Research On Women Entrepreneur

Research project by
Asim Naveed
Sehrish Habib
Nadia Saleem
Submitted To
Sir Vishu Parmar
ACKNOWLEDGEMENT
We humbly and sincerely thanks to Almighty Allah, who gave us the potential
and ability to accomplish this goal successfully.
We feel deeply indebted to our parents and all of our teachers, for provision of
inestimable, priceless and valuable, cooperation and support.
In the last but not the least, we prefer to convey the credit to Sir Vishu Parmar,
without whose precious guidance and assistance it was difficult to show our
progress.
Asim Naveed
Sehrish Habib
Nadia Saleem
INTRODUCTION
1. INTRODUCTION
In today's competitive economy, entrepreneurial development has gained a

significant importance all over the world because it leads to the path of economic
development. Generally in our society, the business concerns are normally
conducted by men by a nominal human resource ratio. If women entrepreneurs
are encouraged in the field, a lot greater ratio of workforce would be engaged in
different jobs.
Another important aspect of this study would be to highlight the concept of

economic independence of our women and how can they help in bringing
economic prosperity.
DEFINITION OF WOMEN ENTERPRENEURSHIP

"A women entrepreneur can be defined as a confident, innovative and creative
woman capable of achieving self economic independence, individually or in
collaboration, generates employment opportunities for others through initiating,
establishing and running the enterprise by keeping pace in personal family and
social life."
(Kamal Singh)
1.1 BACKGROUND OF THE STUDY

This research study is a compulsory part of our academic requirement (MBA
Program) under the subject of "Methods of Business Research".
The topic on which we would be conducting our study titled "Women
Entrepreneurship In Hyderabad", has been selected by our respected teacher Sir
Vishnu Parmar, who will be guiding and directing us throughout this research
study.
1.2 RATIONAL OF THE STUDY
We have selected this particular area for research because it has always been
neglected in our city Hyderabad, and no research study has been conducted
regarding "Women Entrepreneurship In Hyderabad” in the current year.
Therefore, it is the need of the time that a comprehensive research study should
be undertaken to highlight the capabilities, potential, talent, determination,
enthusiasm and the overall role of the women in the economic development of
the city.
1.3 OBJECTIVES OF THE STUDY

1. The first objective of our research study is to divert the attention of talented
women of our city towards the available opportunities to become a successful
entrepreneur.
2. Another important objective is to identify the businesses that are most suitable
for women.
3. Finally, another major objective is to find and highlight the major

problems/hurdles in the way of women who want to start an independent
business in the city.
4. To help in finding the remedies or solutions for the removal of those hurdles.
1.4 LIMITATIONS OF THE STUDY
The research study that we have been assigned has certain limitations, that we
may face during the research study. They are as follows,
1. Limited Time
So far as the research aspect is concerned, that usually takes long time having
new concepts to be dealt with and we have a very limited time frame.
2. Limited Area:
Another limitation that we could face during our study is limited area for research.
We are limited to a restricted geographical area for this study. For instance; we
could distribute the questionnaire only to our family, friends, neighbors and a few
teachers. In order to conduct such a comprehensive study this limited data would
be insufficient.
3. Limited Guidance and Lack of Cooperation:

Since this is for the very first time that we are conducting a comprehensive study,
therefore professional assistance and guidance is very important for us in order
to complete the study successfully. We can seek guidance from our teachers and
parents who might not give us much time due to their busy schedules. We could
be facing difficulties due to lack of cooperation by entrepreneurs and
professionals of our city while gathering the data.
METHODOLOGY
RESEARCH METHODOLOGY
3.1 TYPE OF RESEARCH

The type of this research is descriptive. The major purpose of descriptive
research, as the term implies, is to describe characteristics of population or
phenomenon. Descriptive research seeks to determine the answers to what,
who, when, where, and how question. Descriptive research often helps segment
and target population. Accuracy is of paramount importance in descriptive
research. Although errors cannot be completely eliminated, good researchers
strives for descriptive precision. Descriptive studies are based on some previous
understanding of the nature of the research problem.
3.2 RESEARCH DESIGN

A research design is a master plan specifies the method and procedures for
collecting and analyzing the needed information. It includes sources of
information, the research method or technique, the sampling methodology, and
schedule and the cost of research. All the details are mentioned below.
3.3 TARGET POPULATION

Target population is the complete group of specific population elements relevant
to the research project. Our research project is "Women Entrepreneurships" so
most relevant elements or objects that possess the information sought by the
research are women and those institutes that promote women
entrepreneurships.
The following information clearly specify the elements (people) come under
target population
• The research is conducted in Hyderabad and geographically into three

major areas Latifabad (unit 2),Qasimabad (nasim nagar) and Saddar
Cantt.
• All middle class women and men.
• Specifically fresh degree holders and graduates who are finding jobs and
households women.
• The age of women is raging from 24 to 40.
• The institutes includes in target population are Banks, Educational
institutes, NGO’s and other related institutes that promotes women
entrepreneurships.
SAMPLING UNIT
The sampling unit is a single element or a group of elements subject to selection
in the sample. The elements (people) who are eligible for this research must
have few of the following characteristics:
• Related to middle class.

