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Giving other cleaners an

inferiority complex since 2018.

PUBLISHED FALL 2018


IT’S A DIRTY BUSINESS.
The formula was simple. Mix chemicals with water, trendy scents
and a bright dye in a single-use plastic bottle. Then mark it up,
ship it to a retailer and drop it on the shelf next to dozens of its
closest friends. A boon for Big Cleaning, a disservice to
the customer and the planet.

Enter Truman’s, a scrappy-as-hell startup obsessed


with cleaning up the mess.

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CLEANING IS CLUTTERED.
CLEANING BY THE NUMBERS

57 That’s how many unique cleaners we found sitting


on the shelf of our local grocery store.

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The number of scents available to purchase,
including lemon verbena, mango mandarin burst
and sunshine meadow.

15 Types of surface cleaners. Safe on glass - but only


a specific kind of glass.

5 The number of additives found in everyday cleaners


that void the warranty on Kohler kitchen sinks.

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When did cleaning get so complicated,
and who is behind the confusion on aisle 9? It
really shouldn’t take a chemistry degree to figure
out which cleaner to use on which surface.
So we created Truman’s.

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INTRODUCING...
THE TRUMAN’S WAY

WE THINK CLEANING SHOULD BE UNCLUTTERED.


That’s why we offer just four non-toxic cleaners (that’s less than one
per Backstreet Boy) that work effectively and safely on 99% of surfaces
in your home.

CLEANERS SHOULD BE CONVENIENT AND LOW COST.


We send them right to your house, because we don’t want to pay rent
on some store’s shelf.

GREEN CLEANING SHOULD ACTUALLY BE GREEN.


Single-use plastic is so 2018. That’s why we created a patented refill pod
to reduce plastic by more than 90%. That’s a lot less junk in the trunk.

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SINGLE-USE PLASTIC IS SO 2018.

A PALLET OF CLEANERS, THE OLD FASHIONED WAY.


750 bottles
20,250 fluid ounces (95% of which is water)
750 pounds

THE TRUMAN’S WAY.


750 cartridges
495 fluid ounces
45 pounds

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HOW DOES IT MEASURE UP?

SMALLER THAN A HOT DOG.

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PUT ME IN COACH, I’M READY TO SPRAY.

Add water to your Truman’s Place your Truman’s refill in Insert the sprayer,
bottle. (Cold, lukewarm or hot: the neck of the bottle. Yeah, twist and shout.
the choice is yours my friend.) that’s the spot.

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READY. FIRE. AIM.
THE GLASS IS MORE SHOWER EVERYTHING &
FLOORS TRULY
ALWAYS CLEANER TO YOU THE KITCHEN SINK

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Curiosity killed the cat.
Truman’s killed the bird.
THE GLASS IS ALWAYS CLEANER
WORKS ON: MIRRORS, WINDOWS, COMPUTER AND TELEVISION SCREENS, PHONES AND TABLETS

SMELLS LIKE: ODOR-FREE DEODORANT

FAVORITE SONG: I CAN SEE CLEARLY NOW, JOHNNY NASH

Hey good lookin’. Why don’t you spritz a little bit of me on the mirror and brush
your teeth with a view? Yeah, that’s better.

When you’re done checking yourself out, take me to the windows and...televisions?
That’s right, I’m safe for use on tv screens and computer monitors, even cell phones
and tablets. Just spray me onto a cloth first and then wipe gently. Fun fact: your
phone is probably dirtier than your toilet. Swipe left for E Coli.

I’m ammonia free, streak free, toxin free, pretty much...free. Well, not totally.
You still have to pay for me.

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There’s no use crying
over spilled milk.
Unless you were thirsty.
Then cry.
EVERYTHING & THE KITCHEN SINK
WORKS ON: APPLIANCES (INSIDE AND OUT), CABINETS, COUNTERTOPS (GRANITE, LAMINATE, SEALED
MARBLE, CORIAN, FORMICA), STOVETOPS, RANGE HOODS, SINKS, STAINLESS STEEL AND GRILLS.

SMELLS LIKE: A GARDEN

FAVORITE SONG: I JUST WANT TO BE YOUR EVERYTHING, ANDY GIBB

The perfect combination of brains and brawn, I’m tough on grease but gentle on
your surfaces. And just as my name implies, spray me on whatever you want in
the kitchen. Except food. I’m non-toxic, but I’m also non-tasty. If you spray me on a
food-bearing surface, be sure to rinse it before eating. (Our lawyers made us say that.)

If you’re dealing with a really nasty spill or grease buildup, let me sit there a little longer.
Really, I don’t mind the wait. Whether you have fancy-schmancy marble countertops or
a grill that hasn’t been scraped since the Cowboys’ last Super Bowl, I’m your cleaner.
Now smother me with that wash rag and let’s do this.

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Best when used
between two stools.
MORE SHOWER TO YOU
WORKS ON: TOILETS, SINKS, TUBS, SHOWERS, CERAMIC/GLAZED/PORCELAIN TILE, GROUT, SHOWER
DOORS AND CURTAINS, BATHROOM FIXTURES. (PLEASE DON’T USE ME ON STONE OR MARBLE.)

SMELLS LIKE: CITRUS

FAVORITE SONG: TAKING CARE OF BUSINESS, BACHMAN TURNER OVERDRIVE

Look, nobody likes cleaning a bathroom. I get it. Unspeakable things happen behind
closed doors. But take a deep breath (before entering), because we got this. I’m as
non-toxic as your kitchen cleaner, but specially formulated to tackle problems unique
to bathrooms. I don’t just clean bathroom surfaces with soap scum, mineral deposits
and water spots, I freaking emulsify them.

While your stuff don’t stink, most does. That’s why I deodorize while I clean. I’m
basically the Justin Timberlake of bathroom cleaning. I can sing and dance, OK?
And once I’ve done my job, you can go back to reading the paper. Wait, nobody
does that anymore? Chalk it up to another pastime ruined by the iPhone.

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Floors so clean you
SHOULD eat off them.
FLOORS TRULY
WORKS ON: FLOORING SURFACES SUCH AS HARDWOOD, BAMBOO, MARBLE, CERAMIC TILE,
LAMINATE FLOORING, STONE, LINOLEUM, CONCRETE AND QUARRY TILE.

SMELLS LIKE: A FLOWER BED

FAVORITE SONG: GET ON THE FLOOR, MICHAEL JACKSON

I care deeply for the surface you touch most - the floor. Ordinary cleaners can
leave streaks or strip the finish of your floors. I won’t strip or streak in your home.
You’re welcome.

My pH-neutral composition makes me the Switzerland of cleaning products and protects


the integrity of your surfaces. And did I mention I’m completely non-toxic? Your dog, or
your child, or your dog and your child, can roll around in puddles of me without harm.
(Though that’d be weird, so it’s probably best that they don’t.)

Just spray me six to eight inches from your target area, then spread my goodness
around with a mop or dry cloth. Watch your floors sparkle like the 4th of July, courtesy
of Floors Truly.

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Join us.
www.trumans.com | hello@trumans.com

facebook.com/trumancleans

instagram.com/trumancleans

twitter.com/trumancleans

linkedin.com/company/trumancleans
Thank You

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