collect unique social data, like copy and paste, which paints a more accurate picture of consumer intent. Our in-house DMP compiles and analyzes data from over 1.4 billion users monthly to build audiences for distribution.

Use Our Data For:

Target and/or measure consumers according to their current interests and social behaviors.

AcquireWeb: A Buyer’s Guide DATA TYPES : Analytics, Auto, B2B, Behavioral, CPG, Data Access/Audience On,

AcquireWeb:

A Buyer’s Guide

DATA TYPES: Analytics, Auto, B2B, Behavioral, CPG, Data Access/Audience On, Demographic, Financial, Offline Match, Political, Retail, Social/Lifestyle, Travel

AcquireWeb Data 101

AcquireWeb expertise in consumer identity allows us to find and validate customer identities across multiple data silos, marketing channels and contact points. This provides marketers with a complete picture of their customers and interactions. We understand the importance of privacy, so our on-line targeting is done using our vast database of more than 200 million business and consumer IP addresses. These are linked to our proprietary geographical data; third-party partner data is linked at the ZIP+4 level.

Description of Data Types:

Acquire Location – Business and consumer location targeted down to the Zip+4 neighborhood level.

Acquire Consumers – Household demographic, lifestyle, propensity, psychographic, ownership, real estate, political and many other characteristics.

Acquire Auto – In-the-market propensities and self-reported ownership segments.

Acquire Shoppers – Summarized transaction data in CPG and retail.

Acquire Research – Active interest research behavior data showing likelihood to purchase.

Acquire Businesses – Comprehensive business firmographics providing insight into business industry, location, type and size. Small and home-based business decision makers active in market for product categories.

Acquire Audience – Custom on-boarding of any CRM or third-party data set for targeting audiences.

Collection Methodology:

AcquireWeb generates our linkage to IP by leveraging our 250+ million inter- nal email activity database, unique partnerships for additional email activity data, proprietary platform web-traffic data, publically available industry data, 26 million record business database and proprietary algorithms analyzing recency, frequency and sourcing. Once the IP to Geo is established, we rely on third-party partnerships with the largest and most respected offline data compilers to provide the targeting insight across thousands of segments.

Use Our Data For:

• Targeting specific attributes established through years of offline data compilation

• Granular targeting across 300MM+ unique devices allowing for specific targeting with reach

• As an ideal standalone; however, it works well in conjunction with cookie-based solutions where reach & scale are not optimal

Acxiom: A Buyer’s Guide DATA TYPES : Auto, B2B, Behavioral, CPG, Demographic, Financial, Offline Match,

Acxiom:

A Buyer’s Guide

DATA TYPES: Auto, B2B, Behavioral, CPG, Demographic, Financial, Offline Match, Political, Retail, Seasonal, Social/Lifestyle, Travel

Acxiom Data 101

Acxiom is an enterprise data, analytics and software as a service company. We compile insights on known consumers and households to provide the most accurate, comprehensive, up-to-the-minute data available. This enables advertisers to understand, identify and target audience segments, whether the channel used to connect is online, mobile, television, email or direct mail. Our secret sauce is how well we ingest, clean, match, enhance and distribute diverse data sets at scale in a privacy-compliant way.

Description of Data Types:

Acxiom brings the power of our industry-leading data brands to omni-chan- nel marketing. Our proven balance of coverage and accuracy is essential to generate high quality consumer data.

InfoBase – Fact-based data collected on real people and households

Personicx Lifestage – Segmented households with similar family struc- ture, financial means, motivations, interests and behaviors

Audience Propensities – Predictive models leveraging rich consumer insight sources and modeled against all consumers for accuracy and reach

Categories (for a full list see the BlueKai taxonomy)

• Automotive

• Business

• Charities and Causes

• Consumer Packaged Goods

• Demographic

• Financial

• And more

Collection Methodology:

Widest Sources – Accurate, actionable data compiled from a diverse network of credentialed, global data partners - using detailed purchase, survey, life stage, interests, and wealth inputs.

Best Recognition – Unparalleled ability to connect people across channels, time and name change at scale by linking our repository of offline data to the online world.

Effective Analytics – Predictive models applied against the full consumer population deliver optimal reach and accuracy by combining attitudes, motivations, intentions, and purchase considerations.

Use Our Data For:

Leverage rich insights to reach, attract and retain relevant audiences across devices and channels.

• Create highly qualified audiences by mixing, matching and layering elements.

• Find look-alikes and extend reach with new prospect segments.

• Optimize offers and messages.

• Leverage data filters and apply suppression.

AddThis: A Buyer’s Guide DATA TYPES : Auto, B2B, Behavioral, CPG, Demographic, Financial, Offline Match,

AddThis:

A Buyer’s Guide

DATA TYPES: Auto, B2B, Behavioral, CPG, Demographic, Financial, Offline Match, Political, Retail, Seasonal, Social/Lifestyle,Travel

AddThis Data 101

AddThis helps brands build more authentic customer relationships through insight, activation and personalization products powered by the AddThis Audience Intelligence (Ai) platform. AddThis Ai processes the real-time interest and intent data from 1.9B monthly uniques across 15M domains. AddThis’ reach, combined with world-class data science and seamless integration across the marketing ecosystem, gives marketers and advertisers unprecedented transparency into target audiences and enhances their ability deliver effective personalized experiences across paid and owned media.

Description of Data Types:

AddThis has intent-based segments, interest segments and includes social data segments. These high performance segments have great reach and scale in the industry. AddThis pinpoints in-market prospects that are the most likely to convert and are optimized and scaled using social and behav- ioral data. AddThis also models all the search, social and metadata with a full data science team. All data types are available to target international audiences in almost all countries. This data is used for every vertical (Auto, Retail, CPG, Travel, Financial Services), season (Holiday, Back to School, Mother’s Day, etc.) and type of buy (Social, Direct Response, Branding).

16 | Oracle Data Cloud

International: UK, CAN, AUS, FR, DE, BR, SP, MEX, JPN, IN, IT, KR, ID

Collection Methodology:

AddThis sees observed and declared actions for each unique visitor on every page across our 15M site-strong publisher network. Our proprietary blend of observed (e.g., arriving on site from search, content on page, reading on article, scrolling, watching a video) and declared (e.g., click, like, share, follow, print) data yields a holistic picture of each user’s true web habits, interests and preferences in real-time – providing unmatched audience insight and unparalleled audience segment quality and scale.

Use Our Data For:

• Understanding how consumers in your CRM act across the web

• Reaching hard to find users with a specific interest or intent

• Marketing to your brand advocates & socially active consumers

• Finding users who are likely to convert by modeling your existing converters

Adgnitio: A Buyer’s Guide DATA TYPES : Auto, Demographic, Financial, Retail, Social/Lifestyle, Travel Adgnitio Data

Adgnitio:

A Buyer’s Guide

DATA TYPES: Auto, Demographic, Financial, Retail, Social/Lifestyle, Travel

Adgnitio Data 101

Adgnitio directly collects and analyzes the most comprehensive mobile dataset available in the market today. We factor behavioral patterns and clear intent signals, tied to browsing habits and deep-app usage analytics, into our complex algorithmic scoring model. The result is high-performing and impactful mobile audiences for today’s modern marketers. Eliminate guesswork, know who you’re reaching, and ensure your marketing budget goes further thanks to Adgnitio data and the power of mobile knowledge.

Description of Data Types:

Adgnitio crafts mobile audiences focused on Intent & Interest, Lifestyle, Brand Affinity, Demographic Insights and App Insights.

Intent & Interest – Users who have demonstrated acute interest or intent to purchase-related products/services

Lifestyle – Audiences based on a combination of relevant behaviors and patterns focused around key lifestyle-group characteristics

Brand Affinity – Users who have demonstrated high-interest and affinity with specific brands

18 | Oracle Data Cloud

Mobile • International: US, UK, FR, IT, DE, BR, MEX

Demographic Insights – High-confidence demographic insights based on device and user signals

App Insights – Installed app ownership and usage derived audiences

Collection Methodology:

Adgnitio uses exclusive technology to collect user-permissioned, deep device-level data via our SDK. Datasets collected include a unique, full view of installed apps and browsing habits, coupled with frequency of usage and site visitation. This data then runs through a proprietary algorithmic scoring model to rank and weigh the results against the average user. We then use ultra-strict classification rules to tag users falling within the highest percentile into each relevant audience.

Use Our Data For:

Adgnitio mobile audiences are crafted with today’s modern marketers in mind. Use Adgnitio data to power all your mobile advertising and marketing needs across channels including:

• High-Performing Mobile Display and In-App Campaigns

• Mobile Site-Side Optimization

• Mobile Dynamic Creative Optimization

• Acquisition, Branding & App-Install Efforts

Affinity Answers: A Buyer’s Guide DATA TYPES : Social/Lifestyle Affinity Answers Data 101 Affinity Answers

Affinity Answers:

A Buyer’s Guide

DATA TYPES: Social/Lifestyle

Affinity Answers Data 101

Affinity Answers observes 275 million global social media users daily who tell the world about brands they love. Active engagement uncovers brand connections, which are not always intuitive, such as GoPro fans who love BMW. Targeting BMW lovers likely to be receptive to GoPro ads extends digital campaign reach to relevant consumers providing additional scale. Affinity segments represent critical audiences between casual awareness and the expensive ad impression driving conversion into a sale.

Description of Data Types:

Affinity Answers provides approximately 1,200 qualified consumer segments covering verticals such as Entertainment (including TV, Music, Celebrities, Sports, Movies, and Apps), Auto,Travel, Retail, CPG, and many others with audiences that are aware of your category and likely to engage, but do not have set brand preferences that would require conquesting techniques. In addition, 79 TV Audience Extension segments, which are designed to digitally extend brands’ TV ad efforts, are available.

Collection Methodology:

Affinity Answers observes brand engagement activity across Facebook, Instagram and Twitter for over 40,000 brands. Comments, uploaded photos, retweets, etc. – not page likes or follows – reveal brands consumers want to engage and consider relevant. These affinities, mapped to Oracle BlueKai cookies, are organized into brand segments.

In TV Audience Extensions, TV ad occurrence data helps identify fans of shows who socially engaged with the brand during the flight, resulting in brand segments of ad responders.

Use Our Data For:

• Extending reach to untapped audiences when the primary audience has been exhausted.

• Reaching competitors’ prospects before loyalty is cemented

• Renewing interest for new products and releases.

• Reaching lifestyles/lifestages via entertainment segments fitting brands’ broader vision.

• Driving digital conversion, increasing frequency among TV ad viewers (TV Audience Extensions)

Aidata: A Buyer’s Guide DATA TYPES : Auto, Behavior, CPG, Demographic, Finance, Retail, Social/Lifestyle, Travel

Aidata:

A Buyer’s Guide

DATA TYPES: Auto, Behavior, CPG, Demographic, Finance, Retail, Social/Lifestyle, Travel

Aidata Data 101

Aidata is a smart data company that reduces information clutter for consum- er, providing smarter audience buying decisions for agencies, DSP/ATD/SSP platforms and publishers. Our approach is to build a 360 degrees overview of the user performance in digital world.

Description of Data Types:

Demographic - a choice of 100% self-declared by user, or a high- quality look-alike with the confidence of no less than 75%;

Behaviour/Interests - data gathered by analyzing user’s actions throughout all possible resources on internet;

Purchase intents - short-term data, collected from pages of particular interests. Data in these segments is renewed every single day to filter out users with satisfied intents. Intent validity is verified through the integrations with payment providers.

With the use of proprietary technology Aidata aggregates data from the extensive partner network and is able to provide insight into the audience of 700 million individuals worldwide. Our main advantage is flexibility and ability to create custom segments to satisfy customers’ needs.

Collection Methodology:

Aidata audience comes from a variety of sources that guarantee a 360 picture of user behavior. The main ones are:

• Publisher partners;

• Telco operators’ data;

• Advertising platforms;

• Browser plugins, widgets, social networks, etc.;

• Offline and online payment providers.

