Beruflich Dokumente
Kultur Dokumente
Prepared by
This has not been submitted to any other university for securing in any examination
Mansi A Thacker
Date: _______________
Place: Rajkot
IV
PREFACE
“ Experience is the best teacher ” the saying has played a guiding role in the infusion
of the Project report as a part of Comprehensive Project after first year of Master of
Business Administration (M.B.A.) program of the Gujarat technological University. The
infusion gets a special consideration and importance to the programs as it allows a
student as exposure to the real business life.
The main objective of this Comprehensive Project at MBA level is to develop skill in
student by supplement to the theoretical Management Study in general. Industrial
training helps to gain real life knowledge about the industrial environment and business
practice.
As a student of MBA, I also got opportunity to visit at Asia Motor Works, Bhuj- Kutch
through my Comprehensive Project Report. The knowledge and information I obtained
during my Research Report will be helpful to me in my study and also in future.
V
ACKNOWLEDGEMENTS
First and foremost my sincere thanks to Asia Motor Works Ltd. for allowing me to
pursue my summer training in the company. I would also like to thank all the employees
of the company especially Training department who directly or indirectly encourage me
during training period.
I also would like to thank Mr. Nikunj Vora, H.O.D. of HR Department, Asia Motor Works,
Mr. Rajesh Tripathy, Manager of HR Department, Asia Motor Works Auto Component
for providing their valuable time and guidance; otherwise it would have been difficult to
keep the constant high spirit of work. I take the opportunity to thank them for their
extensive help and for providing valuable information, suggestion and inputs at various
stages of work.
I am grateful to Mr. Manoj Thorat, Deputy Manager of HRD, and Mr. Shaunak Mehta,
for giving me a wonderful opportunity to be part of the department for my internship
purpose and also supporting me to make the best out of the training Program.
I also would like to thank all of Employee of HR department who have helped me a lot in
my period and provided encouragement directly and indirectly to me during this
internship.
Mansi Thacker
VI
INDEX
VII
8.9. HR department…………………………………… 30
8.9.1. HR Tasks……………………………………. 30
8.9.2. Recruitment………………………………… 31
32
8.9.3. Process Of Recruitment……………….….
33
8.9.4. Recruitment Sources Of AMW……….…….
8.9.5. Performance Appraisal……………….…….. 33
8.9.6. Training & Development…………………… 33
8.9.7. Training Identification Process……..……… 34
8.9.8. Statutory Welfare Measures……………..... 34
8.9.9. Non Statutory Welfare Measures…………. 35
35
8.9.10. Other Welfares……………………………....
9. Minds behind AMW…………..………………………… 36
10. SWOT Analysis……………………………..…………… 37
2. Primary Study………………………………………………….…… 38
2.1 Literature Review……………………………………. 39
2.2 Background of the Study……………………… …… 43
2.3 Problem Statement of the Study…………………… 44
2.4 Objectives of the Study………………………………. 44
2.5 Hypothesis…………………………………………… 45
3. Research Methodology…………………………………………… 46
3.1 Research Design……………………………………. 46
3.2 Sources of Data……………………………………… 46
3.3 Data Collection Method…………………………….. 47
3.4 Population…………………………………………….. 47
3.5 Sampling Method……………………………………. 47
3.6 Sampling Frame…………………………………….. 47
3.7 Date Collection Instrument…………………………. 47
4. Data analysis and interpretation……………………………..…. 48
5. Statistical Analysis/Hypothesis testing………………………... 62
5.1 Chi-Square…………………………………………… 62
5.2Annova Analysis……………………………………… 66
6. Results and findings………………………………………………. 69
7. Limitation of study…………………………………………………. 71
8. Suggestions………………………………………………………… 72
9. Area of improvement In T&D process………………………….. 74
10. Scope For The Future Study……………………………………. 75
11. Annexure…………………………………………………………… 76
12. Bibliography……………………………………………………….. 79
VIII
List of Tables
No Particulars Page
No.