• Live in above specified geographic area.
• Adult and mature men and women age ranging from 24 to 40.
• Household women who are willing and able to start their own business.
• Male and female employees of the above mentioned institutes specifically
related to loan department.
3.4 SAMPLING TECHNIQUE

We will go for judgmental sampling technique. Judgmental sampling is a
nonprobability sampling technique in which an experienced individual selects the
sample based upon some appropriate characteristics of sample members. We
choose judgmental sampling technique because all the characteristics of sample
member are known and specified in this research project.
The main advantages of judgmental sampling id that it is useful for certain types
of forecasting and sample guaranteed to meet a specific objective. The main
disadvantages of judgmental sampling is bias due to experts’ beliefs may make
sample unrepresentative and project data is beyond sample is inappropriate.
3.5 SAMPLE SIZE

Sample size refers to the number of elements to be included in the study. The
sample size of this research is 50.
The sample size can be categories as under
Sample Size of the study

Category Sub Category Total
Gender Male Female 50
16 34
Marital Status Single Married 50
31 19
Qualification Graduates Masters Below Graduation 50
22 26 2
Occupation Student Salaried Business Owners House Hold 50
15 24 6 4
3.6 RESEARCH TOOL

Self administrative questionnaires are used as research tool for the collection of
data. Self administrative questionnaires are those questionnaires that are filled in
by the respondents. In personal interview the interviewer ask question from
questionnaires and records the answer of respondents. 16 questions are
included in questionnaire out of 16; 3 are open ended and 13 are closed ended.
3.7 METHOD OF DATA COLLECTION

Data collection method is describing the way through which the data has been
collected. There are four basic research methods (data collection methods) for
descriptive and causal research: surveys, experiments, secondary data studies,
and observation. Out of these four 2 are selected for collecting data. Secondary
data studies selected for literature review and survey for primary data collection
from respondents.
Survey is a research technique in which information is gathered from a sample of

people by use for questionnaire or interview; a method of data collection based
on communication with representative sample of individuals. The media use to
communicate with respondents are human interactive media and non-interactive
media. In human interactive media personal interview are selected for those
respondents who face difficulty in filling the questionnaire while in non-interactive
media printed questionnaires are provided personally to respondents.
DATA ANALYSIS AND
INTREPRETATION
4. DATA ANALYSIS AND INTERPRETATION

4.1 WOMEN AS ENTREPRENEURS
The entrepreneurial success strategies are not different for women or men and
women do have traits that help them in starting and running a business. After all,
most successful entrepreneurs have a few things in common such as courage,
vision, intuition and persistence. Besides these facts still people make difference
in men and women as an entrepreneur. The following question is design to
collect the opinion regarding women abilities of being an entrepreneur.
Q.1: Do women have the potential of being a successful entrepreneur?

 Strongly Agree
 Agree
 Don’t know
 Disagree
 Strongly Disagree
The result of this question is summarized as follow
Women as Entrepreneurs
Responses Frequenc Percentages Probability
y
Strongly Agree 21 42% 0.42
Agree 26 52% 0.52
Don’t Know 2 4% 0.04
Disagree 1 2% 0.02
Strongly Disagree 0 0% 0.00
Total 50 100% 1.00
(Source: own research study)
Women As Entrepreneur
120
100
100
80
60 52
42
40
20 4 2 0
0
Strongly Agree Agree Don't Know Disagree Strongly Disagree Total
Out of 50 respondents, 42% are strongly agreed, 52% agree, 4% don’t know, 2%
disagree, and 0% strongly disagree that women have the potential of being a
successful entrepreneur. The opinion of the respondents shows positives results
because collectively 94% people agree that women have potential of being a
successful entrepreneurs.
Collectively the ratio of disagree and strongly disagree is only 2% so it proves

that women have potential and they can start and run the business smoothly.
Lack of confidence on one owns abilities are most common hurdle which most of
women face. The above shows that most of the respondents believe on women
abilities as successful entrepreneur.
4.2 MEN’S ROLE IN WOMEN ENTREPRENEURSHIP
In women life men play different roles is shape of father, brother, husband, uncle,
cousins and others. These all relation in our society wants to secure women from
external environment forces and fulfill all the needs of women, this show positive
role of men for women but our society norms and cultural values allows the
economics activities for men only. The tradition of male honor associated with
the chastity of their female relations restricts women’s mobility, limits social
interaction and imposes a check on their economic activity. The social, cultural
and traditional taboos on women allow men to carve legitimacy for themselves in
public affairs, as well as in the sphere of production and related economic
activity. This following question is design to collect the opinion of people
regarding men role in women entrepreneurship.
Q.2: Men’s (EGO / esteem) self respect is the main hurdle in the path of women
entrepreneurships? (Men don't want women to be independent)
 Strongly Agree
 Agree
 Don’t know
 Disagree
Men’s (Ego /Esteem) Is Main Hurdle in Path of Women
Entrepreneurships
y
Agree 26 52% 0.52
Disagree 11 22% 0.22
Total 50 100% 1.00
Men's (Ego/ Esteem) Is Main Hurdle In Path Of Women
Entrepreneur
120 100
100
80
52
60
40 22
18
20 4 4
0
Out of 50 respondents, 18% are strongly agreed, 52% agree, 4% don’t know,
22% disagree, and 4% strongly disagree that Men’s (EGO / esteem) self respect
is the main hurdle in the path of women entrepreneurships. The opinion of the
respondents shows men’s negative role in women entrepreneurships collectively
70% people agree that men are main hurdle because men restrict women to
perform economic activities as they perceive women only as dependent member
of the family.
In above result the ratios of disagree is also not ignorable out of 100%, 22%
disagree and 4 strongly disagree so collectively 26% respondents believes that
men’s self respect is not main hurdle for women to be successful entrepreneurs.
These results show that men are not only the hurdle there are other
factors/forces too and all mans are not hurdle might be possible few who are not
aware about the importance of women entrepreneurship.
4.3 OBJECTIVES OF WOMEN ENTREPRENEURSHIP