We aggregate data from more than 600,000 domains. Our technology gives us the opportunity to analyze around 1.3 billion data points that form around 1700 audience segments.

Use Our Data For:

Our Audience segments may be utilized for all verticals. Two distinct business cases for the use of our data are:

• clients are looking to reach large audiences with broad demographic or behavior targetings;

• clients are looking for a very precise audience to maximize campaign performance.

ALC: A Buyer’s Guide DATA TYPES : Auto, B2B, Behavioral, CPG, Demographic, Financial, Offline Match,

ALC: A Buyer’s Guide

DATA TYPES: Auto, B2B, Behavioral, CPG, Demographic, Financial, Offline Match, Political, Retail, Seasonal, Social/Lifestyle, Travel

ALC Data 101

ALC Real World Data is different. It’s built with fact-based, location-centered data. It provides a deeper understanding of the people you’re targeting. It has no cookies to erase and can’t be “cleared.” ALC Real World Data is rooted in reality, and doesn’t rely on inferences or faulty models. Our high-performing offline audiences are now available in the digital space with ALC Digital Audiences, and are proven to drive enhanced ROI for both B2B and B2C Brands.

Description of Data Types:

Our ground truth data rises above scores, models and surveys to give marketers audience segments that get real results. WIP Audience Segments include:

Wealth Window – The Nation’s Top 1% of Consumers Based on Possessions, Positions & Proclivities.

ALC MD+ – Comprehensive Coverage of Healthcare Professionals by Specialty with Unparalleled Selectivity

ALC B2B – Deep & Broad Access to Business Decision-Makers from Brand new and SOHO companies to Fortune 500 Corporations

Newborn Network – New & Expecting Parents with a Multitude of Needs for their Growing Families

Political Precision powered by Aristotle – Represents the most current & comprehensive voter data for campaigns and causes

Auto+ – Allows you to reach automobile, boat & motorcycle owners based on actual ownership records We can also build customized segments utilizing hundreds of attributes for specific needs.

Collection Methodology:

With over 35 years of experience working with major brands, ALC leads the data marketing industry building accurate audience targets by aggregating best-of-breed, ground truth data to deliver both precision and scale. ALC Digital Audiences’ foundation is the postal or physical address, which serves as the anchor to link hundreds of personal attributes. Our audiences are built from multi-sourced, verified information about an individual, rather than imprecise scores, surveys, or models.

Use Our Data For:

ALC Digital Audiences offer scale plus precision segmentation to reach powerful and influential audiences. Use it to drive results and awareness for travel, auto, financial services, consumer products, luxury merchandise, advocacy, philanthropy and more. More than 700 targeted audiences allow digital marketers to target with scale, while minimizing waste.

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Alliant: A Buyer’s Guide

DATA TYPES: Auto, CPG, Demographic, Financial, Offline Match, Political, Retail, Social/Lifestyle, Travel

Alliant Data 101

Alliant provides marketers with access to a unique source of predictive data, powerful data science and strategic insight into consumer behaviors. Utilizing actual multichannel transactional data—in combination with demographic, lifestyle, social and auto data—Alliant’s digital audiences connect brands with responsive consumers across devices and platforms. Alliant audiences are successful for both branding and direct-response campaigns.

Description of Data Types:

Product Purchase – Consumers with a proven track record of purchasing specific product types.

Performance – Detailed information on recency, frequency and payment history.

Buyers with Social Interests – Active multichannel purchasers with specific social media interests.

Propensities – Audiences with interests in specific categories and a high propensity to purchase.

Movers, Homeowners & Renovators – Audiences that are current homeowners or preparing to move.

Auto – Sourced from service departments nationwide and enriched with additional consumer purchase behavior.

Demographic – Diverse audience segments based on their various life stages, family composition and education.

Composites – Large-scale audiences combining product purchase, perfor- mance, demographic and lifestyle data.

Collection Methodology:

Alliant aggregates data directly from hundreds of leading direct-to-consumer marketing brands, which is then transformed to create a unified view of consumer-purchasing behavior. Our database includes detailed behavior across 10 billion purchases, as well as demographic and lifestyle data on more than 270 million U.S. consumers.

Use Our Data For:

Targeting consumers qualified and validated based on real purchase data and proven to be responsive to brand advertising and promotional offers.

AmeriBaseDigital: A Buyer’s Guide AmeriBaseDigital Data 101 Founded in 1994, AmeriBaseDigital, the interactive division

AmeriBaseDigital:

A Buyer’s Guide

AmeriBaseDigital Data 101

Founded in 1994, AmeriBaseDigital, the interactive division of Lighthouse List Company, is a full-service, integrated marketing agency. AmeriB- aseDigital’s ability to bring in unique data as the exclusive marketer for several companies has allowed us to separate ourselves from other data providers. Specializing in Transactional data with a keen focus on Buying Behavior, AmeriBaseDigital’s Consumer Packaged Goods (CPG) and Real Time Buyer files uniquely capture the purchasing behavior of large segments of the business and consumer population. The ability to drill down to any transaction within a dataset, equipped with the recency and scale of AmeriBaseDigital’s offerings, provides a level of understanding of how your target audience ticks that is unsurpassed in the industry.

Description of Data Types:

Stradalli Performance Sports Marketing – Brings you access to responsive sports fans across the U.S., including cyclists, extreme sports lovers, NASCAR enthusiasts, and NFL, MLB, NBA, and NHL fans.

Way of Life – Identifies the lifestyle attributes of over 100 million online responsive consumers. These segment consists of 100% online buyers. Available segments include New Movers, Travel & Entertainment, Pet Lovers and Health & Fitness.

Consumer Packaged Goods (CPG) Buyers – Actual consumers with credit cards who purchased varied products from various points of purchase and had these products delivered to their home address.

New to market segments include Goldleaf New Phone Connects & New Movers, Mister NonProfit Donor segments, Happy Birthday America segments and multiple ethnic niche segments.

Collection Methodology:

Our daily engager data is the first step in the process of making the most current, accurate information available to our clients. After capturing an online engagement or transaction, we then layer in offline data that is meticulously verified and cleansed. The end result is a dynamic dataset that begins with an online engagement and is enhanced with unique, detailed offline data to give the most complete 360-degree view of a record possible.

Analytics IQ: A Buyer’s Guide DATA TYPES : Auto, Creative Optimization, Demographic, Financial, Retail, Travel

Analytics IQ:

A Buyer’s Guide

DATA TYPES: Auto, Creative Optimization, Demographic, Financial, Retail, Travel

Analytics IQ Data 101

AnalyticsIQ is a dynamic, fast-growing marketing data and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind consumers and the decisions they make every day. Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, marketers rely on our data to fuel personalized experiences across channels. Recognized as one of the “Top 100 Most Promising Big Data Solution Providers,” AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with more than 100 years of collective ana- lytical experience. Our fast, flexible approach makes it easy to get started using sophisticated data to grow your business. For more information, visit www.analytics-iq.com and follow us on Twitter @AnalyticsIQ and LinkedIn.

Description of Data Types:

• Demographics

• Consumer finance

• Psychological motivators

• Lifestyle interests

• Channel preference

• Donor behaviors

• Health & wellness

• Housing/Mortgage

• Geo-credit

• Occupation

• In-market

• Auto propensity

• Travel preferences

• Past purchases

Collection Methodology:

AnalyticsIQ acquires data from dozens of sources (public and opt-in) and aggregates a proprietary file utilizing hundreds of statistical models.

Use Our Data For:

AnalyticsIQ data has been successfully leveraged to drive better results in financial services, fundraising, publishing, travel, automotive and consumer products/services.

Are You a Human: A Buyer’s Guide DATA TYPES : Behavioral Are You a Human
Are You a Human: A Buyer’s Guide DATA TYPES : Behavioral Are You a Human

Are You a Human:

A Buyer’s Guide

DATA TYPES: Behavioral

Are You a Human Data 101

The Verified Human Whitelist data segment is designed to be layered on top of other targeting and data segments. It ensures that not only will each impression you buy will be served to a verified human, but also that you aren’t paying a premium for fraudulent data.

Targeting Verified Humans increases ROI by up to 25% or more, increases viewability immediately, and eliminates money wasted on fraudulent data.

Description of Data Types:

These users are Verified Humans.

Eliminate both Bot Fraud and Data Fraud by layering Verified Humans on top of other targeting and data segments.

Bots surf the Internet picking up cookies that make them appear to be high-value consumers. This includes third-party behavioral and demographic data, and also first-party data comprised of bots who pick up advertiser retargeting cookies. Layer the Verified Humans segment on top of these other data segments to eliminate this waste.

Collection Methodology:

We identify Verified Humans by placing code on millions of sites. The code detects both human and bot activity on those sites. We analyze each user’s natural behavior and collect hundreds of fingerprinting metrics to determine if the user is human. After a user has consistently been verified as human, they get added to the Verified Human Whitelist and are re-verified over and over again each day. Bots can’t consistently look like humans on each page, so they’re never added to the list. This dataset includes only Verified Humans.

This is the only way to ensure that a user is human, and that they stay human over time.

Use Our Data For:

Increase ROI – Companies report that targeting campaigns to the Verified Human Whitelist increases ROI by up to 25% or more.

Eliminate Data Fraud – Bots surf the Internet picking up cookies that make them appear to be high value consumers. This includes third-party behavioral and demographic data, and also first-party data comprised of bots who pick up advertiser retargeting cookies. Layer the Verified Humans segment on top of these other data segments to eliminate this waste.

Eliminate Non-Human Traffic – Serve ads only to Verified Humans, eliminating non human traffic. See improvement in reports you get from verification companies.

Viewability Optimization – Campaigns targeted to verified humans see an immediate increase in viewability. Test campaigns achieved 80% viewability as measured by verification companies - without optimizing for viewability.

Blue Kangaroo: A Buyer’s Guide DATA TYPES : Auto, Behavioral, Demographic, Financial, Political, Retail, Season,

Blue Kangaroo:

A Buyer’s Guide

DATA TYPES: Auto, Behavioral, Demographic, Financial, Political, Retail, Season, Social/Lifestyle, Travel

Blue Kangaroo Data 101

Blue Kangaroo (“The Roo”):

• Builds ongoing shopping profiles on each consumer

• Organizes the resulting buying intent, preferences and context data into segments

• Sells these audience segments to marketers

• The Roo acquires data by giving consumers a free personal shopping service in exchange for permission to build a shopping profile. The profile collects an average of 60+ new shopping events/month from a consumer’s shopping activity (mobile/PC) in browser and The Roo app.

Description of Data Types:

Blue Kangaroo provides demographic information as well as affinity rankings for over 2,000 brands and 240 categories from airline travel to women’s shoes. The Blue Kangaroo Interest Scoring System (“BLISS”) provides a score for the user’s buying intent for these brands and categories. The level of interest is based on the recency, intensity and frequency of the users’ activity associated with the brand or category. Our shopping data covers all retail shopping categories.

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Mobile
Mobile

A sampling of the 240+ audience segments includes:

• Apparel (men’s and women’s)

• Automobile

• Baby

• Books

• Electronics (cameras, cell phones, computers, tablets, etc.)

• Financial Services

Collection Methodology:

Blue Kangaroo provides a free, personalized shopping service in exchange for receiving permission to collect data from all of the shopping activity conducted on our users’ mobile and desktop browsers. With this permission, collected URL data show where The Roo’s users shop, as well as the products they view. From this data shopping are constructed profiles that provide unprecedented insight into the users’ buying intent by scoring the their interests.

