A PROJECT REPORT

ON

“MARKET SURVEY OF RETAIL MARKET & SALES PROMOTION IN AREA OF BHUBANESWAR

REGION” FORLAFARGE INDIA PVT. LTD.

SUBMITTED TO

SUBMITTED BY

MBA

1.
 CERTIFICATE
This is to certify that Project Report title

“MARKET SURVEY OF RETAIL

MARKET & SALES PROMOTION IN AREA OF BHUBANESWAR REGION”

FORLAFARGE INDIA PVT. LTD.

is a bonfire work carried out by Pankaj?

Kumar Kern of MBA of ICFAI Bhubaneswar for fulfilment of MBA degree of

university of ICFAI. He has worked under our guidance and direction

Signature of Guide

DATE:

PLACE:
 Acknowledgement
“Interdependence is a higher value than independence” Knowledge in itself is a
continuous process. Nevertheless, a day getting a practical knowledge is an
important thing & most important thing is the support, guidance, motivation and
inspiration provided by the different persons of different sections. At this moment
of our substantial enhancement, I find no words to express my gratitude towards
those who helped me directly or indirectly in making this report successful. I am
indebted & thankful for the assistance received from various individua ls So I think
all those people who contributed to this project from the very beginning till its
successful completion.

This project report could not have been completed without guidance of our

Prof. Milind Marathe.

I extended to my sincere gratitude to Mr. Rajiv Kumar Area sales manager of the
Lafarge India Pvt Ltd. in Bhubaneshwar warehouse. For his constant and able of
guidance has been instrumental in large measure on the success of project. He
suggests this study, and it has been great opportunity to learn about a subject of
which had no previous knowledge for this, I am very grateful to him. I also extend
my warmest thanks to Mr. Hari Shankar Choudhary whose constant
encouragement and guidance was immense help for being on track through the
project.

Last but not least I would like to thanks my faculties & colleagues who guided me
for project completion. Pankaj Kumar Kern

3.
 QUESTIONNAIRE

1. Which brand do you prefer most?

2. Which brand do you store?

3.Give reasons for your preference?