Why women entrepreneurs increasing day by day? What are the objectives of
women to become entrepreneurs? There are several other questions regarding
the reasons and forces that influence women to become entrepreneurs.
Some people perceive that most of the women start new business to keep
themselves busy; some suggest that they have excess resources to utilize or
invest in businesses; some believes that women want to expose their abilities in
shape of successful entrepreneur. Most of women want to be independent and
earn for themselves only. Many people believe that the most common reason for
women to become entrepreneur is to support their families. Because now days
expenses are increasing very rapidly so women comes forward to support and
share expenses. The following question is design to collect the opinion of
respondents regarding women objectives to become entrepreneur.
Q.3: Women entrepreneurship is the result of

 Career development
 Status
 Economic independence
 To support family
Objectives Of Women Entrepreneurship

y
Career Development 12 24% 0.24
Status 5 10% 0.10
Economic Independence 13 26% 0.26
To Support Family 20 40% 0.40
Total 50 100% 1.00
Women Entrepreneurship Is A Result Of
120
100
100
80
60
40
40 24 26
20 10
Career Development Status Economic Independence To Suppotr Family Total
out of 50 respondents; 24% respondents believes that women become

entrepreneurs for their career development, 10% believes that women start and
run businesses to achieve and maintain status in the society, 26% believes that
women want to be economically independent they earn for themselves and 40%
believe that women come forward as an entrepreneur to support their families.
40% respondents believe that the main reason of women to become

entrepreneur is to support their families; this opinion of the respondent gets
highest percentage among all other option. The major reason of this opinion can
be increasing inflation not only in Pakistan in all over the world. 26%
respondent’s shows economic independents as the major reason for women to
become entrepreneur because most of women want to be independent and they
don’t want to relay on other in any sense. 24% women start business for their
career development. After completing education women want to utilize their
skills, abilities and expertise to prove them as successful entrepreneur. Only 10%
respondents believe that women want to achieve and maintain status these sort
of women either have sufficient resources to keep them busy along with status or
want fame.
4.4 ROLE OF GOVERNMENT IN THE DEVELOPMENT OF
WOMEN ENTREPRENEURSHIP
In any country government is the main authority to establish strategies for their
country to achieve economic growth and increase standard of living. Women
entrepreneurs in the developing world make a large and often unrecognized
contribution to their countries' economic development. They employ other people,
provide valuable services, and play a vital role in the development of emerging
market economies worldwide. Over the past few decades, women have emerged
as active participants in economic growth and development. In some Asian
countries where women have held important leadership positions in society, a
pool of women executives and entrepreneurs exists who have played a
significant role not only in contributing to economic growth but also in upgrading
the social status of women in general.
By keeping all these advantages of women entrepreneurship government should

support women entrepreneurship to achieve and maintain steady economic
growth. The following question is design to collect the opinion of respondents
regarding the necessity of governmental support for women entrepreneurship.
Q.4: Women entrepreneurship should be supported by the Government as an

important part in an economic growth?
 Strongly Agree
 Agree
 Don’t know
 Disagree

Women Entrepreneurship Should be Supported By Government
y
Agree 16 32% 0.32
Disagree 0 0% 0.00
Total 50 100% 1.00
Women Entrepreneur Should Be Supported By

Government
120 100
100
80 68
60
32
40
20 0 0 0
0
Out of 50 respondents; 68% strongly agree, 32% agree, 0% don’t know, 0%

disagree and 0% strongly disagree. These result show that there is highly need
of governmental support. Collectively 100% respondents agree that there should
be supportive action from government side. 0% disagree show all the
respondents agree. 0% respondents don’t its mean there is no respondent who
don’t know about the necessity of governmental support.
The governmental support can be in any shape like by providing financial support
/ small loans on easy terms and conditions, increasing literacy rate so women
learn and exercise their skill and abilities and arranging different workshops and
training programs for the awareness of women about businesses.
4.5 EFFECTS OF WOMEN ENTREPRENEURSHIP ON FAMILIES
The role women as entrepreneurs highly effect on the families and there is state
of conflict between the entrepreneur role and other roles like life, mother etc.
Mostly people perceive that the women being entrepreneurs affect their roles in
family life negatively, while positively affecting their roles in social, economical
and individual life and they suffered from conflicts between the entrepreneur role
and other roles in family and that the role of entrepreneur mostly conflicted with
the roles of housewife, mother, and wife, respectively.
The reproductive role limits women to the home, where they bear children and
raise the family, playing only an auxiliary part in production activity. The following
question is design to collect the opinion of respondent regarding effect of women
entrepreneurship on families because mostly people perceive that women
entrepreneur neglect their families because they spend more time in business
activities.
Q.5: Can women entrepreneurship become a cause of family disturbances, as
women spend more time in business?
 Strongly Agree
 Agree
 Don’t know
 Disagree
Women Entrepreneur Become A Cause Of Family Disturbances
y
Agree 24 48% 0.48
Don’t Know 7 14% 0.14
Total 50 100% 1.00
Women Entrepreneurship Become A Cause of Family
Distrubances
120 100
100
80
60 48
40 28
10 14
20 0
0
out of 50 respondents; 10% respondents strongly agree, 48% agree, 14 don’t

know, 28% disagree and 0% strongly disagree that women entrepreneurship
become a cause of family disturbances, as women spend more time in business.
Collectively 58% respondents agree that women entrepreneurship is cause of

family disturbance because mostly people perceive that women is responsible for
the care of their children, husband and others so definitely when women busy in
their own businesses there is possibility that they would not perform all families
duties. 28% respondents disagree that women entrepreneur become cause of
family disturbances because business women are not bound like employees they
are the owner and they can made schedule according to their convenience.
4.6 WOMEN WORK LIFE BALANCE

