RetailandShopperTrendsEmergingMarkets 000

EMShopperTrends.
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EMShopperTrends.qxp 22-09-05 11:51 Page 29
About ACNielsen
www.acnielsen.com
More than 9,000 clients rely on ACNielsen’s market research, proprietary products, analytical tools
and professional services to evaluate their competitive performance, uncover new opportunities and
raise the profitability of their marketing and sales campaigns. ACNielsen answers such fundamental ques-
tions as: What is happening in the marketplace? Why is it happening? What is likely to happen
next? What is the best route to growth?
Major services include:

Retail Measurement - These syndicated services provide essential information on competitive sales
volumes, market shares, distribution, pricing, merchandising and promotional activities to
manufacturers and retailers of fast-moving consumer goods. Sales information, captured by checkout scan-
ners or through in-store audits, is gathered from stores in more than 80 countries. Multi-
country reporting is available.
Consumer Panels - ACNielsen’s worldwide Consumer Panel Services provide marketers with key
consumer insights in 22 countries, capturing actual consumer purchase information for over 155,000 house-
holds. The service provides insights into buying behaviour across every outlet, from warehouse
clubs to convenience stores and from supermarkets to independent drug stores and mass
merchandisers. Individual consumer behaviour is now also being tracked in key markets in Asia
Pacific, providing further insight into impulse and ‘on the go’ purchases outside the home.
Customised Research - Customised Research Services, available in more than 60 markets, deliver informa-
tion and insights about consumer attitudes and purchase behaviour. Studies explore a broad
range of marketing issues, including customer satisfaction, brand awareness and advertising
effectiveness. Information for these studies is gathered through surveys, personal interviews, focus
groups and on-line methodologies.
Modelling & Analytics - These services use sophisticated modelling and analytical techniques to
transform basic information into advanced, actionable insights. Information is drawn from multiple
sources to deliver strategic and tactical recommendations that enable clients to optimize pricing,
promotion, product mix, media spending and other marketing activities. This area is also closely
aligned with VNU Advisory Services as it works to develop advanced business solutions for clients.
ACNielsen also provides a broad range of merchandising services to help retailers and product manufactur-
ers make efficient and profitable use of sales space, and Decision Support Services that
provide a full suite of software tools for accessing and analysing data.
Contents
Executive Summary
• Grocery Shopper Trends in Emerging Markets 2004 1-2
Regional Highlights
• Trade Concentration 3
• Trade Value Share 4
• Modern store density 4
• Modern vs Traditional shoppers 5
• Private label purchase 5
• Key differentiating factor determining store choice 6
Country Highlights
• Hungary 7-8
• Poland 9-10
• Czech Republic 11-12
• Slovak Republic 13-14
• Croatia 15-16
• Slovenia 17-18
• Romania 19-20
• Russia 21-22
• Lithuania 23-24
• Latvia 25-26
• Estonia 27-28
including:
• Retail Structure - Store Numbers
• Shoppers Usage of Store Types
• Share of Trade
Emerging Markets Retail and ShopperTrends 2005 C

Executive Summary
Grocery Shopper Trends in In terms of store density, Slovenia has the

Emerging Markets 2005 highest number of supermarkets per
Rob Clark, Marketing Director, Retail capita with 169 per million inhabitants.
Measurement Services, Emerging Markets This is well ahead of Czech Republic
which ranks second with 103, and
Estonia with 102. The level of modern
Modern Store numbers on the Rise store density in Slovenia is ahead of some
Western European countries such as Italy
There was significant growth in store with 127 supermarkets per million pop-
numbers and share for the modern store ulation, Germany (123), and France
formats across the 11 markets covered in (95). This all suggests that entry by
this study. Over 2,000 new hypermar- acquisition is the most appropriate strat-
kets, supermarkets and discounter stores egy for several central of eastern
were opened between 2002 and 2004, European markets.
taking the total to over 8,800 stores, or
approximately 4 million square meters in Czech Republic leads in hypermarket
additional selling area. A total of 184 density with 16 hypermarkets per million
new hypermarkets were opened between inhabitants, followed by Slovakia (14)
2002 and 2004, taking total hypermar- and Estonia (11). This is a higher density
ket stores to 652 across the 11 markets. than Austria and Italy, but significantly
Supermarket / Discounter store numbers less than Germany and France where
increased by over 1,800 stores between hypermarket density exceeds 20 per mil-
2002 & 2004 taking the total to nearly lion inhabitants.
8,200. As Western European countries
continue to battle with low single digit
growth numbers, international retailers Fragmented Ownership
continue to look to Emerging Markets to
vitalize their overall business growth. Retail ownership is still fragmented in
Emerging Markets relative to European
Contrastingly, the total number of tradi- levels. Excluding Slovenia, Lithuania and
tional grocery stores stood at 362,500 in Hungary, the top 5 retailers typically
2004, down 3% versus the previous year. account for less than 50% of sales. By
comparison, in Europe the top 3 retailers
The development of modern store for- account for well over 50% of sales in
mats varies considerably by country. In most countries (Sweden 95%, France
Czech Republic and Slovenia, modern 64%).
store formats account for over 60% of
sales, up 1% and 8% respectively since
2002. Lithuania (53% up 6 share
points), Hungary (52% up 2 share Private Labels
points) and Estonia (48% up 7 share
points) are also relatively well developed Although modern store formats are
markets. Russia on the other hand is still increasingly popular, the same is not
very much dominated by traditional gro- always the case when it comes to Private
cery outlets, which account for 88% of Label brands. Whereas in most countries
sales value. the awareness of Private Label is high
1 Emerging Markets Retail and ShopperTrends 2005