Use Our Data For:

Audience Activity

• Segmentation and targeting

• Product/content and offer customization

• Analytics and reporting

Use Cases

• Brand and product-level affinity

• High product intent

• Belong to a particular demographic

• Cross-brand marketing

• Life stage marketing

Bombora: A Buyer’s Guide DATA TYPES : Analytics, Auto, B2B, Behavioral, Data Access, Demographic, Financial,

Bombora:

A Buyer’s Guide

DATA TYPES: Analytics, Auto, B2B, Behavioral, Data Access, Demographic, Financial, International, Offline, Partner Initiated ID Syncing, Travel

Bombora 101

We are the premier provider of Demographic and Predictive Intent Data solutions for 1,000+ of the world’s leading B2B marketers and publishers. Our demographic profiling and patent-pending Content Consumption Mon- itoring technology provides the only B2B predictive and demographic data platform in the market. Bombora adds scale and empowers B2B marketers to reach new audiences with precision. Our combination of Demographics and Predictive Intent Data is the best solution in market.

Description of Data Types:

We own the largest predictive data pool with more than 4 billion interac- tions on 400+ million professionals profiled per month.

B2B Intent Data

Bombora is fully focused on the B2B user. Our widespread contributory B2B data partner network allows us to aggregate Predictive Data to enable our clients to track, score, and bucket B2B unique buying “intent” based upon their multiple on-line business interactions.

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International: AU, CA, BR, MEX, DE, FR, IN, SP, IT, UK

B2B Demographic Data

Our demographic data is categorized by Company Size, Company Revenue, Functional Area, Industry, Roles and Professional Group, which totals more than 250 segments.

Collection Methodology:

Bombora captures and aggregates non-PII data for Demographic and Predictive Intent marketing use cases.

Demographics – We tag our B2B publisher and partner network so that we collect and convert site visitors into demographic segments.

Predictive Intent – We are the largest aggregator of B2B Predictive Data. We tag and monitor the consumption of content across the B2B web, and organize the topics that B2B Professionals research into more than 60+ scalable Predictive Signals.

Use Our Data For:

Our B2B data arms marketers to find and target professionals with relevant messages wherever they travel on-line. Activating our data will arm market- ers, publishers, partners, agencies and trading desks to execute numerous marketing cross-channel initiatives including the following use cases:

• Ad Targeting

• Custom Segmenting

• Site-Optimization

• Analytics

CACI: A Buyer’s Guide DATA TYPES : Auto, Demographic, Financial, Offline Match, Retail, Travel CACI

CACI:

A Buyer’s Guide

DATA TYPES: Auto, Demographic, Financial, Offline Match, Retail, Travel

CACI 101

CACI has a more than 40 year heritage in data management, segmentation and technology solutions. Using data-driven insight, we help organizations understand, identify and intelligently interact with consumers. We are known for the depth, accuracy and value of our data and have the most comprehensive consumer database in the UK. This provides organizations with unrivaled insight and marketing access to UK consumers and enables brands to target consistently across traditional and digital channels.

Description of Data Types:

Acorn

CACIs powerful consumer classification segments the UK population at postcode level. By analyzing demographic data, social factors, population and consumer behavior, it provides detailed information and an understand- ing of different types of people.

Fresco

Fresco is CACIs powerful financial services segmentation. Using GFKs Financial Research Survey and CACIs own wealth of data, it describes

individuals in terms of their financial product holdings, attitudes, lifestage, affluence and digital behavior.

Ocean

Our database of the UK population is the most comprehensive in the industry. With 450+ lifestyle and demographic variables, it covers everything from contact details, income, financial products owned and charities supported through to media consumption, digital interaction and channel preferences.

Collection Methodology:

CACI processes over 1 billion data points every year, sourced from over 75 different data providers. Research surveys, open data, government data and many other sources are collated together to create our data products. Using the combined data sources, models are built to provide propensity scores for each of the 450 variables across every individual of the UK. These models are then validated against independently drawn samples and aggregated views of the UK to ensure accuracy.

Use Our Data For:

Data-driven insight and strategies to improve selections and targeting of relevant audiences for multi-channel retention and acquisition campaigns.

• Overlay various selections from a wealth of demographic, lifestyle, financial and attitudinal variables for truly targeted audience selections

• Target ‘lookalike’ customers

• Suppress current customer base to alleviate marketing wastage

Compass:
Compass:

A Buyer’s Guide

Compass 101

Compass specializes in the creation of B2B information solutions with a strength in site level information compilation, verification and segmentation. Compass offers standard statistics such contact name, contact title/function, contact email address, employee size, sales volume, small business, home business, company URL, etc. All data is resourced and verified with each monthly update.

Description of Data Types:

• Financial Services (Credit Cards, Investments, Risk Management)

• Computer and Office Supply

• Small Office/Home Office

• Telecommunications/Mobile/Cable

• Business Analytics

• Customer Database Enhancements/Segmentation

• CRM

• Ad Display

• Geo Targeting

• Business Seminars

• Non-profits

Collection Methodology:

The Compass U.S. Business Digital database is compiled monthly. Geo

includes of all the U.S

filings, BBB, new business registrations, government directories, trade journals and proprietary sources. Record acceptance is based on Compass’s proprietary PAC requirement: (1) Prerequisite—origination sources must be updated/published within 30 days, (2) Acceptance—each record is verified by a minimum of three sources, and (3) Classification—apply SIC code to each record using verified proprietary sources or assigning the SIC using established business rules for inferring the business category.

Sources include online/offline directories, SEC

comScore: A Buyer’s Guide DATA TYPES : Auto, Financial, Mobile, Travel comScore Data 101 comScore

comScore:

A Buyer’s Guide

DATA TYPES: Auto, Financial, Mobile, Travel

comScore Data 101

comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore’s data footprint combines proprietary TV, digital and movie intelligence with vast demographic details to quantify consumers’ multi-screen behavior at massive scale. This approach helps media companies monetize their complete audiences and enables marketers to reach these audiences more effectively. With more than 3.2K clients and a global footprint in more than 75 countries, comScore is delivering the future of measurement.

Description of Data Types:

comScore TV consumption insights include:

• 250+ TV Networks

• TV Dayparts

• TV Show Genres

• Movie Genres

• Live TV Events

• OTT Consumption Levels*

• Custom TV Segments including Series, Ad Occurrence & Telecast *Coming Soon!

Collection Methodology:

Massive, passively collected cross-platform data allows you to reach consumers on digital based on their TV and over-the-top (OTT) consumption. Based on census measurement of 75MM televisions in 35MM+ homes nationwide, covering 99 percent of all U.S. ZIP Codes, comScore provides highly granular and stable data for improved campaign performance.**

**TV and household coverage after additional partner integration in estimated Q1 2018. OTT consumption data is based on comScore Total Home Panel™ measurement.

Use Our Data For:

• Building TV advertising with strategic digital follow-up to increase campaign reach and frequency

• Extending available inventory to reach relevant audiences across platforms

• Improving competitive share of voice by targeting your competitors’ audiences

comScore TV: A Buyer’s Guide DATA TYPES : Auto, Demographic, Financial, Offline Match comScore TV

comScore TV:

A Buyer’s Guide

DATA TYPES: Auto, Demographic, Financial, Offline Match

comScore TV Data 101

comScore TV (formerly Rentrak) is the entertainment industry’s premier source for measuring who is going to the movies and who is watching TV across every screen—every day, every second, everywhere. By collecting viewing information from tens of millions of televisions with actual consumer behavior and purchasing information, only comScore TV provides the stable and robust audience measurement and targeting services on which industry professionals have come to rely to precisely measure what consumers are watching.

Description of Data Types:

comScore TV makes 301 television audience segments available for digital ad targeting. These 301 syndicated audiences are based on genre, daypart and a single network definition for each of the ~250 networks comScore TV reports.

Daypart segments – Daytime, Early Fringe, Early Morning, Late Fringe, Overnight, Prime and Prime Access.

Genre segments – Action/Adventure, Animation, Comedy, Cooking, Documentary, Drama, Educational, Foreign Language, Game Show, Home & Garden, Kids, Movies, Music, Horror, News, Paid

• Programming, Politics, Reality, Science Fiction, Soap Operas, Sports, Talk, Travel, Variety and Home Shopping.

Network segments – comScore TV provides data on more than 250 broadcast and cable networks. A complete list of networks is available through Oracle BlueKai. Custom segments are available outside of the Oracle BlueKai marketplace and your Oracle or comScore TV representative can help you.

Collection Methodology:

comScore TV precisely measures and reports TV viewership, using sec- ond-by-second intelligence collected from more than 36 million televisions. By integrating TV viewing information with consumer segmentation systems, syndicated consumer behavior and other transactional sources, comScore TV empowers stakeholders—agencies, advertisers, and television networks— to direct the right message at the right audience.

Use Our Data For:

• Extending the reach or frequency of your existing television campaign in the digital market

• Maximizing your cross-screen marketing by taking advantage of this data and technology

• Use the brand and awareness power of television and take advantage of digital targeting to maximize your media investment

Connexity: A Buyer’s Guide DATA TYPES : CPG, Demographic, Retail, Seasonal, Server-Side Data Transfer Enabled,

Connexity:

A Buyer’s Guide

DATA TYPES: CPG, Demographic, Retail, Seasonal, Server-Side Data Transfer Enabled, Social/Lifestyle

Connexity Data 101

Connexity (formerly Shopzilla) is a data-driven, marketing-solutions company with 15+ years of e-commerce and media experience. The company operates one of the world’s largest retail marketplaces, with over 155MM product listings indexed and published for online shopping across the globe. Leverag- ing its premium online retail network, proprietary technology, and advanced audience modeling, Connexity helps brands and retailers find and target the right audiences on any device.

Description of Data Types:

Connexity offers pre-built and custom audiences to drive performance and reach across the following segment types:

CNX In-Market (Active online shoppers in all major retail verticals)

CNX Lifestyle (Consumers with consistent shopping behavior – Household CEOs, DIYers, Fashionistas, Tech Enthusiasts, etc.)

CNX Life Stage (Personas identified by combining shopping and declared demographic data – College Millennials, Getting Married, New Parents, etc.)

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Mobile
Mobile

CNX Seasonal (Ready-to-buy audiences for your promotional calendar – Super Bowl, Mother’s Day, Back-To-School, Black Friday, Christmas, etc.)

CNX Demo (Self-declared profile data: Gender, Age, HHI, Children, Education, etc.)

CNX Custom (Modeled audiences driven by client pixel data, client CRM data, etc.)

Collection Methodology:

Connexity leverages first-party proprietary data from its online retail network to create premium audience segments. Connexity collects observed shopping behaviors for active shoppers including category, brand, and product information, as well as declared demographic data from online buyers. Modeled data leverages a graph technology that combines shopping, demographic, technographic, geographic, and site data.

Use Our Data For:

Clients leverage Connexity data to target consumers at various stages on the path to purchase. Brands look to Connexity to drive high engagement levels from unique audiences. Retailers tap Connexity to target prospects and drive sales. Connexity delivers results across the funnel.

Many Connexity audiences are only available via the Private Data Market- place within Oracle BlueKai. Reach out to your account manager to access Connexity’s complete suite of audience offerings.

Cross Pixel: A Buyer’s Guide DATA TYPES : Auto, B2B, CPG, Financial, Retail, Seasonal, Telecommunications,

Cross Pixel:

A Buyer’s Guide

DATA TYPES: Auto, B2B, CPG, Financial, Retail, Seasonal, Telecommunications, Travel

Cross Pixel Data 101

Cross Pixel is the leading provider of high-performance audience data for the real-time advertising industry. Our mission is to provide the highest quality data to help marketers improve campaign performance. Utilizing Cross Pixel’s proprietary data management technology, audiences are built with granular and transparent control over where users are harvested and how they qualify to be targeted. This approach drives performance while giving advertisers insight and confidence of authenticity around the data powering their campaigns.

Description of Data Types:

In-Market Shopping Segments – 500+ standard in-market shopping seg- ments identifying users actively shopping for a specific product or service.

Audience Profiles – 450+ psychographic audience profiles identifying users based on a variety of indicative behavioral actions these users make across the web.

B2B Data – 100+ segments identifying people who work for companies across all industries, as well as individuals who work in a variety of function- al areas across industries.