Work life balance means giving equal time and attention to work and life.
Women entrepreneur life includes their families, work and personal growth and
development. It was found that the most important factors causing stress due to
business and family life were insufficient demand in the market, excessive
expectations of family members and physical fatigue
The responsibilities of women toward their families are higher than men.
Because men only responsible to fulfill economic need but women requires
spending proper time with their families, cares and fulfill all the needs of children,
husbands and others. The following question is design to collect the opinion of
respondents regarding women abilities of work life balance or you can say
women can maintain balance between their work and life.
Q.6: Can women maintain a balance between personal and professional life?
 Yes
 No
 Don't know
Can Women Maintain Balance Between Professional And Personal Life

y
Yes 39 78% 0.78
No 10 20% 0.20
Total 50 100% 1.00
Can Women Maintain Balance Betw een Professional And
Personal Life
120 100
100
78
80
60
40 20
20 2
0
Yes No Don't Know Total
Out of 50; respondents 78% respondents agrees and 20% disagree and 2%
don’t know that women have potential to maintain balance between professional
and personal life. The ratio of agree respondents are higher so its shows that
women can manage their families, business and also develop herself.
4.7 ROLE OF SOCIETY IN THE DEVELOPMENT OF WOMEN

ENTREPRENEURSHIP
The business environment for women in Pakistan reflects the complex interplay
of many factors like social, cultural, traditional and religious elements. This
aspect of the environment has taken shape over many centuries; it is anchored in
the patriarchal system and clearly manifested in the lower status of women. The
gender bias of this type of system is rigid and deep-rooted as it draws legitimacy
from the perpetuation of a traditional mind-set, established rituals and a firm
belief system.
Pakistan is an Islamic country and in the history of Islam many successful

women entrepreneur were found. Islam always promotes women in all fields but
the culture of Pakistan does not follow Islam fully. The norms, values of Pakistani
culture is same as many countries in Asia these norms, values, and rules of
culture restrict women to perform any economic activity. But these thoughts
change with the passage of time. The following question is design to collect the
opinion of respondents regarding influence of society and culture on women
entrepreneurship.
Q.7: Would our society/ business community ever accept women as successful
entrepreneurs?
 Strongly Agree
 Agree
 Don’t know
 Disagree

Society Ever Accept Women Entrepreneurship
y
Agree 21 42% 0.42
Don’t Know 12 24% 0.24
Total 50 100% 1.00
Society Ever Accept Women Entrepreneurship
120
100
100
80
60 42
40 24 20
20 8 6
0
Out of 50 respondents 8% respondents are strongly agree, 42% agree, 24%don’t

know, 20% disagree and 6% strongly disagree that our society would ever accept
women as successful entrepreneurs.
Collectively the percentage of agree respondents are 50% its men half of
respondents believes that our society accept women as entrepreneur the reason
can be the existence of successful entrepreneur increase rapidly. Pakistani
people heavily impressed and influenced by their neighbor countries like china,
India, and Bangladesh where women successfully manage their business and
contributes in economic growth of their country. This can be the one of the
reason of changing thought of our society.
Collectively 26% respondents disagree that our society would ever accept
women as entrepreneur because its very difficult to change the thought of full
nation it require time and it might be possible in future years thought of nation
change completely because awareness and literacy can change the whole
society.
4.8 WOMEN EARNING CAPACITY
Many people perceive that women can start business but they are unable to
support there families fully. Women entrepreneur many time represent as
supporter of their husband, father etc .Most of women start business for their
status, economic independence, and career development these all objectives are
focusing the need of single person beside these objective to support families are
much difficult and responsible job. The following question is design to collect the
opinion of respondents regarding women earning capacity either women support
their families likes men or not.
Q.8: Can women support their families financially like men?
 Strongly Agree
 Agree
 Don’t know
 Disagree

Women Support Their Families Financially Like Men
y
Agree 19 38% 0.38
Disagree 8 16% 0.16
Total 50 100% 1.00
Women Support Their Families Financially Like Men
120
100
100
80
60 44
38
40
16
20 2
0
0
know, 16% disagree and 2% strongly disagree that women support their families
financially like men.
Collectively 88% respondents agree that women have potential to support their
families financially like men. Business earning is mostly higher than earning from
employment so definitely business women can fulfill the need of their families like
men. On the other hand 18% respondents disagree that women can support their
families like men the reason can be that men earn from different sources and
especially in our society only few business fields is open for women so definitely
men haves more business opportunities.
4.9 IMPORTANCE OF PROFESSIONAL EDUCATION IN THE
DEVELOPMENT OF WOMEN ENTREPRENEURSHIP
Education is necessary for all men and women. Literate people are important
assets of any country. Weather women start business or not but education is
necessary for their own development.
Professional education means masters in specified field. If any person weather

man or woman is not specialized in his/her field in which he/she performing so
there is more chances of errors and loss. Professional education is very
necessary for women because it polish their skills and decrease chances of
errors and loss. If a woman specialized in her field so definitely she performs
more efficiently than other. Besides these advantages of professional education
still there are certain people who believe that business can be run efficiently
without having professional education in specified field.
The following question is design to know the opinion of people regarding

necessity of professional education for the development of women
entrepreneurship
Q.9: Do you think that professional education is necessary for women

entrepreneur to have better results in respective field?
 Strongly Agree
 Agree
 Don’t know
 Disagree
Necessity Of Professional Education For Women Entrepreneur
y
Agree 14 28% 0.28
Disagree 0 0% 0.00
Total 50 100% 1.00
Necessity Of Professional Education For Women