(93% in Hungary and Slovakia, 96% in items and hypermarkets will be used for
Lithuania, 86% in Czech Republic, 78% more 'large scale' monthly shops.
in Poland), the purchase conversion Discounters still have a tough challenge
(ratio of those who have bought Private ahead of them though, as they strive to
Label in the last 4 weeks Vs those who build critical mass and gain consumer
are aware) is low in several countries. In acceptance. The percentage of shoppers
Russia for example, only 55% of those who would not consider shopping at dis-
who are aware of Private Labels have count stores is 30% in Russia and as
purchased in the last 4 weeks. The corre- high as 50% in some Central Eastern
sponding figure for Romania is 36%. It Europe countries. In markets where pri-
appears that consumers have a greater vate label share is typically less than
trust for, and still prefer the prestige of, 10%, discounters are using a combina-
international branded products. tion of branded and private label goods
Conversely, they may not entirely trust to drive their business. This strategy will
the quality of Private Label brands be necessary until such time as private
which are still in their infancy and yet to label products gain greater consumer
gain any real critical mass. acceptance versus branded products, at
which point more manufacturer brands
Nevertheless the future of Private Label are likely to be converted to private
looks healthy as retailers search for ways labels. What then are the key differenti-
to differentiate themselves in the market. ating factors for supermarkets in the
Several international retailers are invest- future if they cannot compete on price or
ing a significant amount of money and location?
energy into building a wide range of
Private Label products - not surprising Modern store formats may be winning
given the huge success they have the grocery battle but they have not won
achieved in their home markets. the hearts and minds of shoppers with
respect to fresh produce, meat and fish.
Specialist stores are still winning the
Store Choice price and quality perception battle in this
highly fragmented supplier base enviro-
Convenience is the key differentiating ment. ■
factor that determines store choice for
shoppers. This is consistent across
Western, Central and Eastern Europe, Revisions to Reported Numbers
and bodes well for the market position- The Share of Trade information in this report is based on
ing of discount retailers, whose 'conve- all FMCG categories tracked by ACNielsen within each
country. In most countries, upwards of 100 categories
niently cheap' formula is outperforming are tracked, including Packaged Food, Impulse Products,
the market in many Western European Household, Toiletries, Dairy and Frozen. Fresh Food is
not included. The categories covered can change over
countries. In Central Eastern Europe, time as ACNielsen increases its coverage, which will
new discount retail players are entering account for changes in the numbers shown in this pub-
lication compared to previous reports.
the market (Lidl), with additional pow-
erhouse players still to come (Aldi). It Occasionally, Store Type definitions are improved to
reflect changing retail environments. These changes will
seems highly probable that in the not too also affect numbers reported year on year.
distant future discounters will be the
store choice for daily/weekly 'top-up'
Emerging Markets Retail and ShopperTrends 2005 2

