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‘Big Bazaar, a part of the Pantaloon Group, is a hypermarket offering a huge array
of goods of good quality for all at affordable prices. Big Bazaar with over 50
outlets in different parts of India is present in both the metro cities as well as in the
small towns. Big Bazaar has no doubt made a big name in the retail industry of
India, moreover shopping here is further made a memorable experience with the
varied rates of discounts on products as well as discount vouchers available in a
variety of amounts, like INR 2000, INR 3000, INR 4000, INR 5000 and INR
10000 on all Big Bazaar products and accessoriesu


 
Easy day stores are owned and managed by Bharti Retail which completely owned
by Bharti Enterprises. The Company operates easy day neighborhood stores and
compact hypermarket stores called easy day Market. Bharti Retail provides
consumers a wide range of good quality products at affordable prices. Easy day
stores are a one stop shop that caters to every family's day-to-day needs.
Merchandise at easy day Market stores include apparels, home furnishings,
appliances, mobile phones, meat shop, general merchandise, fruits and vegetables
among others.
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It is a supercentre situated under the basement of viva collage mall on the G.T road
in jalandhar.It deals with all kind of foods and grocery items. It provides discounts
and offers on regular basis to their customers.

 
  


It is also a supercentre situated near bus stand in jalandhar.It provides consumers a
wide range of good quality products at affordable prices. Easy day stores are a one
stop shop that caters to every family's day-to-day needs.




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It‘is the chain of retail stores of the big banner Pantaloon Retail (India) Ltd., which
in turn is a segment of Kishore Biyani, regulated Future Group of Companies.
Moreover the customer friendly ambiance and the organized retailing of products
also make Big Bazaar one of the successful retail companies in India.

 
 
It is the chain retail stores of the Bharti Retail which completely owned by Bharti
Enterprises.easyday have 59 stores in across India.



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Big bazaar is situated on G.T road in the middle of Jalandhar and Phagwara, so it
capture customers from these both cities as well as 24000 students and 3000 staff
of lovely university also went there for shopping .

But easy day situated in the city so people only from jalandhar city go there for
shopping.


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Big bazaar offers products of various big companies like Pepsi, Coca-Cola, HUL,
ITC, P&G, Samsung and Nokia and it also promotes number of in house brands
like Tasty Treat, Clean Mate ,Clear Mate ,Koryo and 44 other brands ,so it have
good relations with all kind of vendors small or large.


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Easy day and big bazaar have customer service desk, which provide every
information to the customers.

But in easy day it is situated in the corner of basement section, sometime

customers face difficult to find this customer service desk ,but in big bazaar it is
situated near the checking counter so that customer easily get required information
from there.

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Big bazaar situated in the basement and it design its structure in very strategically
way if someone want to exit he must visit whole the store before exit so that its
sale increase because as roaming whole store customer buy some goods which
require less thinking like cold drinks , razors etc.


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u‘ Customers

It is situated on G.T road in the middle of Jalandhar and Phagwara, so it capture

customers from these both cities as well as 24000 students and 3000 staff of lovely
university also went there for shopping .

u‘ Competitors

In city they have to face tough competition from reliance fresh and easy day but
here in viva collage mall competition is very less because only big bazaar present
here provide complete food and grocery items under one roof.

u‘ Transport facility

It is situated on the high way so that they get better transport facilities and on
cheaper rates. Good are easily unloaded without any hindrance like in cities traffic,
electric poles problems etc.

u‘ Mall benefits

It is situated in the mall which provide good shopping environment to the

customers with lots of services like parking, food courts and entertainment zones,
which directly boost up the sale.

u‘ Government policies

Government provide concession in tax to companies who establish their business

in rural areas ,here mall is situated in rural area which give cost benefits to
developers directly and indirectly to retailers.

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u‘ Customers

It is situated in the city which attracts the customers of complete city and due to
nearer to bus stand, more customers of different cities visit there.

u‘ Competition

To start a business we most know about the competition in that market ,here only
non pop stores are present which not affect the this mall sales ,

u‘ Income level of masses

Jalandhar is prosperous city and income level of people is also increasing so it¶s
good decision to open an easy day market in jalandhar city by the bharti retail
managers.

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(Big bazaar)
The various promotion schemes used at big bazaar to attract the customers which
are as follows:

u‘ Saal ke sabse saste 3 din´

u‘ Hafte ka sabse sasta din ³Wednesday bazaar´‘

u‘ Exchange Offers ³Junk swap offer´‘

u‘ Future card(3% discount)‘

u‘ Shakti card‘

u‘ dvertisement (print ad, TV ad, radio)‘

u‘ Brand endorsement by M.S Dhoni and sin

The various services provided by the big bazaar:

Parking
Insurance
Troly service
Online shopping

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 (Easy day)
Promotion techniques adopted by easy day:

u‘ Regular Discounts
Easy day provide regular discounts on various items to attract the
customers.

u‘ Promotional programs
Last month easy day organized a kids program to attract the customers,
it include drawing, modeling and dancing competition.
On Independence Day it launch scheme ³Badte Damon Se ajadi´

u‘ Kotak credit card

Services rendered to the customers:

u‘ Parking
u‘ Trolley facility

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u‘ Home delivery
To increase their sale both stores can start give home delivery to the
customers, it will increase the sales

u‘ Credit facility
Stores can start giving credit facilities to the customers, so that customer
loyalty towards the store increase

u‘ Baby care
Like big malls these stores can also start baby care centre so that
customers shop easily

u‘ Online shopping(for easy day)

s big bazaar provides online shopping facility to their customer¶s easy
day also starts providing this facility.

Reference
rvind Sharma lakhbir Singh
9356464960 9779968001
dmin manager CSM
Big bazaar Easy day
jalandhar

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