Entrepreneur
120 100
100
72
80
60
40 28
20 0 0 0
0
know, 0% disagree and 0% strongly disagree that professional education is
necessary for women entrepreneur to have better results in respective field.
Collectively 100% respondents agree that professional education is necessary
for women entrepreneur. It shows that women must have to start those
businesses in which they have expertise and these expertises are the result of
professional education. On the other hand 0% respondents disagree, and 0%
don’t know that professional education is necessary for women entrepreneur to
have better result in respective field, this show that all the respondents are agree
and aware about the importance of professional education of better result.
4.10 TRAINING AND DEVELOPMENT FOR WOMEN
ENTREPRENEURSHIP
Training is the process of teaching people the basic skills they need to perform
their jobs or work. There are basically three type of skills requires to perform
business activities. First is technical skill second human or interpersonal skill and
third conceptual skill. This research focusing technical skill, technical skill
encompass the ability to apply specialized knowledge like if any women start a
garments business so she must know about all the details (stitching, tailoring,
designing, dying etc) regarding garments business. In under developing
countries it’s difficult to learn all these skills from personal resources so
government must organize different training program free of cost where women
can learn and apply these expertise. The following question is design to collect
the opinion of respondents whether these types of programs arrange by
government or not for the development of women entrepreneur.
Q.10: Would you suggest that extensive vocational / technical training for women
entrepreneur extended by the Government.
 Yes
 No
 Don't know

Necessity of Training Program for Women Entrepreneur Extended By
Government
y
Yes 46 92% 0.92
No 1 2% 0.02
Total 50 100% 1.00
Necessity Of Training Program For Women
Entrepreneur Extended By Government
150
92 100
100
50
2 6
0
Out of 50 respondents; 92% respondents agree, 2% disagree and 6% don’t know

that extensive vocational / technical training for women entrepreneur should
extended by the Government.
The above result shows that government should organize different training
program for women because these programs help women to learn new skills,
expertise and upgrade them according to today business requirement. When
these trained women start business so the chance of loss, error and failure
decreases.
4.11 LEGAL ISSUES AND PROBLEMS

Many people perceive that women perform all activities like men. But in Pakistan
and other Asian countries women faces difficulties from external environment
among these difficulties legal issues and problem are discuss in this research.
The following question is design to collect the opinion of respondents regarding
women abilities to handle legal problems.
Q.11: Do you think that women can handle all the legal business procedure
(court procedures)?
 Yes
 No
 Don't know

Women Can handle Legal Procedures
y
Yes 29 58% 0.58
No 18 36% 0.36
Total 50 100% 1.00
Women Can Handle Legel Procedures
120
100
100
80
58
60
36
40
20 6
0
Out of 50 respondents; 58% respondents agree, 36% disagree and 6% don’t

know that women can handle all the legal business procedure (court
procedures).
58% respondents agree that women can handle all legal problems because
when women entrepreneur come in market in front of men so definitely they have
potential to tackle all these issues. While on other hand 36% respondents
believes that women are unable to handle legal issues like men. The reason can
be that women avoid court procedures and most of the time takes help from their
family gent’s member.
4.12 LEGAL RELIEF FOR WOMEN

Most of the people believe that women can’t handle legal issues like men. While
on other side people believe that women can handle all the issues weather legal
or any other. So the following question is design to collect opinion from
respondents regarding the necessity of legal for women.
Q.12: Is it necessary to give legal relief to women entrepreneur during their legal
business requirement and problems.
 Yes
 No
 Don't know
Legal Relief For Women

y
Yes 44 88% 0.88
No 2 4% 0.04
Total 50 100% 1.00
Legel Relief For Wom en
120
100
100 88
80
60
40
20 4 8
0
Out of 50 respondents; 88% respondents agree, 4% disagree and 8% don’t know

that it is necessary to give legal relief to women entrepreneur during their legal
Out of 100%, 88% shows that large number of respondents agrees to provide
legal relief to women entrepreneur the reason of respondents can be
environment of court system. Most of people believe that it difficult for women to
handle all legal activities like business registration, dealing any sue and others
legal problems.
4% respondents disagree to provide legal relief to women because they believe
that if women want to work like men and require equal opportunities so the legal
implication for both is same.
4.13 WOMEN BUSINESS ABILITIES

Business is consist of different activities such as financing, marketing, HRM and
management. Financing means planning, acquiring and utilization of resources to
achieve business goals. Marketing simply means understand the need of people
and design products of fulfill these need. Management is an art to get work done
from others and HRM means managing worker or human resource of an
organization. Now days these all activities in an organization are perform by
different people. But small businesses owners perform all these activities by
themselves. Women when start their business for the very first time as small
business. The following question is designed to collect the opinion of
respondents regarding women abilities in different business activities.
Q.13: Rate women performance in following business activities (Excellent, Good,
fair and Poor)
• Financing activities ______
• Marketing activities ______
• Management activities ______
• Human resources management ______
Women Abilities In Business
Responses Excellent Good Fair Poor Total
F % p F % Pr F % Pr F % Pr F % Pr
Financing 14 28 0.28 24 48 0.48 10 20 0.2 2 4 0.04 50 100 1
Activities
Marketing 11 22 0.22 21 42 0.42 14 28 0.28 4 8 0.08 50 100 1
Activities
Managemen 21 42 0.42 18 36 0.36 10 20 0.2 1 2 0.02 50 100 1
t Activities
HRM 19 38 0.38 20 40 0.4 6 12 0.12 5 10 0.1 50 100 1
Activities
Women Abilities in Business
100% 4 8 2 10
20 20 12
80% 28
60% 36 40
48
40% 42
20% 42 38
28 22
0%
Financial Activities Marketing Activities Management Activities HRM Activites
Excellent Good Fair Poor
Out of 50 respondents; 28% respondents rate women abilities and performance

excellent, 48% good, 20% fair and 4% poor in financing activities. This result
shows that women are good in financing activities means they are able to
arrange and utilize finance to run their businesses successfully.
In marketing activities respondents rate women performance 22% excellent, 42%

good, 28% fair and 8% poor. This result shows that women are good in
marketing activities means they are able to understands and deal with their
customers. But the ratio of poor and fair is higher in marketing activities than
financing. It might be possible that many people believe that marketing is not
right job for women.
Out of 50 respondents; 42% respondents rate women abilities and performance

excellent, 36% good, 20% fair and 2% poor in management activities. This result
shows that women are excellent in management activities means they are able to
manage their resources, peoples and time. Traditionally people perceive women
as good manager because they are managing their children, husband, and
house at the same time. It might be possible is the reason that most of
respondents rate excellent, good in management activities. The rate of poor is
lowest in management activities its proof that women are good manager.
In HRM activities respondents rate women performance 38% excellent, 40%
good, 12% fair and 10% poor. This result shows that women are good in HRM
activities mean they are able to manage their work force and efficiently utilize
their skills to run business successfully. The rate of poor is highest in HRM
activities among all activities.
4.14 OPPORTUNITIES FOR WOMEN ENTREPRENEUR

