5/11/2018 Standard Banner Sizes List

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Standard Banner Sizes List

by Creator (https://blog.bannersnack.com/author/admin/)
· November 28, 2008 (https://blog.bannersnack.com/banner-standard-sizes/)

(https://blog bannersnack com/wp-content/uploads/2008/11/standard-banner-sizes jpg)

The most signi cant metric regarding banners is the banner ad size, measured Width x Height in
pixels (px). 

The idea is that a banner can be made in virtually any banner size you wish. That’s pretty cool.
And yet, if every advertiser would create its banners using its own size preferences, there would
be chaos. Websites would look like sloppy collages, publishers would create in-house standards
for the banners they accept, media agencies would work hard creating custom banners for
every website they want to advertise on and so on.

But that doesn’t happen. Because there are standard banner ad sizes. And a huge role in wide-
spreading those standards plays the Interactive Advertising Bureau (http://www.iab.net/) (IAB).
The previous banner ad packs (Rectangles and Pop-Ups pack, Banners and Buttons pack and

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Skyscrapers pack) have been replaced by the Universal Ad Package, a set of four ad sizes that
comply with IAB guidelines.

What are the most common and used standard banner ad sizes:

Square – 250 x 250

Small Square – 200 x 200

Banner – 468 x 60

Leaderboard – 728 x 90

Inline Rectangle – 300 x 250

Large Rectangle – 336 x 280

Skyscraper – 120 x 600

Wide Skyscraper – 160 x 600

Half-Page Ad – 300 x 600

 Large Leaderboard – 970 x 90

You will nd the most standard banner sizes in our banner ad maker
(http://www.bannersnack.com/banner-maker/), and lots of templates for them. You will also
nd some special banner ad sizes for Facebook:

Facebook ads: 600 x 315

Facebook covers: 851 x 315

Facebook posts: 940 x 788

We also also created an infographic concerning web banner size and how the affect your
conversions.

It’s crucial for the advertiser to know what banner size is best tted for his display ad
campaign (https://blog.bannersnack.com/display-advertising-guide/) because, frankly, the size
matters when you display a banner ad.

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Without further ado, here is the latest data on standard display ad sizes and other approved web
banner sizes to help you select the best size.

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(https://blog.bannersnack.com/wp-content/uploads/2008/11/Guide-to-Banner-Web-Sizes-
Bannersnack.png)
Guide to Banner Web Sizes Bannersnack

 
#BANNER AD SIZES (HTTPS://BLOG.BANNERSNACK.COM/TAG/BANNER-AD-SIZES/)

#BANNER SIZE (HTTPS://BLOG.BANNERSNACK.COM/TAG/BANNER-SIZE/)

#STANDARD BANNER SIZES (HTTPS://BLOG.BANNERSNACK.COM/TAG/STANDARD-BANNER-SIZES/)

 ( H T T P S : // B L O G . B A N N E R S N A C K . C O M / B A N N E R -  
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2 Comments

Pingback: Google AdWords ACTUAL image sizes | (http://dev.moldova.md/google-adwords-

actual-image-sizes/)

Pingback: Article C5: Web Banner Ads and the Designers Who do the Work | Jacqueline Herrera
(https://jacquelineherrerablog.wordpress.com/2018/02/13/article-c5-web-banner-ads-and-the-
designers-who-do-the-work/)

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