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& Caffeinated
Australia’s premier lifestyle magazine for tech obsessed,
minimalist, irritable caffeine aficionados
A modern day tale of transformation, tension and terror The shocking results - daily & weekly comparisons of time spent connected vs disconnected
2 3
The shocking results - what a weeks worth of connected time was actually spent doing
Connected
Study Entertainment
12% Blantant
68%
Time Wasting
7%
Other
2%
Research
Banking
8% 3%
the time-thieving tech clock No one would be more shocked than I at the
realisation that I had spent 68% of my tech
time studying, I thought far more of the time
would have been spent indulging in blatant time
A womans desperate struggle to locate 138 missing hours wasting or entertainment. Especially when I’m
performing tech free tasks such as cooking or
walking my fur-kids I still figure out a way to fit in
some sneaky tech time, with our secret liaisons
more often than not being facilitated by way
Like sands through the hourglass, so of my smartphone - the ideal medium for cat
videos, TenPlay and YouTube comedy channels.
are my days using tech... Other
8%
When I’m using tech, the strangest thing happens. “I count the moments,
Much like Matthew Mcconaughey’s journey within
the film Interstellar, I seem to be transported to an the seconds, until we are
area of the universe where the normal rules and
conventions of time cease to exist. At least this
Pc Phone together again”
33% 59%
is my reasoning to explain how I sit down with
a piece of tech, seemingly no time passes, and 59% of my tech usage was conducted through
then when I look up again 8 hours have passed my smartphone, which is used more like a tablet
and a household of cranky creatures are woofing, really, with memory cards added up the wazoo.
beeping and whining at me to prepare dinner. This figure helps me to better understand the
overwhelming grief I feel when my smartphone
There are 168 hours in a week and I spent 138 battery runs out; akin to the feeling experienced
of them connected to tech of some sort. 138 when someone eats the piece of cake you were
hours. How did this happen? How could this be? looking forward to after a long day. 138 hours
How had I used up so many hours and more might seem excessive, but can you ever really My love, my joy, my light, my world. My phone,
importantly, what was I actually doing? Weekly tech time by main device types spend too much time amongst friends? ◊ SM ready for sleep after a busy day
4 5
Sarah’s Incredible Tech Trek Tech in Transit
2.5
An amazing view of the weeks tech hours across locations
1
2.5
3
Parents House 1.5
98.5
Vet
Shopping Centre
1.5
Home
Husbands Workplace
Number of Apps/
Programs used in location Design Workshop
12
1-4
5-10
Sydney CBD
10+
6 7
“I was completely blinded A week’s worth of the moods I experienced
whilst engaging with technology
Crabby by utter, pure anger, the
likes of which I had never
before experienced”
Neutral
13%
This event is a pretty accurate reflection of the
way I mostly feel when using technology these
days - just that overwhelming mix of frustration
and feeling like I want to strangle someone or Tired
chuck something into a mirror/out of a window. 15% Angry
Whether it’s due to a program or device not 44%
working the way I want/expect it to, or having
to deal with other people as a result of my tech
connectedness, tech definitely has an undeniable Happy
ability to bring out the worst in me. 8%
How tech use has turned me into an ill-tempered monster The shocking results - daily hours of tech use VS average daily levels of anger experienced
I had always been a shy and meek nothing too dramatic. I finished the Anguish
Lagoon level and proceeded onto Bongo Hills,
person, until one fateful day... a land which promised exciting musical themed
adventures - and thats when it happened. 24
I’m fairly certain that I can pinpoint the exact 10
moment in time that technology first turned me
into an angry, rage-driven lunatic. As I recall, it “Without warning, all Hell
was a beautiful summers’ day, and what better
suddenly broke loose”
Rage Levels
place for an 8 year old girl to be than safely
Tech Hours
indoors, enjoying her Christmas gift, a Playstation
1 console with an assortment of games. Having The level of difficulty involved in the Bongo
already conquered Croc: Legend of the Gobbos, it Hills area was completely ridiculous. In order to
was time to move onto bigger and better things. proceed through this area, the player needed
to maneuver Rayman past a series of huge,
In a totally random decision, the next game angry looking flutes that were wielding wooden
I picked up was Rayman, placing it into the percussion mallets and shooting lightning bolts
console completely unaware of the catastrophic out of their eyes. As I tried to get past this area
consequences that would result from this for the 3rd hour in a row, something within my
seemingly harmless action. The first 45 minutes 8 year old brain just snapped, and I hurled the 0 0
or so were fairly uneventful, a few deaths, but Playstation controller into my bedroom mirror. M T W T F S S
8 9
“We locked eyes through A week’s worth of caffeine consumption by
pre-packaged beverage type
Caffeinated the cafeteria fridge door -
it was love at first sight”
I waited until I got back to my desk for our torrid
affair to begin, and I think this is potentially why I
V
always associate caffeine consumption with tech
usage - to me they are just the ultimate pair, like
salt and pepper, Batman & Robin, tomato sauce
35%
and the fridge : note - it is a condiment, if it has
been opened, the fridge is, and eternally will
be, the correct place to store the tomato sauce.