There are so many business opportunities available for women. But some people
restrict few business opportunities for women. Like for example many people
suggest parlor, jewelry and fashion related businesses for women but most of
women start these types of business as hobby.
The following question is designed to collect opinion of respondents regarding

business opportunities for women. Here business opportunities mean which type
of business women easily manage.
This was an open ended question. This question provided option to respondents
that if they believe that women can perform all kind of businesses so they just
agree with the question or if they feel that women can not perform all kind of
business so they were requested to suggest any business which women can
perform easily from their point of view.
Q.14: What kind of businesses would you suggest that women can easily operate
or do you think that they have the capabilities of to carry out all kinds of
businesses?
The result of this question is summarized as

Suggested Business for Women
Responses Fr
Garments 4
Education and training related business school) 6
Women cannot do any kind of business 2
Beauty Salon 8
Those business which are near to city like commercial area 1
Small and medium enterprises 5
Those business in which they are only managing not 1
directly involve in it.
Merchandising 1
Women can do all kind of business 23
Fashion related 7
In which they have expertise to run 3
Food business 2
Home decoration 1
Home industry 4
Gym 1
Social work 1
Handi craft 1
No idea 2
Suggested Businesses For Women
25 23
20
15
10 8 7
6 5
4 3 2 4
5 2 1 1 1 1 1 1 1 2
0
Garments Education
No one Beauty salon
Near to city Small and medium
Act as manager only Merchandising
All business fashion Related
According to experties Food Business
Home Decoration Home industry
Gym Social work
Handi Craft No idea
(Source: Own Research Study)
23 respondents agree that women can do all kind of businesses. 8 suggest

beauty salon, 7 suggested fashion related, 6 suggest those business which are
near to their homes or city and other suggested business are show in above
graph.
Most of the respondents about 23 believes that women can do all kind of
businesses which show that majority to respondent believes on women
capabilities as entrepreneurs.
4.15 HURDLES IN THE PATH OF WOMEN TO BE SUCCESSFUL
ENTREPRENEUR
Traditional mindsets, discriminatory laws and social values: these are the things
that bind a woman and create hurdles in her path of progress. This is very much
the story of the majority of women in our country, even though promises are
being made by the rulers to improve the condition of women in general. The
following question is designed to ask respondents about the hurdles in the path
of women entrepreneurs. This was an open ended question.
Q.15: From your point of view what are the main hurdles in the way of women to
be successful entrepreneurs?
Hurdles in the Path of Successful Women Entrepreneur

Responses Frequency
Men (ego/esteem) / Guardian of home 10
Society thought, norms, values, culture forces 26
Lack of finance 5
Time because family requires more time from women 2
Lack of family support 15
Lack literacy, knowledge and awareness of business 6
Government and legislation 2
Sexual harassment 2
Physical capabilities 1
Lack of confidence 1
Ni idea 2
Hurdles In The Path Of Successful Women
Entrepreneur
30 26
20 15
10
10 5 6
2 2 2 1 1 2
0
Men (ego/esteem) Society

Lack of finance Time
Lack of family support Knowledge of business
Government Sexual harrasment
physical capabilities lack of confidence
No idea
The respondents were allowed to write more than one hurdle, 10 respondents
believe that men ego/esteem is the main hurdle in path of successful
entrepreneurs, 26 respondents blame society as main hurdle, 5 respondents
mention lack of finance as main hurdle, 2 respondents believes that time is main
hurdle because families requires more time from women than men, 15
respondents criticize lack of family support as main hurdle, 6 respondents
believes that lack of knowledge and business awareness are the main hurdle and
other respondents opinion are show in above graph.
Society as main hurdle is pointed out by most of respondents so we can say that
our society norms, values and lack of finance are main hurdles in the path of
women entrepreneurs.
4.16 SUGGESTION REGARDING REMOVAL OF HURDLES

The following question is connected with previous question in which the research
focuses the hurdles in the path of women entrepreneurs. In this question the
respondents were requested to suggested solution for the removal of hurdles.
This was an open ended question.
Q.16: What remedies would you suggest regarding the removal of these hurdles?

Suggestion For Removal Of Hurdles In The Path Of Successful Women
Entrepreneur
Responses Frequency
Awareness of men 7
Institutes provides loans on easy terms and conditions (SMEDA) 2
Government provides fund, tax relief and arrange training program 11
for Women entrepreneurs
To save time women perform those businesses in which business 1
continue in absence of women too.
Society awareness toward women entrepreneurship through 9
programs organize by government
Increase literacy rate and improve education system 14
Women should become self dependent and honest with their work 7
and don’t take tension of society thoughts
Provides equal opportunities to women in all sectors 3
Family should cooperate and encourage her side by side 3
Strict law for removal of sexual harassment 2
Correct interpretation of Islam 4
No idea 1
Suggestion For Removal Of Hurdles In The Path Of
Successful Women Entrepreneurs
14
15 11
9
10 7 7
3 3 4
5 2 1 2 1
0
Men Awareness Institutes proveide loan