Regional Highlights
VALUE SHARE 2002/2003/2004

Packaged grocery sales through Hyper/Supermarkets in Central and Eastern Europe are growing by around
27% a year, while a bigger leap in share occurred in 2004. Romania and Latvia led the way, gaining 10 and
9 share points in modern trade share respectively.
39 38
41 40 62
60 61
59 45
48 47 58
55
50 52 53
53 50 53 53 52
55 54 48
47 46 47 47 57
59 45 59
61 43
41 63 41
39
66 67 66 65 66 37 66
34 34 35 34 34
72 71 33
28 29 75 75
25 79 25
81 21
19
88
91 12
93 9
95
7 97 5
3
02 03 04 02 03 04 02 03 04 02 03 04 02 03 04 02 03 04 02 03 04 02 03 04 02 03 04 02 03 04 02 03 04 02 03 04
TOTAL Czech Slovak Hungary Poland Romania Croatia Slovenia Russia Lithuania Latvia Estonia
Hyper/Supermarkets Traditional Trade

Based on FMCG Categories Tracked by ACNielsen
* “Traditional trade” includes Traditional Groceries and Home & Personal Care stores. Additionally, in Russia it includes
Minimarkets, Kiosks, Pavilions and Open markets; in Baltic countries - Kiosks, Pharmacies and Outlets at petrol stations.
STORE NUMBERS: MODERN FORMATS

Emerging Markets summary (11 countries)
Store Format 2002 2003 2004 % Change (‘04 vs. ‘02)

Hypermarkets (over 2,500 m2) 468 528 652 +39%
Supermarkets/Discounters 6,352 6,997 8,176 +29%
Total 6,280 7,525 8,828 +29%
MODERN STORE DENSITY

Modern store formats per Million population 2004
400
380
360
340
320 Hypermarkets per million pop. Supermarkets/Discounters per million pop.
300
280
260
240
220
200
180
160
140
120
100
80
60
40
20
0
Austria Slovenia Italy Germany Czech Estonia France Lithuania Hungary Croatia Poland Latvia Slovakia Russia Romania

IN MOST COUNTRIES, RETAIL OWNERSHIP REMAINS FRAGMENTED

Trade Concentration - Value Share for the top 5 chains
79
77
66
61
52
48
39
35 35 36
34 33
28 27
12 13 12
6
Slovenia Lithuania Hungary Latvia Czech Slovak Estonia Poland Romania Russia
2003 2004
WESTERN EUROPE: 50% SALES VALUE FOR THE TOP 3 RETAILERS IN EACH
COUNTRY IS THE NORM
Trade Concentration - Value Share for the top 3 chains (2004)
95
83 83
79 78 78 77
64 62
58 58 55
52 51
35
26
Sweden Norway Nether- Finland Denmark Austria Switzer- France Belgium Great Ireland Germany Portugal Spain Greece Italy
lands land Britain

Regional Highlights
WHERE CUSTOMERS SPEND MOST OF THEIR BUDGET
Shoppers in specified cities
1
7 5 DEFINITION OF SHOPPER TYPES
11 13 16 10 13
19 20 23
Modern vs Traditional vs Mixed Shoppers
24 31
19 32
31 Modern
14
40.5 24
57 34.5 Shoppers who spend over half of their total monthly grocery
49
budget in any modern store type OR Shoppers who have
shopped only at modern store types in the last 4 weeks
Traditional
70 69 56 68
63 63
56 Shoppers who spend over half of their total monthly grocery
46.5
budget in any traditional store type OR Shoppers who have
46.5
35 shopped only at traditional store types in the last 4 weeks
33
Mixed
Shoppers who spend less than half of their total grocery
Czech Slovak Hungary Poland Romania Croatia Slovenia Russia Lithuania Latvia Estonia
budget at any modern or traditional store type and regularly
use both
CITIES WHERE THE STUDY WAS CONDUCTED

Croatia Czech Estonia Hungary Latvia Lithuania Poland Romania Russia Slovakia Slovenia
national Brno Tallinn Budapest Daugavpils Kaunas Gdañsk Bucharest Moscow Bratislava national
Ceske Budejovice Debrecen Liepaja Klaipeda Katowice St Kosice
Hradec Králové Gyõr Riga Panevezys Lódz Petersburg Nitra
Olomouc Pécs Siauliai Poznañ Poprad
Ostrava Szeged Vilnius Warsaw Presov
Plzen Trecin
Prague Zvolen
Ústi nad Labem
AWARENESS AND PURCHASE OF PRIVATE LABEL

93 96
93
91
86
85
83
80
78 78 77
72 71
65
63
54 55
45
30
16
Conversion Ratio
(Aware to buying) Czech Slovak Hungary Poland Romania Croatia Slovenia Russia Lithuania Latvia
84% 91% 84% 83% 36% 76% 93% 55% 95% 78%
Aware of any private label Bought any PL in past 4 weeks