Some things just belong together.
Mother
“My lips tingled and body 28%
shivered, for the first time
that morning, I felt alive” Reize
18%
Sitting down to use any piece of tech, it comes Red Bull
as second nature to grab a caffeinated beverage
to accompany my work. It gives me more focus, 13%
seems to make my work more enjoyable, and
makes me feel more productive. Monitoring my
caffeine consumption for the week, it came as
Monster
no shock to see that the majority of caffeine was
6%
The versatile helper guaranteed to boost your productivity The shocking results - weekly total of
caffeinated beverage consumption
connected VS disconnected
20
For me, true love struck in the most The kitchen staff had just finished refilling the
fridge and below the milk, where the coconut
unexpected of places... water used to sit (good riddance, you disgusting
trash-drink) sat a new beverage that claimed
Strangely enough, I have never been a fan of pride of place at eye level : note, I am 154cm tall, Connected
coffee. Growing up, both of my parents and my so my eye level is a bit lower than everyone else’s. Caffeine
15
grandmother were avid tea and coffee drinkers,
and despite their best efforts to get me to try
these beverages, I wasn’t interested. I would sit “Slick and dangerous, he
bemused, watching my mother drink her fourth
cup of tea on a 42 degree celsius day in rural was the ultimate bad boy”
NSW and wonder how she didn’t spontaneously 10
burst into flame. The newcomer was coloured a gleaming red,
black and silver, with a tall, elegant figure
My first experience with energy drinks came and a confident posture. His eyes spoke of
about one afternoon when entering the cafeteria secrets untold, and as our gaze locked, I heard
within my workplace in order to grab a late him beckon to me in a silky, sensuous voice;
5
lunch. Browsing the menu options and eventually “Sarahhhhhh, oh Sarahhhh. Why not? Our time
settling on something pale, lumpy and potato-like, together could be so good”. He was just too Disconnected
I walked over to the fridge to grab a bottle of milk tempting and cranky from hunger, my impulse Caffeine
to accompany my meal, unaware that my life was control just wasn’t at 100% as I took him from the
about to change irrevocably in a single moment. fridge and to the counter for payment. 0
10 11
12pm 500
12pm
8am
With pineapple juice
4am
M T W T F S S
0 Mocktail
On fruit |
The shocking results - a weeks worth of connected caffeine beverage numbers by day and
time, also comparing daily caffeine intake amounts; not all beverages are made equal...
Mixed with milk
I had long had an inkling that my caffeine
consumption habits were strongly linked to not
only to my tech usage but also to particular
times of the day, with tracking revealing that
One of the most important things to remember
about caffeine (and also one of the most
confusing things!), is the fact that all forms of the
substance aren’t made equal, and that all mixtures
Smoothie | Ice Cream
Protein Shake | Iced Chocolate
over half of my overall weekly connected caffeine will contain caffeine in different quantities and
consumption takes place in the period between potencies, altering the taste and the effects.
8am - 11.30am. This also seems to be the time
of day when my brain is functioning at optimal
“Paralysed with fear, I
Monster | V
capacity, productivity is high, bad moods are low,
and the world is rosy and full of opportunity; that
is, until the buzz wears off in the early evening
wished for nothing more
and a top up dose is often needed for survival. than the light of morning”
“You know, I’m something A classic example of this is an unfortunate
experience I had in the past involving the product
of a scientist myself”
With lemonade | With vodka
Reize, a powdered form of caffeine, which is
concentrated. Not understanding this, I drank
My favourite thing about caffeine is the plethora what I thought was the daily dose (but was
of delivery methods that are available - its such a actually twice the daily max recommended dose!!)
wonderfully diverse substance that it is just crying and spent 48 hours straight awake, experiencing
12 13
Caffeine | A world of delight
Australia is ranked 42nd
in the world for caffeine
consumption
14 15
Connected, Crabby
& Caffeinated
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42 tech-connected hours