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Nicholas Burns

2426 Canada Blvd. #7 betweenlemontrees@gmail.com


Glendale, CA 91208 linkedin.com/in/nicholas-burns

310.428.5760

Tier 1 agencies campaign-mgmt experience (digital advertising: display and content). >30% avg YOY growth.
Team lead experience; ad ops skills; cross-dept campaigns mgmt with creative, technical, and sales teams.
U.S. & int’l partner mgmt. Collaborations: Marketing (B2B messaging) and Product (UI & UX features).

EXPERIENCE

Nativo (Los Angeles) a native advertising platform at the forefront of brand content distribution technology
Account Manager, April 2014 – Jan 2018
• Manage workflow for brand content ad campaigns (Tier 1 and regional agencies) distributed
programmatically and displayed natively on publisher sites. Content strategy, deliverables mgmt,
reports, presentations. [Simultaneously manage 20-30 campaigns, e.g., IBM, Land Rover, Home
Depot, Tito’s Handmade Vodka; et al. Travel, CPG, B2B campaigns.] >90% Renewal $ Win Rate.
• Collaborate with content creation partners and ad operations specialists to assemble high-
performing content marketing executions (editorial, video, etc.) with social media integrations.
• Authored byline (“When Is a Native Ad Not Native? Understanding It’s All About Context”)
published in Marketing Land. A collaboration with Nativo’s Marketing team and PR firm.
• Lead international partner relationships (UK, Can). Train and oversee 3rd party use of Nativo’s
platform. Consult on creative to boost user engagement performance.
• Mentor junior team (Account Coordinators): Guide client communications, advise on content.
• Projects: Headline Creation Tool: A Nativo dashboard tool programmed with best-practice headline
syntax and grammar features. Article Evaluation Algorithm: A combination of rules (regarding
diction and voice) used to evaluate the editorial value of a native article and images.

Interpolls (Los Angeles) a rich media advertising company


Director, Accounts, January 2012 – March 2014
• Manage a team of five Account Mangers.
• Manage partnerships (incl. rates, contract terms) and campaigns (Entertainment, Auto, CPG).
Senior Account Manager, February 2009 – January 2012
• Manage ad campaigns and strategic partnerships.
Account Manager, January 2006 – February 2009
• Manage rich media ad campaigns.

EDUCATION – B.A., Tufts University, Philosophy major, English minor (Jr. Year: Univ. College London)

SKILLS – Messaging, account management, project management, team management, partner


development (including international partner training), product thinking, Mac/PC, MS Office (advanced
XLS), Salesforce, Ad Ops (DBM, The Trade Desk, DCM, Sizmek), HTML, Logic Pro, iMovie, Photoshop

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