Government support Save time by act as controller
Society awareness Literacy
Self dependent equal opportunities
Family support Strict Law Implication
Crrect intrepretation of Islam No idea
The respondents were allowed to write more than one suggestion. The
suggestion of respondents is show in above graph. Most of the respondent’s
suggest that improve education system and increase literacy rate can be the best
possible suggestion for all the hurdles in the path of women entrepreneurs.
Because when people (men and society) are literate they understand the
importance of women entrepreneurship and might be possible that society and
men thought change with awareness of importance of women entrepreneurship.
Governmental support in any shape like by providing training, funds, tax relief
and other would also be the best possible suggestion to remove all these
hurdles.
FINDING
AND
RECOMMENDATION
5. FINDING AND RECOMMENDATION
5.1 Finding And Discussion

This research conducted to find out the different business opportunities available
for women, women abilities in performing business activities, effect of women
entrepreneurship on others like families etc, objectives of women entrepreneurs
to come forward, most frequent hurdles in the path of women and all possible
solution to remove these hurdles.
Following are the finding which gathered from this research.
More than 90% people agree that women have potential of being successful
entrepreneurs. This shows positive behavior of people toward women
entrepreneurship. More than 70% people agree that men are main hurdle
because men restrict women to perform economic activities as they perceive
women only as dependent member of the family. Career development and family
support are main objectives of women.
100% respondents agree that there should be supportive action from government
side. This supportive action can be in the form of training programs, fund on easy
terms and conditions and other relief. More than 50% respondents agree that
women entrepreneurship is cause of family disturbance because mostly people
perceive that women is responsible for the care of their children, husband and
others so definitely when women busy in their own businesses there is possibility
that they would not perform all families duties.
More than 80% respondents agree that women have potential to support their
families financially like men. 100% respondents agree that professional
education is necessary for women entrepreneur. This shows the highest
necessity of education for women. Women are excellent in management
activities while good in other activities. Most of people suggest that women can
perform all kind of business. Society is main hurdle for women entrepreneurship.
Increase literacy rate and improve education system is best possible solution.
5.2 Conclusion
The basic purpose of this study is to find out the opportunities, hurdles that’s
comes in path of women entrepreneurs and suggestion for the removal of these
hurdles. After conducting this research many misconception clears because the
opinion of people change now. The opinion is collected from a sample of people.
Both male female are requested to represents their opinions. More than 80%
respondents accept women as entrepreneurs appreciate abilities of women and
suggest that women can perform all kind of business. These opinions introduce a
new concept of women. Society, men (ego/esteem) and low level of literacy
found as most probable hurdles in path of women entrepreneurs.
5.3 Recommendations
After conducting this research different hurdles were found. These hurdles can
be broadly classified as restriction and resources. Here restriction means that
men (ego/esteem), society thoughts and family responsibilities restrict women
form performance of any economic activities. The best solution found for all these
restrictions related hurdles are improved education system and increase literacy
rate because when people become literate so they can understand the
importance of women entrepreneurships. The second hurdle category is
resources. Because of lack of financial resources, personal expertise as human
resources and awareness of business most of women face failure in their
business. The best solution found to remove this hurdle is introduction of training
program by the government for the development of women entrepreneurship.
Government and other institution should provide small and medium loan on easy
terms and conditions so that women can start and run businesses.
5.4 Suggested Area for Further Research
following are the suggested topics for further research.

1. Professional training programs for women entrepreneurs.
2. Research about the progress of NGO’s who work for women affair.
3. Creation of forum to deal with the women and address the alarm matters
regarding that.
4. What are the differences in problems of women entrepreneurs in rural and
urban areas?
.
ANNEXURE
Students of,
Hyderabad Institute Of Arts Science & technology
_____________________________________________________
____________________________________
May ___, 2009
To ________________________
________________________
________________________
Women entrepreneurship, this research is been conducted to fulfil the partial requirement
of class project of BRM ( Business Reseach method ) assigned by Sir Vishnu parmar.
Women entrepreneurship is sign of moderation in todays world. Women entrepreneurship

not only increase opportunities for women to participate in economic growth through self
employment but also increase employment for others. This research is been conducted in
Hyderabad but it fruitful for whole Pakistan. This research provides complete information
about the hurdles in the path of women entrepreneurship along with their remedies.
The questions are being asked to take your opinion on these matters. It was drawn in a
random. In order that the result will truly represent the thinking of the people of
Hyderabad, it is important that each questionnaire be completed and returned.
You may be assured of complete confidentiality.
About 30--40 questionnaires are distributed for gathering inforamation. The result of this
research will produces qualitative information which give awareness about women
entrepreneurship.
I would be most delight to answer any question you might have. Please write or call. The
telephone number is _____________.
Thank you for your assistance.
Sincerely,
Group leader and members

Asim Naveed, Sehrish habib , Nadia Saleem.
QUESTIONNAIRE
Women entrepreneurship, this research is been conducted to fulfill the partial requirement
of class project of BRM (Business Research method) assigned by Sir Vishnu parmar. The
questions are being asked to take your opinion about women entrepreneurship. It was
drawn in a random. In order that the result will truly represent the thinking of the people
of Hyderabad, it is important that each questionnaire be completed and returned.
You may be assured of complete confidentiality.
Q.1: Do women have the potential of being a successful entrepreneur?

