PAKISTAN INTERNATIONAL AIRLINE (PIA)

HISTORY
Birth of a Nation, Birth of an Airline
Air transport has probably never been more important to the development of a new nation than in the case
of Pakistan. In June 1946, when Pakistan was still in the offing, Mr. Mohammad Ali Jinnah, the Founder
of the upcoming nation, instructed Mr. M.A. Ispahani, a leading industrialist, to set up a national airline,
on a priority basis. With his singular vision and foresight, Mr. Jinnah realized that with the formation of
the two wings of Pakistan, separated by 1100 miles, a swift and efficient mode of transport was
imperative.

Orient Airways was a privately owned company, with limited capital and resources. It could not be expected
to grow and expand independently. It was then that the Government of Pakistan decided to form a state-
owned airline and invited Orient Airways to merge with it. The outcome of the merger was the birth of a
new airline, through PIAC Ordinance 1955 on January 10, 1955. PIA is the first airline to get certified
(initial certification) on Safety Management System (SMS) by Civil Aviation Authority CAA – Pakistan.
CAA Air Navigation Order (ANO 91.0032 issued in September 2008) binds all airlines operating in
Pakistan to have SMS. Well before the issuance of this ANO, PIA initiated SMS awareness and
implementation in July 2008. PIA awarded initial certification on SMS in 27th February 2009 by CAA.

PIA’s VISION AND MISSION

Vision
PIA's vision is to be a world class airline exceeding customer expectations through dedicated employees,
committed to excellence.
Mission
 Employee teams will contribute towards making PIA a global airline of choice:
 Offering quality customer services and innovative products
 Participating in global alliances
 Using state-of-the-art technologies
 Ensuring cost-effective measures in procurement and operations

Unilever Pakistan Ltd Co

HISTORY

Unilever Pakistan Ltd., a subsidiary of the Unilever Group is operating inPakis

t a n s i n c e 1 9 4 8 . T h e C o m p a n y ’ s m a i n b u s i n e s s l i n e s a r e S o a p s a n d Detergents,
Personal Products, Cooking Oils and Fats, Packed Teas, and IceCreams. Unilever has a long list of
brands such as Surf, Vim, Rin, Lifebuoy,Sunlight, Lux, Rexona, Sunsilk, Close-Up, Blue-
Band, Dalda, Planta, Lipton’sYellow Label, Taaza and Richbru, Brook Bond’s Supreme
and Kenya Mixture etc which are common household names in Pakistan. The Company’s factory at Rahim
Yar Khan was one of the first industrial units to be constructed after the creation of Pakistan.Today, the
Company isusing latest state-of-the-art technology for producing high quality products. In 1995, the Company established
a new factory near Lahore to manufacture the Wall’s range of ice creams, which have become popular within a
short time. In1996, the present group – Unilever UK acquired the Polka Group that produce dice creams.
In 1999, Pakistan industrial promoters (Private) Limited, owners of ‘Polka’ brands of Ice Cream was merged
with Lever.In order toleverage the synergies of Unilever’s international brand strength,market
edge and corporate image, Lever Brothers Pakistan Ltd. changed itsname to Unilever Pakistan Ltd.,
in August 2002

VISION AND MISSION

Unilever’s vision statement and mission statement guide business growth in the consumer goods industry,
although some changes can enhance these corporate statements. (Photo: Public Domain)
Unilever’s mission statement and vision statement are a basic foundation for the success of the company’s
consumer goods business. The corporate mission statement indicates the strategic approaches of the
company. In Unilever’s case, the mission statement determines how the business addresses the needs of
its target consumers. On the other hand, the corporate vision statement provides the development
direction of the organization. Unilever’s vision statement broadly presents what the company needs to do
to succeed in the long term. Considering the company’s position as one of the biggest consumer goods
firms in the world, Unilever’s mission statement and vision statement remain relevant and appropriate to
global market conditions.

SAMSUNG

The Samsung Group is a South Korea-based conglomerate company that includes a number of
subsidiaries. It's one of the largest businesses in Korea, producing nearly one-fifth of the country’s total
exports with a primary focus in the electronics, heavy industry, construction, and defense industries.

Other major subsidiaries of Samsung include insurance, advertising, and entertainment industry
businesses

Samsung History

With only 30,000 won (about $27 USD), Lee Byung-chull started Samsung on March 1 in 1938, as a
trading company based in Taegu, Korea. The small company of only 40 employees started as a grocery
store, trading and exporting goods produced in and around the city, like dried Korean fish and vegetables,
as well as its own noodles.

The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the
war, Lee started a sugar refinery in Busan that was called Cheil Jedang, before expanding into textiles and
building the (then) largest woolen mill in Korea.