1 Table1 (Benefits) 48
2 Table2 (Opportunity) 49
3 Table3 (Quality) 51
4 Table4 (Impact) 52
5 Table5 (Time- off for training) 53
6 Table6 (Further requirement) 54
7 Table7 (need identification) 55
8 Table8 (Encourages employees) 56
9 Table9 (Requirement of technical knowledge) 57
10 Table10 (Difficulties) 58
11 Table11 (Training Methods) 59
12 Table12( Methods of Effective Learning) 60
13 Table13(Data of survey) 62
14 Table14(Chi-square) 64
IX
List of Charts
No Particulars Page
No.
1 Chart1 (Benefits) 48
2 Chart2 (Opportunity) 49
3 Chart3 (Quality) 51
4 Chart4 (Impact) 52
5 Chart5 (Time- off for training) 53
6 Chart6 (Further requirement) 54
7 Chart7 (need identification) 55
8 Chart8 (Encourages employees) 56
9 Chart9 (Requirement of technical knowledge) 57
10 Chart10 (Difficulties) 58
11 Chart11 (Training Methods) 59
12 Chart12( Methods of Effective Learning) 60
X
EXECUTIVE SUMMARY
The project involved the initial study of basic operations at this plant and understanding
of the different sectional activities. The various touch points were analyzed, and
discussions were made with employees responsible in these areas to understand the
operations carried out in relevant departments.
The project is the mainly about to understand the different segments of the company
and its flow of work and its operations and execution.
The Objective of the project is to understand the industrial procedures in details and to
get familiar with their departments and to get exposure of the industry environment.
Along with this, many government schemes encourages manufacturing of product Thus,
in the changing scenario, it becomes imperative for a company to reformulate its
strategies to maximize the company profitability.
The major recommendation are to improve its efficiency and try to find out reasons for
huge variances in case of some of the buyers and also try to improve capacity
utilization. Besides the profitability analysis, several learning’s came my way as a part of
project.
I got an opportunity to see the processes taking place in the plant and got a thorough
idea of the process flow. I saw how the departments in the organization work in
synchronization to produce a result with their combined effort. It was real learning
experience to see how processes and people are been managed.
XI
PART-I
1. Introduction
The automobile industry in India—the tenth largest in the world with an annual
production of approximately 2 million units—is expected to become one of the
major global automotive industries in the coming years. A number of domestic
companies produce automobiles in India and the growing presence of
multinational investment, too, has led to an increase in overall growth.
In 1953, the government of India and the Indian private sector initiated
manufacturing processes to help develop the automobile industry, which had
emerged by the 1940s in a nascent form. Between 1970 to the economic
liberalization of 1991, the automobile industry continued to grow at a slow
pace due to the many government restrictions. A number of Indian
manufactures appeared between 1970-1980. Japanese manufacturers
entered the Indian market ultimately leading to the establishment of Maruti
Udyog. A number of foreign firms initiated joint ventures with Indian
companies. Following the economic reforms of 1991, the automobile section
underwent de- licensing and opened up for 100 percent foreign direct
investment.
A surge in economic growth rate and purchasing power led to growth in the
Today, competition is not only rife but also growing more intense every year.
Competitors are the companies that satisfy the same customer need. It is a
simple task for a company to identify its competitors, once a company
identifies its primary competitors, it must ascertain their strategies, objectives,
strengths and weaknesses and react on pattern.
Whether competitors can carry out their strategies and reach their goal
depends on their resources and capabilities. Companies‘ closest competitors
are those seeking to satisfy the same customers and need and making similar
offer.
Tata Motors
Ashok Leyland
Eicher Motors
Swaraj Mazda
Volvo
Bhuj- kutch.
BandraKurla Complex,
Website www.amwasia.com
Established in the year 2004, it hasn't taken long for Asia Motor Works Ltd
(AMW). To win the attention and respect of the highly competitive Heavy
Commercial Vehicles industry. AMW specializes in design and manufacture of
high tonnage vehicles on a hybrid platform.
Highly customer focused, AMW is in the process of rolling out a vast and
dependable, nationwide sales service and spares network, comprising 30
Main Dealers and 450 sub dealers. These centers cover most of the major
highways like the Golden Quadrilateral, North-South Corridor & East-West
Corridor.