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International: MEX, SP, IT, UK, FR, DE

Custom Targeting – Cross Pixel creates custom audiences that identify each unique advertiser’s best prospects to target for any given campaign objective. Custom audiences target brand and competitive conquesting keywords and/or behavioral traits.

Collection Methodology:

Cross Pixel has developed exclusive partnerships with over 3,000 leading eCommerce, transactional and information web sites, to harvest more than 8 billion data points per month on over 500 million active web surfers. Cross Pixel’s data acquisition strategy is focused on mid- and long-tail sites. Through exclusive partnerships, Cross Pixel harvests an array of unique data points, which are utilized to provide granular information about users’ online behaviors.

Use Our Data For:

Cross Pixel’s data is used to target audiences at each stage of the purchase funnel. Our proprietary audience building tool Audience Calculator creates custom audiences for advertisers based on the unique online behaviors of their target customers. Audiences are optimized in real-time, ensuring that advertisers always target the right audience.

“Our mission is to provide the highest quality data to help marketers improve campaign performance.”

Cuebiq: A Buyer’s Guide DATA TYPES : Auto, Behavioral, Demographic, Financial, International, Mobile, Retail, Seasonal,

Cuebiq: A Buyer’s Guide

DATA TYPES: Auto, Behavioral, Demographic, Financial, International, Mobile, Retail, Seasonal, Social/Lifestyle, Travel

Cuebiq Data 101

Cuebiq is a next generation business intelligence company that allows clients to glean unparalleled real-time insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral audiences for cross-platform ad targeting, offline attribution analysis, and offline location analytics, by tracking and analyzing time spent by users at points of interest across the globe.

Description of Data Types:

AudienceQ allows advertisers to target consumers based on offline behavior and purchase intent, by providing access to 1,000+ geo-behavioral audiences across key advertising categories (e.g., Retail, Auto, QSR, Lifestyle, Travel, Financial Services, etc.).

Cuebiq’s audience segments include:

• Geo-Behavioral audiences: target consumers based on offline behavior

and purchase intent - e.g., Frequent moviegoers, Moms, In-market Auto buyers, etc.

• Brand Specific audiences: target specific brick & mortar stores and

brands - e.g., AMC moviegoers, Target shoppers, McDonald’s frequent diners,

50 | Oracle Data Cloud

Mobile • International: UK, IT

Home Depot shoppers, etc.

• Branded and custom audiences can be created for specific advertisers.

Collection Methodology:

Cuebiq persistently collects mobile users’ verified data sets directly from partner apps via SDK, by analyzing a combination of GPS, Wi-Fi, and beacon signals, a methodology that provides the highest data quality in the marketplace. All information is analyzed and stored using non-identifiable advertising ID, respecting users’ privacy.

Cuebiq’s unique ability to analyze visit frequency and time spent at each location ensures the most accurate representation of consumers’ offline behavior and purchase intent.

Use Our Data For:

AudienceQ data is perfect for you if you are looking to:

• Drive campaign performance and increase ROI

• Target users based on offline behaviors and purchase intent

• Use segments for cross-platform campaigns. AudienceQ is available for all campaigns (cross-device, desktop only, mobile only) and creative (display, video, rich media).

Datacratic: A Buyer’s Guide DATA TYPES : Auto, Behavioral, CPG, Creative Optimization, Geo, Modeling, Retail,

Datacratic:

A Buyer’s Guide

DATA TYPES: Auto, Behavioral, CPG, Creative Optimization, Geo, Modeling, Retail, Seasonal, Social/Lifestyle, Telecommunications, Travel

Datacratic Data 101

Datacratic is a software company that applies machine learning and predictive modeling to real-time data generated from consumer behavior. Datacratic provides this machine learning and optimization software to Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Agency Trading Desks (ATDs), E-Commerce Web Sites and others in the real-time marketing ecosystem.

Description of Data Types:

Datacratic’s modeled look-alike segments are made up of users who have a high probability to convert to your campaign objective. Using a combination of your first-party data, and Oracle BlueKai’s third-party data users are assigned probability scores. Users with the highest scores are identified by a Oracle BlueKai segment ID and made available for targeting through your preferred media partner.

Collection Methodology:

Datacratic does not actually collect data. The Datacratic business model uses your first-party data, combined with Oracle BlueKai’s third-party data, to feed multivariate, nonlinear models. These models are intended to create a causal relationship between the signals and events inherent in your data and your conversion objective. Datacratic’s models are intended to predict future behavior and identify your best prospects.

To accomplish this, Datacratic uses algorithms that learn from both the presence and absence of segments in a user’s profile. Datacratic also relies on the temporal information, meaning the recency and frequency of segment membership, as core components of the models.

Models are retrained and users are rescored on a daily basis using Data- cratic’s online adaptive learning system, thus your modeled segments are constantly improving.

Use Our Data For:

Datacratic look-alikes are ideal for identifying and targeting lower funnel prospects. Datacratic modeled segments tend to perform better where the purchase consideration cycle is at least 1 week or longer.

DataLab: A Buyer’s Guide DATA TYPES : Auto, B2B, Demographic DataLab Data 101 At DataLab

DataLab:

A Buyer’s Guide

DATA TYPES: Auto, B2B, Demographic

DataLab Data 101

At DataLab Digital Advertising, we combine technological expertise with

a deep understanding of both online and offline direct marketing. We offer the best of both worlds—a deep knowledge of industry best practices and

a commitment to continual innovation. Our award-winning data solutions

are based on proven methodologies and keen analytical insight. We offer

a mix of proprietary and specialty sourced data utilizing our extensive (and growing) network of key partnerships across the data industry.

Description of Data Types:

DataLab offers access to multiple data solutions to meet a wide variety of marketing needs. We use over 2,500 data attributes to provide timely and actionable information to target better results. Examples of data that we offer include:

• Vehicle Owner Data

» Type of Vehicle (Auto, Motorcycle, Boat, RV)

» Make

» Model

» Owner Demographic Information

• Insurance

» Likely Insurance Renewal and Expiration Dates

• Business Data

» Location

» Size

» Industry

» Sales

» Home Based or Non-Home Based

• Pre-Mover Listing Data

» Listing Type

» Listing Date

» Location

» Property Type

» Property Description

Collection Methodology:

DataLab utilizes strict quality control procedures to ensure that our data is timely and accurate. We compile data from online and offline data collectors and brokers, license data feeds, collect public records, and then aggregate and normalize these records. Once we receive data, it goes through our proprietary DLink process that verifies and cleans the names and address- es. This innovative process also compares data across our various sources, ensuring that it meets our quality standards.

Use Our Data For:

Your consumer data and analytics are the key to reaching your business goals—from increasing profits to improving customer loyalty. Typically, marketers have used our data to target segments for increasing response and sales while reducing risk in acquisition programs, retargeting, cross-sell- ing and up-selling customers, retention efforts, and win-back campaigns.

Dataline: A Buyer’s Guide DATA TYPES : Auto, Demographic, Financial, Mobile, Modeling, Seasonal Dataline Data

Dataline:

A Buyer’s Guide

DATA TYPES: Auto, Demographic, Financial, Mobile, Modeling, Seasonal

Dataline Data 101

Dataline is a leading provider of consumer information, intelligent analytics, and smart modeling applications; offering over 150 pre-built digital audience segments. Our data passes rigid quality control measures to ensure informa- tion accuracy.

Dataline specializes in providing marketers customized insights utilizing its proprietary database of 240 million individuals combined with over 1700 highly predictive data variables. Our data mining approach allows us to provide a custom solution for your omni-channel marketing campaigns.

Our digital offering has over 120 million individual consumers with the ability to build and create your own customized digital segments to meet your advertising needs.

Description of Data Types:

The Dataline consumer database has over 250 million individuals segmented into 150+ pre-built digital audience segments. Updated monthly, we offer:

• Transactional Buyer Audiences

» Back to School

» Bargain Shoppers

» Apparel

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Mobile
Mobile

» Men’s Big & Tall

» Men’s Apparel

» Women’s Petite Size Apparel

» Women’s Plus Size Apparel

» And many others…

• Demographic Data; Age, Income, and Generational

• Automotive Data; Make and Year of Automobile

• Credit Card Holder Data

• Magazine Subscribers by Type

• Enthusiasts/Lifestyle Data

• Donor Causes

• Purchasing Interests: Auto, Home Décor, Cooking, Beauty, Diet, Entertainment, and many others

Collection Methodology:

The Dataline Database is sourced from actual purchasing transactions. Our data resources are secured through licensing arrangements with blue chip companies offering monthly transactional data. Our specific segmentations are available exclusively through Dataline. Dataline is offline sourced and onboarded through a partnership arrangement. With close to 300 million individuals – we can offer your advertiser insight and scale.

Use Our Data For:

• Online audience targeting campaigns

• Custom segments

• Products sold through major brands

• National branding campaigns

• Mobile campaigns

• Omni-Channel marketing campaigns

• Product development

• Consumer insights

Data Mentors: A Buyer’s Guide DATA TYPES : Auto, Demographic, Financial, Offline Match Data Mentors

Data Mentors:

A Buyer’s Guide

DATA TYPES: Auto, Demographic, Financial, Offline Match

Data Mentors Data 101

Data Mentors is a builder of primary content. Our data is insightful, with a focus on accuracy, time to market, and value to the brand advertiser. Data Mentor’s unique content addresses multiple segments from Retail and CPG to Automotive, Insurance, Financial Services, Telecom and Travel to Healthcare. Any of our segments can be customized to your brands, and at any time.

Description of Data Types:

Data Mentors New Mover Data: Built from the ground up- deed filings, mort- gage filings, wrapped with new connect and new installation information. Our data is corroborated against multiple consumer data sets to insure that they are actually NEW MOVERS. New Movers can be categorized by age, income, home value, and custom segments including lifestyle attributes.

Data Mentors Auto is not modeled or self-reported. We know what is in the driveway and what is on the dealer’s lot. Segments by lifestyle: ‘mini-vans’- ’luxury brands’- ‘outdoors and heavy load’- by make and model, age, income, year purchased and decision dates based on purchase year.

Collection Methodology:

Data Mentors New Movers are based on deed filings, mortgage filings and wrapped with new connect and installation information. The data corrobo- rated against multiple consumer data sets to insure that they are actually NEW MOVERS.

Data Mentors Auto is not modeled or self-reported. The data is derived from Dealers, Service Centers, Bays and Co-Registration. For accuracy Dealer lot data serves as a trigger to update VIN’s clearly defining what is in the driveway or garage.

Use Our Data For:

New Movers /New Homeowners spend more in the first 6 months on new cars, insurance, home security, home lawn care, new technology- computers, home entertainment, banking, telecom, broadband, insurance; than in the next 3 years.

Auto Data used by OEM’s, large dealers, insurance, banks and finance companies, aftermarket, fuel brands, tires.

Datamyx: A Buyer’s Guide DATA TYPES : Auto, Financial, Offline Match Datamyx Data 101 Datamyx

Datamyx:

A Buyer’s Guide

DATA TYPES: Auto, Financial, Offline Match

Datamyx Data 101

Datamyx is a leading provider of data-driven marketing solutions primarily serving the financial services, automotive and insurance verticals in the United States. We offer a unique, multi-sourced repository of over 4,000 data points, including over 40 proprietary insight scores. For over 17 years, direct marketers have benefited from our powerful combination of multi- source data, analytics and technology to help marketers find, convert and grow customer relationships.

Description of Data Types:

Datamyx provides digital audience segments with a focus on the finance, automotive and insurance categories. Our automotive audiences are built from a database of comprehensive auto ownership insights, matched to VIN and Black Book valuation, and acquisition date. The auto dataset includes over sixty makes and hundreds of models, and digital segments are further optimized based on consumers more likely to respond to automotive ads. Financial audiences include consumers likely to act on mortgage-related, bank card, liquid asset-driven and other financial product ads. Insurance segments include consumers likely prepared to respond to home and auto insurance offers.