 Strongly Agree
 Agree
 Don’t know
 Disagree
Q.2: Men’s (EGO / esteem) self respect is the main hurdle in the path of women
entrepreneurship? (Men don't want women to be independent)
 Strongly Agree
 Agree
 Don’t know
 Disagree
Q.3: Women entrepreneurship is the result of

 Career development
 Status
 Economic independence
 To support family
Q.4: Women entrepreneurship should be supported by the Government as an important

part in an economic growth?
 Strongly Agree
 Agree
 Don’t know
 Disagree
Q.5: Can women entrepreneurship become a cause of family disturbances, as women

spend more time in business?
 Strongly Agree
 Agree
 Don’t know
 Disagree
Q.6: Can women maintain a balance between personal and professional life?
 Yes
 No
 Don't know
Q.7: Would our society/ business community ever accept women as successful
entrepreneurs?
 Strongly Agree
 Agree
 Don’t know
 Disagree
Q.8: Can women support their families financially like men?

 Strongly Agree
 Agree
 Don’t know
 Disagree
Q.9: Do you think that professional education is necessary for women entrepreneur to
have better results in respective field?
 Strongly Agree
 Agree
 Don’t know
 Disagree
Q.10: Would you suggest that extensive vocational / technical training for women
entrepreneur extended by the Government.
 Yes
 No
 Don't know
Q.11: Do you think that women can handle all the legal business procedure (court
procedures)?
 Yes
 No
 Don't know
Q.12: Is it necessary to give legal relief to women entrepreneur during their legal
 Yes
 No
 Don't know
Q.13: Rate women performance in following business activities (Excellent, Good, fair
and Poor)
• Financing activities ______
• Marketing activities ______
• Management activities ______
• Human resources management ______
Q.14: What kind of businesses would you suggest that women can easily operate or do
you think that they have the capabilities of to carry out all kinds of businesses?
_______________________________________________________________________
_______________________________________________________________________
__
Q.15: From your point of view what are the main hurdles in the way of women to be
successful entrepreneurs?
_______________________________________________________________________
_
_______________________________________________________________________
_
Q.16: What remedies would you suggest regarding the removal of these hurdles?
_______________________________________________________________________
_
_______________________________________________________________________
_
_______________________________________________________________________
_
Name (optional)
Gender Male Female
Age (optional)
Marital status Single Married
Qualification
Occupation
Designation (if employed)
Institute
Date
SAMPLE INSTITUTES
Following are the name of institutes from where the data has been collected.
1. FWBL (First Women Bank Limited)

2. ASA International Pakistan (Micro Finance Bank)
3. Caritas Pakistan Hyderabad
4. United Bank Limited
5. MCB
6. Habib Bank Limited
7. Citi Bank
8. Madina Marketing
9. TMK Sugar Mill
10. Aptech
11. PPHI
12. Army Public School
13. Farhan Hotel
14. Imsa
15. HiAST
16. Sindh University
17. Foundation Public
18. Yaqeen Education
19. Rehman Leasing Company
20. Fateh mill
21. educational Institute

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Research project by

In today's competitive economy, entrepreneurial development has gained a

Another important aspect of this study would be to highlight the concept of

DEFINITION OF WOMEN ENTERPRENEURSHIP

1.1 BACKGROUND OF THE STUDY

1.3 OBJECTIVES OF THE STUDY

3. Finally, another major objective is to find and highlight the major

3. Limited Guidance and Lack of Cooperation:

3.1 TYPE OF RESEARCH

3.2 RESEARCH DESIGN

3.3 TARGET POPULATION

• The research is conducted in Hyderabad and geographically into three

• Related to middle class.

3.4 SAMPLING TECHNIQUE

3.5 SAMPLE SIZE

Sample Size of the study

3.6 RESEARCH TOOL

3.7 METHOD OF DATA COLLECTION

Survey is a research technique in which information is gathered from a sample of

4. DATA ANALYSIS AND INTERPRETATION

Q.1: Do women have the potential of being a successful entrepreneur?

The result of this question is summarized as follow

Strongly Agree Agree Don't Know Disagree Strongly Disagree Total

(Source: own research study)

Collectively the ratio of disagree and strongly disagree is only 2% so it proves

Strongly Agree Agree Don't Know Disagree Strongly Disagree Total

(Source: own research study)

4.3 OBJECTIVES OF WOMEN ENTREPRENEURSHIP

Q.3: Women entrepreneurship is the result of

The result of this question is summarized as follow

Objectives Of Women Entrepreneurship

Career Development Status Economic Independence To Suppotr Family Total

(Source: own research study)

out of 50 respondents; 24% respondents believes that women become

40% respondents believe that the main reason of women to become

By keeping all these advantages of women entrepreneurship government should

Q.4: Women entrepreneurship should be supported by the Government as an

The result of this question is summarized as follow

Women Entrepreneur Should Be Supported By

Strongly Agree Agree Don't Know Disagree Strongly Disagree Total

(Source: own research study)

Out of 50 respondents; 68% strongly agree, 32% agree, 0% don’t know, 0%

Strongly Agree Agree Don't Know Disagree Strongly Disagree Total

(Source: own research study)

out of 50 respondents; 10% respondents strongly agree, 48% agree, 14 don’t

Collectively 58% respondents agree that women entrepreneurship is cause of

4.6 WOMEN WORK LIFE BALANCE

The result of this question is summarized as follow

Can Women Maintain Balance Between Professional And Personal Life

Yes No Don't Know Total

4.7 ROLE OF SOCIETY IN THE DEVELOPMENT OF WOMEN

Pakistan is an Islamic country and in the history of Islam many successful

The result of this question is summarized as follow

Strongly Agree Agree Don't Know Disagree Strongly Disagree Total

(Source: own research study)

Out of 50 respondents 8% respondents are strongly agree, 42% agree, 24%don’t

The result of this question is summarized as follow

Strongly Agree Agree Don't Know Disagree Strongly Disagree Total

(Source: own research study)

Professional education means masters in specified field. If any person weather

The following question is design to know the opinion of people regarding

Q.9: Do you think that professional education is necessary for women

Necessity Of Professional Education For Women