The first AMW trucks to storm the Indian road are the 4923 Tractor and 2523
Tipper. These trucks are marvels of technology and integration. They support
numerous applications and can be further customized to suit more specialized
needs. Robust and powerful, they are specifically designed for Indian
conditions. With low maintenance and even lower downtime, they deliver
great value and big profits. In our endeavor to constantly excel ourselves, we
have several innovative commercial vehicle concepts in the design and
testing stage.
The plant‘s proximity to two major ports: Kandla and Mundra, enables faster
access to raw materials and shortened delivery timelines to Europe, which is
three weeks and to markets in the United States which takes six weeks.
Mission
Vision
There are four models which are assembled here Tractor, Tipper, Haulage,
and transit Mixer.
AMW takes pride in providing high quality and value every stage in the
manufacturing process. After pre-assembly, carriages, bodies, engines and
other aggregates parts are assembled together on a semi-automated modern
assembly line where the chassis leaves the line as a fully integrated AMW
world class truck.
The tests cover all critical parameters such as maximum speed, acceleration
through gears, braking deceleration, stopping distance, steering effort, pass
by and in-cab noise, cooling, grade ability, water wading, stability etc. etc.
AMW has invested Rs. 500 crores on the auto component business and plans
to produce components for the complete range of vehicles, including
passenger cars, commercial vehicles and tractors.
AMW's wheel rim plant is one of India's largest single-location facilities, with
an installed capacity of 15 million wheel rims per year for a range of
automobiles.
The plants proximity to two major ports: Kandla and Mundra, enables faster
access to raw materials and shortened delivery timelines to Europe, which is
three weeks and to markets in the United States which takes six weeks.
India‘s major highways and city roads have improved tremendously over the
last few years. Now vehicles can move at higher speeds. But that raises
serious concerns about safety. Specially designed metal crash barriers tackle
this concern and have been globally acknowledged to reduce fatalities.
Tipper
Tracker
Haulers
Transit Mixers
Concrete Pumps
Fully Built Vehicles
1.7.1 Tippers
AMW tippers are suited for the rough and tumble of mining & quarrying
operations, as well as for carrying bulk loads in construction and infrastructure
industries. High performance and long-term endurance are common to all
trucks, resulting in lower operating costs.
1.7.2 Tractors
This truck suitable for high performance for heavy loads. AMW tractor trailers
are adaptable for multiple uses, and give you a high level of comfort and
endurance on long journeys.
AMW‘s haulage trucks are designed to give you optimum performance on any
kind of road – from rural roads to expressways. The durable chassis and
engine mean that payloads are higher and operating costs are lower. The
spacious, air-conditioned cabin – a first in India – gives total driving comfort &
satisfaction.
AMW transit mixers are designed for optimum performance in any terrain.
They provide, matched by high mixing efficiency. The engines are developed
in collaboration with the best automotive companies in the world. The
spacious, air-conditioned cabin – a first in India – gives total driving comfort &
satisfaction.
AMW manufactures a wide range of fully built vehicle solutions under the
name of Tranztar Trailers for on-road and off-road applications. It combines
excellent driving characteristics on roads and highways and also on difficult
terrain and in adverse climate conditions.
Flat Bed
Side Board
Tip Trailer
Curtain-Sider
Skeletal
Tipper Body
C.O.O.
Admin
IT
DEPARTMENTS
Maintenance
Field
Service
HR Finance
Quality
Projects
Store
Production
Field service is takes care of after sales service. Total there are 30 service
engineers out of them 5 are at Bhuj plant, who takes care about all the after
sales service procedures. All the service engineers are situated region wise.
When they get any information about service they immediately inform to Bhuj
plant. After that, Bhuj field service dept. Collaborates with the R&D dept. and
quality dept. As per their procedure, field service dept. makes modification.
That modification process is called recrofretment after that product is return to
the concern party.
Quality dept. is checks the quality of the product. Which types of inspection
facilities are available is given below.
Next step is the production of the product. Trucks and tippers assembled
in 15 series. But in future they plan to assemble it in 45 series. After
assembling of the trucks, if any change required in the product that
information is given by the R&D dept. for that ECN [engineering change
notice] is come to PPC dept. by the R&D dept. after that PPC dept
introduces new technology.
Last process is to plan the price of the product. That price is decided with
the help of purchase and finance dept.