Collection Methodology:

In adhering to strict privacy principles, Datamyx’s data is built entirely from the modeling of non-sensitive, offline consumer information and onboarded (i.e. matched to anonymized cookies/IDs) to enable accurate digital ad targeting. We leverage over 4,000 data points from proprietary sources, and over 40 proprietary insight scores to build audience segments. We further optimize segments based on consumers who are more likely to respond to ads/marketing offers.

Use Our Data For:

Datamyx’s data is appropriate for mid- and upper-funnel campaigns. The data is ideal for marketers seeking to reach consumers likely to respond to financial, automotive and insurance-related offers. Our consumer insights are accurately built based on offline (real world) ownership information and activity (e.g., automotive brand/category ownership, bank card affiliation).

DataXpand: A Buyer’s Guide DATA TYPES : Auto ,B2B, Behavioral, CPG, Demographic, Financial, International, Mobile,

DataXpand:

A Buyer’s Guide

DATA TYPES: Auto ,B2B, Behavioral, CPG, Demographic, Financial, International, Mobile, Retail, Seasonal, Social/Lifestyle, Travel

DataXpand Data 101

DataXpand is an International Audience Marketplace with truly global scale and reach. DataXpand provides rich data from previously untouched markets including Europe, Brazil & Latin America, as well as U.S. data.

Through our premium publisher partners, we create the best and most reliable audience clusters based on how users browse, search, and show interest or intent. Within our data sets consideration for language, age, and gender are top priority. Also available are custom segments & seasonal audiences.

Description of Data Types:

DataXpand provides access to over 170 audience clusters grouped into the following categories:

• Demographics

• Interest

• Intent

• U.S. Hispanics – Interest

• U.S. Hispanics – Intent

• Seasonal Audiences

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International: SP, MEX, BR, AR, IT, CO, CL, PE, VE, CA, DE, EC, UY

• Custom Audiences

Examples include:

• Automobile Intenders

• Travel Intenders, Business & Finance

• U.S. Hispanics Interest and Intent

• Male & Female Audiences

• Fashion & Beauty

• CPG

• Credit Card Holders & Online Shoppers

• Sports Fans: Football, Soccer

• Parenting/Presence of Children

• Technology Enthusiasts, Cell Phones, Computer Intenders

• Real Estate Intenders

• And many others…

Collection Methodology:

DataXpand collects online data through our premium publisher partners. We strive to create the best and most reliable audience clusters based on the following:

Interest and Intent, ie: A user reading about the launch of new Ferrari has Interest in cars. An individual who visited “cars.com” or similar looking for a specific vehicle, maybe “Audi A4”, and contacted the seller is categorized into Intent to purchase luxury cars.

Plus:

Browsing Behavior

Search Retargeting

Social Media Usage

Offline Data

All non-PII Data

Use Our Data For:

All DataXpand audience segments are updated in real time and last between 15 to 30 days. Our segments are best used for Web and Mobile (branding or performance) campaigns that aim to improve response rates, conversion and brand recognition.

DeliDataX: A Buyer’s Guide DATA TYPES : Auto, B2B, Behavioral, Demographics, Financial, Internation- al,

DeliDataX:

A Buyer’s Guide

DATA TYPES: Auto, B2B, Behavioral, Demographics, Financial, Internation- al, Social/Lifestyle

DeliDataX Data 101

DeliDataX is a data network with focus in Latam and Spanish markets. We use a wide set of sites to collect our data, enabling advertisers to improve their campaigns by targeting extremely optimized audiences. Our partners provide categories that have high affinity with Comscore, with a focus in Spain and Latam. Our data has been repeatedly and successfully benchmarked for our clients and their brands.

Description of Data Types:

DeliDataX delivers intent-based segments and interest segments, as well as social data segments. We have particular strengths and focus on SME’s, entrepreneurs and sociodemo, where our publishers have proven relation- ships with their visitors. We also offer a wide segment of directory services for SME’s, Real Estate, Leisure, Finance and Parenting verticals, including:

Sociodemo (registration data)

Interest (behavioral)

Intent (behavioral)

B2B (behavioral)

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International: SP, MEX

Collection Methodology:

Our data has a high affinity with our segments of focus, and is refreshed on a routine basis. Our data acquisition is based on a very strong relationship with mid -sized and large vertical websites. These websites are indepen- dent, meaning they have no affiliation to a specific brand. This provides DeliDataX reliability, in that all of our data comes only from main websites, the most trusted source.

DeliDataX data segments have the following refresh times:

Demo (45 days)

Interest (15-30 days)

Intent (5-10 days)

Use Our Data For:

DeliDataX categories help advertisers grow target audiences, convert prospects and increase ROI. Our high affinity matching with Comscore helps to develop eGRP strategies. Further, DeliDataX data provides powerful predictive audiences to recent category buyers.

Dun & Bradstreet: A Buyer’s Guide DATA TYPES : B2B, Offline Match Dun & Bradstreet
Dun & Bradstreet: A Buyer’s Guide DATA TYPES : B2B, Offline Match Dun & Bradstreet

Dun & Bradstreet:

A Buyer’s Guide

DATA TYPES: B2B, Offline Match

Dun & Bradstreet Data 101

Dun & Bradstreet is the world’s leading source of commercial and business insight. Powered by a global database of 240 million business records, our propriety D-U-N-S number and DUNSRight quality process, data integrity is the foundation of all of our solutions.

This rigor and expertise now extends to digital marketing via our best-in- class Audience Solutions. Leveraging D&B’s assets and quality assurance processes enables us to provide a range of digitally addressable audiences for B2B marketers.

Description of Data Types:

Dun & Bradstreet Audience Solutions provides over 150 actionable audience segments to suit a range of B2B online targeting needs. These segments include:

• Company

» Employee size, revenue size, maturity

• Industry Classifications

» SIC and NAICS industry categorizations

• Functional Area

» Area of responsibility and domain expertise

• Seniority

» Business or equivalent organizational seniority

• Decision Makers

» IT, Financial and business decision makers

Collection Methodology:

Dun & Bradstreet aggregates, curates and synthesizes over 30,000 data sources globally, including contact-level data made available on an anonymous basis to customers for offline sales and marketing. Audience Solutions takes that process a step further, bringing offline data online, using methods compliant with the highest standards of PII protection and privacy. Audience Solutions continually discovers, evaluates and harmonizes new data sources, leveraging proprietary technology to offer continually expanding addressable audiences for the B2B marketer.

Use Our Data For:

For the B2B marketer, Audience Solutions data provides a powerful facility to discover, engage and verify professional audiences online though programmat- ic and non-programmatic buying, and on-site visitor engagement. For direct response or awareness, use our digital audience data to eliminate waste when seeking high-value, hard-to-reach audiences in digital channels.

Edmunds: A Buyer’s Guide DATA TYPES : Auto, Financial, Mobile, Retail, Travel Edmunds Data 101

Edmunds:

A Buyer’s Guide

DATA TYPES: Auto, Financial, Mobile, Retail, Travel

Edmunds Data 101

Edmunds delivers an unsurpassed depth and breadth of superior, unbiased automotive content to in-market shoppers, automotive enthusiasts and automotive lifestyle consumers. Our vast collection of pricing, ownership

costs, vehicle ratings, road tests, and future vehicles have made our site

a “must visit” destination for informed automotive consumers. Edmunds

empowers advertisers to reach these highly valued in-market consumers and organizes them into interest groups, such as body style, make and model.

Description of Data Types:

Edmunds data is designed to be actionable with defined segments based on

a consumer’s interest. At the highest level, advertisers can reach new and

used in-market researchers. Going deeper, consumers are organized into body type, make and model segments. Examples include; SUV researchers, Honda researchers and Honda Accord researchers. This data is easily applicable to all media-buying tactics and is shown to perform across other industries, including financial services, insurance, travel and luxury shopping.

Collection Methodology:

Edmunds deploys data collection technology on every page of the website. Research behaviors such as reading articles, model reviews, looking at

model specifications and viewing photos are recorded to populate interest segments. The Edmunds powered by Oracle audiences are enhanced to provide greater scale by applying Oracle Data Cloud’s reach extension capabilities. These audiences are tested against the most important measures of performance to marketers – shopping engagement and vehicle sales. More advanced segments, based on research behaviors and specific shopping intent events, are available in the Private Data Marketplace on request.

Use Our Data For:

• Targeting a valuable “in-market auto” audience throughout the web at scale

• Staying in front of your audience as they make their auto purchase decision

• Finding a highly valuable consumer who owns a home, loves to shop & has a high household income

Experian & Experian UK: A Buyer’s Guide DATA TYPES : Auto, B2B, Demographic, Financial, Purchase,

Experian & Experian UK: A Buyer’s Guide

DATA TYPES: Auto, B2B, Demographic, Financial, Purchase, Psychographic and Attitudes, Mortgage and Property, Lifestyle, Travel

Experian Data 101

Experian Marketing Services is a leading global provider of consumer insights, targeting, data quality and cross-channel marketing. We help organizations intelligently interact with today’s empowered and hypercon- nected consumers. By helping marketers identify their best customers, find more of them and then coordinate seamless and intelligent interactions across the most appropriate channels, Experian clients can deepen customer loyalty, strengthen brand advocacy and maximize profits.

Experian’s Description of Data Types:

Experian’s vast inventory of more than 2,000 audience segments provide marketers with proven, high-performing options when selecting their best audience based on their unique business and campaign goals. Our most commonly used data segments include:

Demographic – Consumer audiences such as age, gender, income, occupation, ethnicity, homeownership and education. Use them on their own or in combination with other segments to fine tune your audience.

Auto – Consumer audiences that include highly predictive make/model-level auto ownership audiences, auto in-the-market and auto propensities.

70 | Oracle Data Cloud

International: UK

Financial – Consumer audiences based on aggregated credit behaviors, lifetime value, likely profitability and highly regarded Financial Personalities and Consumer Financial Insights.

Housing Attributes – Consumer audiences, based on mortgage and property dates, allow you to target important factors such as estimated monthly mortgage payment, estimated equity or estimated current home value.

Life Event – Consumer audiences based on recent marriage, child births and home purchases are triggers with specific needs for products and services. With life-event audiences, you can reach them at their purchase points.

Mosaic ® USA – Experian’s premier consumer audience lifestyle segmen- tation system classifies households into 71 unique segments and 19 groups, providing a 360-degree view of consumer choices, preferences and habits.

Past Purchase – Consumer audiences that connect purchase history in 38 product categories. Created with detailed granularity to give ultimate control in developing targeted audiences based upon purchase.

Psychographic/Attitudes – Consumer audiences based upon attitudes, expectations and personal views.

TrueTouch SM – Consumer audiences based on how consumers’ respond to motivational messages, their preferred channels for engagement and transaction. Use these insights to generate high performing, personalized content and creative; and identify the proper channel placement to ensure engagement at the optimal time in the customer’s path to purchase.

Experian UK’s Description of Data Types:

Experian UK consumer data covers more than 50 million UK adults, encompassing over 500 variables, segmentations and propensities. This data is used across industries to provide organizations with high-value prospects, enrich their consumer profiles, better manage their existing customer relationships and is usable across media channels.

Continued

Experian & Experian UK Continued

Experian UK Data types available:

Mosaic UK – Experian UK’s premier consumer audience lifestyle segmenta- tion system breaks down the UK population into one of 15 high-level groups or 66 detailed types based on their demographics, characteristics, lifestyles and behaviors.

Financial Strategy Segments (FSS) – Experian UK’s FSS is underpinned by more than 300 data variables and 150 financial propensity models, classifying 50 million UK consumers and providing insights across financial products such as savings, investments, insurance, credit and banking enabling highly targeted marketing.

Other available variables – Age Groups, Social Grade Bands, Family Life Stage, Employment Status, Personal Affluence Band, Marital Status, Households with Children.

Collection Methodology:

Experian draws on a massive base of knowledge accumulated during our five decades in business. We maintain a wealth of information about consumers and how they make buying decisions. We compile data from hundreds of public and propriety sources. These sources include self-reported informa- tion, aggregated panel data, websites with permission to share information about visitors, public records and historical retail purchases collected offline and then brought online through propriety online data partnerships.