Base: Modern Trade shoppers (n=7,253) in specified cities

Country Highlights
Hungary Population: 10.1 million**
RETAIL STRUCTURE - STORE NUMBERS

Trade Sectors 2002 2003 2004
Modern Grocery Outlets

Hypermarkets 56 64 77
Supermarkets* 713 708 753
(*incl. discounters) 323 339 364
Traditional Grocery Outlets
Large 860 855 879
Medium 6,533 6,888 6,936
Small 16,788 16,276 15,310
Convenience Stores at petrol stations 997 1,094 1,113
Greengrocers and Beverage stores 1,493 1,667 1,554
Kiosks 1,809 1,828 1,768
TOTAL GROCERY OUTLETS 29,249 29,380 28,390
Pharmacies 2,057 2,053 2,080

Home & Personal Care stores 3,326 3,211 3,067
TOTAL NON-FOOD STORES 5,383 5,264 5,147
** All population data from Population Reference Burea, 2004

SHOPPERS’ USAGE OF STORE TYPES IN HUNGARY

% that Spend Most Money v Used in the Last Month
Budapest, Debrecen, Gyor, Pecs, Szeged
65 64
54
36
34
24 23 24
11
Hypermarkets Supermarkets Discounters Traditional Groceries Fruit & Veg

Meat & Fish
Dairy
Spend Most Used in the Last Month
RETAIL STRUCTURE - VALUE SHARE

Total Hungary
49.2
45.7
43.9
28.4
26.1
24.2 24.1 23.7
22.3
4.3 4.1 4
Hypermarkets Supermarkets Traditional Groceries Home & Personal Care stores
2002 2003 2004

Country Highlights
Poland Population: 38.2 million


Supermarkets* 2,032 2,253 2,444
(*incl. discounters) 959 1,101 1,236
Large 5,512 5,464 5,233
Medium 30,205 31,368 31,800
Small 71,426 74,383 73,230
Convenience Stores at petrol stations 4,464 5,114 5,614
Confectionery and Alcohol stores 3,491 3,348 3,400
Kiosks 22,317 22,087 22,857
Pharmacies 8,423 8,875 9,564


SHOPPERS’ USAGE OF STORE TYPES IN POLAND

Warsaw, Gdansk, Lodz, Katowice, Poznan
79
72
62
51
41
34
23
13
7
Hypermarkets Supermarkets Discounters Traditional groceries Fruit & Veg, Meat & Fish

Total Poland
60.3 60.4
57
20.8
18 18.2 18.2 17.2
16.4
5.3 4.2 4
2002 2003 2004

Country Highlights
Czech
Republic
Population: 10.2 million


Supermarkets* 998 1,058 1,048
Large 591 631 636
Medium 7,337 6,723 6,512
Small 11,310 11,015 10,423
Convenience Stores at petrol stations 1,979 2,067 2,071
Kiosks 8,538 9,193 9,543
Pharmacies 2,117 2,156 2,138


SHOPPERS’ USAGE OF STORE TYPES IN CZECH REPUBLIC

Prague, Brno, Ceske Budejovice, Hradec Kralove, Ostrava, Olomouc, Plzen, Usti nad Labem
78
62
42
40
35
31
24
6
1
Hypermarkets Supermarkets Discounters Fruit & Veg Fish/Meat Store

Total Czech Republic
32 32
31 31
29 29 29
27 27
12
11
10
2002 2003 2004

Country Highlights
Slovak
Republic
Population: 5.4 million


(*incl. discounters) 36
Large 347 351 366
Medium 4,183 3,934 3,440
Small 7,992 7,590 7,502
Convenience Stores at petrol stations 660 673 684
Kiosks 3,411 3,700 3,799
Pharmacies 1,047 1,067 1,079


SHOPPERS’ USAGE OF STORE TYPES IN SLOVAK REPUBLIC

Bratislava, Kosice, Nitra, Poprad, Presov, Trecin, Zvolen
79
76
47
32 31
20
Hypermarkets Supermarkets Discounters Fruit & Veg, Meat & Fish

Total Slovak Republic
59
52
48
45
41
33
8 7 7
Hypermarkets/Supermarkets Traditional Groceries Home & Personal Care stores
2002 2003 2004

Country Highlights
Croatia Population: 4.4 million


Supermarkets 244 271 310
Large 1,157 1,224 1,178
Medium 4,095 4,028 3,965
Small 5,449 5,232 4,865
Home & Personal Care stores 818 774 774
TOTAL NON-FOOD STORES 818 774 774