Manager HCV
Manager ACD
Plant Admin
Employee Facility
Housekeeping at AMW plant
Receptionist and floor officer conference hall, meeting co-
ordination
Printing and stationery
Communication
Travel and Ticketing
Uniform Distribution
Co-ordination and conduct of visits and events
Town Admin
For transport work, company having more than 20 buses. For that they
collaborate with the local transport bus agency. Company also has 8 cars and
2 extra cars, If any requirement arises for emergency to any other plant and if
sufficient vehicle is not available then they hire other vehicle and make
payment as kilometer basis. Transport manager gets information regarding
vehicle by sending online massage by the concern.
Admin dept. receiving from the station to provide proper accommodation for
particular person is taken care by Admin dept.
Maintenance of canteen is look out by admin dept. for that they have different
7 menus for lunch. For that, they prepare planning in advance about the
requirement of the vegetables and other necessary requirements.
1.8.7 IT Department
LAN/WAN Infrastructure
Help Desk Support
In-house Software Development
SAP Administration
IT Asset Management
Video Conferencing between Bhuj& Corporate Office
1.8.9.1 HR Task
Framing policies
Manpower Planning
Recruitment & Selection
Induction
Training & Development
Performance Appraisal
Wages & Salary Administration
Grievance redressal
Finding reasons for and reducing Employee Retention Rates
The objective of the recruitment process is to obtain the number and quality of
employees that can be selected in order to help the organization to achieve its
goals and objectives.
Recruitment acts as a link between the employers and the job seekers and
ensures the placement of right candidate at the right place at the right time.
Using and following the right recruitment processes can facilitate the selection
of the best candidates for the organization.
Select Candidate
Personal Interview
Medical
AMW believes in KRA (Key Result Area) mode of evaluation. These KRA‘s
are specific to the functional area and provided to each of the employee and
to the new employees on joining by their immediate senior. The KRA‘s are in
sync with the organizational goal, job responsibility and the performance
expected from the employee. Appraisal is carried out on an annual basis,
starts in March.
Along with the recruitment process the utmost necessary step to retain the
employee who newly joined and also who are working in the organization is
the process of training through which employee can be educated about their
benefits of being in the organization. By tanning company can increase
employee‘s knowledge and skill, and building long term relationship with the
customer and with organization. HR department has taken great initiatives
towards educating and training the Asia Motor Works employee.
Department of Management, Atmiya Institute of Technology & Science
33
1.8.9.7 Training identification process
The department heads will identify training needs for various incumbents their
respective departments at the time of performance appraisal. HR department
schedule will be finalized after reviews and will be circulated to the various
departments. A copy of the schedule will also be displayed on the company
notice board. The HR department will consolidate the requests and notify the
concerned departments of the final schedule. They will also make the
necessary administrative arrangements.
Canteen Facility
AMW provides canteen facility to all its employees to provide nutritious &
good quality of food at subsidized rate in the premises. The cost of lunch per
plate comes to Rs. 26 out of which the employee needs to contribute Rs. 12
and the rest is borne by the company i.e. Rs. 14. Thus, the employee gets
lunch at subsidized rates.
Drinking Water
Every employee gets a bottle of drinking water at their table. Drinking water
facilities are also available at the plant for associates and casual labors.
AMW has an on duty doctor to take care of any medical emergency that
occurs.
Accommodation
Admin dept. provides accommodation to its associates DET, GET, & other
executives.
Transportation Facility
Uniform
To promote and establish the brand image of AMW in the corporate world,
and a feeling of Equality and oneness amongst the employees working at
various levels, the company has a common dress code for all. The admin
dept. issues uniform to an employee within one week of joining.
Mobile Phones
Club for Senior Management Cadre
Spouse employment
On duty travel booking
Courier Service
Department of Management, Atmiya Institute of Technology & Science
35
1.9 The Minds behind AMW
Management Team
President
Mr. G. Subramanyam
Director Finance
VP, Materials
VP, R&D
C.M.O.
Strength Weakness
Opportunity Threats
Primary Study
This study help to find out the evaluation of training and development program
in Asia Motor Work, and provide measurement for effective training and
development program to organization. Some of question likes what are the
roadblocks in current effective T&D program? And what are the expectations
of employee from the program? are covered under this study to provide
effective measurement.