Use Our Data For:

Marketers from the retail, financial services, media, telecom and other industries use Experian’s audiences and data to improve targeting precision and predictability. Our clients trust Experian for our data quality and our 10-year expertise in executing premium audience targeting in digital display.

Facetz.DCA: A Buyer’s Guide Facetz.DCA Data 101 Facetz.DCA collects, aggregates and converts raw anonymized browse-

Facetz.DCA:

A Buyer’s Guide

Facetz.DCA Data 101

Facetz.DCA collects, aggregates and converts raw anonymized browse- stream data into high-performance user segments available for creating complex targeting strategies especially for online advertising purposes. We implement high-end, data-mining techniques for reliable extraction of an audience’s different interests. We work with data from 500MM+ users, mainly living in Russian Federation.

Description of Data Types:

There are 14 general branches in our taxonomy, including basic demographic characteristics, deeply crafted lifestyle segments, general e-commerce interest based on traffic from various internet shops, different intents relating to real estate, detailed demands of pharmacy, FMCG goods and concrete makes and models of vehicles, segments of people involved in popular financial instruments and more. Most of the segments are filled by automated algorithms, which ensures sufficient volumes of audiences, with a careful human assessment eliminating the availability of AIs mistakes.

Collection Methodology:

Facetz.DCA collects data in different ways. We mainly track user browsing with pixels built-in plenty of our partners’ websites and by processing bid requests from tens of worldwide SSPs. Additionally, we purchase similar raw data from several other DMPs and enrich these browse logs with specific additional information, crawled from social networks or provided by appropriate partners. Most demo segments are built by extrapolating ground-truth knowledge about a group of users using machine-learning techniques and are verified monthly in TNS Global.

Use Our Data For:

We have successfully used our data for targeted advertising in almost every industry. However, we observe the best campaign segment performance with KPIs such as clicks or post-clicks. This is guaranteed by our uniquely diversified data, which provides valuable insights into the audience. Our top data consumers are from different industries, including FMCG, auto, finance, real estate, retail and even HR.

Factual:
Factual:

A Buyer’s Guide

DATA TYPES: Geo, Mobile, Auto, CPG, QSR, Retail, Travel, Services, Lifestyle

Factual Data 101

Factual is a neutral location data company, with the mission of making quality location data easily accessible. Through proprietary technology and first-party data assets—including our Global Places data that spans 100MM+ locations across 52 countries— Factual has developed nuanced understanding of real-world consumer behavior based on trillions of mobile-device observations.

Factual’s Geopulse Audiences enable advertisers to target with precision, measure with accuracy and gain a deep understanding of consumer interest and intent.

Description of Data Types:

Factual offers a broad set of audiences based on real-world, deterministic user location, including:

• Behavioral & Lifestyle: Target users based on their real-world behavioral patterns (e.g., frequent grocery store shoppers, luxury retail shoppers, business travelers, etc.).

• Place Category Visitors: Target users based on the types of places, categories of businesses and points of interest they visit (e.g., retail shoppers, QSR diners, moviegoers, etc.).

• Brand Shoppers: Target users who frequently visit 150+ different chains across retail, QSR, automotive, dining, entertainment, travel and more.

• Custom Audiences: Geopulse Custom Audiences are available—contact strategy@factual.com to get started!

Collection Methodology:

Factual Geopulse Audiences are built using first-party data and proprietary tech- nology. Factual receives device ID-level location data from high-quality partner apps and publishers, conducts rigorous quality validation using our Location Validation Stack (ultimately removing ~70 percent of the data) and creates high-performing audience segments by integrating our unique data assets:

• Factual’s Global Places dataset provides detailed context on 100MM+ global locations

• Factual’s Observation Graph analyzes trillions of mobile device observations, providing unique understanding of real-world behavior

Use Our Data For:

• Target consumers based on where they go in the real world and their behavioral patterns.

• Reach consumers who frequently visit your brick-and-mortar brand locations.

• Convert consumers who visit competitive brand locations (i.e., geo- conquesting).

• Measure the effectiveness of campaigns in driving real-world foot traffic.

• Custom Audiences: Reach out to strategy@Factual.com for a custom audience based on your campaign KPIs.

Financial Audiences: A Buyer’s Guide DATA TYPES : Financial Financial Audiences Data 101 FinancialAudiences ™

Financial Audiences:

A Buyer’s Guide

DATA TYPES: Financial

Financial Audiences Data 101

FinancialAudiences – by Dean Media Group, is an audience management and targeting platform designed to help financial marketers and publishers maximize their audience data. In collaboration with exclusive publisher partners, we’ve created an industry first, financially focused audience data set designed to make marketing simple and intuitive for marketers looking to target people in-market for financial products and services.

Description of Data Types:

FinancialAudiences data is hyper-segmented into 200+ targetable audience segments all derived from four primary categories:

Personal Finance – insurance, lending/credit, banking, retirement, real estate and more

Business Finance – small to mid-sized business owners in-market for anything from insurance to lending/credit and banking

Individual Investing – online investors and active traders with high investable assets interested in a variety of markets

Professional Investing – professional investors, wealth managers and financial advisors broken out by type

Custom Audiences – custom audiences can be created “on demand” across all segments, including demographic and geographic overlays

Collection Methodology:

Our audiences are built with data collected from exclusive and financial-fo- cused publisher partners. All audiences are built with a combination of:

Content – website content categories, pages, site searches and more

Behaviors – comments, shares, recency, frequency, media views and ad interactions

Registrations – subscriptions, purchases and more

Use Our Data For:

Successful marketing partners include trading education companies, brokerages, asset management firms, banks, exchanges and more for both brand and direct-response campaigns.

Forbes: A Buyer’s Guide DATA TYPES : Auto, B2B, Financial, Offline Match, Political, Seasonal, Social/Lifestyle,

Forbes:

A Buyer’s Guide

DATA TYPES: Auto, B2B, Financial, Offline Match, Political, Seasonal, Social/Lifestyle, Telecommunications, Travel

Forbes Data 101

Serving as the world’s definitive source for business and finance news since 1917, Forbes and its Premium Data Platform offer unparalleled access to a highly affluent and connected audience of insiders, innovators and influencers. Advertisers look to Forbes for exclusive access to the business community and the rest of the world’s elite with custom built, highly specified segments and exclusive targeting solutions.

Description of Data Types:

Forbes Premium Data is arranged by channel and section in correspondence to Forbes.com. Channels include Business, Investing, Technology, Entre- preneurs, Opinion, Leadership, Lifestyle and Lists. Each channel contains an array of more specific sections covering topics as diverse as Sports & Leisure, Travel, Autos, Personal Finance, Intelligent Investing, Mobile, CEO Network and Style & Finance.

Collection Methodology:

Using carefully verified, behavioral targeted date on the Forbes Premium Network, advertisers can pick and choose from over 80 unique Channels and Sections to create custom, highly optimized segments. This first-party data can reach audiences broad or niche.

Use Our Data For:

Forbes Premium Data works best when segments are mixed and matched to create custom audiences of business and finance professionals and affluent consumers.

GfK: A Buyer’s Guide DATA TYPES : Demographic, Financial, Political GfK Data 101 GfK MRI’s

GfK:

A Buyer’s Guide

DATA TYPES: Demographic, Financial, Political

GfK Data 101

GfK MRI’s National Study, the Survey of the American Consumer ® , provides a detailed view of the 226 million adult consumers in the U.S. – their media choices, detailed demographics, consumption of over 6,500 products in nearly 600 categories and 1600+ lifestyle and psychographic questions and segmentations. Our segments are extracted from this national study.

Description of Data Types:

GfK MRI offers attitudinal segments covering a variety of consumer behavior and interests, including buying styles, food attitudes, health attitudes, technical attitudes, cellular/mobile attitudes, vacation/travel attitudes, fashion & style attitudes, and financial attitudes.

Collection Methodology:

The GfK collection methodology includes:

• Dispersed area probability samples

• Elimination of cell-phone only and Internet sample limitations

• Inclusion of adults 18+ living in private households

• A collection of 25,000+ respondents per year in 48 states

*Only one adult from each household is surveyed

• Inclusion of personal interview data focused on media & demographics

• And finally, leave-behind “product booklets” with questions on:

products, brands, lifestyle, psychographics, are compiled

Use Our Data For:

• Targeting

• Media planning and buying

• Consumer insights

• Customer acquisition and retention

• Product development

• Marketing mix strategy

Gravy: A Buyer’s Guide DATA TYPES : Auto, B2B, Social/Lifestyle Gravy Data 101 Gravy TruLife

Gravy: A Buyer’s Guide

DATA TYPES: Auto, B2B, Social/Lifestyle

Gravy Data 101

Gravy TruLife are the only mobile, location-derived audiences built by identifying consumer interests and intent based on verified engagements at millions of local events and activities, as well as places. Gravy combines its mobile Geo-Signals Cloud and patented AdmitOne location and event attendance verification engine to deliver TruLife predictive audiences, competitive foot traffic insights and campaign attribution.

Description of Data Types:

TruLife Audiences fall into four distinct categories: Lifestyle, Life Stage, Enthusiast and In-Market/Intender, representing a broad range of lifestyles that indicate a strong interest in specific products and services.

An example of a Lifestyle audiences is Athletes, consisting of mobile consumers frequently participating in local sporting events.

An example of an In-Market audience is Home Buyers, consisting of mobile consumers frequently attending homes for sale/open house events and new home communities.

Some TruLife event-attendance audiences include:

• Self Pamperers

• Health Nuts

• Life Music Lovers

Luxury Lifestylers

Active Athletes

• Expectant/New Parents

• Auto Buyers, Home Buyers

• Beer Lovers, Wine Enthusiasts

At Home Chefs Active Retirees

Collection Methodology:

Gravy collects anonymous mobile device IDs and location signals via numerous sources including SDKs, which feed our Open Geo-Signals Cloud. The signals are matched against our AdmitOne database of millions of local event, activity and place geofences, and processed to verify consumer attendances. Verified attendances are critical when defining audiences, as segment inclusion will be polluted by mobile consumers walking or driving by events and places. Audiences are then generated using only verified attendances.

Use Our Data For:

TruLife audiences are best for:

• Targeting:

» Highly-commitment consumers—passionate enough to invest time to physically engage in local events and activities

» Down-funnel intenders—close to making a purchase such as a home or an auto

• Executing competitive geo-conquesting by brand/geography

• Measuring foot traffic generated from campaign flights

Hitwise: A Buyer’s Guide DATA TYPES : Intent, Search, Behavior Hitwise Data 101 Hitwise is

Hitwise:

A Buyer’s Guide

DATA TYPES: Intent, Search, Behavior

Hitwise Data 101

Hitwise is a data and analytics company with nearly 20 years of experience working with brands and agencies to deliver competitive intelligence and audience analysis. We specialize in digital intent data. Our core data asset is an opt-in digital panel of 8MM+ consumers on whom we see 100 percent of their search and website behavior. Leveraging website visitation and search engine keywords, Hitwise delivers syndicated and custom segments fueled by observed digital intent signals.

Description of Data Types:

Hitwise offers both syndicated and custom audiences, including the following segments:

• Automotive (Class and Make, i.e., Luxury, Sedan, Lexus, Toyota)

• CPG (Baby Care, Home, Health & Beauty, Pets, etc.)

• Financial Services (Credit Cards, Insurance, Investment, Mortgages, etc.)

• Life Stage (Expecting Baby, Getting Married, Home Buyers, etc.)

• Lifestyle & Shopper Type (Fashion, Beauty, Home, Tech, etc.)

• Media & Entertainment (Home Entertainment, Theatrical)

• Retail (All Major Categories)

• Tech (Electronics, Computers, Video Games, etc.)

• Travel (Airlines, Hotels, Cruises, etc.)

