Dayalbagh Educational Institute

Dept. of Mathematics, Faculty of Science

DBD205
LOGISTICS, SOCIAL MEDIA, WEB AND LEARNING ANALYTICS
Question Bank

Unit 1:

1. Define the following terms:

a. Supply chain
b. Supply chain management
c. Logistics
d. Supply and demand
2. Describe the following:
a. Supply chain around a manufacturer
b. Product spectrum
3. What is logistics? Differentiate it from supply chain management
4. What are the SCM Drivers? Describe each one of them very briefly.
5. Describe why transport is an SCM driver?
6. What are the different modes of transport? Compare and contrast them
7. What are the different types of process views of a supply chain?
8. Describe in detail the cycle view of a supply chain.
9. Describe the push pull view of a supply chain
10. What do you understand by uncertainty in supply chains?
11. How can you manage uncertainty in a supply chain?
12. What is the impact of customer need on implied demand uncertainty? What is the
correlation between implied demand uncertainty and other supply chain attributes?
13. What is the difference between responsiveness and efficiency of a supply chain?
Compare efficient and responsive supply chains.
14. What are the considerations for supply chain drivers on efficiency and responsiveness?
What is the responsiveness spectrum?

Unit 2:

1. Define forecasting. Describe the different approaches to forecasting.

2. Describe the Judgmental approach to forecasting.
3. Describe the Experimental approach to forecasting.
4. Describe the Relational/ Causal approach to forecasting.
5. What are the different quantitative approaches to forecasting?
6. What is a time series? What is time horizon? What are the different types of forecasting
based on time horizon?
7. What do you understand by time series pattern? What are the different types of time
series patterns?
8. What is the basic approach to be followed for demand forecasting?
9. Consider the following time series data.
Month 1 2 3 4 5 6 7
Value 24 13 20 12 19 23 15
a. Compute MSE using the most recent value as the forecast for the next period.
What is the forecast for month 8?
b. Compute MSE using the average of all the data available as the forecast for the
next period. What is the forecast for month 8?
c. Which method appears to provide the better forecast?

10. Describe the Moving Averages and Exponential Smoothing time series methods.
11. Consider the following time series data.
Week 1 2 3 4 5 6
Value 18 13 16 11 17 14
a. Construct a time series plot. What type of pattern exists in the data?
b. Develop the three-week moving average forecasts for this time series. Compute
MSE and a forecast for week 7.
c. Use α = .2 to compute the exponential smoothing forecasts for the time series.
Compute MSE and a forecast for week 7.
d. Compare the three-week moving average approach with the exponential
smoothing approach using α = .2. Which appears to provide more accurate
forecasts based on MSE? Explain.
12. Corporate triple-A bond interest rates for 12 consecutive months follow.
9.5 9.3 9.4 9.6 9.8 9.7 9.8 10.5 9.9 9.7 9.6 9.6
a. Construct a time series plot. What type of pattern exists in the data?
b. Develop three-month and four-month moving averages for this time series. Does
the three-month or four-month moving average provide more accurate forecasts
based on MSE? Explain.
c. What is the moving average forecast for the next month?
13. Ten weeks of data on the Commodity Futures Index are
7.35, 7.40, 7.55, 7.56, 7.60, 7.52, 7.52, 7.70, 7.62, and 7.55.
a. Construct a time series plot. What type of pattern exists in the data?
b. Compute the exponential smoothing forecasts for α = .2.
c. Compute the exponential smoothing forecasts for α = .3.
 d. Which exponential smoothing constant provides more accurate forecasts based
on MSE? Forecast week 11.
14. Consider the following time series.
t 1 2 3 4 5 6 7
Yt 120 110 100 96 94 92 88
a. Construct a time series plot. What type of pattern exists in the data?
b. Develop the linear trend equation for this time series.
c. What is the forecast for t = 8?
15. Consider the following time series.

Quarter Year 1 Year 2 Year 3

1 71 68 62
2 49 41 51
3 58 60 53
4 78 81 72

a. Construct a time series plot. What type of pattern exists in the data?
b. Use the following dummy variables to develop an estimated regression equation
to account for seasonal effects in the data: Qtr1 = 1 if Quarter 1, 0 otherwise;
Qtr2 = 1 if Quarter 2, 0 otherwise; Qtr3 = 1 if Quarter 3, 0 otherwise.
c. Compute the quarterly forecasts for next year.

16. Consider the following time series data.

Quarter Year 1 Year 2 Year 3

1 4 6 7
2 2 3 6
3 3 5 6
4 5 7 8
a. Construct a time series plot. What type of pattern exists in the data?
b. Show the four-quarter and centered moving average values for this time series.
c. Compute seasonal indexes and adjusted seasonal indexes for the four quarters.

Unit 3:

1. What is analytics? What are the key questions of analytics?

2. What is learning analytics? How is it different from academic analytics?
3. What are the potential uses of learning analytics?
4. What is educational data mining? What is the difference between learning analytics,
academic analytics and educational data mining?
5. What are the different concerns of learning analytics?
 6. What are the different contributing areas to learning analytics from within the field of
education?
7. What is the difference between techniques and applications of learning analytics.
Discuss two applications of learning analytics.
8. Discuss the design framework for learning analytics proposed by Greller and Drachsler.
9. Describe the stakeholders in the framework proposed by Greller and Drachsler.
10. Discuss External Constraints and Internal Limitations in the context of the framework
proposed by Greller and Drachsler.
11. Discuss Objectives, Data and Instruments in the context of the framework proposed by
Greller and Drachsler
12. Discuss the Learning Analytics (LA) Reference Model as described by Chatti et al.
13. What are the different objectives of learning analytics as per the LA Reference model of
Chatti et al.
14. What is a maturity model? Describe the Gartner Maturity Model for Analytics.
15. Describe an open learning analytics platform.

Unit 4:

1. What is Web Analytics and what are the reasons for using Web Analytics?
2. Describe the different sources of data for Web Analytics
3. Describe the Web Analytics Process
4. Describe the paradigm of Web Analytics 2.0
5. What is clickstream? Explain.
6. Define the following terms:
a. Hits
b. Pageviews
c. Visits
d. Unique visitors
e. Referrers
f. Keywords and keyphrases
7. What do you understand by onsite and offsite web analytics?
8. What do you understand by HEART Metric Framework?
9. Describe the goal-signal-metric paradigm
10. Describe the important metrics in use in Google Analytics.
11. What are Web Metrics. List and explain five important Web Metrics.
Unit 5:

1. What is social media and what are the distinctive features of social media?
2. How is Social media different from other media?
3. Discuss the Honeycomb framework for social media services.
4. What is social network analysis and what is the social network analysis process?
5. When would It be desirable to use social network analysis?
6. Elaborate on the following: representing a social network, ego network, representing
strong and weak relationships and ties.
7. Define homophily, transitivity and bridges
8. Define centrality and describe types of centrality together with their interpretation.
9. Describe density, clustering and small worlds.
10. Describe small worlds and preferential attachment.
11. What is trust, reputation and recommendation? Discuss in the context of online social
networks also.
12. Discuss information propagation in a social network. What is friendfeed?
13. What do you understand by evolution of large social networks? Explain.