Learner R. (1986)
Training is often interpreted as the activity when an expert and learner work
together to effectively transfer information from the expert to the learner (to
enhance a learner‘s knowledge, attitudes or skills) so the learner can better
perform a current task or job. Training activity is both focused upon, and
evaluated against, the job that an individual currently holds
McGhee (1997)
Synderman (1957).
First, people can motivate themselves by seeking, finding and carrying out
that which satisfies their needs or at least leads them to expect that their
goals will be achieved. Secondly, management can motivate people through
such methods as pay, promotion, praise and training.
The organization as a whole can provide the context within which high levels
of motivation can be achieved training the employees in areas of their job
performance.
Lengnick-Hall (1990)
Armstrong (2005)
HYPOTHESIS ONE
The data for this research work was collected from both primary and
secondary sources of data.
Primary Sources Of Data - The primary data used for this research
work was gotten from personal interviews within the office and premise
of Asia Motor Works and structured questionnaire administered to
relevant staffs of AMW. The purpose was to get their personal views on
a number of issues.
3.4 Population
50 Employees
18 Questions
Questionnaire
Personal Interview
1. Do you feel that the training has benefited you in any way?
Particulars Frequency
Yes 50
No -
Total 50
Frequency
60
50
40
30
Frequency
20
10
0
Yes No
From the above table it can be seen that all 50 employees have responded
YES. So it can be concluded that 100% of employees feels that here is land of
opportunity for them
Particulars Frequency
Yes 50
No 0
Total 50
Frequency
60
50
40
30
Frequency
20
10
0
Yes No
From the above table it can be seen that all employees have responded YES
and no one have responded NO. So it can be concluded that 100% of
employees feels that here is land of opportunity for them.
Those who want training from the company they have asked for the training of
SAP, job related upgraded knowledge, presentation skills, training on
technical and advanced topics, 3D drawing, operations management, supply
chain management.
Comment:
Particulars Frequency
13
Very Beneficial
29
Beneficial
2
Average
6
Poor
50
Total
Frequency
35
30
25
Very Beneficial
20
Beneficial
15 Average
10 Poor
0
Very Beneficial Beneficial Average Poor
More than 10 employee rate their training session very beneficial, 29 rate
beneficial, 2 average and 6 rate poor. So overall more than 58% employee
rate their training session beneficial.
Particulars Frequency
16
Very Satisfied
28
Average
6
Not Satisfied
50
Total
Frequency
30
25
20
Very Satisfied
15
Average
10 Not Satisfied
0
Very Satisfied Average Not Satisfied
Around 56% of employee of AMW rates their mentor as good, and other not
recognize their mentor very well.
Particulars Frequency
Yes 38
No 12
Total 50
Frequency
40
35
30
25
20
Frequency
15
10
0
Yes No
Particulars Frequency
Yes 47
No 3
Total 50
Frequency
50
45
40
35
30
25
Frequency
20
15
10
5
0
Yes No
From the above table it can be seen that 47 employees have responded YES
and 3 employees have responded NO. So it can be concluded that 94% of
employees want further training for their betterment.
Particular No. of
Participants
Strongly Agree 6
Agree 39
Disagree 5
Strongly Disagree 0
Total 50
Frequency
Strongly Agree
Agree
Disagree
Strongly Disagree
Category No. of
Participants
Yes 50
No 0
Total 50
Frequency
60
50
40
30
Frequency
20
10
0
Yes No
Agree 36
Disagree 3
Strongly Disagree 0
Total 50
Frequency
40
35
30
25 Strongly Agree
20 Agree
Disagree
15
Strongly Disagree
10
0
Strongly Agree Agree Disagree Strongly Disagree
72% of the participants agree that their work requires high degree of
technical skills. These skills are needed only at the junior level for Shop
floor workers, Engineers, Design Engineers, Supervisors.
The remaining 28% participants which comprises of managers do not
need technical skills.
