Business Analytics 2020 Market

Trends
Dan Sommer
Senior Director, Market Intelligence Lead

November 2016
 Three Underlying Forces

An explosion of data An explosion in computing The rise of the

and content and analytic power information activism
…But it won’t be enough
Data Pollution
Information Pollution
Data Bias
Data Fatigue
Data Ignorance
Post-Fact Era?
 Phoenix rising; “Data Literacy”
moves from “nice to have” to “must have”
”DATA LITERACY”

”POST-FACT”
 Data Literacy

“Data literacy includes the ability

to read, work with, analyze and
argue with data.”

http://rahul.connectionlab.org/collateral/Data_Literacy_Workshop_Paper.pdf
 2017 will be the year of data literacy

An explosion of data An explosion in The rise of The rise of data

and content computing and information literacy
analytic power activism
Shift in centricity
External & Fragmented Data
“New” data is often generated outside
the organization from diverse sources
Data
Centricity

Volume Velocity Variety

IT
 Shift in Data Centricity
Mobile Data
Personal
Industry Data

Weblogs

Twitter
Customer
Data
Facebook
Financial
Business Unit Data/ Open Data
ERP

"Dark Data"

Human
Data Resource
Warehouse Sensors

Enterprise IT
9
100% On-Premises 100% Cloud
 A shift to external and fragmented data:
Trend & Prediction
Personal
• In 2017 – half of the data we look at will be outside
of the firewall
LoB • In 2017 – hybrid cloud, and multi-platform will
Data emerge as the dominant model
Centricity
• In 2017 –combinations of data will take precedence
over big data
IT
On-premise Cloud

10
Shift in centricity
External Data
Most “new” data is generated outside
the organization from diverse sources
Data
Centricity

Volume Velocity Variety

IT
Analysis-Centric
Mainstream shifting from “report-centric
Analytic w/ some analysis” to “analysis-centric w/
Centricity some reporting”

Prescriptive
Predictive
Diagnostic

Descriptive
Analytic Gravity... "From Reporting-centric to Analysis-
centric BI."
What happened?
Scheduled
Reports
Descriptive 1
Analytics
Analytic
Application 2 8
OLAP
Query and Why did it happen?
Ad hoc Predictive
Reporting Analytics in Analytics
Application
What will happen?

Data 3
How can we make it happen?
Discovery
4
1) Smart Data Discovery 8) Neural Networks
5
2) Predictive Modeling 9) Graph Analytics
6 Prescriptive 3) Pattern Matching 10) Operations Research
7
Analytics 4) Complex Event (Optimization)
Processing (CEP)
9 5) Multivariate Statistics
10
12 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved. 6) Forecasting
7) Regression Analysis
 A shift to analysis :
Trend & Prediction

Backward • In 2017 - the concept of visualization will move

looking
from “only visual analysis” to include the whole
Analytic supply chain of data
Centricity
• In 2017 – focus will shift from “advanced
analytics”, to “advancing analytics
Forward
looking

13
 Shift in centricity
External Data
Most “new” data is generated outside
the organization from diverse sources
Data
Centricity

Volume Velocity Variety

IT
Business & Personal Analysis-Centric
From system centricity to business Mainstream shifting from “report-centric
unit and eventually personal centricity Buyer Analytic w/ some analysis” to “analysis-centric w/
Centricity Centricity some reporting”
IT

Prescriptive
Business Unit Predictive
Diagnostic

Personal Descriptive
 "From Business Analytics to Personal

Buyer Centricity Analytics"

IT
“Shadow IT”
Information Worker

“Workers With
Information”
Data
Science
Citizen Data Scientist Labs

Workgroup
"T-shirt" Dept.
Business
Executive
Application
Developer
Customer
 A shift to user- and business driven :
Trend & Prediction

IT • In 2017 - self-service visualization becomes a

commodity, accessible for all
Buyer
Business Centricity
• In 2017 – information workers and operational
Personal
workers will get richer analytics through custom
analytic apps, and analytics in the app

16
 Shift in centricity
Analytic Platforms External Data
Classic market disruption Most “new” data is generated outside
Stack Vendors the organization from diverse sources
Seller Data
Centricity Centricity
Specialist Tools
Volume Velocity Variety
Open Plat.&
Ecosystems
IT
Business & Personal Analysis-Centric
From system centricity to business Mainstream shifting from “report-centric
unit and eventually personal centricity Buyer Analytic w/ some analysis” to “analysis-centric w/
Centricity Centricity some reporting”
IT

Prescriptive
Business Unit Predictive
Diagnostic

Personal Descriptive
In 2017 - Modern BI overtakes traditional BI as the new
reference architecture
high

Change/Agility
low

low Governance high

 Gartner Recognizes Qlik® as a Leader in Magic
Quadrant for BI & Analytics Platforms

“The BI and analytics platform market's

multiyear shift from IT-led enterprise
reporting to business-led self-service
analytics has passed the tipping point.
Most new buying is of modern, business-
user-centric platforms forcing a
new market perspective, significantly
reordering the vendor landscape.”

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Qlik. Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and
should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

Source: Gartner, Magic Quadrant for Business Intelligence and

Analytics Platforms, Josh Parenteau et al, February 4, 2016. The
Gartner document is available upon request from Qlik. 19
 The reach of analytics is expanding

Embedded/
Developer
>100% of
Custom users
Analytic Operational
Apps Workers
Modern BI 75% of users
50% of users Info Workers
Traditional BI Business
25% of users Analysts
Designated few

Existing Untapped
Opportunites Opportunities
 Creates a unique opportunity

From the
business intelligence pond…

…to an endless sea of data

driven possibilities.
From Nodes To Networks – enabling the data-driven organization

Data Eco-
Data
Systems

People IT
Analytic
People
Ideas Ideas
Networks of People
Networks of Data
Networks of Ideas
 Past Future
Half of the data used outside of firewall
Internal External

Big Data Facilitating Data Combinations Big Insights

Multi-platform on prem Hybrid Cloud Multi-platform cloud
Analytics a destination Custom Analytic Applications and Analytics in the application Analytics come to you

BI Advancing Analytics AI
Visual Visualizing the whole information supply chain Context-driven
Rendering Visualization
Freemium visualization available for everyone
Costly Commodity
Flexibility Modern BI the new reference architecture Elastic open
or rigidity platforms
Physical and Digital worlds meet
Physical Digital
Nodes Ecosystems of Data, People, Ideas Networks 26
Business Analytics 2020 Market
Trends
Dan Sommer
Senior Director, Market Intelligence Lead

November 2016