SHOPPERS’ USAGE OF STORE TYPES IN CROATIA

Total Croatia
81
70
61
44
42
26
17
11
Hypermarkets Supermarkets Traditional stores Meat & Fish shops Fruit shops

Total Croatia
72
64.5
56
37
33.5
25
7
3 2
2002 2003 2004

Country Highlights
Slovenia Population: 2 million


Discounters 144 98 105
Cash & carry 15 19 20
Large 613 522 560
Medium 956 889 771
Small 549 548 566
Specialised Stores 1,325 1,416 1,476
Kiosks 382 421 429
Pharmacies 217 214 269

Drugstores 120 139 111

SHOPPERS’ USAGE OF STORE TYPES IN SLOVENIA

Total Slovenia
78
55 56
36
33
32
27
19
Hypermarkets Supermarkets Discounters Traditional stores Fish / Meat shops

Total Slovenia
62
55
46
44
37
27
11 10
8
2002 2003 2004

Country Highlights
Romania Population: 21.7 million


Hypermarkets 1 1 3
Large 10,400 9,238 7,274
Medium 23,229 22,563 20,241
Small 36,257 35,659 31,705
Convenience stores at petrol stations 875 919 1,277
Sweets & Confectionery 1,893 1,669 1,261
Kiosks 12,525 10,888 7,909
Pharmacies 4,280 4,568 4,083


SHOPPERS’ USAGE OF STORE TYPES IN ROMANIA

Bucharest
88
60
50
41
27
23 21
20
10 12
Hypermarkets Supermarkets Discounters Traditional groceries Open markets Fruit & Veg, Meat & Fish

Total Romania
88 87
79
19
7 9
5 4 2
2002 2003 2004

Country Highlights
Russia Population: 144.1 million
RETAIL STRUCTURE - STORE NUMBERS*


Supermarkets 1,160 1,413 2,116
Minimarkets 20,959 18,341 21,172
Large 7,320 6,747 6,547
Medium 32,807 30,066 28,871
Small 90,196 85,543 87,086
Convenience stores at petrol stations 7,493 6,624 6,561
Bakeries & Confectionery stores 18,262 15,063 13,975
Alcohol stores 5,606 5,559 5,024
Kiosks & Pavillions 51,139 42,457 44,445
Outlets at open markets 108,301 91,077 88,584
Pharmacies 35,287 28,406 27,962

Outlets at open markets 47,335 33,700 27,722

*Store numbers for urban Russia only

SHOPPERS’ USAGE OF STORE TYPES IN RUSSIA

Moscow, Saint Petersburg
68
56 55
45
31
26
16 17
14 15
Hypermarkets Supermarkets Discounters Traditional groceries Open markets

Urban Russia*
50 49
47
32
25
18
15
13
12
9
8
5 6
3 3
2
Hypermarkets Supermarkets Minimarkets Traditional groceries Kiosks Open markets
2002 2003 2004
*Cities with population of 10,000 or more

Country Highlights
Lithuania Population: 3.4 million


Large 638 581 509
Medium & Small 5,083 5,079 4,512
Outlets at petrol stations 251 308 364
Kiosks 2,973 2,479 2,460
Pharmacies 952 1,096 1,175

Home & Personal Care stores 1,095 990 894

SHOPPERS’ USAGE OF STORE TYPES IN LITHUANIA

Vilnius, Kaunas, Klaipeda, Siauliai, Panevezys
98
76
60
50
17
Hypermarkets Supermarkets Traditional stores

Total Lithuania
46.5 46.5
42
40
38 37
13
9.5
5 4 4.5 4.5
3.5 2.5
1.5 2
Hypermarkets Supermarkets Traditional groceries Home / Kiosks Stores at

Personal Care / petrol stations
Pharmacies
2002 2003 2004

Country Highlights
Latvia Population: 2.3 million


Hypermarkets 2 5 15
Large 362 401 445
Medium & Small 4,510 4,079 3,346
Kiosks 1,425 1,091 964

Home & Personal Care stores 1,137 956 916

SHOPPERS’ USAGE OF STORE TYPES IN LATVIA

Riga, Daugavpils, Liepaja
91
63
58
51
18
Hypermarkets Supermarkets Traditional grocieries

Total Latvia
58
55.5
51
25 26
21
16.5
12
8 9
4 2.5 3 3 2.5 3
Hypermarkets Supermarkets Traditional groceries Home / Kiosks Stores at petrol stations