Between 1972 and 1979, Samsung began selling washing machines, changed to Samsung Petrochemical
and then Samsung Heavy Industries, and by 1976, had sold its 1 millionth B&W television. In 1987 with
the death of Lee Byung-chull, the Samsung group was separated into four business groups leaving the
Samsung Group with electronics, engineering, construction, and most high-tech products

By 1978, Samsung had sold 4 million black and white television sets and started mass producing
microwave ovens before 1980. Samsung has also continued to expand in the mobile phone market,
becoming the largest manufacturer of mobile phones in 2012 Samsung released a fitness smartwatch in
2016 called Gear Fit 2, as well as wireless earbuds called Gear Icon X. By the end of the year, the Gear
G3 smartwatch was announced. In late 2017, the company continued to release products: The Galaxy
Note 8 was a particular triumph for the company, which had struggled with manufacturing issues during
the release of the Galaxy Note 7.

Samsung Mission and Vision Mission -2020

"Inspire the World, Create the Future".

The Vision 2020 is at the core of our commitment to create a better world full of richer digital
experiences, through innovative technology and products
Samsung’s mission seems focused in building its brand and becoming a creative leader in new markets. It
looks like Samsung is set to change its reputation of being fast followers, a company that succeeds
through watching others pioneer new technologies and markets and then rush in behind. The Vision 2020
is at the core of our commitment to create a better world full of richer digital experiences, through
innovative technology and products. Samsung hopes to contribute a better world and rich experience
for all, using this efforts. Also as part of its vision, Samsung has a plan to reach $400 billion in
revenue and be classified as worlds’ top five brands by 2020.

NESTLE

HISTORY
Nestle’s history begins in 1866, with the foundation of the Anglo-Swiss Condensed Milk Company.
Henri Nestlé develops a breakthrough infant food in 1867, and in 1905 the company he founded merges
with Anglo-Swiss, to form what is now known as the Nestlé Group. During this period cities grow and
railways and steamships bring down commodity costs, spurring international trade in consumer goods.
Nestlé in Pakistan is operating since 1988 under a joint venture with Milk Pak ltd and took over
management in 1992.Nestlé Pakistan today is the leading Food & Beverages Company in Pakistan with
key focus on Nutrition, Health and Wellness and reaching the remotest of locations throughout Pakistan
to serve the consumers. Nestlé Pakistan also prides itself in being the leaders in Nutrition, Health &
Wellness. Ever since 1867, when Henri Nestlé invented the first infant food, nutrition has been in our
DNA. Today more and more consumers mirror our emphasis on nutrition, as they realize that food
choices affect their health and quality of life. Nestlé Pakistan operates in many ways but people, products
and brands are the main flag bearers of the Company’s image, and we continue to enhance the quality of
life of Pakistanis.
MISSION AND VISION
While Nestlé’s mission is to be the world's leading nutrition, health and Wellness Company, Nestlé
Pakistan’s has set its target aligned with Nestlé’s mission of "Good Food, Good Life" by providing
consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories
and eating occasions, from morning to night. Vision To be a leading, competitive, Nutrition, Health and
Wellness Company delivering improved shareholder value by being a preferred corporate citizen
preferred employer preferred supplier selling preferred products.
 McDonald's Pakistan

HISTORY
McDonald’s first restaurant opened its door to the people of Pakistan in September 1998 in Lahore. This
launch was met with unprecedented enthusiasm from the citizens of Lahore, who are known for their
liveliness, vigor and penchant for quality food. Karachi opened its first restaurant a week after Lahore.
Ever since we opened the doors of our restaurants both in Karachi & Lahore, we have been proud to
provide our customers the same great taste, outstanding value and superior service that is synonymous
with the Golden Arches all over the world.

There are now 53 restaurants in major cities of Pakistan. (Karachi, Hyderabad, Lahore, Multan,
Faisalabad, Kala Shah Kaku, Sialkot, Gujranwala, Gujrat, Islamabad, Rawalpindi, Jhelum, Peshawar,
Quetta, Sahiwal and Bhera)

McDonald's has a proactive approach to charities and sponsorships. We believe these help inspire and
support the people of Pakistan, especially the underprivileged ones, to live a better life. We are dedicated
to delivering great experiences through our ongoing community support programs.

McDonald’s Vision Statement

mcDonald’s vision statement is as follows: “Our overall vision is for McDonald’s to become a modern,
progressive burger company delivering a contemporary customer experience. Modern is about getting the
brand to where we need to be today and progressive is about doing what it takes to be the McDonald’s
our customers will expect tomorrow. To realize this commitment, we are focused on delivering great
tasting, high-quality food to our customers and providing a world-class experience that makes them feel
welcome and valued.”

McDonald’s Mission & Vision Statements – Recommendations

McDonald’s vision statement reflects the overall strategic direction of the company. The different aspects
of the business are covered and characterized in the vision statement. Thus, McDonald’s comprehensively
states what it wants to achieve, making the vision statement satisfactory. A satisfactory vision statement
helps unify the aims in the different areas of the organization.

McDonald’s mission statement is also comprehensive. For instance, the aspects of human resource
management and corporate social responsibility are included in the mission statement. However, a point
of interest is the aspect of innovation. For example, how does McDonald’s ensure that it addresses
consumers’ expectations? Thus, it is better to include innovation in the mission statement, as well.
McDonald’s mission statement can specify research-based or technology-based product innovation as a
general approach to ensure customer satisfaction. Through this additional detail, the mission statement
could be more relevant to McDonald’s business condition, which actually involves product innovation.