Lack of time 17
No supervision 7
Total 50
Frequency
25
20
15
10 Lack of opportunity
Lack of time
5
Skills were not relevant
0 No supervision
Lack of coaching or feedback
Most of the participants feel that lack of Time and skill Were irrelevant are the
main factors creating difficulty in applying New Skills.
Classroom Lectures 3
Video 5
Workshops 20
On The Job 42
Computer Base 10
Case Study 4
Role Play 3
Group Studies 3
Frequency
45
40
35 Classroom Lectures
30
Video
25
20 Workshops
15 On The Job
10
Computer Base
5
0 Case Study
Role Play
Group Studies
Interpretation:
14. How do you learn more effectively during the training programs?
The options for this question are Studying underlying concept, Step-by-step
instructions, Observing others and Active participation.
Step-by-step instructions 11
Observing others 22
Active participation 35
Total 50
Interpretation:
From the result it is evident that participants can learn more effectively by
Active Participation.
Total 13 23 7 7 50
Chi-Square
Here, we are applying chi-square test and in which we are using the test of
independence for two variables:
Departments
Quality of training
= (5-1) (4-1)
=12
α= 0.05
Ho: Oij=Eij
OR
OR
Ha: Training and development does not improve productivity and better
performance.
Test the hypothesis at 5% alpha level of significance for one tailed test and its
critical value.
= ∑∑ (Oij-Eij) 2 / Eij
X2
= 19.11434971
Action:
The observed value of chi-square 19.1143, is less than the critical value
21.0261, So null hypothesis is accepted
Conclusion:
X1 = 0.26 X3=0.14
X2 = 0.46 X4=0.14
X = X1+X2+X3+X4 / 4
=0.25
N (Mean-Grand mean) 2
=50(0.26-0.25) + 50(0.46-0.25) +50(0.14-0.25) + 50(0.14-0.25)
=0.005+2.205+0.605+0.605
=3.42
Step 5: SST
(Sample-Grand Mean)
= (3-0.25) + (4-0.25)+----
=11+21.75+5.75+5.75
=44.25
Df =c-1
c
=3
Df =N-c
e
=46
Df =N-1
t
=49
Step 7: F Calculated
MSC=SSC/dfc
=3.42/3
=1.14
MSE=SSE/dfe
=149.752/46
=3.255
F=MSC/MSE
=1.14/3.255
=0.3502
F
TAB=2.23
F >F
tab cal
Conclusion:
6.1 Results
The questionnaire was drawn up in a format consisting of both closed & open
questions. Training methods and content same for different levels of
employees. The participants were from junior to senior level Asia Motor Work
Ltd. The main purpose of the data collection and statistical calculation was to
identify training needs of employees as well as organizational needs. Some of
the findings from the survey (questionnaire) are listed below:
Training and development programs at Asia Motor Work Ltd. are aimed
at systematic development of knowledge, skills, attitude and team
work.
6.2 Findings
Best mentor: organization also gave good mentor which provide best
training session to employee of Asia Motor Work Ltd.
The study has the scope of including the most important organ of
the organization that is employees. The study is providing
information to better understand how employees think & feel over
the organization with an accurate picture of satisfaction.
Questionnaire
1. Name: __________________________________________
2. Gender: _________________________________________
3. Position: _________________________________________
4. Department: ______________________________________
5. Do you feel that the training has benefited you in any way?
Yes No
10. How would you rate your mentors in terms of how they are impacting
your growth and personal development?
Very Satisfied
Average
Not Satisfied
13. Do think employees are sponsored for training programs on the basis
of carefully identified needs?
14. Do you think the organization encourages and supports self- learning
and education by its officers?
Yes No
16. In your opinion, what factor creates difficulty in applying new skills on
the job?
Lack of opportunity
Lack of time
Skills were not relevant
No supervision
Lack of coaching or feedback
17. Please tick the methods of training you feel would be most appropriate
to achieve your learning goals?
Classroom Lectures
Video
Workshops
On The Job
Computer Base
Case Study
Role Play
Group Studies
18. How do you learn more effectively during the training programs?
Studying underlying concept
Step-by-step instructions
Observing others
Active participation
http://www.hr-guide.com/
http://www.hreonline.com/
http://images.google.com/
http://www.wikipedia.org/
Economic Times
Hindustan Times
8th edition.