Personal Care /
Pharmacies
2002 2003 2004

Country Highlights
Estonia Population: 1.3 million


Large 379 376 320
Medium & Small 1,731 1,669 1,575
Kiosks 1,145 913 764


SHOPPERS’ USAGE OF STORE TYPES IN ESTONIA

Tallinn
61 62
50
45
28
20 19
13
Hypermarkets Supermarkets Discounters Traditional groceries

Total Estonia
46
43 42
41
37
34
14
10
7
5 4
4 3 4
3 3
Hypermarkets Supermarkets Traditional groceries Home / Kiosks Stores at petrol stations

Personal Care /
Pharmacies
2002 2003 2004

WORLDWIDE
HEADQUARTERS
ACNielsen
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New York, NY 10003
Tel: (+1) 646 654 5000
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Tel: (+1) 847 605 5000
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Taikoo Place
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EUROPE
Centre d’Affairs
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1300 Wavre, BELGIUM
Tel: (+32) 10 23 43 00
Fax: (+32) 10 23 43 01
EMERGING MARKETS
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www.acnielsen.com

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EMShopperTrends.

qxp 22-09-05 11:51 Page 32

Major services include:

• Grocery Shopper Trends in Emerging Markets 2004 1-2

Emerging Markets Retail and ShopperTrends 2005 C

Grocery Shopper Trends in In terms of store density, Slovenia has the

1 Emerging Markets Retail and ShopperTrends 2005

Emerging Markets Retail and ShopperTrends 2005 2

VALUE SHARE 2002/2003/2004

Hyper/Supermarkets Traditional Trade

STORE NUMBERS: MODERN FORMATS

Store Format 2002 2003 2004 % Change (‘04 vs. ‘02)

Total 6,280 7,525 8,828 +29%

MODERN STORE DENSITY

3 Emerging Markets Retail and ShopperTrends 2005

IN MOST COUNTRIES, RETAIL OWNERSHIP REMAINS FRAGMENTED

Emerging Markets Retail and ShopperTrends 2005 4

CITIES WHERE THE STUDY WAS CONDUCTED

AWARENESS AND PURCHASE OF PRIVATE LABEL

Aware of any private label Bought any PL in past 4 weeks

5 Emerging Markets Retail and ShopperTrends 2005

Hungary Population: 10.1 million**

RETAIL STRUCTURE - STORE NUMBERS

Modern Grocery Outlets

TOTAL GROCERY OUTLETS 29,249 29,380 28,390

Pharmacies 2,057 2,053 2,080

TOTAL NON-FOOD STORES 5,383 5,264 5,147

** All population data from Population Reference Burea, 2004

7 Emerging Markets Retail and ShopperTrends 2005

SHOPPERS’ USAGE OF STORE TYPES IN HUNGARY

Hypermarkets Supermarkets Discounters Traditional Groceries Fruit & Veg

Spend Most Used in the Last Month

RETAIL STRUCTURE - VALUE SHARE

Hypermarkets Supermarkets Traditional Groceries Home & Personal Care stores

2002 2003 2004

Emerging Markets Retail and ShopperTrends 2005 8

Poland Population: 38.2 million

RETAIL STRUCTURE - STORE NUMBERS

Modern Grocery Outlets

TOTAL GROCERY OUTLETS 139,588 144,179 144,760

Pharmacies 8,423 8,875 9,564

TOTAL NON-FOOD STORES 18,625 18,489 18,849

9 Emerging Markets Retail and ShopperTrends 2005

SHOPPERS’ USAGE OF STORE TYPES IN POLAND

Spend Most Used in the Last Month

RETAIL STRUCTURE - VALUE SHARE

Hypermarkets Supermarkets Traditional Groceries Home & Personal Care stores

2002 2003 2004

Emerging Markets Retail and ShopperTrends 2005 10

RETAIL STRUCTURE - STORE NUMBERS

Modern Grocery Outlets

TOTAL GROCERY OUTLETS 33,169 33,041 32,529

Pharmacies 2,117 2,156 2,138

TOTAL NON-FOOD STORES 6,159 5,981 5,841

11 Emerging Markets Retail and ShopperTrends 2005

SHOPPERS’ USAGE OF STORE TYPES IN CZECH REPUBLIC

Hypermarkets Supermarkets Discounters Fruit & Veg Fish/Meat Store

Spend Most Used in the Last Month

RETAIL STRUCTURE - VALUE SHARE

Hypermarkets Supermarkets Traditional Groceries Home & Personal Care stores

2002 2003 2004

Emerging Markets Retail and ShopperTrends 2005 12