Please put a tick () mark appropriately to the following questions:

 Do you consume soft drink?

Yes No

 How often do you consume soft drink?

Everyday Every week Every month Others

 How many soft drinks do you consume monthly?

1-3 4-6 7-9 Others None

 When do you consume soft drinks more?

Anytime Summer time On occasions Others

 What is the most common place that you purchase soft drinks from?

Convenience store Grocery store Restaurants Others

Please answer the following question based on Survey scale

[Survey Scale: 1= Strongly Disagree, 2=Disagree, 3=Neutral, 4=Agree, 5=Strongly Agree]
1. I prefer Coca-Cola for its taste.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

2. Coca-Cola’s price justifies its value.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

3. The color of Coca-Cola affects my choice of its consumption.

Strongly Agree Agree Neutral Disagree Strongly Disagree
5 4 3 2 1

4. I feel convenient to choose Coca-cola for their size variations.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

5. The packaging of Coca-Cola is aesthetically appealing to me.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

1. I prefer Mirinda for its taste.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

2. Mirinda’s price justifies its value.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

3. The color of Mirinda affects my choice of its consumption.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

4. I feel convenient to choose Mirinda for their size variations

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

5. The packaging of Mirinda is aesthetically appealing to me.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

1. I prefer Mojo for its taste.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1
2. Mojo’s price justifies its value.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

3. The color of Mojo affects my choice of its consumption.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

4. I feel convenient to choose Mojo for their size variations.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

5. The packaging of Mojo is aesthetically appealing to me.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

1. I prefer Pran Up for its taste.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

2. Pran Up’s price justifies its value.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

3. The color of Pran Up affects my choice of its consumption.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

4. I feel convenient to choose Pran Up for their size variations.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1
5. The packaging of Pran Up is aesthetically appealing to me.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

1. I prefer RC Cola for its taste.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

2. RC Cola’s price justifies its value.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

3. The color of RC Cola affects my choice of its consumption.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

4. I feel convenient to choose RC Cola for their size variations.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

5. The packaging of RC Cola is aesthetically appealing to me.

Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

 Age

18-24 25-35 35-45 45-60 Others

 Profession

Student Service Businessmen Unemployed Others

Holders

 Income
8000 or less 10000-20000 20000-40000 40000 or more Not Applicable