Beruflich Dokumente
Kultur Dokumente
Tier 1 agencies campaign-mgmt experience (digital advertising: display and content). >30% avg YOY growth.
Team lead experience; ad ops skills; cross-dept campaigns mgmt with creative, technical, and sales teams.
U.S. & int’l partner mgmt. Collaborations: Marketing (B2B messaging) and Product (UI & UX features).
EXPERIENCE
Nativo (Los Angeles) a native advertising platform at the forefront of brand content distribution technology
Account Manager, April 2014 – Jan 2018
• Manage workflow for brand content ad campaigns (Tier 1 and regional agencies) distributed
programmatically and displayed natively on publisher sites. Content strategy, deliverables mgmt,
reports, presentations. [Simultaneously manage 20-30 campaigns, e.g., IBM, Land Rover, Home
Depot, Tito’s Handmade Vodka; et al. Travel, CPG, B2B campaigns.] >90% Renewal $ Win Rate.
• Collaborate with content creation partners and ad operations specialists to assemble high-
performing content marketing executions (editorial, video, etc.) with social media integrations.
• Authored byline (“When Is a Native Ad Not Native? Understanding It’s All About Context”)
published in Marketing Land. A collaboration with Nativo’s Marketing team and PR firm.
• Lead international partner relationships (UK, Can). Train and oversee 3rd party use of Nativo’s
platform. Consult on creative to boost user engagement performance.
• Mentor junior team (Account Coordinators): Guide client communications, advise on content.
• Projects: Headline Creation Tool: A Nativo dashboard tool programmed with best-practice headline
syntax and grammar features. Article Evaluation Algorithm: A combination of rules (regarding
diction and voice) used to evaluate the editorial value of a native article and images.
EDUCATION – B.A., Tufts University, Philosophy major, English minor (Jr. Year: Univ. College London)