Leon’s strengths entails its ability to adopt to the local market, it brand image and food products.

On Every Christmas Day Leon restaurant provides food to the homeless.

Leon restaurant’s franchising model is a weakness since it hinders corporate control on

franchisees’ strategies to management.

Leon restaurant has the opportunity to extent its product mix into the developing markets. Other

opportunities entail going green, investment into organic food and upscale restaurant.

Leon restaurant faces the threats of aggressive competition considering other entities such as

Burger King, Wendy’s and McDonald’s