Collection Methodology:

Hitwise audiences are fueled by our opt-in panel of 8MM consumers, on whom we see 100 percent of their digital web behavior, including all website visitation and keyword searches. These audience building blocks lead to infinite custom audience combinations seeded with URLs and keywords, use Boolean logic and then are expanded with statistically significant modeling to achieve scale with quality. We model our audiences daily to deliver the freshest digital consumers for marketers.

Use Our Data For:

Hitwise audiences are leveraged in many parts of the path to purchase. Our life stage and lifestyle audiences are ideal for upper and mid-funnel, being defined by complex personas or life events. Acquisition and direct response benefit from our lower-funnel segments driven by specific URL event, purchase and search activity.

i360: A Buyer’s Guide DATA TYPES : Data Access – Audience On, Demographic, Financial, Political,

i360: A Buyer’s Guide

DATA TYPES: Data Access – Audience On, Demographic, Financial, Political, Server Side Data Transfer Enabled

i360 Data 101

i360 is the leading data and technology resource for the pro-free-market political and advocacy community. From its database of 190+ million active voters and 250+ million U.S. consumers, with hundreds of data points on American adults, i360 arms advertisers with a wealth of data on partisan- ship, economic and social issue alignment, and personal characteristics to target audiences with precision and deliver results at the polls.

Description of Data Types:

The i360 Online Segments are custom-tailored for the political and advocacy communities. Segments include:

Registration & Partisanship

Registered, Unregistered and Newly Registered Voters; Primary Voters; Republican, Democrat, Independent, and Swing Voters

Propensity or Likelihood to Vote

High, Mid and Low

Issues

Fiscally Conservative – Spending and Debt, Fiscally Conservative – Tax, Fiscally Liberal - Tax; Pro 2nd Amendment Voters; Likely Pro-Choice and Likely Pro-Life; Likely Supportive of Same Sex Marriage, Likely Supportive

of Traditional Marriage; Oppose Obamacare, Support Obamacare and Undecided on Obamacare

Personal Demographics

Gender; Age; Income and Wealth; Home Ownership; Children in the Home; Marital Status; Investment Voters; Sports and Gambling Interests

Collection Methodology:

i360 was built with a goal of maintaining a constantly updated database of voter information from states and counties across the country. Layering in hundreds of consumer data points from leading data providers, census data, precinct level election returns, and political identification and coalition data, i360 processes 4 billion+ records a year.

i360 modelers then work with industry-leading software companies to build predictive models around partisanship, vote propensity and issue alignment, answering unknowns where hard data points are unavailable.

Use Our Data For:

i360 data is used by pro-free-market political and advocacy organizations to target and reach voters and prospective voters with content and creative that speaks to their alignment and issue affiliation. Political, lifestyle, issue, and demographic segments can be leveraged to target audiences with precision and serve meaningful content across every channel.

i-Behavior:
i-Behavior:

A Buyer’s Guide

DATA TYPES: Auto, B2B, Demographic, Financial, International, Mobile, Offline Match, Political, Retail, Seasonal, Social/Lifestyle, Travel

i-Behavior Data 101

i-Behavior data is primarily sourced from a data cooperative. This cooper- ative collects SKU level POS data from contributing merchants, retailers, financial services firms, insurers, catalogers, non-for-profits, etc. In addition, i-Behavior data includes sources covering B2B, demographic, psychographic, media consumption, and social media interests all connected at the individu- al level. Data includes:

U.S. – 3,000+ data contributors; 190+ million consumers

Canada – 2400+ data contributors; 14+ million consumers

UK – 150+ data contributors; 33+ million consumers

France – 200+ data contributors; 22+ million consumers

Brazil – 70+ data contributors; 80+ million consumers

Description of Data Types:

Purchase Data – Point of Sale data from multichannel down to the SKU level as identified by data contributors.

Demographic Data – Information collected by Amerilink.

Psychographic – Information collected by print consumption, third-party research, and purchase data (ex: eco-luxury travelers subscribe to travel magazines, self report on trips taken, frequently book foreign travel, and donate to environmental causes)

Media Consumption – Print subscriptions, book purchases, video purchas- es, TV viewership

B2B – Products and services

Social Media Interests – Activity on social media platforms.

Collection Methodology:

The data cooperative gathers SKU-level data from various data contributors, which is de-identified and anonymized for digital targeting.

Use Our Data For:

Create custom built audiences driven by consumer or research insights. I-Behavior syndicated data is effective for branding and customer acquisition campaigns in Retail, CPG, Financial Services, Telecom, Insurance, Health Care and Auto.

Infogroup: A Buyer’s Guide DATA TYPES : Auto, B2B, Behavioral, Demographic, Financial, Modeling, Offline Match,

Infogroup:

A Buyer’s Guide

DATA TYPES: Auto, B2B, Behavioral, Demographic, Financial, Modeling, Offline Match, Political, Retail, Seasonal, Social/Lifestyle, Travel

Infogroup Data 101

Infogroup is the only business and consumer data compiler of scale in the industry. We’ve been compiling data since 1972, offering more than 40 years of experience and expertise in data, analytics and marketing services.

Infogroup’s proprietary compilation, verification and data quality processing ensures we provide the most reliable, accurate and comprehensive data available in the industry.

Evidence of our commitment to providing the most accurate data to our clients are the more than 25 million calls we place every year to businesses, and an annual investment of more than $20 million in data quality. Our rigor and expertise in data quality and strategy are why we’re a trusted partner to 70 of the top Fortune 100 companies. This also is why our data is used to power the world’s top search engines and in-car navigation systems.

Description of Data Types:

• Access 1,000+ pre-built online audiences. Each includes a combination of extensive company and professional insights, rich demographics, behaviors and deep insights so you can target with confidence.

• Infogroup Business & Professional – Reach over 137 company and professional audiences.

• Infogroup Consumer – Reach over 140 demographic, behavioral and interest audiences.

• Infogroup Media Solutions B2B Xchange – Reach over 290 company, professional, technology and professional interest audiences.

• Infogroup Media Solutions B2C Xchange – Reach 427 consumer interests, lifestage, past purchase, political affiliation, charitable causes and much more.

Collection Methodology:

Categories (for a full list see the BlueKai taxonomy)

Business

Professional

Demographic

Charitable Causes

Technology

Behavioral

Infogroup believes that a key to obtaining quality information is to blend data from multiple sources. Infogroup partners with select data providers to collect relevant information, and blend these data streams into one consis- tent, consumable asset. We aggregate more data from more disparate sources than any other information provider. For our business data, we partner with more than 6,000 trusted sources. For consumer data, over 100 data partners contribute to more than 29 billion records aggregated annually. Here are some of our sources: Online Registrations, Trade Publications, Event Organizers, Online Newsletters, Company Financials, Publisher Co-ops, Business Registries, Offline and Online Publishers, State Filings, Annual Reports, Business Journals & Periodicals, Telephone Directories, Political Files, Public Tax and Real Estate Records, Public Utility Information, Transactional Data, Internet Research, Legal Filings and Phone Verification.

Use Our Data For:

• Empowering precision insights and targeting across channels and devices

• Finding like customers for prospecting & acquisition

• Reaching niche business & professional audiences

• Audience profiling & analytics

• Omni-channel marketing solutions

• Improving ROAS

• People-based marketing

IRI: A Buyer’s Guide DATA TYPES : CPG, Demographics, Mobile, Offline Match, Retail IRI Data

IRI:

IRI: A Buyer’s Guide DATA TYPES : CPG, Demographics, Mobile, Offline Match, Retail IRI Data 101

A Buyer’s Guide

DATA TYPES: CPG, Demographics, Mobile, Offline Match, Retail

IRI Data 101

IRI is a leader in delivering powerful market and shopper information, predictive analytics and the foresight that leads to action on behalf of more than 95% of Fortune 100 consumer packaged goods (CPG) and retail companies.

IRI’s ProScores for BlueKai enables media buyers to laser-focus their campaigns on verified high-propensity brand buyers.

Description of Data Types:

IRI ProScores identifies the top spending shoppers across CPG categories, subcategories and brands for every U.S. household. To determine each household’s spend, IRI combines its own proprietary data sources with those from trusted third parties, which are then fed into a highly advanced predictive modeling engine.

Collection Methodology:

IRI ProScores drives improved audience targeting across the digital landscape. The data nucleus of ProScores is the IRI Consumer Network , a national consumer panel, which is the industry standard for understanding what shoppers consume across the CPG space. IRI also layers in highly

dimensional demographics from Experian to fine tune our scoring accuracy.

Years of research and a track record of more than 500+ purchase-based targeting campaigns demonstrates that using our concise representation of the spend in a CPG category, subcategory or brand improves targeting effectiveness over disparate, ever-changing individual data elements.

Use Our Data For:

IRI ProScores helps CPG advertisers understand the market, develop smarter targeting strategies, and increase the productivity of digital marketers and their advertising investments. IRI ProScores can be used to target shoppers who:

• spend a lot in your category or brand

• spend a lot on competitive brands

• spend a lot at specific retailers

IXI: A Buyer’s Guide DATA TYPES : Auto, B2B, Credit, Demographic, Financial, Mortgage, Offline Match,

IXI: A Buyer’s Guide

DATA TYPES: Auto, B2B, Credit, Demographic, Financial, Mortgage, Offline Match, Restaurants, Retail, Seasonal, Telecommunications, Travel

IXI Data 101

IXI Services, a division of Equifax, offers Digital targeting solutions that enable marketers to better deliver the right message to the desired target audience based on visitors’ likely financial interests and profiles. A leader in delivering marketing solutions based on anonymous, aggregated wealth and asset data, IXI Services enables consumer segmentation according to a wide array of financial metrics, including investment behaviors, spending levels, and other financial characteristics.

Description of Data Types:

Consumers’ financial situations have an enormous impact on their ability to make investment decisions and spend on discretionary items. Money matters!

IXI Services offers digital targeting solutions that enable marketers to better deliver the right message to the desired target audience based on visitors’ likely financial interests and profiles.

IXI is the only data source based on direct measurement of 43% of U.S. consumer invested assets. We help marketers reach audiences based on likely financial propensity and purchase interests. Segment are based on investment behaviors, spending levels, other financial characteristics and a range of product propensities like retail, travel, auto, and more.

Collection Methodology:

To enable advertisers and agencies to target audiences online with ease, we have built intuitive targeting segments based on our proprietary measures of households’ financial capacity, propensities, preferences, and behaviors. These segments leverage IXI Services’ foundation of direct-measured asset data, aggregated credit information from Equifax, and our proprietary segmentation systems.

Use Our Data For:

With IXI Services Digital Targeting Segments, advertisers can target online audiences using a range of financial and behavioral characteristics, as well as industry specific segments for industries such as small business, auto, insurance, retail, telecommunications, credit cards and travel. We can also build customized segments to match specific client needs.

Kantar Media: A Buyer’s Guide DATA TYPES : Auto, CPG, Creative Optimization, Demographic, Financial, Retail,

Kantar Media:

A Buyer’s Guide

DATA TYPES: Auto, CPG, Creative Optimization, Demographic, Financial, Retail, TV

Kantar Media Data 101

Kantar Media TGI studies consumers: who they are, why they behave and make choices as they do and how best to reach them. In 70 countries, we deliver the most comprehensive insight into online and offline consumer behavior to advertisers, agencies and media owners.

To enable effective programmatic solutions TGI partners with KBM Group, whose world-class marketing solutions integrate offline and online market- ing channels, allowing companies to achieve high-performance customer engagement and marketing ROI.

Description of Data Types:

TGI Ad-Vantage informs online campaigns around characteristics as discrim- inatory as consumer lifestyles, product usage and attitudes, drawn from the comprehensive consumer insight available through our TGI study.

TGI Ad-Vantage comprises standard and bespoke solutions. Our standard segments comprise pre-defined targets for online targeting. There are over 50 of these pre-defined targets available, fulfilling a very broad range of targeting requirements.

