Beruflich Dokumente
Kultur Dokumente
Task
You are required to cover the following topics covered in the module:
Resource Audit
Value Systems
Product/Service portfolio (BCG Matrix)
Potential future strategic growth
o Identification of options
o Evaluation of options
You may want to focus the analysis on a specific product. This is fine but you will need to
make the focus of the analysis clear to the reader.
https://www.gepower.com/
http://www.marketwatch.com/investing/stock/ge/news
https://www.theguardian.com/business/generalelectric
https://www.bloomberg.com/quote/GE:US
Marking Criteria
(The marks for each criterion are to illustrate where the main effort should be spent and are
not meant to be a strict marking scheme)
Indicative Criteria
Percentage
30% Application of Frameworks and models
The required frameworks and models introduced in the assignment task
should be applied correctly to identify the key issues emerging relevant
to the business example selected.
60% Depth of Strategic Evaluation.
Key strategic factors should be critically evaluated to develop the
required depth of analysis of the business example selected. A strong
analysis needs to be evidence based rather than appear to be personal
opinion so must draw on relevant sources e.g. news & media, industry
publications, company web pages and documentation
10% Clarity of Structure and Presentation
The report is well organised and logically constructed, following the
layout indicated in the assignment task. The quality of writing, spell
checking, grammar and referencing need to demonstrate accuracy to
ensure the reader can focus on the analysis provided
(The marks for each criterion are to illustrate where the main effort should be spent)
Please remember that an assignment is not meant to DESCRIBE what you have found.
Analysis means commenting on your findings and EXPLAINING what the evidence suggests
about the company.
Marking Criteria
(The marks for each criterion are to illustrate where the main effort should be spent and are
not meant to be a strict marking scheme)
Presentation
Use of front page to set out important details i.e. title of work, student number, etc.
Models/Content
Remember to use the models in a ‘dynamic’ way i.e. place relevant examples onto
the models. Do not simply copy and paste ‘generic’ examples from the lecture slides
Words in the models are included in the word limit. The models lose their value if
they are full of text. They should aid understanding not confuse the reader because
too much has been stuffed into them
Models should be included in the main body of the report. Only place them in the
appendices if they are close to a full page
You may well refer to points made in earlier parts of the report to show the
connections in the analysis. This shows an awareness of the links between themes
You will struggle to stay within the word limit so focus on the KEY DRIVERS in your
analysis
You will not be able to use all of the examples if you have done the level of reading
required so ‘cherry pick’ those that best illustrate the key drivers
Facts and figures need to be supported with sources clearly referenced.
Presentation
Be your own independent work and free from plagiarism by ensuring that work that
is not your own is clearly referenced
Use Harvard style citation and referencing using the Drop-in centre published
guidelines
Be written in appropriate academic style
Be professionally presented
Be word processed using font size 12 for the main text and 1.5 line spacing
Have numbered pages
Have been spell checked and proof-read
Be anonymous and have your Student Enrolment number on every page
Have a clearly labelled front page detailing the module code and title, title of the
assignment, tutors name, your enrolment number and the date of submission
Be submitted via the Turnitin link on the module VLE