97 | Oracle Data Cloud

International: UK

Examples of pre-defined groups include consumers who love to buy new gadgets and appliances, consumers who buy free range food and drink, cinema goers whose favourite film genre is thrillers and households who spend over £70 on the weekly grocery shop.

Collection Methodology:

TGI conducts thousands of interviews annually on a representative sample of adults. Data collection is by questionnaire following initial face-to-face qualifying interview.

After creating a consumer target on TGI, the variables that best define it are identified by KBM Group who then pinpoint lookalikes in their own consumer transactional database.

KBM Group then undertakes modeling, linking data from the TGI target to cookie data at the individual level, before delivering cookies to reach the target online.

Use Our Data For:

Use Kantar Media data for the following:

• Identifying and reaching richly-defined consumer target groups online, built from real characteristics and behaviour, not just their online user journeys

• Creating campaigns around consumer lifestyles, product usage and attitudes prompting particular online behaviour

• Realising brand building opportunities that would otherwise be missed, by reaching attitudinally and motivationally driven targets

Leiki:A Buyer’s Guide DATA TYPES : Contextual and Interest Leiki Data 101 Leiki Ltd. provides

Leiki:A Buyer’s Guide

DATA TYPES: Contextual and Interest

Leiki Data 101

Leiki Ltd. provides semantics-based data solutions to publishers, including context-based intelligence, smart user profiling and audience segmentation. At our technological core, we have a proprietary 180K+ category natural language ontology that empowers our content and user interest analysis on which our audience segments are based. Our data is based on real-time user interests and behavior.

Description of Data Types:

Leiki offers tailored audiences based on first-party data from our publisher partners and includes the following segments:

• Arts & Entertainment

• Automotive

• Education

• Food & Drink (IAB Tier 1, Fine Wine & Gourmet, BBQ Masters)

• Hobbies & Interest (Winter activities, Books, etc.)

• Personal Finance

• Real Estate

• Sports (Fans, Golf, Tennis)

• Technology

• Travel (Air travel, Hotels, Holidays, etc.)

• Wedding Planners

Collection Methodology:

Leiki audiences are based on our first-party publisher data from our publisher partners. Audiences are crafted based on real-time behavioral data refined with Leiki semantic technology. Our audience data is not based on keywords or broad, generic categories—it is built on genuine user interest data, context and up-to-date cookie data. We work closely with our publisher and agency clients to refine our segments and provide the best possible results for marketers.

Use Our Data For:

Leiki´s semantic audiences provide accuracy in terms of user interest and topicality. The power of using semantics-based behavioral data when targeting users at exactly the right time offers a fresh opportunity for marketers to boost their campaign’s performance. Every impression counts when it is delivered to the right user based on their real-time interest.

Lotame: A Buyer’s Guide DATA TYPES : Auto, Behavioral, CPG, Demographic, Financial, Political, Retail, Seasonal,

Lotame: A Buyer’s Guide

DATA TYPES: Auto, Behavioral, CPG, Demographic, Financial, Political, Retail, Seasonal, Social/Lifestyle, Travel, Video

Lotame Data 101

Lotame’s third-party SMART Data comes from our extensive network of publisher partners and offline aggregators. The data consists of self-declared and demonstrated behavioral data from unique publisher partners, yielding accurate and scalable Demographic, Behavioral Interest, and Social influ- encer audience segments. Lotame Smart Data bundles 100% declared and demonstrated data (NOT panel-based, modeled, or inferred) into over 2200 audience segments across all major verticals (Auto, Travel, Finance, Retail, CPG, Technology, and more).

Description of Data Types:

Demographics – 100% self-declared by a user on a profile or registration, and matched with offline sources

Behavioral Interest – this data is self-declared or demonstrated by a user’s actions on a publisher. Completed actions include articles read, on-site searches, clicked on, searched for and any other action a user could complete on a page

Social Influencer Action – users that frequently complete social actions that others online can see, such as sharing, rating, posting, or commenting

101 | Oracle Data Cloud

International: UK, SP, FR, IT, DE, RUS, AU

Offline CPG Purchase – through anonymous onboard partners, Lotame can provide targeting based on CPG purchases in-store

Collection Methodology:

Lotame audiences are primarily collected from our extensive group of publisher partners. Partners place proprietary Behavioral Collection Pixels (BCP’s), allowing us to collect demographic, interest, action, search, pur- chase intent, and other data points. Our BCPs enable the collection of more than 2 billion data points/day while organizing them into 2200 categories of human behaviors.

Offline Purchase Audience taxonomy is collected in partnership with online-offline onboarding partners who anonymously match in-store purchases to online cookies for targeting.

Use Our Data For:

Our Audience segments are designed to cover every major vertical. Including:

• CPG

• Automotive

• Travel

• Finance

• Green Living

• Gamers

• Advocacy

• Entertainment

• Fashion

• Technology

Ideal use-cases are top-of-the-funnel, brand advertisers looking to reach large audiences and generate awareness, intent, likelihood to recommend/ purchase, and view.

MasterCard Advisors: A Buyer’s Guide DATA TYPES : Demographic, Mobile, Offline Match, Retail, Seasonal, Travel
MasterCard Advisors: A Buyer’s Guide DATA TYPES : Demographic, Mobile, Offline Match, Retail, Seasonal, Travel

MasterCard Advisors:

A Buyer’s Guide

DATA TYPES: Demographic, Mobile, Offline Match, Retail, Seasonal, Travel

MasterCard Advisors Data 101

MasterCard Audiences are powerful behavioral based segments derived from actual anonymized transaction data. Advertisers are enabled to reach the most relevant consumer populations based off of real world spending insights.

MasterCard’s standard segments are available in three categories. Leverage insights from the power of aggregated spend data to identify: (i) ‘Top Tier Spenders’, (ii) ‘Frequent Transactors’ & (iii) users ‘In the Market’ to spend by category.

Maximize your ROI with MasterCard standard, seasonal or custom insights.

Description of Data Types:

MasterCard Audiences are available across any category where MasterCard credit cards are accepted.

Standard categories include:

Auto – New, Used Vehicle Sales, Fuel Spend…

Hotel – Upscale, Midscale, Motel, Casino…

Travel – Business, Domestic/International Air, Cruise, Car Rental…

Retail – Consumer Electronics, Sporting Goods, Apparel, Department Stores…

Entertainment – Movies, Streaming Services, Console/PC Gaming…

Restaurant – QSR, Midscale, Fine Dining…

Home Goods – Furniture, Mattresses, Fixtures & Accessories…

Luxury – Travel, Retail, Hotel…

Professional Services – Plumbing, Electricians, Accounting, Tax, Legal, Advertising…

Reach users in these categories based on heavy or frequent historic spend- ing or a statistical propensity to spend.

Collection Methodology:

MasterCard Audience data is collected through brick & mortar, e-commerce & mobile transactions processed by MasterCard Worldwide’s global payment card network.

MasterCard cleanses and aggregates transactions with 2,000,000+ automated rules to classify spending data in real-time. No PII is collected or leveraged in MasterCard’s processes. Data is associated with cookie populations through a proprietary ‘privacy by design’ double blind matching process.

Use Our Data For:

When you need to reach the right audiences without inferred modeling, MasterCard Audiences are the “best in class” choice. Use insights from verified, reliable and anonymous credit card transaction data to power pros- pecting, acquisition and category specific paid media efforts. MasterCard Custom Audiences allow for unparalleled customization such as competitor conquesting, re-activation of lapsed customers and more.

MaxPoint: A Buyer’s Guide DATA TYPES : Auto, Retail MaxPoint Data 101 MaxPoint’s multi-channel audiences
MaxPoint: A Buyer’s Guide DATA TYPES : Auto, Retail MaxPoint Data 101 MaxPoint’s multi-channel audiences

MaxPoint:

A Buyer’s Guide

DATA TYPES: Auto, Retail

MaxPoint Data 101

MaxPoint’s multi-channel audiences deliver precision targeting at scale. Confidently reach in-market consumers with segments that combine the location activity, purchase intent, and offline and online consumer interests from more than 1 billion unique devices. MaxPoint offers over 750 pre-built audience segments, as well as custom segments, that cover every major vertical and industry. MaxPoint audiences are built from real-world consumer visits and interests across mobile and desktop to satisfy any marketing goal.

Description of Data Types:

Find valuable in-market consumers with MaxPoint’s 750+ pre-built audiences and custom audiences. A few of our top categories include:

Location Targeting – Target the ideal consumer with 240 audience segments that combine the mobile and desktop activity of more than 1 billion unique devices.

Purchase Intent – Reach consumers exhibiting strong purchase intent signals with over 300 segments created from the daily consumption and categorization of 60 billion pages.

Automotive – Generate demand and drive overall sales with 90 in-market segments across every major brand.

Retail – Grow top line sales with 220 retail audience segments covering 500,000 stores.

Collection Methodology:

MaxPoint’s proprietary technology gathers, analyzes, and categorizes, in real-time, the online and offline purchase intent, location activity, and retail preferences from 1 billion unique devices. Our audiences are built from the content consumed across 60 billion page views each day and then organized into over 750 segments with reach across desktop and mobile. Our unique ability to collect deterministic and probabilistic data beyond the cookie, including IP, Device ID and location data, provides a more accurate and scalable audience.

Use Our Data For:

MaxPoint Audience Segments reach in-market consumers across any of their devices:

• Deliver custom messages at different stages of the purchase funnel

• Discover new, or similar audiences within a specific location

• Retarget your audience

• Sync ad delivery to customer relationship (recent purchasers, loyalty card holders, sales incentive plans, etc.)

Media Source Solutions: A Buyer’s Guide DATA TYPES : Auto, B2B, Behavioral, CPG, Creative Optimization
Media Source Solutions: A Buyer’s Guide DATA TYPES : Auto, B2B, Behavioral, CPG, Creative Optimization

Media Source Solutions: A Buyer’s Guide

DATA TYPES: Auto, B2B, Behavioral, CPG, Creative Optimization Demographic, Financial, Retail, Travel

Media Source Solutions Data 101

Media Source Solutions developed a company culture evolving around the credo “yes we can.” Back in 2003 when we first started, we believed if we offered fresh, niche, targeted data we could carve a place for ourselves in an already crowded marketplace. Our faith that “yes we can” and expansion to include new products and services translated into 10+ years of success and continued growth. Areas of specialty include CPG, In-Market, Automobile, B2B and Underserved.

Description of Data Types:

Our Taxonomy contains over 800+ segments that can be used to build custom audiences. Our gender segment is particularly strong and has proven to be a stand out!

CPG – Reach consumers who have made multiple transactions by category. It can be overlaid with any of our other segments.

In-Market – Reach consumers who have raised their hands to say they are ready to buy by product.

Other categories include:

• Home Improvement/DIY

• Low Sugar/Low Fat

• Travel

• Baby Boomers

Education

Donors

Finance

Underbanked

Cooking/Food

• Health & Exercise

• Income

• B2B and many more!

Millennials

Pet Owners

Automotive

Age

Gender

Collection Methodology:

We collect offline data from reliable unique sources using several large consumer databases built from “self declared” information, transactional, retail and other direct response methods. In addition, we also receive daily information that provides us with many different attributes including demographic, lifestyle, CPG and behavioral data. This results in exclusive, fresh data sets being used for highly effective targeting to the most responsive of consumers. Much of this segmentation is available exclusively through us.

Use Our Data For:

We brought millions of offline records online to help build unique campaigns. Paraphrasing Buzz Lightyear, our data can be used to Infinity and Beyond! Maybe our reach isn’t quite that broad but it’s ideal for large-scale cam- paigns, targeting life stages and combining segments to create specialized blends of data.

Merit Direct: A Buyer’s Guide DATA TYPES : B2B Merit Direct Data 101 MeritDirect is
Merit Direct: A Buyer’s Guide DATA TYPES : B2B Merit Direct Data 101 MeritDirect is

Merit Direct:

A Buyer’s Guide

DATA TYPES: B2B

Merit Direct Data 101